History Main / SameFaceDifferentName

** On a similar note, somebody tried getting some of Creator/JaneAusten's novels published under different names. None of the publishers accepted them or gave plagiarism as the reason for rejection. Makes you wonder if the only thing classics have going for them is the fact that they're considered classics.
** The real reason of rejection was probably : A) historical fiction is mostly used to make people fantasize (read: has been almost completely absorbed by hardcore swashbuckling and romance novels with no interest for historical stuff) B) her realistic and subtle approach and use of at the time well-known social markers make it harder for readers to read it as a scandal-in-Regency-era-thing (in which you kinda expect a plot against the king, a feminist speech that people couldn't have uttered due to the lack of the statistic data presented in it at the time, and a love story that just ''has'' to piss someone's parents off and trigger CallingTheOldManOut) C) The people who did this introduced it as a romance novel, not aware that Creator/JaneAusten's main talent is psychological realism, not "let's flail upon Mr Darcy's leather pants.".
** Or, possibly, D) the agents and publishers quite reasonably rejected a manuscript that was clearly a famous Jane Austen novel with someone else's name slapped on it. As none of the publishers gave plagiarism as the reason for rejection, though, this explanation doesn't stand up unless the publishers lied about their reasoning, or gave no real reason at all (for the latter, they would likely assume that the reason for rejection was ''so'' obvious they didn't even have to mention it).

* Gypsy Rose Lee made a few minor film appearances under her real name, Louise Hovick, since film studios in the early years of UsefulNotes/TheHaysCode didn't want to be associated with striptease.

* During the heydays of the [[UsefulNotes/NintendoEntertainmentSystem NES]], Creator/{{Nintendo}} imposed a policy on third-party publishers that limited the number of games they could publish in North America and Europe to only five games a year. Creator/{{Konami}} created the Ultra Games division in America in order to get around this limit and localize more games than they were allowed to publish. In Europe, Konami formed Palcom Software label for the same reasons, although they also published the European versions of certain ''VideoGame/{{Parodius}}'' and ''VideoGame/{{Twinbee}}'' games which were never released in America.

** Sammy published UsefulNotes/SegaGenesis games under the Treco label, possibly for the same reason.

* The Light, a team of three allegedly ex-IBM programmers who developed ''Rex'' for the UsefulNotes/ZXSpectrum and UsefulNotes/AmstradCPC, was in fact the Creator/CreativeReality team hiding behind pseudonyms because sales and critical reception had been poor for ''The Fury'', their last game for the same publisher.

* In the 1930s, Guy Bolton wrote several comedies for the London stage as Stephen Powys, a pseudonym officially registered to his wife for tax reasons. The postwar production ''Don't Listen, Ladies!'' was credited to both Bolton and Powys; in this case, Bolton's frequent collaborator Creator/PGWodehouse was borrowing the pseudonym.

* Jenny Colgan, known for writing romantic comedy, wrote a series of books about a boarding school as Jane Beaton, and her ''Franchise/DoctorWhoExpandedUniverse'' ''Literature/NewSeriesAdventures'' novel under the name J.T. Colgan (although her ''Doctor Who: Time Trips'' novella was as Jenny Colgan).

* This was the basic idea for Creator/{{Disney}}'s Creator/TouchstonePictures and Creator/HollywoodPictures labels. After attempting to release more mature fare in the late seventies to mixed results, Disney created the former a few years later to attract more audiences who were iffy on the Disney brand's appeal; the latter, launched in 1990, was meant for genre films, and to avoid over-saturating Touchstone's presence in the market. Hollywood would eventually become dormant, and Touchstone would remain in use until the mid-2010s. Outside of distributing films for Creator/DreamWorks Pictures, it was essentially reduced to an AlanSmithee-esque name for animated films Disney basically wished to disown, like ''WesternAnimation/GnomeoAndJuliet'' and ''WesternAnimation/StrangeMagic''[[note]][[Creator/HayaoMiyazaki Miyazaki's]] ''Anime/TheWindRises'' was released the same way, but due to its subject matter, not because Disney wanted nothing to do with it[[/note]]. With [=DreamWorks=] jumping ship in 2016 and Disney buying Creator/TwentiethCenturyFox a couple years later, the fate of Touchstone was sealed.