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- Stan Lee is the pseudonym of Stanley (creative, eh) Martin Lieber. His original plan was to use Stan Lee for comics, and Lieber for more serious stuff. Some sixty years later, he's still Stan the Man. He eventually officially changed his name to Stan Lee.
- Mike Esposito did inking work for Marvel Comics under the name Mike Demeo because he was under contract at DC at the time.
- This was quite common in the 1960's, with freelancers working for DC Comics taking up assignments for the (at the time) less established Marvel and not wanting to potentially burn their bridge to DC. Among them, George Roussos inked early issues of Fantastic Four as "George Bell", and Superman co-creator Jerry Siegel wrote a couple of issues as "Joe Carter"
- Jean Giraud first worked under the name Gir, becoming best known for Lieutenant Blueberry. Later he did more esoteric stuff as Moebius.
- Jazz clarinettist Wally Fawkes had a second career as a satirical cartoonist and artist of the British newspaper strip Flook under the pen(cil) name Trog.
- John Wagner and Alan Grant wrote several stories for 2000AD under a variety of pseudonyms. Particularly notably was Wagner's alias of Keef Ripley, which was used to cover up The Reveal at the end of The Dead Man.
- Ian Gibson also did 2000AD art credited as 'Emberton'.
- Todd McFarlane returned to write his creator-owned Spawn with #185, and wrote it until #200, after which another writer named "Will Carlton" took over the writing for the next 19 issues. Then McFarlane revealed that it was actually himself, and from #220 onward he was once more using his real name.
- Dark Horse Comics editor Randy Stradley has written many Star Wars Expanded Universe comics: sometimes as himself, and sometimes as either "Mick Harrison" or "Welles Hartley". The three personas would on occasion co-operate to work on the same title and even take over ongoing series from one another. Apparently, his comics would generate more fan-mail when not written by the main editor of the entire publishing line. Stradley eventually came out after too many people became aware of the secret and it was about to be leaked on the Internet anyway.
- It has been confirmed that two of the regular contributing writers to the Buffy the Vampire Slayer fan fiction archive Twisting the Hellmouth are well-known, Hugo Award-winning science fiction authors who use pseudonyms because neither of them want the "rabid fanboy" effect to hit the site. The admins of the site know which writers are the big name pro's, and know who they really are, but they aren't telling.
- Takeshi Kitano uses his real name when directing, but uses the stage name Beat Takeshi for his onscreen appearances. The name is derived from his early days as one half of a Boke and Tsukkomi Routine.
- Gypsy Rose Lee made a few minor film appearances under her real name, Louise Hovick, since film studios in the early years of The Hays Code didn't want to be associated with striptease.
- Steven Soderbergh uses the pseudonyms Peter Andrews when he serves as cinematographer on his films, and Mary Ann Bernard for editing credits; the pseudonyms are based on his parents' names.
"My policy is to have my name on a movie only once. Having your name once increases the impact of that credit because I think every time you put your name up there, you're actually diluting it."
- The Coen Brothers use Roderick Jaynes for their editing credit on their films. "Jaynes" received an Oscar nomination for Fargo.
- The Disney Company does this with "Touchstone", a label used for releasing quirkier films like The Nightmare Before Christmas.
- In a desire to leave show business behind and since people at the time still associated her with her "Baby" persona, Peggy Montgomery adopted the name Diana Ayres, and later Diana Serra Cary following her divorce with Gordon Ayres, conversion to Catholicism and marriage to artist Bob Cary, during which she enjoyed a career as an author and film historian.
- Older Than Radio: Mathematician Charles Dodgson published many books under his own name, all dealing with various mathematical subjects. But when it came time for him to write fantasy novels, he used the name "Lewis Carroll", the name by which he is far better known today.
- Gore Vidal claimed he was blackballed following publication of his gay novel, The City of the Pillar; or, at the very least, he had offended so many people in the New York circle that it was impossible to get a good review. So, while writing a series of murder mysteries, he changed his name to Edgar Box. (Named for Poe.) As proof of this, he later re-released the books in a box set under his real name; the critics who previously gave them all rave reviews suddenly changed their minds and wrote bad ones.
- Stephen King published five books as "Richard Bachman", because he wanted to see whether his success "was due to talent or luck". Some years later, he revived the Bachman name for The Regulators, an Alternate Continuity version of sorts to his simultaneously released Desperation. One famous review of Thinner said that "This is the kind of book Stephen King would write if he could write."
- Anne Rice writes her "dark romance" vampire novels under her own name, and wrote non-supernatural adult fiction under the name Anne Rampling. In addition, she originally published the S&M themed "Sleeping Beauty" series under the name A.N. Roquelaure.
- Novelists Frederic Dannay and Manfred Bennington Lee both had successful careers writing "serious" fiction in their own careers. When they collaborated to write detective stories, they did so as "Ellery Queen".
- Nora Roberts writes detective fiction as "J.D. Robb".
- Dr. Seuss wrote a number of books for older children under the name "Theo Lesieg". His real name was Theodore Geisel, making this a Sdrawkcab Alias.
- Geraldine Halls wrote non-genre fiction as "Geraldine Halls" and mystery/suspense novels as "Charlotte Jay".
- Ruth Rendell wrote as Barbara Vine when intending to write fiction that was darker, more psychological, and less procedural. Unlike many of the other writers on this page, there was no intent to conceal her identity. The 'Barbara Vine' novels are a distinct genre in the Ruth Rendell oeuvre; they are generally narrated from a first person perspective, take place over a longer period of time than her regular novels and chart the adventures of a number of characters, and are much more languidly paced than the 'Rendell' novels. Putting 'writing as Barbara Vine' on a novel is essentially the same as putting 'An Inspector Wexford Novel' on them; it tells the reader exactly what to expect.
- Agatha Christie wrote several romantic novels under the name Mary Westmacott.
- The writer born Salvatore Lombino wrote his "serious" novels and screenplays as Evan Hunter (which he legally changed his name to) and crime fiction as Ed McBain. He co-wrote the 2000 novel Candyland with himself. The Other Wiki lists at least five other pseudonyms he used from time to time.
- Daniel Handler has written some rather explicit novels under his own name, and A Series of Unfortunate Events as Lemony Snicket— although the latter also involves an elaborate Literary Agent Hypothesis played out to some degree both in the books and in Real Life (with Handler presented as Snicket's representative).
- Jorge Luis Borges and Adolfo Bioy Casares published several books of crime fiction under the name of H. Bustos Domecq.
- Scottish author Iain Banks writes literary fiction and non-fiction as "Iain Banks". His science fiction is written as "Iain M. Banks", in order to make it easier to differentiate his works for marketing purposes.
- L. Frank Baum wrote the Oz books and other whimsical children's books under his own name, and many books in other genres under pseudonyms, including sentimental novels under a female name.
- Mystery writer Paul Doherty (mostly historical) has written many series, and some standalone novels, under many different names (the most different from his own may be Ann Duthkas).
- Gardner Fox, the creator of The Flash, the Justice Society of America, and the Justice League of America, wrote romance novels under the name Lynna Cooper.
- Peter O'Donnell, the creator of Modesty Blaise, wrote romance novels as Madeleine Brent.
- Michael Hardcastle wrote books about football for boys. He also wrote books for girls about horses, but under a woman's name so they wouldn't think the books were aimed at boys.
- The young children's author Martin Waddell wrote his earlier YA books, which often have female protagonists, under the name Catherine Sefton. He now writes YA under his own name as well.
- John Wyndham used his first two names (rather than his surname, Harris) for most of his (generally apocalyptic or post-apocalyptic) work, but when he wrote The Outward Urge, a space exploration story, he used "John Wyndham & Lucas Parkes", Lucas and Parkes being two of his other given names. He had five— he also used the fifth (as "John Beynon") for some early work.
- Heroic Fantasy writer David Gemmell wrote one crime thriller as Ross Harding because he was trying something different and didn't want his readers to mistakenly think it would be the same genre.
- J. K. Rowling once stated that she considered publishing future works under a different name, mainly to separate the new work from Harry Potter, but knew the press would figure it out in seconds. She did write the novel The Cuckoo's Calling under the name "Robert Galbraith" and the book received critical praise before she revealed that she'd written it, but Rowling's prophecy came true and sales ultimately went through the roof after the announcement.
- Madeleine L'Engle once tried to publish a book under a different name to see if, since A Wrinkle in Time, it was her name selling the books. No publisher would pick it up.
- On a similar note, somebody tried getting some of Jane Austen's novels published under different names. None of the publishers accepted them or gave plagiarism as the reason for rejection. Makes you wonder if the only thing classics have going for them is the fact that they're considered classics.
- The real reason of rejection was probably : A) historical fiction is mostly used to make people fantasize (read: has been almost completely absorbed by hardcore swashbuckling and romance novels with no interest for historical stuff) B) her realistic and subtle approach and use of at the time well-known social markers make it harder for readers to read it as a scandal-in-Regency-era-thing (in which you kinda expect a plot against the king, a feminist speech that people couldn't have uttered due to the lack of the statistic data presented in it at the time, and a love story that just has to piss someone's parents off and trigger Calling the Old Man Out) C) The people who did this introduced it as a romance novel, not aware that Jane Austen's main talent is psychological realism, not "let's flail upon Mr Darcy's leather pants.".
- Or, possibly, D) the agents and publishers quite reasonably rejected a manuscript that was clearly a famous Jane Austen novel with someone else's name slapped on it. As none of the publishers gave plagiarism as the reason for rejection, though, this explanation doesn't stand up unless the publishers lied about their reasoning, or gave no real reason at all (for the latter, they would likely assume that the reason for rejection was so obvious they didn't even have to mention it).
- Science fiction writer Cordwainer Smith was a noted foreign policy expert, under his real name, Paul M.A. Linebarger.
- Inverted with Charles Dickens. He published his first works as "Boz." Years later, he went back to using his real name.
- Margaret Astrid Lindholm Ogden wrote her early work as Megan Lindholm and later work as Robin Hobb, recognizing that she was "working in a different slice of the genre." New short stories by Lindholm still occasionaly see print, and an upcoming collection features stories written under both names.
- Hungarian novelist Jenő Rejtő wrote most of his humorous adventure novels under the pen name P. Howard. His more serious western novels were written under the pen name Gibson Lavery.
- French author Roman Gary's books got lower reviews as time went on, and people thought he was losing his touch. His response was to start publishing them under the name of Emil Ajar, who later won awards for his books.
- Joyce Carol Oates has published some thrillers under the names "Rosamond Smith" and "Lauren Kelly."
- Harry Turtledove has written works under several pseudonyms: some of his earliest works were published as Eric Gnote . Iverson, and purely historical novels as H. N. Turtletaub. The Scepter of Mercy trilogy were published as Dan Chernenko, then repackaged after The Reveal as "Harry Turtledove writing as Dan Chernenko."
- German sociologist Horst Bosetzky became a very successful author of crime novels writing under the pseudonym -ky.
- German writer Erich Kästner was blacklisted by the Nazis and forbidden to write, but was granted special permission to write the screenplay of the movie Münchhausen (1943), where he was credited as Berthold Bürger, a Shout-Out to Gottfried August Bürger (1747-1794), writer of the original book of the baron's adventures.
- Edward Gorey frequently used anagrams of his name (Ogdred Weary, Dogear Wryde, Mrs. Regera Dowdy, etc.) as pseudonyms, though given his distinctive artistic style these were probably more for Gorey's amusement than actual disguise.
- Seanan McGuire writes Fantasy under her real name, and her Zombie Apocalypse books under the name Mira Grant.
- Dave Wolverton writes sf under his own name and fantasy as David Farland.
- Fantasy writer Michael Scott writes romance novels under the name Anna Dillon.
- Neal Stephenson wrote two near-future books (Interface and The Cobweb) with his uncle George Jewsbury; they were originally published as by "Stephen Bury".
- Jenny Colgan, known for writing romantic comedy, wrote a series of books about a boarding school as Jane Beaton, and her Doctor Who Expanded Universe New Series Adventures novel under the name J.T. Colgan (although her Doctor Who: Time Trips novella was as Jenny Colgan).
- Reginald Brettnor was mostly known for deep, serious stories; so when he wrote lighter stuff (most notably the Ferdinand Feghoot series), he did so as Grendel Briarton.
- Arthur C. Clarke used the pseudonym "Charlie Willis" for some early stories, including some Tales from the White Hart stories. The White Hart tales mention a few well-known British SF authors of the time, but "Charlie Willis" was the only one to draw some (light) flak from the others.
- When Isaac Asimov was commissioned to write a series of juvenile SF novels, he did so as "Paul French" in case he needed to disown them. He later allowed them to be published under his real name.
- Stephen R. Donaldson, best known for his SF novels, had this imposed on him by the original publisher when he ventured into detective fiction with The Man Who Killed His Brother and sequels, which were attributed to "Reed Stephens". He has said that if it had been his choice he'd have put them out under his own name, and for subsequent editions he did.
- Tom Holt writes comic fantasy under his own name and more dramatic works of low fantasy as K. J. Parker.
Live Action TV
- Writers Rob Grant and Doug Naylor use their own names when writing their television shows. When they ventured into novel writing, they did so as "Grant Naylor".
- They were also credited as "Grant Naylor" when they directed about half of the episodes of Series V. Funnily enough, in those same episodes their writing credits remained separate.
- There are quite a few examples of this on Doctor Who. Sometimes it was because the script had been rewritten to the extent that the original writer used a pseudonym. "The Daemons" was credited to "Guy Leopold", when it was co-written by Robert Sloman and Barry Letts: It's often assumed this is because Letts was the producer, although Sloman once claimed it was because he had another writing partner at the time and didn't want people to think they'd fallen out. The name "David Agnew" was twice used for scripts co-written by the producer and script editor.
- Ronnie Barker (one of The Two Ronnies) wanted to have a go at writing for a show he was appearing in called The Frost Report. In order that his writing would be considered on its own merits; he sent in his sketches under the name of 'Gerald Wiley'. He continued to do all his writing under a number of different pseudonyms.
- Singer/songwriter Carole King once made a very unobtrusive acting appearance in a Mary Tyler Moore Show episode, billed under her married name of 'Carole Larkey'.
- Prince: AKA "The Artist", AKA an unpronounceable symbol, AKA...well, "Prince" again.
- Look up any electronic dance music artist. Chances are, they've released material different from their regular style under a different name. Some prominent examples:
- Moby released some of his ambient music under the name Voodoo Child.
- Early on, Aphex Twin supplemented his ambient and breakcore albums with techno releases under the name AFX. Years later, he returned to producing acid techno under the AFX name.
- Joey Youngman started using the name Wolfgang Gartner to separate his newfound love for electro house from his tech house. Inverted in that the Gartner name was the one that he got famous with.
- Famed drum and bass artist Spor (Jon Gooch) releases electro house and Dubstep under the name of Feed Me.
- Like Wolfgang Gartner above, this is inverted as his material as Feed Me has become far more popular than his Spor stuff. He also previously did more experimental stuff under the name Seventh Stitch before focusing most of his attention of Feed Me.
- Quentin Cook has performed as Norman Cook, Beats International, Freak Power, Pizzaman, Mighty Dub Katz, Cheeky Boy, DJ Quentox, Sensataria, and (by far most famously) Fatboy Slim.
- Lapfox Trax is made up of 20-odd artists, all of which are actually founder Renard Queenston under different names.
- Eric Prydz has also had success with this tactic, creating less mainstream material under the label Pryda and techno under the label Cirez D.
- Country singer Garth Brooks released an album of pop/rock music under the name "Chris Gaines". Brooks created an entire life history for "Gaines", including fake girlfriends, life tragedy and a record of "previous album releases".
- Which would have culminated in a movie called The Lamb, had the Gaines album not bombed.
- In a 1999 episode of Saturday Night Live, the host was Garth Brooks, and the musical guest was...Chris Gaines.
- Classic Tin Pan Alley songwriter Vernon Duke wrote classical music under his real name, Vladimir Dukelsky.
- Naoki Maeda, best known for writing a lot of the music in Dance Dance Revolution, has dozens of aliases that he uses for different styles and genres of music.
- Another Bemani artist, Takayuki Ishikawa, better known as dj TAKA, also uses different aliases for different styles, such as Lion MUSASHI for house music, D.J. Setup for psychedelic music, and D.J. Amuro for classical music.
- Eurobeat producer Travis Stebbins has released music under various names, including Ken Blast, Mortimer, Odyssey, Eurobeat Brony, DNA Team, and TJS. Justified in that this is apparently a common practice among Eurobeat musicians.
- Tony Bennett paints under his birth last name of Benedetto.
- Subverted with Megumi Hayashibara who writes song lyrics under the name..."MEGUMI".
- Peter Schickele, blamed for writing parodies of classical music under the assumed identity of P.D.Q. Bach, also has written more serious works under his own name. However, the pieces credited to Peter Schickele on P.D.Q. Bach albums tend to be even sillier and Reference Overdosed.
- Jefferson Airplane started as a psychedelic band in the 1960s, which morphed into the 1970s Progressive Rock band Jefferson Starship, which later regrouped in the 1980s as the New Wave group Starship.
- In the 1930s, Guy Bolton wrote several comedies for the London stage as Stephen Powys, a pseudonym officially registered to his wife for tax reasons. The postwar production Don't Listen, Ladies! was credited to both Bolton and Powys; in this case, Bolton's frequent collaborator P. G. Wodehouse was borrowing the pseudonym.
- During the heydays of the NES, Nintendo imposed a policy on third-party publishers that limited the number of games they could publish in North America and Europe to only five games a year. Konami created the Ultra Games division in America in order to get around this limit and localize more games than they were allowed to publish. In Europe, Konami formed Palcom Software label for the same reasons, although they also published the European versions of certain Parodius and Twinbee games which were never released in America.
- Adam Cadre entered his seminal Interactive Fiction work Photopia into the 1998 IF-Contest under the pseduonym "Opal O'Donnel", out of worry that his earlier sex-comedy IF-Work I-0 might color the expectations of players.
- Many Japanese Video Game Companies publish eroge under a different label. Among these companies (and their eroge labels):
- Atari, in its early years, set up a second company called Kee Games in order to persuade more regional distributors to sign exclusive contracts, though Kee's output consisted largely of Atari games under alternate names. Atari also released Shark Jaws under the one-time brand of Horror Games, perhaps to shield the company's good name from an amazingly shameless attempt to cash in on the box-office success of Jaws. Much later, when Atari split into two companies, Atari Games was forced to adopt the Tengen name for console and computer games because it was only allowed to use the Atari trademark for Arcade Games.
- The Light, a team of three allegedly ex-IBM programmers who developed Rex for the ZX Spectrum and Amstrad CPC, was in fact the Creative Reality team hiding behind pseudonyms because sales and critical reception had been poor for The Fury, their last game for the same publisher.
- Doug Walker originally went by "Douglas Darian" for his work on That Guy with the Glasses, since he was also working as an illustrator and worried that being associated with such raunchy material would hurt his ability to get work, as so much of the job consisted of material for children. After his online work completely eclipsed any other image he might try, he went by his real name everywhere.