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Magazine: Nintendo Power

Get the power!
Nintendo Power!
Higher and higher,
Fighting your way

Starting in 1988, one of the longest-running video game magazines there was, Nintendo Power was a magazine that focused solely on games for Nintendo consoles. Starting as a replacement for the Nintendo Fun Club News, the magazine initially contained game strategies for most of its run until its reboot during the late Gamecube era. It also contained news, previews, reviews, fan letters, and "community" sections related to Nintendo games. Originally published by Nintendo of America themselves, it was later outsourced to Future US and edited by Chris Slate starting in December 2007, and was one of the most popular in North America.

After almost 25 years in publication, the magazine was canceled when Nintendo lost interest in publishing it and the contract with Future US was not renewed. The final issue was Volume 285, December 2012.

The magazine was also known for its semi-regular comics and manga advertising new games. These included:

The magazine also featured a series of promo videos sent to many of its subscribers. For details, see this article.

Shortly after it ended, a spiritual followup of sorts was printed in the form of Nintendo Force Magazine, made from Ascended Fanboys of Nintendo Power who have chosen to organize their own magazine, featuring talent coming everywhere from 1UP to Brawl in the Family.


This magazine contained examples of...

  • Alien Autopsy: The walkthrough guide for Body Harvest for the Nintendo 64 includes one level where the Player Character has to rescue a captured Grey from Roswell. One picture caption for the level humorously tries to guilt trip readers into sympathizing with the alien and make them feel bad "for having laughed at that alien autopsy video."
  • April Fools' Day: On April issues, they have printed articles on Warp Pipe technology, Pikachu as an unintelligible Y2K expert, the Headless Snowman from Super Mario 64 getting his own game over Luigi, an interview with Donkey Kong that a sensationalist tabloid puts out of context, a series of letters complaining about their contest prizes, etc...
    • In regards to the Warp Pipe technology one, at least two readers actually thought it was for real, and when their letters were printed asking how it turned out, the magazine made no mention of the fact that it was just a joke.
  • American Kirby Is Hardcore: Their coverage of Secret of Mana. More giant dragons, less of the cutesy sprites in the actual game.
  • Arc Number: The 100th volume featured articles revolving around the number "100". In order: "GoldenEye: 100 Best Ambushes", "100 Things That Equal 100", "100 Best Codes Ever", "100 Best Games of All Time", and "First 100 Games for the Nintendo 64".
  • The Artifact: For a long time, the mail section listed what state a reader sent his letter from, or read "via The Internet" if they sent it through email. Eventually the letters all redundantly read "via the Internet", but this tidbit was never taken out until the Future US takeover.
  • Artifact Title: Based on the NES tagline "Now you're playing with power!"
    • According to a retrospective in the 50th issue, they were originally going to name the magazine Power Play, but it was already taken.
  • Author Avatar: Writer Alan Averill has been represented in photos as a Slime from Dragon Quest. The magazine has jokingly stated that he is, in fact, a slime; the joke was even taken to the point where pictures were published of a Slime plushie wearing a knit cap in front of a GBA SP claiming that the slime was in fact writer Alan Averill. Near the end of its run, writers were represented by Miis, and Chris Hoffman's part of the letters section was headed by an 8-bit sprite of himself.
    • The final issue featured goodbyes from current and former staff, represented by their Miis - except for Alan, who was once again a Slime. In that same article:
      Jenni Villarreal: I was the person who suggested to Alan Averill that he use the blue slime from Dragon Warrior as his avatar in the magazine, then later did a little feature about him in Player's Pulse. Frankly, I created a monster.
  • Back for the Finale: In Issue 285, a lot of former writers from the 1990s and 2000s contributed to a farewell column, reminiscing about the magazine.
  • Backhanded Apology: After a self-described "die-hard Dragon Ball Z fan" wrote to the magazine demanding an apology for their constant mocking of the series, they responded with this:
    "We're truly sorry that you're a die-hard Dragon Ball Z fan."
  • Book Ends/Call Back/Homage Shot: The first issue's cover, shown above, features Super Mario Bros. 2. The final issue's cover is an updated version of that same image, now featuring New Super Mario Bros. U.
  • Broke the Rating Scale: Defied. Editor Chris Slate responded once that he had been tempted to give some games a 10.5 out 10, but won't because it will permanently taint the scale by making 10.5 the new standard. (At the time, only Resident Evil 4, Super Smash Bros. Brawl, and Metroid Prime 3: Corruption had received a 10.)
  • Butt Monkey: Chris Shepperd. To a lesser extent, Steve Thomason, and to an even lesser extent, Justin Cheng. Shepperd's role was lampshaded during the final issue's staff goodbyes:
    Chris Shepperd: I'm supposed to write a mea culpa here, but given that for about two years I was blamed for virtually everything that went wrong with the magazine, that would take a while. And of course it was really all Chris Hoffman's fault.
  • Chuck Cunningham Syndrome: Some writers, and even entire sections, can disappear without explanation.
  • Cool and Unusual Punishment: Readers who send letters without their names get the name "Slippy Toad" or "Big the Cat" affixed to it, both them Scrappies in the eyes of NP.
  • Color-Coded for Your Convenience: During the '90s, NES items were marked with red, Game Boy was purple, and SNES had teal green.
  • Contest Winner Cameo: NP held a "Mega Man Robot Master Design" contest, and two entries, Wind Man and Knight Man, were used in Mega Man 6.
  • Cowboy Bebop at His Computer: Parodied by Chris Hoffman, who insists that Tails is a mutant squirrel despite being a fox. Played straight in a few other examples.
  • Disproportionate Retribution: After one reader writes in noting a minor error (NP printed that holding B in Super Mario Bros. 3 let you float, while it's instead tapping B) the response was this:
    "We apologize for the error and will be launching the article's author into space at the nearest opportunity."
  • 8.8: Lampshaded in their review of Dragon Ball Z: Budokai Tenkaichi 2. The review had two scores: "10: Dragon Ball Z fans. 5.5: Everyone else."
    • Among their own staff, it was reported that they'd often argue about whether Super Mario Galaxy deserved a 10 instead of its 9.5.
  • The Fellowship Has Ended: After the magazine's cancellation, its staff was distributed to other Future US publications.
  • From a Certain Point of View: Might not be intentional, but in his Nintendo Power review AVGN pointed out some interesting wording in reviews of bad games.
  • Four Point Scale: In the early days, the magazine was more blatantly a sales pamphlet, often giving good "reviews" to games that were being trashed in other video game magazines. They gradually got away from this in later years, although no "official" magazine for a company can ever escape it completely.
  • Getting Crap Past the Radar: Probably has something to do with the magazine no longer being published by Nintendo, but rather by Future US. Even when it was published by Nintendo, there was still traces of this.
  • Grand Finale: Unlike a majority of magazines, this one made sure to ensure that the last issue actually felt like one. From a list of 285 of their favorite games, to a look back on their (more than 24 year) history, interviews with then-current and former NP writers, and even a final Nester comic, this showed that, yes, it is the end.
  • Hey, It's That Guy!: Some writers, such as Scott Pelland, Casey Loe, Steven Grimm and George Sinfield have previously done work for strategy guides, video game translation, etc. This is often pointed out by fans in the "Pulse" section.
  • Insistent Terminology: In its early days, gamers were called Power Players.
  • Insult to Rocks: When a comparison chart was made about the attributes of Wario, NP compared his nasty smell to, among other things, that of a compost heap, then decided that was too harsh... to the compost heap.
  • Loony Fan: Somebody once sent in a collage consisting entirely of Chris Shepperd pictures. After that, he swore he'd try and cut down on the number of times his face appears in the magazine.
    • Another claimed to be attracted to writer Andy Myers after seeing a photo of him the previous issue. The photo was of him holding a (fake) severed ear.
  • Long Runner: Ran for more than 24 years, 12note  issues a year, with bonus holiday issues starting in 2007. This even extends to former writer Scott Pelland, who was a writer starting in 1988, and stayed on the writing staff until 2008.
  • Mascot: Nester. Issues released after the Nintendo 3DS even contain a giant QR code for a Nester Mii at the end of the Pulse section, and this was pointed out in a fan letter in the August 2011 issue.
  • Moral Guardians: Despite being developed by Rare (a Nintendo second party and, at that point, industry darling), the magazine did not cover the M-rated Black Comedy platformer Conkers Bad Fur Day at all (though they did give it a Player's Guide). They did an article on it in their Playback section later, though.
  • Not So Different: Initially they had a rivalry with the now-canceled magazine Sega Visions thanks to the Console Wars. But then the Wii era came and Sega began partnering with Nintendo and rereleasing their old games on its Virtual Console, with many lampshades from the staff about how the magazine was now covering more Sega games than Nintendo games!
  • One Steve Limit: Subverted. They have had plenty of Chrises (Slate, Shepperd, Hoffman...), but only one Steve.
  • Perverse Sexual Lust: Some of the writers seem to have crushes on Ada from Resident Evil.
  • Phony Article: The SNES vs Genesis comparison articles filled with fake stats and testimonials, which started running towards the endpoint in the SNES's life.
    • Here it is. "Blast (processing) from the past", indeed.
  • Pigeon-Holed Writer: For example, Chris Slate tends to review major releases, Steve Thomason reviews Sega games, Chris Hoffman reviews Capcom games, and Casey Loe reviews RPGs. There are several exceptions, however.
  • Planet of Steves: While there is indeed only one "Steve" (presently), there are lots of Chrises. There's even a Christine in there.
  • Pre-Order Bonus: Notable subscription bonuses include a copy of Dragon Warrior, a Smashing Live! orchestral soundtrack CD, and The Legend of Zelda: Collector's Edition for Gamecube.
  • Product Placement
  • Promoted Fanboy: Steven Grimm, an Animal Crossing fan, has been spotted in the credits for Animal Crossing: City Folk. He appears to have gotten a job at Nintendo, because he's also credited in Mario Party 8 and Kid Icarus: Uprising.
  • Quality Over Quantity: Nintendo Power once had a debate on which was the better series, Super Mario Bros. or The Legend of Zelda. Zelda essentially won with the rebuttal of quality over quantity, arguing one Link to the Past was worth far more than multiple Mario Partys, despite the long time between Zelda games.
  • The Red Stapler: An example of the trope in action, as Songbird Ocarina ads featuring ones like in The Legend of Zelda: Ocarina of Time were a staple of the magazine for at over 12 years, from '99 right up until its cancellation.
  • Running Gag: Quite a few.
  • Scenery Censor: The Code of Princess article in the August 2012 issue has a large banner covering pretty much all of Solange's torso.
  • Self-Deprecation
  • Shout-Out: In the article where Chris Hoffman uses his Cooking Mama skills to create delicious meals for the staff, he mentions accidentally cutting his finger off. His reaction? "Just call me Mister Butterfingers. Wow, is my face red." This is almost the exact same as a line from UHF, in a scene where another character accidentally cuts his finger off.
  • Spin-Off: The short-lived Nintendo Power Advance, concentrating on strategies for Game Boy Advance games. Also, one might consider Pokémon Power (a series of mini-magazines detailing Red and Blue versions and including a comic version of the first few episodes of the anime series) to be one.
  • Spiritual Successor: After the end of Nintendo Power, IGN editor Lucas M. Thomas announced Nintendo Force Magazine, staffed by Nintendo fans from the journalism scene. Lucas explained the reason he started his own magazine was that he was upset that Nintendo Power was being canceled — not only was it part of his childhood, but he couldn't be able to share it with his son.
  • Suspiciously Similar Substitute: The magazine is actually a replacement for the Nintendo Fun Club News, a newsletter which focused mainly on first party NES releases (with some rare exceptions, like the Goonies II article in issue 5).
  • Take That: To other gaming magazines.
    • Also to fans of Dragon Ball Z. As an example, one reader wrote in believing that some rumors of the cancellation of Super Smash Bros. Brawl were true. The reader also said something along the lines of "I'm also a DragonBall Z fan, but that's not important right now!" to which Scott (the editor-in-chief at the time) replied, "I was going to ask you where you heard something so ridiculous, but then I realized it: you're one of... them!"
    • One issue had a preview of Rayman Raving Rabbids: TV Party, and featured suggestions of TV shows the NP crew would love to see "Rabbid-ised". One was the PBS Newshour with Jim Lehrer. NP's justification? "Because even rabid bunnies know better than to trust Fox News."
  • Tempting Fate: In their 100th issue, when listing the 10 Worst Games of All Time, Shaq Fu was listed at #3.
    Shaq, transported into another dimension, must battle weird fighters. It is not humanly possible to come up with a worse idea than this.
    (Barbie Super Model comes in at second place)
    Actually, this is a worse idea than Shaq Fu.
  • Unintentional Period Piece: Reading old issues will obviously feel like this. Also, the focus on printing game strategies, until 2005, gave the magazine a distinctly 90s feel, i.e. from before Internet usage was so widespread that someone could find these strategies easily on the web.
  • Up to Eleven: In the September 2012 issue, at the very back of the magazine they say that the October 2012 issue will be "turning the Wii U hype dial to 11."
  • You Just Told Me: The Star Fox 64 promotional video has this.
    Bob: You didn't tell them about the Rumble Pak, did you!?
    Sony Exec: No, Bob. You did.

The comics that ran in the magazine contained examples of:

Howard & Nester / Nester's Adventures
  • Bowties Are Cool: Howard; both the comic character and the real-life editor he was based on.
  • The Bus Came Back: Nester returned for Milestone Celebrations: Issue #100, the 20th anniversary (#231)...
  • Bumbling Dad: Nester when he grew up twenty years later. He's terrible at modern games, makes up obviously false boasts about his NES days, and for Christmas gives his kid copies of Nester's Funky Bowling for the Virtual Boy... every Christmas.
  • But Now I Must Go: Howard's departure from the comic has him making such a speech to Nester, leaving him with his bowtie as a memento. In the first Nester's Adventures comic, Nester reveals that the bowtie was a clip-on.
  • Butt Monkey: Nester.
  • Captain Ersatz: One installment has Howard accompanying a duck to the moon. The duck's name is never given, but from the fact that the episode in question was based on the DuckTales NES game, it can be assumed that he is supposed to be Scrooge McDuck.
  • Generation Xerox: Nester's son, Maxwell (or "Max" as he prefers to call himself), looks and acts like he did.
  • He's All Grown Up: Never thought you'd see Nester as an adult eh, and with his own son to boot.
  • Lawyer-Friendly Cameo: The Teenage Mutant Ninja Turtles and the Tasmanian Devil's guest appearances.
  • Lost Episode: There's an alternate version of the final Howard & Nester strip that was never published on Nintendo Power, but was instead given personally to Howard Phillips as a going away present. It was posted on Howard Phillips' actual Facebook page years after the fact.
  • Put on a Bus: Howard after his real-life counterpart (Howard Phillips) left the magazine.
  • Retool: Into Nester's Adventures following Howard's departure.
  • Small Name, Big Ego: Nester thinks he's the ultimate gaming badass. Unfortunately, he's anything but.

Ninja High SchoolOEL MangaNo Need for Bushido
Nintendo 3DSCreator/NintendoAnimal Crossing
Nintendo ForceMagazinesNME

alternative title(s): Nintendo Power
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