Across the series, several villagers of varying personality types have developed incredibly dedicated fanbases, becoming some of the most sought after villagers in the series. Websites like Nookazon
, Bell Tree Forums, and their amiibo card prices on Amazon and eBay (where applicable) set good examples for how sought after some of these villagers are, with many going for several millions of bells or $40+ ($100+ from the yet to be reprinted Welcome Amiibo series). And tier lists are a good gauge of the popularity of villagers among the fandom, though they are more vulnerable to manipulation.
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Male villagers
Cranky
- Apollo, a bald eagle, is of course very popular especially among American players for being USA-inspired. This resulted in him becoming a bit of a Breakout Character, appearing in the anime movie and featured prominently in New Horizons' game art.
- Dobie, a greenish grey wolf, is not as popular as Fang, but liked for his wise old grandpa like appearance. Unfortunately, he's also one of the most expensive amiibo cards since he's in the yet to be reprinted Welcome amiibo series of card packs.
- Fang, a grey wolf, gets a lot of fans for his cool appearance and being a wolf, which is a species lending itself well to the personality.
- Kabuki, a white cat wearing red-makeup, is one of the most popular crankies for his unique Japanese-inspired design based off of Kabuki Theater.
- Octavian, a red octopus, which alone makes him popular as one of only 4 octopi, and the only octopus to have appeared in every game of the series to date.
- Static, a purple squirrel, is well-liked by fans due to his unique facial expressions and electricity design theme.
Jock
- Dom, a white sheep, is a New Horizons newcomer who became the most popular Jock for both looking like a genuine sheep and large eyes on the edge of tears.
- Genji, a black and white rabbit, has many fans for his Japanese-influenced design that gives him a means business appearance.
- Kid Cat, a white cat in a red jump-suit and helmet, is widely adored for his Super Sentai inspired design, being particularly popular back in Japan.
- Roald, a classic penguin, has been loved for his genuine penguin appearance and full eyes that show a lot of personality.
- Scoot, a green duck, is popular due to his appearance in the Vinesauce videos.
Lazy
- Beau, a deer villager based on Antellope, is a laid back appearance villager that's become beloved by fans for perfectly matching the personality.
- Bob, a purple cat with spots, has been a fan favorite since the first game for encapsulating the lazy personality so well with his chill, laid back expression and flower shirt. There's a reason he's the focus of countless memes.
- Erik, a deer villager based on a moose, has gained his fair share of fans as well.
- Filbert, a sky-blue squirrel, was a classic lazy that's also liked for his space-themed house interiors and cameos on the New Horizons game-art.
- Lucky, a unique Bandage Mummy dog, who makes a great villager for Halloween and naturally popular to pair him with the Egyptian-themed Ankha.
- Punchy, a black and white cat, lags behind Bob, but similarly loved for his laid back appearance.
- Sasha, a light-green rabbit, became popular for his feminine appearance and cute face.
- Sherb, a blue goat, became an instant fan-favorite as a result of his coloring and cute design. It's consistently landed him behind Raymond and Marshal as a result.
- Stitches, a variety-colored cub, is a notable Breakout Character, beloved for his patchwork Teddy Bear design. Was featured as an Amiibo Festival promo card and can be seen frequently in series promo material, and available as a stuffed animal.
- Zucker, one of the four octopus villagers, is highly adored for his clever takoyaki-inspired design, consistently ranking right behind Sherb.
Smug
- Cephalobot, a robot octopus, being both a new octopus villager and a robot was naturally a recipe for earning fans.
- Julian, a blue horse with a horn, is naturally popular for being a Unicorn and his feminine appearance.
- Marshal, a white squirrel, has been highly adored since his debut in New Leaf for the juxtaposition of his short stature and arrogance, as well as an appearance worthy of a pretty anime protagonist. He has long been near-unanimously considered the most popular villager in the entire series, enough to be the focus of a Japanese Pocket Camp ad and appear in the crowd of a Japanese New Horizons Trailer.
- Pietro, a clown sheep, is a Base-Breaking Character due to the unpopularity of modern day clowns, but still stands out for his distinctive clown-inspired design.
- Raymond, a grey cat with heterochromia, was a New Horizons newcomer whose popularity exploded from a combination of his handsome appearance, unique heterochromia, filling the previously unfilled smug personality void among cats, and various memes and comics of New Horizons. Combined with his initial lack of an amiibo card until the new series alongside the Ver. 2.0 Update, and he can go for particularly crazy amounts in online trading scenes *. His extreme prevalence in the fandom has earned enough of a backlash to make him a Base-Breaking Character, but he was the only villager to rival Marshal, trading the top 2 spots with him outside of occasional oddities and Shino's temporary dominance.
Female villagers
Normal
- Chevre, a white goat with pink freckles and big sparkly eyes, and the only goat to have appeared in every game of the series to date.
- Coco, a gyroid-like rabbit, who contrasts her otherwise expressionless appearance with the sweet demeanor of a normal villager.
- Fauna, a brown deer, who looks like an actual white-tailed deer, which has Endeered her to the hearts of many.
- Goldie, a Golden Retriever dog, is another Breakout Character as an Amiibo Festival promo and frequently features in series promo material.
- Ione, a light-blue squirrel, was an instant favorite among the New Horizon's 2.0 newcomers for her elegant appearance and her unique space/glow-in-the-dark aesthetic.
- Kiki, a black cat, is a normal cat who isn't quite as popular as Lolly, but liked as a clear reference to Kiki's Delivery Service and black fur that makes her a prime villager for halloween.
- Lily, a lime-green frog, the most popular frog by a large margin for her adorable eyes, cheeks, and smile.
- Lolly, a grey cat with comma eyes, is popular for both looking like a real cat and having the ever popular normal personality.
- Maple, a brown cub, for her short stature and pleasant smile to contrast her resemblance to an actual bear.
- Marina, a pink Octopus originating as an islander, is of course very popular for her cute appearance, being one of the only four octopuses in the series (and the only female one so far), and her pastel pink interior.
- Merengue, a pink rhino, gained many fans for her strawberry cake appearance complete with frosting and a strawberry horn and tail.
- Molly, a brown duck, one of the few ducks to gain a wide number of fans for an exceptionally adorable appearance.
- Poppy, a brownish-red squirrel, whose short stature lends itself to the sweet nature of the personality. As a result of arguably being the second most popular squirrel in the series, she also gets frequently paired up with Marshal.
- Skye, a sky blue wolf, whose pleasant color and punny name have made her a favorite among wolves.
- Tia, a white elephant, whose clever teapot design made her many fans.
Peppy
- Apple, a red hamster, who is named after the fruit and is the most popular hamster.
- Audie, an orange wolf, garnered a rather large fanbase practically overnight after debuting in New Horizons due to a theory that her name may be a tuckerization on Audrey Buchanan, an 88-year-old grandmother who became an Internet sensation after clocking in more than 3,500 hours in New Leaf.
- Bluebear, a bear cub with an amusingly self-explanatory name.
- Cookie, a pink dog, for her cutesy appearance and being a dog.
- Flora, a pink ostrich, whose white heart face and flamingo appearance makes her the most popular ostrich.
- Ketchup, a tomato themed duck, is popular for that resemblance and adorable appearance. Though, good luck if you wish to get a copy of her card from the Welcome Amiibo series.
- Merry, a light tan peppy cat, who has gained some more fans in New Horizons for her often visible fangs and double-chin making her popular to interpret as overweight. Though, she is a bit infamous for getting her rank inflated by a streamer encouraging votes for her in the popularity poll for New Horizons.
- Rosie, a blue cat, was one of the first to become a Breakout Character among the villagers, having appeared prominently in pretty much everything Animal Crossing-related, including the movie and an Amiibo Festival promo card. She was even the only villager to be a sticker in Super Smash Bros. Brawl.
- Shino, a white deer, who is the first female deer with antlers and an appealing Japanese design. So much so that she dominated the #1 spot on the popularity poll months after her debut.
- Sprinkle, a mint-green penguin, for her clever double meaning name (sprinkle as in snow or the sweet cookie/ice cream topping) and endearing appearance.
- Tangy, a Literal Orange cat, is highly adored for her fruit design theme.
Sisterly
- Cherry, a red and black dog, is the most popular sisterly by far for her punk appearance. It also helps that she was featured prominently in Vinesauce's New Leaf lets play.
- Pashmina, a brown goat, whose distinctive look does a great job encapsulating the personality.
- Shari, a monkey, had her popularity skyrocket due how Chuggaaconroy's lets play depicts her as a chaotic mastermind who still has a soft spot for the player.
Snooty
- Ankha, a yellow cat wearing a Pharaoh Headdress and an islander in the original game, is one of the most popular Snooty villagers due to her distinct design inspired by a society legendary for worshipping cats. As a result, she's also a prime target for lewd fanart behind only Series Mascot Isabelle, not helped by her New Leaf mummy shirt giving an excuse to draw her as a Seductive Mummy. She would later have her own explosion of popularity in New Horizons thanks to the (very NSFW, though with SFW spinoffs) Ankha Zone meme, riding the wave all the way to the top of the popularity poll.
- Diana, a white deer, who has a rather elegant pastel appearance.
- Judy, a pink and light blue cub, a New Horizons debut character with retro Bishoujo-style eyes that made her an instant fan-favorite and competes with Ankha for being the most popular snooty.
- Petri, a white mouse with blue/red ears, gained a previously unheard of popularity for a mouse villager with her scientist appearance. Being a literal Lab Rat probably also helps.
- Whitney, a white wolf, who played a big role in the movie and is also regarded as elegant by the fans.
