"A unicorn's not a unicorn without grace and beauty."This character is, quite simply, a character whose defining trait is being well-dressed and extremely interested in fashion. The Fashionista is often a woman, save for instances of The Dandy, or a Camp Gay guy (whether or not he is a fashion designer). The Fashionista will invariably love to shop, read Fashion Magazines, and watch (or be involved in, if she is a model or a designer) Fashion Shows, and will either have an Unlimited Wardrobe, or long for one. She may be the Girly Girl in a Tomboy and Girly Girl pair. If not she will, depending on temperament, either be Alpha Bitch/Rich Bitch or Spoiled Sweet. Either way, she is often a prime candidate for Even the Girls Want Her. At some point in the story, she is likely to wear a Little Black Dress (or a red one). She is also likely at some point to give The Makeover to a character who is either Beautiful All Along or Cleans Up Nicely. Sometimes, The Fashionista makes her own clothes, usually if she actually works in the fashion industry or wants to. She may Really Get Around, but it is not a requirement. The Fashionista is usually skinny; it is uncommon to see a Hollywood Pudgy one, and in more cynical shows, she may have an eating disorder such as anorexia or bulimia. An older fashionista may be a Foxy Grandma, a White-Dwarf Starlet, a Stacy's Mom, or say "I Was Quite a Looker." In movies and shows from The '80s, The Fashionista may also be a Valley Girl. Whether or not she is a superheroine, she will most likely be The Chick of her Five-Man Band, and have multiple costume changes over the years. If she is a supervillainess, she will most likely be a Vain Sorceress. She's not immune to Fashion Dissonance though. If she also happens to be an Action Girl then you've got a Girly Bruiser or an Action Fashionista. If the audience does not consider her a fashionista, this is Informed Attractiveness. A Sub-Trope of Costume Porn (personifying that trope in these characters). A Super Trope to Fashion Designer (those who create fashion). Compare The Beautiful Elite, Impractically Fancy Outfit, Impossibly Cool Clothes, Pimped-Out Dress, Nice Shoes, The Dandy, Idle Rich, Sharp-Dressed Man, Fashion Model.
— Rarity, My Little Pony: Friendship Is Magic
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Anime & Manga
- Cardcaptor Sakura: Tomoyo would Once per Episode design Sakura some darn creative outfit. Sometimes they had some practical benefit but usually they were just to make her look cute.
- Detective Conan:
- Sonoko Suzuki identifies the victims in one case as belonging to the ganguro fashion sub culture upon seeing their pictures. She even distinguished what kind of ganguro they were!
- Ai Haibara is a milder example. When not at work, she regularly reads fashion magazines. She also sometimes demands expensive purses or other fashion items in return for favors.
- Fairy Tail: Erza is a Lady of War who loves to dress up, has over 100 outfits, and according to Word of God she once scared a major fashion designer into designing pretty armor for her.
- GA Geijutsuka Art Design Class: Every time Nodamiki appears she wears a different hairdo, and has the uncanny ability to spot the identity of different fashion pieces — despite being just a tenth grader!
- HeartCatch Pretty Cure!
- Princess Jellyfish: Kuranosuke becomes a Wholesome Crossdresser so that he can pursue his passion without interference from his family of politicians.
- Magical Record Lyrical Nanoha Force: Isis Egret has dreams of starting her own fashion label despite coming from a family that specializes in guarding important people.
- Naruto: Hinata's younger sister, Hanabi, is shown to have become one of these as a teenager in The Last: Naruto the Movie. Hinata complains that she's become a bit too concerned with looks, to the point where she puts cute accessories on her kunai. In Naruto Ultimate Ninja Storm 4 one of her attacks even has Hanabi complain when her hair becomes messy in battle.
- Dragon Ball Z: Android 18 loves clothes, and even has her own Costume Test Montage in one of the films.
- Don't Become an Otaku, Shinozaki-san!: Akina Shinozaki loves clothes and fashion and even plans to become friends with her otaku classmate Kaede to draw her out of the otaku life. This backfires, causing Akina to become more of an otaku and results in things like Akina spending more than two hours designing an MMORPG avatar.
- Anna and Maho from Wandering Son are both fashion savvy, especially Anna. Justified as they're both fashion models.
- Barbara and Patricia from Beochan: Paisean Agust Aifeala absolutely love fashion, with Barb loving the jewelry and Tricia usually wearing the frilly stuff.
- Spider-Man: Mary Jane Watson was, at one point, a fashion model. She is kind of a Tomboy in personality, though, in that she's very direct and enjoys sports.
- The Avengers: The Wasp is a fashion designer in her spare time. She likely has the largest wardrobe in comic book history.
- Teen Titans: For a time, Starfire (a hot alien babe with orange skin) had a successful career as a fashion model.
- Green Flame/Fire from the Global Guardians and Justice League of America was a model at one point.
- Pocket God: Toola takes great pride in her beauty and fashion.
Films — Animation
- 101 Dalmatians: Cruella de Vil's obsession with fashion, especially of the furred variety, is her entire motivation, leading her to acquire nearly a hundred puppies to make into clothing for herself. Since she is the evil variety of fashionista, she lacks the typical good looks, having instead an exaggeratedly thin body with protruding cheekbones and a great deal of make-up.
- Inside Out: Disgust takes on this role, as part of her job is to set high standards for Riley:
Disgust: "When I'm through, Riley will look so good the other kids will look at their own outfits and barf."
Films — Live-Action
- Animorphs: Rachel in is one of those people who always know the right clothes to wear and how to look like they just walked out of one of those fashion magazines girls like. Shopping for clothes in the mall is her favorite hobby. She also happens to be their best and most enthusiastic fighter, happily morphing to grizzly bear to tear an Hork-Bajir or five to shreds. In one episode where she undergoes Literal Split Personality, one personality is cowardly and loves shopping, the other couldn't care less about clothes and takes her Blood Kinght tendencies Up to Eleven.
- In the Twilight saga, Alice loves dressing people up and throwing parties, especially if Bella's involved. She not only organized Bella's wedding, but packed her honeymoon suitcase, dressed her up in a cocktail dress and stilettos for her first post-vamp hunt, and filled up her closet at home with high-end, fashionable clothing while Bella would rather wear jeans.
- In Lonely Werewolf Girl this is the Hat of the Fire Demons. Standout character is of course Malveria, but Werewolf-fashion designer Thrix runs a close second. Showing up in the wrong dress could start a war you know.
- In The Egypt Game, April goes for a '60s Hollywood look (Beehive Hairdo, Pretty in Mink, etc.) at the start. (The novel was written in 1967.) She's emulating her inattentive actress/singer mother.
- The Baby-Sitters Club: Anyone who grew up reading this series will remember the obligatory description of Claudia's outfits as the highlight of the otherwise virtually copy-and-pasted introductory passage in each book. She was also the artsy one, and her dress sense obeyed no laws of fashion except her own, but we're assured that "on her, it totally worked" every time. Her best friend Stacey was from New York, which was treated like it was proof of fashion consciousness in itself.
- Time Scout: Margo dresses well with timeless class. When she first encounters Connie Logan's shop, she practically orgasms.
- Letters to His Son: The French in general are fabulously fashionable; "Fashion is more tyrannical at Paris than in any other place in the world; it governs even more absolutely than their king, which is saying a great deal."
- Jessamine Lovelace from The Infernal Devices is very concerned about how she looks, and it's she who takes Tessa out to buy new dresses.
- The Hunger Games: Effie Trinket has been wearing fancy dresses in all her appearances. When she had to wear jumpsuits after she defected to District 13, she's obviously pissed off.
- The Parasol Protectorate has the extremely fashionable vampiric Lord Akeldama, and his retinue of rarified dandies.
- Our Miss Brooks: Wealthy Miss Enright, Miss Brooks' rival, is always impeccably dressed.
- Buffy the Vampire Slayer: Cordelia and the Cordettes are vicious enforcers of fashion rules.
Angel: It was kind of like the Soviet Secret Police if they cared a lot about shoes.
- That's So Raven: Raven Baxter herself lacks supermodel proportions but fashion design is her passion and she makes most of her own clothing. The plots of several episodes revolve around her interest in fashion and making it a career.
- The Vampire Diaries: Caroline is trendy and loves fashion.
- The West Wing: C.J. has trouble being taken seriously as a female White House press secretary (people either focus on how she looks rather than what she's saying, or assume she does that).
- Red Dwarf: The Cat:
Cat: (being made to scrub the floor) Aw, look at my hands! I had lovely hands!
Lister: Well, wear the smegging gloves!
Cat: Marigold with blue? Are you crazy?
- The Suite Life of Zack and Cody: London Tipton rarely wears an outfit more than twice. It's presented one sign amoung many of her rich heiress frivoloty.
- American Idol: When female judges started commenting on how a contestant looked, it was usually a sign that they couldn't find anything good to say about their performance. Nicki Minaj, on the other hand, is always giving commentary/suggestions on their style choices and still commenting on the performances themselves.
- Friends: Rachel works her way up the fashion career ladder
- Degrassi : Fiona Coyne is a talented artist and is also very interested in fashion, as shown through her unique sense of style.
- Arabela: Princess Xenia is very fond of clothes, especially the modern ones worn in the human world.
- Pretty Little Liars: Hanna all but uses the school hallways as her catwalk.
- Monster High has Clawdeen Wolf. Unlike most fashionistas though, she is serious about going into the fashion industry in a business-minded way and in her 2011 doll with diary the first entry mentions her AP class in fashion.
- Animal Crossing has roving fashion consultant Gracie, a giraffe. Gracie will judge your clothing in some of the games, and in all games she provides the player with her signature clothing line. She is depicted as having overall very expansive tastes.
- Tokimeki Memorial: One of the oldest examples is Yuko Asahina. This makes her one of the most special girls in the cast, as the secret to romance her is dates to the trendiest places or shows of the moment for massive Relationship Values.
- One of Emilia's background traits in Yggdra Union; literally almost every item she ever uses is an Elegant Gothic Lolita-inspired accessory or jewelry that she's personally made.
- Shiki from The World Ends with You has a talent for sewing and mentions bringing to life the designs of her friend Eri. She serves as a contrast to protagonist Neku who professes no knowledge of trends or fashion and barely notices damage to his own clothing. Although by damage, Shiki means "one of your buttons is slightly coming off."
- In Marvel: Avengers Alliance, one of the Team-Up Bonuses you can get is "Fashionistas". Those eligible for it include Black Widow, Invisible Woman, Ms. Marvel, Wasp... and Deadpool.
- Puyo Puyo: Oshare Bones is a rare male example. He talks about fashion—be it his clothes or other peoples' taste in clothing—more than just about anything else, and one story scene in Puyo Puyo Fever 2 has his rambling on about the subject enough to confuse the current player character.
- D4 Duncan's hair is a green swirly cone, and he brings a mannequin named "Sukey" everywhere he goes, and dresses her up just like him.
- Avengers Academy has Janet Van Dyne/The Wasp as this in a more pronounced from than the comics. Here she's also a fashion designer and also opens her own clothing store on campus.
- The Legend of Zelda: Tri Force Heroes is set in Hytopia, a kingdom where fashion is Serious Business (even more so than in Real Life). Princess Styla is widely regarded as the most stylish fashionista in a kingdom of fashionistas. Her being cursed to wear a drab set of tights that cannot be removed is thus a Fate Worse Than Death for her. The rest of the kingdom is also grief-stricken. The heroes' task is to find a way to remove the awful onesie so that Styla can go back to wearing trendsetting outfits.
- Umineko: When They Cry: The demon Gaap is an avid fan of Lolita fashions in particular.
- Dangan Ronpa: Junko Enoshima is a very famous kogal model known for her extravagant tastes and she has this as her Super High-School Level title. Except that she's not really Junko herself but her twin sister Mukuro Ikusaba disguising as her, as they made a Twin Switch before the start of the series.
- Nicole: The titular character is very interested in fashion. She has a number of different outfits that she wears throughout the game, and she expresses genuine distress at the ugly uniform she's expected to wear at work. She rolls up the sleeves and legs to turn it into a romper.
- Homestuck: Kanaya has this as one of her defining character traits. It stands out especially because her species isn't interested in fashion whatsoever. She is the only troll to start out with multiple different outfits (that she made herself) and whenever anyone wants some sewing done she is the go-to-troll for that.
- Girl Genius has Tarvek Sturmvoraus, who was "doodling girls and clockwork" supposedly instead of his training. As Kaja Foglio comments later — "Yes, Sturmvoraus is apparently a house of evil fashion designers". While slipping into feverish delirium, he promised to make her "the envy of Paris!" Then he proposed an improvement over the hereditary "battle armor" of his sweetheart:
Agatha: Better? It's a two-ton mobile armored death knight suit. What could make it better?
Tarvek: ...nicer curves? In green?
- M9 Girls!: Karla designs fancy costumes for the M9 Girls after they gain super powers, as she reasons that they have to be heroines in style.
- Mr. R from Cucumber Quest. As Royal Couturier of the Flower Kingdom, he's essentially the most fashionable man in the world. As such, he wears both men's and women's styles, combining an elegant black/purple suit with a pink fringe and pumps, both complemented by his purple nails and lipstick.
- In Commander Kitty, surprisingly enough, Zenith's original personality turns out to be one, immediately insisting on giving the entire cast a "makeoverhaul". While she is very good at it, unfortunately, she doesn't take well to misinformation-induced errors...
- Barbie: The Pearl Princess has the heroine, Lumina, and Madame Ruckus, an octopus who owns a hair salon. Lumina loves to create new hairstyles and clothing, and when she works at a hair salon, she inspires the other workers to try new things.
- Hey Arnold! : Self-proclaimed by Rhonda and brought up in almost every episode she's in... despite her limited wardrobe.
- My Little Pony: Friendship Is Magic: Rarity is an example of what happens when the management insist that a cartoon aimed at preteen girls has to have one of these, but the showrunner is bound and determined to have the series present positive role models. She dodges the stereotype by being a producer rather than a consumer: instead of being an obsessive shopper, she's a fashion designer who owns and runs her own boutique. As a result, most of her episodes focus heavily on her efforts to succeed as a fashionista and often deal with the business end of the job — usually contrasting her with aristocrats or cutthroat competitors who embody the very stereotypes she could have been.
- Kaeloo: Pretty. She is obsessed with fashion and staying slim, and in the episode "Top Models" she launched a fashion line and constantly criticized others' fashion choices.
- Trollz: Topaz loves shopping and is a fashion expert. The ufficial description says that she was blessed with the gift of supreme fashion sense.
- Winx Club: Stella makes ready use of the large amount of money she has (being a princess and all) and shops a great deal. She gives her friends tips or comments on their style frequently. By season 5, she's decided that she wants to become a fashion designer.
- W.I.T.C.H.: Cornelia Hale tends to be this. She loves shopping for clothes . . . and shoes.
- Marie Antoinette was supposedly a huge fan of fashion in her day, making her dressmaker, Rose Bertin, a celebrity of sorts.
- WWE's Natalya was initially portrayed as a tomboy but that got dropped since she's not like that in real life at all. Just look at her shoe collection.
- Peyton R. List, who plays the aforementioned Emma in Jessie, is this in real life. It was mentioned in an interview that Emma's original wardrobe prior to her being hired was cute but standard compared to Peyton herself. As a result the wardrobe people used Peyton's own style to help make Emma more of a true fashionista. They sometimes collaborate Peyton's clothes with the wardrobe choices for Emma to create even more outfits.
- Dong Bang Shin Ki: All of them could count - but that comes with the territory of being a K Pop star. Pretty Boy Jaejoong, however, usually takes it to the next level◊ when it comes to his outfits.