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Franchise: Barbie
An iconic doll in her iconic pink.
"Barbie's small and so petite
Her clothes and figure look so neat
Her dazzling outfit rings a bell
At parties she will cast a spell
A purse, and hats, and gloves galore
And all the gadgets gals adore!"
—The jingle to the first Barbie commercial.

A popular doll line that has been around since 1959. Partly a revolution in doll design, because until then most fashion dolls were made to look like little girls. Barbie was made to look like a young woman. When she was first created, her figure was more akin to that of a normal young woman, but later adjustments changed her dimensions in different ways so that she would maintain a more natural figure under the thickly hemmed clothes.

Barbie is also the subject of controversy, due to her figure being stylized and therefore impossible in Real Life, and thereby supposedly giving girls an "unrealistic" role model, though her figure was slightly modified in the late 1990s in response to these complaints. Mattel is careful to make sure Barbie's image remains "wholesome" and getting dolls into roles that were once seen as unsuitable for women. Mattel featured a NASA Astronaut Barbie just two years after Valentina Tereshkova (from the Soviet Union) became the first woman to go into space and Mattel has been releasing "Barbie for President" dolls since 1992.

The original storyline attached to the dolls was that of Barbie Roberts, a teenager and the oldest of many sisters, and her career as a model. Her surname and age have now been long since forgotten, and she generally plays adult characters, being showcased in various careers. Barbie has also been featured in a series of animated direct-to-video features since 2001 (each with a tie-in toy line), most of them based on Fairy Tales, but also including originals like the Fairytopia series. They tend to be accused of Tasting Like Diabetes, especially the newer ones, but have surprisingly strong, positive portrayals of women: i.e., the girls help each other without second intention and don't always bond only over guys.

Barbie has become a stock parody over the years; The Simpsons has Malibu Stacy (Lisa's frustration with a talking model that had the personality of The Ditz was the focus of a whole episode, inspired by a real controversy over a talking Barbie which could say, "Math class is tough!"), and Rugrats had Angelica's favorite toy, the Cynthia doll. Then she's finally parodied herself in Pixar's Toy Story 2 and Toy Story 3.

Barbie got her own webseries called Barbie: Life in the Dreamhouse in 2012, which features her and her family and friends in a Reality Show Sitcom with a wide demographic appeal.


Currently the Barbie line has two main categories:

The Playline:

  • The dolls who are usually seen in stores, this line has a few sub-categories:

The Fashionistas

  • The most poseable dolls in the entire playline, these dolls are No Name Given, with the name on the box being the style of the doll, though the most recent set (Swapping Styles) have had a webseries similar to Mattels other line, Monster High, on the Barbie Web site.
    • As of 2011, the line has been reverted to a sort of Fashion Fever line, with Barbie, Teresa, Raquelle and Nikki taking over and eliminating the No Name Given element. It was also the first line to include Ryan

The So in Style girls:

  • A set of all black dolls featuring Barbie's friend Grace who has moved to Chicago, she meets two best friends (Trichelle and Kara) and participate in a pseudo-tutoring program (The Little Sibling program, featuring Dajh's clone as the first little brother).

My Scene:

The Collector line:

  • Barbie has a huge Periphery Demographic who are in it for the fashion and wit, so Mattel invokedcreated this half of the Barbie line specifically for them. The dolls are usually not sold in stores (unless it's a store exclusive) but on the Barbie collector Web site. Sub-categories include:

The Dolls of the World line:

The Basics line:

There have been a number of animated productions starring Barbie, including:


This toy line provides examples of:

  • Pimped Out Cape: A few dolls had some, notably the "Fantasy Goddess of the Arctic" doll.
  • Pimped-Out Dress: She's been given loads of elaborate dresses over the years.
  • Pink Means Feminine / Pink Product Ploy: Barbie is all about piiiink. Her logo is pink. Her Dream Car and Dream House are pink. Packaging for most of the dolls and accessories are pink. One of her first outfits, "Enchanted Evening", has a pink evening gown.
    • Her signature color is "Barbie Pink" and can't be used by another company without getting permission from Mattel. However, it should be noted that when other products try to do the Pink Product Ploy, it's usually a very close comparison to Barbie pink (never a darker or lighter shade of pink). It is very much the Gold (Pink) Standard to which other pink products aspire to.
  • Pragmatic Adaptation: Barbie in the Nutcracker and stories like Barbie as the Princess and the Pauper could count as this.
  • Pretty in Mink: Loads of her outfits (officially being fake is the only nod to that trope, so the rest count as this).
    • This started as early as the white fur wraps she wears in the "Enchanted Evening" and "Gay Parisienne" dolls, and the white fur jacket she wears for the "Icebreaker" doll.
    • For that matter, it seems 90% of the time when one of her outfits has fur, it's white.
  • Princesses Prefer Pink: Some of the movies have princesses wearing pink clothes, especially if Barbie is playing a princess.
  • Retraux: Mattel revived Barbie's original cursive logo in 2000, and again in 2009.
  • The Rival: The recent movies have Raquelle in this role.
  • Rule of Glamorous
  • Sexy Santa Dress: Even she has worn some of those.
  • Sliding Scale Of Shiny Versus Gritty: Guess which end Barbie is on.
  • Stylish Protection Gear: A few, like her astronaut suit, which is pink and gold.
  • Sweater Girl: A number of her outfits over the years. The early 80s set "Fashion Jeans" included a pink, fuzzy sweater, even though that name could have included any kind of top.
  • Thememobile: Her Dream Car.
  • Thou Shalt Not Kill: A Double Subversion in one of her fairy tale movies, where Barbie's character actually tried to kill the villain. Then it turned out that her newfound magical powers couldn't be used to harm anyone.
  • Toyless Toyline Character: The villains from the movies rarely have toys made of them.
  • True Blue Femininity
  • Trans Atlantic Equivalent: Sindy, which first emerged in 1963.
  • Unlimited Wardrobe: Probably the most of any fictional character ever, perhaps.
  • Vague Age: Barbie is constantly changing from someone in her early to mid-20s to a teenager (sometimes even a high schooler).
    • And considering she (and all her friends) run for President every four years, it seems that she's at least 35, too.
  • Virtual Paper Doll: Some of the games.
  • Winter Royal Lady: Her line of "Winter Princess" dolls, among others.
  • Workaholic: She's had loads of careers that her dolls have covered.
  • Yet Another Christmas Carol: One of the 2008 videos is an adaptation of this story.

American Girls CollectionToysBakugan
BambiAnimated FilmsBarbie: A Fashion Fairytale

alternative title(s): Barbie
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