"Dog carcass in alley this morning, tire tread on burst stomach. This city is afraid of me. I have seen its true face. The streets are extended gutters and the gutters are full of blood and when the drains finally scab over, all the vermin will drown. The accumulated filth of all their sex and murder will foam up about their waists and all the whores and politicians will look up and shout 'Save us!' ...and I'll look down and whisper 'No.'"The polar opposite of Big "NO!". The Little No is a "no" that is very soft-spoken, yet extremely powerful and defiant. A character who uses it is indicating complete certainty. They do not view whatever is happening in front of them as any sort of serious threat or challenge. It is a threat to be swatted like a fly, or a plea to be dismissed like the trash, an expectation of submission that is met with absolute refusal. May be used as an Armor Piercing Response. An alternative use of the Little No is used by characters who aren't quite as Bad Ass as the first type who have just realized something really bad is about to happen, and say a soft 'no', their voice being a single syllable of clarity right before something blows up. Third use, and the little brother of the Big "NO!": a tiny, pathetic "No", almost if begging for the reality in front of the speaker's eyes to not be real. Disbelief and denial, with a blank or horrified look on his/her face. When being hammed up, this little "No" will often be followed by the usual hysterics and a resounding Big "NO!". Done effectively, conveys utter and complete vulnerability from characters too Bad Ass to break down weeping and screaming. The Stoic will be the one to use this "No", in a moment of Not So Stoic. Also found in the midst of many a Tranquil Fury. A subtrope of Dramatic Deadpan. Compare Stage Whisper or Blunt "Yes". Compare and contrast the Precision F-Strike — for a character who swears a lot, this can have the same effect.
— Rorschach's Journal, October 12, 1985, Watchmen
open/close all folders
- "Say Osh Kosh B'Gosh." "No."
Anime & Manga
- In the opening scene of Fullmetal Alchemist The Conqueror Of Shamballa, Al is listening to an egotistical physicist go on about his discovery of nuclear fission, and says, "Please accept this gift of a uranium-bomb as a token of my willingness to help your land's military in the achievements of its goals." Al responds curtly with a polite, soft, but extremely defiant, "No."
- Played for horror during the eclipse in Berserk when Casca is being raped by Femto. At this point, she's so delirious and weak from being assaulted by the apostle that all she can do in protest is whimper "no" and "stop" as Femto rapes her in front of Guts.
- Bleach: Orihime gives one of these when she discovers the Espada Grimmjow only wanted Ichigo healed so he could fight him.
- Death Note
- Light uses it after telling himself he doesn't have the right to choose who lives and who dies.
- Near uses this in the finale of after listening to Light's Motive Rant.
- Neon Genesis Evangelion:
- Asuka after Shinji desperately tries to connect to her during Instrumentality. Unfortunately for that time she has become so frustrated with him (due to Shinji never getting her hints that she liked him, never helping her when SHE needed HIM, leaving her alone during and after her Mind Rape, masturbating over her comatose body, and letting the MP-Evas chopping her into pieces and eating her alive) that her reply was a simple "No". It is the last push that causes him to finally break down.
- Also Rei says this to Kaworu after he tells her that they are the same.
- In episode 23 as Armisael is attempting to become one with Shinji and merge Rei's heart with his Rei's response to this is a defiant quiet "No".
- Katekyo Hitman Reborn!: Tsuna in the future arc after Byakuran asks him if he curses his fate of being forced into the mafia world when he dislikes fighting and getting hurt.
- Naruto: In chapter 582 Itachi says this in response to Kabuto's Breaking Speech.
- In episode 21 of Outlaw Star (Japanese version) Melfina says this after Harry orders her to forget about Gene.
- Misty in Pokémon: The First Movie, upon seeing Ash turning to stone whispers, "No, please no."
- Utena of Revolutionary Girl Utena in episode 38 says this in response to Anthy saying she betrayed her.
- In chapter 52 of Rosario + Vampire II Akuha says this in retaliation to hearing Kurumu say she and Mizore are going to rescue Moka.
- Uragiri wa Boku no Namae wo Shitteiru: Yuki gives one upon finding out that his best friend Kanata is actually the Big Bad Reiga.
- YuYu Hakusho: Kurama uses this on Roto after the latter threatens the life of Kurama's mother, and later begs for mercy when he finds out that Kurama planted the Death Seed in him.
- In the serialization meeting for Perfect Crime Party in Bakuman。, the editor in chief says this just as it seems to be smooth sailing for PCP to get serialized, and then reminds everyone that the condition was PCP being able to compete with Eiji's work. He repeats this as the deciding vote for the serialization, but several other editors change their votes because they don't want to end Mashiro and Takagi's career at Jump by such a narrow margin.
- Puella Magi Madoka Magica: Homura utters one of these when the ribbons holding her melt away, revealing that Mami has died.
- Duma, the Angel of Silence in Lucifer. It's sort of a Big "NO!" in that it's the first thing he ever says and the mere fact that he speaks at all shuts everyone right up, but at the same time it's a very gentle and measured Little "No".
- Rorschach of Watchmen is extremely well-known for this line, though he utters it only in the hypothetical tense. He does this as he imagines a world so torn apart in chaos that it begs him, at last to help — and he doesn't want to anymore.
- V for Vendetta: At the end of some serious psychological torture complete with a life changing letter from a woman who's already dead, this is Evey Hammond's only response to being asked to submit herself as having been coerced into her actions by V.
- Ex Machina: Mitchell Hundred's response to Suzanne when she tries to convince him to help her conquer the Earth.
- In ElfQuest, a Little No of horrified denial is Treestump's immediate reaction to seeing his daughter Dewshine lying unconscious in Leetah's arms. Redlance's pained "High ones no" when he finds the rock shaper who had over the centuries been deprived of her limbs and her mind by the trolls.
- The Punisher's response to a group of misguided vigilantes' offer to make him their leader?
- In The Day After The Death Star, Luke Skywalker almost beats a semiconscious TIE pilot to death with a club until he finally sees his enemy's face. He then uses this trope and quietly resolves not to kill when it can be avoided, never mind that no one on his side would mind.
- In The Untold Legend of the Batman, Joe Chill says it in horrified disbelief when Batman reveals his secret identity to him.
- Shinji And Warhammer 40 K: After hearing that they had been unable to prevent Sahaquiel from strafing Berlin-2, Asuka utters one:
Asuka: "no..." [...] "It can't be... please, it can't be..."
- The Second Try: Asuka to Shinji in chapter 3: "HATE ME! LEAVE ME! KILL ME!". Shinji's answer? "No..."
- In Naruto: the Secret Songs of the Ninja Hinata does this twice.
- At the end of chapter 3, her father tells her that, as she's been relieved of her position as heir to the Hyuuga clan, she no longer has to persevere with trying to be a ninja for the sake of her family. Hinata, having made a promise with Naruto to never give up again, tells him in no uncertain terms that she has no intention of quitting and intends to go on being a ninja "for myself and for... my friends. I made a promise."
- Later when she's being held prisoner by Orochimaru who intends to take her Byakugan from her, he attempts to intimidate her into cooperating. Again, she remembers her promise and flatly tells him "No."
Films — Animation
- WALL•E: Twice, both times with EVE thinking that Wall-E is Killed Off for Real.
- In Brother Bear, this is how Koda reacts when he learns that Kenai killed his mother.
- In Meet the Robinsons, Wilbur mouths 'no' in horror when he sees that Lewis has decided to help Bowler Hat Guy.
- Mulan gives one when her family name is called to go away to war, meaning her elderly and injured father must go and will probably die.
- Mother Gothel of Tangled gives a few after Flynn/Eugene cuts Rapunzel's hair.
- Rapunzel does a defiant no during "Mother Knows Best (reprise)", resisting Mother Gothel's demand to leave Flynn. This also interrupts a part in which Mother Gothel claims to "know best".
- Happens to Scar at the end of The Lion King, as he is about to be ripped apart by the hyenas.
- In the sequel, Kovu does this when Zira and the Outsiders come out to ambush Simba just as the two were starting to connect.
- In Coraline after Coraline and Wybie throw the Other Mother's smashed hand and the key inside the well, if you listen closely, you can hear the Other Mother whispering 'No'.
- In Kung Fu Panda 2 this is the Wolf Boss's response to Shen demanding him to fire on the heroes, because it would result in his own men being killed in the crossfire. Also doubles as Famous Last Words, as Shen kills him in retribution.
- During the climatic chase scene in Spirit: Stallion of the Cimarron, Spirit and Little Creek go up onto a ledge to escape the colonel and his men, but find that the deep canyon prevents them from making their way to freedom.
Little Creek: "Oh no."
- In Robin Hood, Little John does it when he thinks that Robin has drowned.
- In Frozen, Elsa lets one out after Prince Hans lies to her that Anna is dead.
- And she gets several more when Anna actually does die.
- Anna utters one in the same scene when she sees visible signs of her skin turning to ice.
- In "The LEGO Movie", Wyldstyle/Lucy does this several times when Emmet is about to sacrifice himself to save her, his friends, and the Master Builders.
- Another Little "No" happens in a similar context - situated in the Think Tank, the entire group experience the murder of Vitruvius by Lord Business whilst straight after Vitruvius explains he made the prophecy up. With Lord Business gloating at his suffering and Emmet's friends' being led away, Emmet stands perfectly still, his voice pathetically murmuring 'no' as he tries to force himself to believe that everything that did just happen didn't happen, and that it's all in his mind.
- In Peter Pan, Captain Hook says this nervously when, at Skull Rock, as he hears the Crocodile coming toward him, Peter teasingly says to him, "I say, Captain, do you hear something?" He then lets out a Big "NO!" when he finally does see the Crocodile.
- In Sleeping Beauty, Maleficent says this when she catches Prince Phillip escaping from her grasp and tries at every turn to stop him. She says this once again when he breaks through the thorns that she set up to stop him, just before she cries, "It cannot be!" and which triggers her transformation into a dragon.
Films — Live Action
- The Matrix series
- The Matrix
- Right before Neo shoots the floor on which Morpheus is being held with his chopper machine gun, Smith gives out his little no.
- ... And again, right before Smith and the other agents shoot Neo after his "resurrection", Neo does the same!
- The Matrix Revolutions. Neo does it after realizing that Bane has been possessed by Smith.
- The Matrix
- Equilibrium: "No. Not without incident." And then, awesome happens.
- Sara of A Little Princess can't even bring herself to say 'no', all she does is shake her head when Miss Minchin tells her about her father's death.
- In Batman, after Vicki Vale asks Batman that people will die because the entire shipments have poisoned, and Batman replies to her with a Little No, because the chemicals have to be mixed.
- At the very end of The Godfather, Kay asks Michael if he is responsible for orchestrating the deaths of the heads of the five families and his brother-in-law Carlo. Michael looks her straight in the eye and quietly says "No." Kay actually seems to accept this, at least until the other goons kiss his hand and address him as "Don Corleone".
- This happens when Isildur refuses to destroy the Ring in the prologue to The Lord of the Rings movie. Elrond is urging him to cast it into the fire, but Isildur whispers "no" and turns away.
- In Two Towers during the final charge of the Helm's Deep defenders, Gandalf and Éomer appear on the ridge and have the following exchange:
Gandalf: Théoden King stands alone.
- In Two Towers during the final charge of the Helm's Deep defenders, Gandalf and Éomer appear on the ridge and have the following exchange:
- Star Trek II: The Wrath of Khan famously features the Big KHAAAAANN, but Kirk also chokes out a simple "No..." as he watches Spock die after his Heroic Sacrifice.
- Repeated, even more softly and heartbreakingly, when the scene is re-enacted (in a mind-meld with Spock's father Sarek) in the next movie.
- Also in Star Trek: Nemesis, Picard said a Little No when Worf raising the shields when the Scimitar is decloaking.
- Nero said it also in Star Trek, when Kirk and Spock beamed in.
- Run, Lola, Run: At the end of her first run, Lola is shot in the chest by a nervous police officer and lies in the street dying. After a flashback to a bedtime conversation between her and her boyfriend, she quietly says "stop", which restarts her "Groundhog Day" Loop.
- Return of the Jedi: Leia, when she's pleading for Luke to run away from Vader after she finds out he's her brother.
- Leia also uses the little no in A New Hope when Tarkin orders the destruction of planet Alderaan.
- Shilo gives one in Repo! The Genetic Opera when Rotti tells her to kill her father.
- The well-known Big "NO!" in Tombstone from Wyatt Earp comes strewn with a cluster of Little "No"'s.
- Silent Movie: Marcel Marceau declines Mel Funn's offer.
- "What did he say?" "I don't know. I don't understand French."
- Evey Hammond in V for Vendetta is the queen of the Little "No". At the end, she replies to Finch with one when he orders her not to blow up Parliament.
- The Fifth Element has Zorg do this. After disarming his own bomb five seconds from detonation, the Proud Warrior Race arms their own bomb.
Zorg: Oh, no.
- Maria in West Side Story does this after news spreads that her Caucasian boyfriend, Tony, killed her brother, Bernardo. She also does this after the subsequent murder of Tony causes her to break down and threaten to start her own killing spree.
- Odin gives this in Thor after the title character gives a Big "NO!" seeing Loki suiciding by falling into a wormhole.
- Back To The Future Part II has Marty say this after coming across his father's grave in the alternate 1985.
- In Escape from the Planet of the Apes, the third movie in the 60s Planet of the Apes franchise, Cornelius recounts the legend of the rise of the apes. According to this telling the turning point came when an intelligent ape first said "no" to its master. In Conquest of the Planet of the Apes, this does happen, sort of, but only when Caesar's forces are about to beat a human to death and Caesar's love interest plaintively whispers, "n-no..."
- Tommy DeVito says this in Goodfellas after realizing he's going to be whacked in retribution for murdering Billy Batts. It comes across as pretty powerful considering Tommy's normal disposition.
- In Home Alone 2: Lost in New York, Harry gives a sad, pathetic whimper of a "no" upon seeing that a heavy metal pipe (which sent him flying down the stairs a few seconds earlier) is now about to fall on his chest.
- In Les Misérables (2012), Javert responds this way when Valjean tells him his parole means he's now free. (The "No" is also in the play, but usually louder instead.)
- In Clean And Sober, we have this exchange:
Craig: You know what the addict's least favorite word is, Daryl? "No." Ask me if you can use my phone, Daryl.Daryl (sarcastically): Say, Craig. May I use your phone?Craig (softly): No.
- The end of this exchange in The Sound of Music:
Cptn. von Trapp: No escort will be necessary.Herr Zeller: Necessary? A pleasure, captain. After all, we would not want you to get lost in the crowds. Would we?von Trapp: No.
- In X-Men: First Class, to avert World War III, Charles forces the Russians to fire on their own transport ship; neither side knows that the crew is already dead. Azazel is at the helm and lets out a short "nyet" before teleporting away just before the missile hits.
- At the start of the Discworld novel Sourcery, Death interrupts a ranting wizard with a "No."
- We get another one in I Shall Wear Midnight: After being accused of all sorts of evil acts, Tiffany (the local witch) sarcastically asks her main accuser (Roland's future mother-in-law) if she was going to "start going on about spinning wheels next." The Duchess takes this at face value and orders all the spinning wheels in the castle destroyed. Roland mentions one of his late mother's favorite things was a ornate spinning wheel. When The Duchess doesn't take the hint and reiterates her order of all the spinning wheels, Roland shuts her and her personal guard down with a firm "no." It's the first time we see Roland stand up to The Duchess and a sign he's starting to lose his grip on the (partially magic-induced) Idiot Ball he'd been carrying for most of the book.
- At the climax of Farworld: Land Keep, Marcus is about to "save" Farworld, but will really end up destroying it. Unable to see past his own glory, he prepares to use the whole world's magic — and Kyja whispers "no" before passing out from blood loss.
- Dumbledore gives Harry a few of these in Order of the Phoenix when he's furiously demanding to be let out of his office. Dumbledore forces him to hear him out and explains basically the entire motivation of the story, so it's a good thing he listens.
- In the Warrior Cats novel Sunrise, when Tigerstar asks Lionblaze if he is going to kill him, Lionblaze replies, "No. You're already dead." Lionblaze then leaves the Dark Forest forever, proving to Tigerstar that he wasn't going to let himself fall to the level of the villains.
- When Ysanne Isard is cornered by New Republic officer Iella Wessiri, she attempts to provoke the woman into a pained, furious Big "NO!" by talking about Wessiri's late husband, whom Isard had turned into a Manchurian Agent. Iella's unexpected Little No is every bit as effective as a Shut Up, Hannibal! and makes Isard realize that she doesn't have the least bit of control in this situation—something she is not used to.
- In A Song of Ice and Fire, the High Sparrow using this on Cersei Lannister in A Feast for Crows is enough to break nearly an entire book of haughty arrogance with an Oh, Crap moment by making it apparent the newly resurrected Faith Militant is not going to simply be her puppet.
It was only a word, one little word, but to Cersei it felt like a splash of icy water in the face. She blinked, and her certainty flickered, just a little.
Live Action TV
- In the Star Trek: The Next Generation episode Yesterday's Enterprise, Guinan gives one of these not long before the Enterprise-C appears and alters history.
- Babylon 5:
- Sheridan in the episode "Intersections in Real Time":
Sheridan: If, as you say, the truth is subjective, then maybe you can fight the system. As long as one person refuses to be broken, refuses to bow down...
Interrogator: But can you win?
Sheridan: Every time I say, "no".
Interrogator: (formally) Captain John Sheridan, will you or will you not sign a confession and endorse it before a public hearing?
Sheridan: (softly) No.
- Also used by G'kar in the episode "Convictions".
Londo: Perhaps I have not made myself sufficiently clear: There is no telling when help will come! Unless we get ourselves out of here, on our own, we'll probably die here! So we must work together!
Londo: ..."No"? What do you mean, "no"?
G'kar: (shrugs) No. (starts giggling)
Londo: You want to live as much as I, hm?
G'kar: (still giggling) Oh yes, but I would much rather see you dead!
- Sheridan in the episode "Intersections in Real Time":
- The Ninth Doctor delivers a spectacular Little No to the Daleks in the Doctor Who episode "Bad Wolf." He defies the Daleks' plans to kill Rose, after almost losing her to one in "Dalek" earlier. The Daleks cannot comprehend the "meaning of this negative".
The Doctor: No.
Dalek: EXPLAIN YOURSELF!
The Doctor: I said "no."
The Doctor: It means no.
The Doctor: No! 'Cause this is what I'm going to do: I'm going to rescue her. I'm going to save Rose Tyler from the middle of the Dalek fleet! And then I'm going to save the Earth! And then, just to finish off, I'm going to wipe every last stinking Dalek out of the sky!
Dalek: BUT-YOU-HAVE-NO-WEAPONS! NO-DEFENSES! NO-PLAN!
The Doctor: Yeah! And doesn't that scare you to death?
- Less Badass and more creeped-out, but The Daily Show's Jon Stewart does this before suggesting getting a restraining order for CNN here.
- One of the most powerful moments in The Sopranos occurs when Dr. Melfi tells Tony "No" when he asks her if there's anything he can do when she starts crying in a therapy session. It's powerful, because she'd been raped earlier in the episode, and had seriously contemplated telling Tony and using her connection to him to have the rapist killed.
- James Wilson in House, when House revealed that he replaced the wall between their offices with a remote-controlled garage door.
- Done brilliantly in the Sherlock episode "A Scandal In Belgravia". It's a precursor to Sherlock revealing a fatal flaw in the villain's plan that causes everything to unravel around them. When he's done, the receiver is well and truly broken.
Mycroft: And here you are, the dominatrix who brought a nation to its knees. Nicely played.
Irene Adler: Sorry?
Sherlock: I said no. Very, very close, but no.
- In the Heroes episode 1961, Angela is served a fine one by sister when she tries to gain forgiveness for her lies.
- Vikings: Athelstan lets out a series of little 'no's as he's being tied to the cross. And then the first nail goes in and the screaming starts.
- Common response to a referee by a professional wrestler getting choked or stretched. Most are too manly to verbally submit.
- In Kingdom Hearts, Namine says this to Marluxia when he asks her to break Sora's heart, thus removing all his memories.
- The cave cutscene from Hotel Mario:
Mario: Gee, it's kinda dark.
Luigi: Didja bring a light?
Mario: (turns to look at Luigi) No...
- Team Fortress 2 gives us this little beauty.
- The ending of System Shock 2:
SHODAN:"...I could improve you... transform you into something more efficient. Join me, human, and we can rule... and we can rule, together." ]
The Hacker:"Nah" [Shoots SHODAN]
- Dragon Age: Origins:
Warden: I've never met a Qunari before. Tell me about your people.
Warden: I...didn't expect that.
- Type 3 in The Legend of Spyro Eternal Night when Cynder sees Spyro's Superpowered Evil Side.
Cynder: (whispered) "Oh no..."
- In Mortal Kombat II, Shao Kahn mutters a little no three times upon defeat before turning to stone and exploding, although in some versions he now gives a larger no when beaten.
- Seymour in Final Fantasy X, when defeated for the final time, could only utter a low-pitched "No..." upon defeat.
- Ram from Hyperdimension Neptunia mk2 utters a little "no" of the third variety after the CPUs sacrifice themselves to kill CFW Arfoire for good.
- One of the Playstation Underground Jampacks opened with an Indiana Jones parody. At one point in the sequence, the hero grabs the prize (a PS Underground disc) but the room starts to rumble, and the character merely says, "Oh no." The character looks up to see a giant boulder careening towards him, and he runs out of the room just in time.
- Archbishop Landgren from World of Warcraft has his moment:
Lord-Commander Arete: YOU WILL TELL ME WHERE WESTWIND IS OR I WILL DESTROY YOUR SOUL!Landgren: No.
- In Borderlands: The Pre-Sequel!, one of the early sidequest has the player helping Janey Springs make inspirational posters by doing various tasks while saying something inspirational. In the case of Wilhelm, he simply responds with this trope every time she asks him to say something. Nonetheless, she actually goes ahead and makes posters of him with the word "No" on it.
- Used pretty straight in this comic of The Order of the Stick comic, echoing an earlier one.
- Ardsley Wooster in Girl Genius here.
- 8-Bit Theater
Fighter: Gravity was all "This time I've got you," and I was all, like, "No."
- Used by Magus in this El Goonish Shive (contains spoilers).
- Used by Marten of Questionable Content in Comic #866, following Dora using her "Sexy voice" to describe unpleasant things.
- Used in MegaTokyo here. (Fortunately, this is from an omake and isn't part of the main story.)
- Present in Bittersweet Candy Bowl. "N-no way... YOU'RE ONE OF THEMMMMMM!"
- In Ava's Demon, Odin's Big "NO!" was followed by many little no's.
- Dr. Horrible's Sing-Along Blog: Dr. Horrible does this during Penny's death scene. It looks like he's trying to work up to a Big "NO!", but is too shocked and grief-stricken to manage it. And then his emerging Heel Realization segues into the triumphant dirge Villain Song "Everything You Ever".
- The Randomverse has a parody of the Rorschach line featuring Rorschach completing the line, as well as Wolverine and Sabertooth add their own endings. Wolverine's is "Sorry, darlin", while Sabertooth asks about the quality of the whores.
- In After Hours, Superman utters this twice, once when Spiderman disappears from existence and the second time when Batman also disappeared, leaving Superman alone.
- TedCrusty with the help of his headless dummy friend Joe, has more or less elevated this trope to comedy gold.
- Raven does this during her Mind Rape at the hands of Slade in the "Birthmark" episode of Teen Titans.
- Robin does this in the same episode when he sees that Slade is alive.
- Raven does another one in the episode "Nevermore" after learning that Beast Boy and Cyborg went into her mirror.
- Raven does this again when she wakes up in the morning and sees herself covered with red marks.
- Avatar: The Last Airbender: Katara gives a Little No at the last second before Jet blows up a village dam.
Azula: "I'm sorry it has to end this way, brother."Zuko: "No, you're not."
- When asked if his anger is directed at the father who hurt him so badly Zuko says "No!" in a startled pleading voice.
- The final fight between Zuko and Azula:
- Suki's reaction to Sokka's "we're not going to make it in time" in the finale.
- Kind of a variation of this, from Sea Lab 2021:
Stormy: You mean there's a... Black Stormy?
Doctor Quinn: (after lengthy pause) No.
- The Secret Saturdays: Zak whispers "No..." when his family is about to be crushed by an army of monsters just because he refuses to help overthrow the human race.
- Batman says this a lot in both Justice League and Justice League Unlimited.
- In Batman Beyond: Return of the Joker, also in the DCAU, Batman gives a particularly chilling one in the flashback when he sees what the Joker's brainwashing sessions have done to Robin.
- ReBoot: Upon discovering that Hexadecimal has given up her immense powers and become a mere sprite, the supervirus Daemon becomes disgusted with her.
Hexadecimal: Forgive me my lady...Daemon: No. *slams Hexadecimal into a wall and leaves her*
- Let's not forget Dot's use of the third version when Enzo loses the game.
- The German dub of The Simpsons turns all of Homer's D'ohs into Little Nos (Nein!)
- Transformers Animated. Optimus Prime utters a very sorrowful one in the Grand Finale when he discovers that Prowl is dead.
- In My Little Pony: Friendship Is Magic Discord gives one when he realizes just too late that the mane six have broken his spell on them and that the Elements of Harmony are now working again. Followed seconds later by a Big "NO!" as he's being turned to stone again.
- Captain America says this in The Avengers: Earth's Mightiest Heroes after Bucky decides to sacrifice himself in order to prevent the Red Skull's bomb from killing Cap.
- Ms. Marvel later does this when she chases a Skrull spaceship to Wakanda, only to find Skrulls disguised as the Avengers emerge from inside it.
- In the Spongebob Squarepants episode "Help Wanted", Spongebob applies for a job at the local fast-food restaurant, and tells the manager Mr. Krabs that Squidward will vouch for him. Mr. Krabs turns to Squidward, who takes a deep breath and gives a deadpan "No."
- In the Adventure Time episode "I Remember You", Marceline simply whispers "No..." when she spots the Ice King approaching her house.
- Third type in the Looney Tunes "Really Scent", when Pepe looks up "Pew" in a dictionary. "It says here...[hair frazzles, eyes widen]...no."
- Ben Tennyson delivers one to Driscoll in Ben 10: Ultimate Alien, right as he is stabbing just next to his head. He then follows with a Badass Boast.
- A particularly cool real-life example is Ioannis Metaxas, the prime minister of Greece during World War II, who answered the long list demands of Italian ambassador Emmanuelle Grazzi to allow Axis troops into Greece or face war with a simple "όχι" (okhi), or "No". Scholars insist that the actual phrase used was the only slightly less laconic "Alors, c'est la guerre." (French for "Then it is war."), but this didn't stop Greek citizens from gathering in the streets that day and repeatedly chanting the word in response to the arriving Italian troops. October 28th, the anniversary of the incident and that of Greece's entrance into WWII on the Allied side, is celebrated in Greece to this day as the "Day of the 'No'".