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Anime and Manga
- HeartCatch Pretty Cure! has Cure Sunshine and her gold lamé chest ribbon.
- One episode of Pokémon featured a golden Sudowoodo.
- In Mobile Suit Gundam Wing, Dorothy Catalonia seem to have a thing for gold-plated vehicles: a limousine, a space shuttle and a truck.
- From Mobile Suit Zeta Gundam, we have Quattro Bagina's golden Hyakku-Shiki. It's (supposedly) an anti-beam coating that granted a measure of protection against long-range weapons. Paptimus Scirroco's mobile suit The O is also golden.
- From Mobile Suit Gundam SEED Destiny, we have the Akatsuki Gundam, whose gold-plated armor is actually gold paint mixed with numerous mirrors, allowing it to shrug off and even deflect beam weaponry.
- In Mobile Suit Gundam 00, Alejandro Corner's Alvatore and Alvaaron are both gold-plated, simply because he's a rich guy who likes showing off. He even modified his GN Tau Drives to emit golden particles rather than the usual dark red.
- Saint Seiya: The Gold Saints
- In Naruto, the Fourth Kazekage has the Magnet Release bloodline, which allows him to utilize gold dust similar to that of his son Gaara. However, the gold dust is actually extremely heavy, which enabled him in his lifetime to subdue Gaara's Tailed Beast if he wished so.
- In "Dragon Ball Z: Resurrection ‘F’", when Frieza turns into Golden Frieza, he stays shiny for nearly the rest of the movie.
- In The Smurfs comic book version of "King Smurf", the title character shows off his shiny new gold outfit, which everybody else sees as yellow.
- Richie Rich had an entire museum with objects made of gold, including a gold suit of armor, which a group of visiting aliens trade with diamonds, because they simply want to drive the people of their homeworld crazy with gold.
- Uncle Scrooge had an adventure getting the legendary Golden Fleece for a coat made of solid gold. Scrooge succeeds in his quest and gets his coat, but retrieves his old coat when he discovers that a coat made of solid metal has no insulating value and is thus intolerably cold to wear.
- The preview images of each chapter of Hottie 3: The Best Fan Fic in the World is nothing but gold.
Films — Animated
- One set of Pimped Out Dresses the Disney Princesses wore were of gold lamé, with a variation of Ariel having her tail and Seashell Bra be gilded, as seen above.
- At the end of The Little Mermaid, Ariel wears a gold tiara with her Fairytale Wedding Dress.
- One animated version of The Nutcracker had the line "I wear gold-plated underwear!" in the Rat King's Villain Song. Two seven-year-olds immediately caught that they would chafe horribly.
- In Madagascar 3: Europe's Most Wanted, Skipper plans to use their Montecarlo winnings on a solid gold airplane. When told by Kowalski that such a plane would be too heavy to fly, Skipper replies, "We're rich now, Kowalski. The laws of physics don't apply to us."
Films — Live-Action
- Jill Masterton in Goldfinger (the film) dies by having her body completely covered in golden paint (based on a false assumption that merely painting skin can smother people), in one of the most iconic scenes of the James Bond franchise.
- Star Wars: C-3P0 gets his gold plating between episodes 2 and 3, shown in Star Wars: Clone Wars.
- In the climax of To Catch a Thief Grace Kelly's Pimped-Out Dress is all gold lamé. She also wears a golden wig.
- Appropriately, in Richie Rich, Richie is loaded with gold-plated versions of everyday items, from pacifiers and rattles to socket wrenches.
- In The Hobbit: The Desolation of Smaug, Smaug ends up getting covered in molten gold until he shakes it off. It also literally makes him "Smaug the Golden", one of his appellations in the book.
- In Into the Woods, Cinderella dons a beautiful golden dress to match her golden slippers.
- In A Brother's Price, Keifer intended to have the ceiling of his rooms gold-plated. This is implied to be proof of his decadence and wasteful mindset.
- A Song of Ice and Fire has the Lannister family, who coat everything with gold - platemail, horse armor, even swords. However it's specifically mentioned that this is only gilding (not solid gold armornote , as Tyrion Lannister falsely claims at one point to impress someone) designed to boost the image of the Lannisters as the richest and most awesome House in the Seven Kingdoms.
- In Robert E. Howard's Conan the Barbarian story "The Tower of the Elephant", the tower has a gold door.
- In the Dream of the Rood, the tree out of which Christ's cross was made is alternately sparkling with gold and gems and streaming with blood.
- Martel of The Elenium liberally decorated his armor with gold, thanks to the wealth he acquired as a mercenary. This came back to haunt him when the added weight wore him down faster than Sparhawk in a duel, leading to his death.
- In Dorrie the Little Witch, Dorrie once got a gold cauldron as a reward for capturing a notorious evil witch.
- Charlie and the Chocolate Factory has the world going crazy buying Wonka Bars in hopes of finding one of the five Golden Tickets — which grant admittance to the titular Famed In-Story factory — beneath a wrapper.
- The Malazan Book of the Fallen deconstructs this with the Emperor of the Tiste Edur. Every inch of his skin is studded with gold coins which were burned into his flesh, leaving what little skin remains visible horribly scarred. Additionally, the mass of gold is so heavy it has turned what used to be a Long-Haired Pretty Boy into a hulking monster. And all that while the Tiste Edur don't even care about gold and only use it in burial rituals to mock their wealth-worshipping neighbouring nation.
- In Going Postal, Moist von Lipwig takes to wearing a suit of gold-colored cloth to impress people.
- Game of Thrones: The Lannisters favor golden ornamentation, but it's frequently mentioned that objects like Jaime's hand are the more practical gilded steel rather than solid gold.
- Inverted in Star Trek: Deep Space Nine, where gold pressed latinum is just to give something to hold the Unobtainium, not that the gold actually made it prettier, as replicators made it Worthless Yellow Rocks. One episode mentions that gold does have some value, if only because there are civilizations out there that don't have replicators.
- Power Rangers Samurai introduces us to The Gold Ranger, with light reflecting off the golden parts of his suit that it becomes all but blinding. Emily's first reaction is "He's so sparkly..."
Mythology and Religion
- Classical Mythology: The fable of King Midas seemed to be against this trope, but the actual Aesop was actually Be Careful What You Wish For, and being against Greed.
- DuckTales did a variation on that with a magic golden duck.
- The mythical city of El Dorado.
- Eastern Orthodox churches' interiors are designed to look mostly golden (sanctuary, chandeliers, etc), sometimes using actual gilding. Prayers written in Bysanthia are also pretty interesting though: one refers to Virgin Mary as a gilded doorknob. Although it would seem as a failed attempt at insult, it's supposed to be poetic and two metaphors are here: Jesus Christ is the door, and gilding back in their days was supposed to be incredibly beautiful; nowadays, gilding household appliances is just poor taste.
- Silverball Mania has a variation, where everything is incredibly shiny due to being covered in silver.
- Warhammer and Warhammer 40,000 really, really love Gold, as seen in countless official art and studio paint jobs for their miniatures. The God-Emperor of Mankind for example has Terminator armour (considered the best armour type in the game for human characters) that is entirely golden. Though since 40k tends to have a love-hate relationship with reality and physics, whether the armour is actually solid gold or only gold-plated isn't clear, fan consensus is the latter though.
- This in the cover of one Anima: Beyond Fantasy sourcebook. Besides how much must weight that throne, one wonders how the Empress can move carrying so much gold (and how she manages to fold her arms.)
- Barbie's 1994 Happy Holidays Dress was of simulated gold lamé trimmed with white fur.
- Two of Eden's dresses, and the Ghost of Christmas Past's dress, are decorated with gold. Eden's red dress even has a gold Giant Waist Ribbon.
- Several toys get limited edition gold variants, like 70s Bumblebee, Ryubi, Kan-U and Chouhi Gundams and so on.
- Nintendo's amiibo has a limited edition gold Mario amiibo that is exclusive to North American Wal-Marts.
- Golden armor shows up as items in some Final Fantasy games.
- In some Might and Magic games, golden chain and plate armor is the most powerful kind. (Justified because powerful armor and weapons in the game tend to be enchanted.)
- Some Castlevania games use gold weapons.
- There are gilded sets of armour in Runescape. This is not as extreme an example as sets of armour made out solid gold, though - decorating armour with gold was not common practice, but there is historical precedent for it.
- Subverted in Minecraft: Sure, you can make a sword out of that gold you just mined. It'll be roughly as effective as one made of wood and break about as quickly. On the other hand, using iron...
- Of course, a gold pickaxe can bore through stone at an incredible rate, but only stone. And it still breaks easily.
- Gold armor looks pretty and shiny, but the protection they give is not much better than leather armor and it breaks just as fast. However, gold armor is still better than having no armor at all.
- Gold armor and gold swords have their weaknesses compensated by having a much higher chance of getting strong enhancements compared to other tools made out of other materials, making gold based items a Glass Cannon.
- Three words: gold-plated food. Golden Apples are one of the most coveted items in the game, being used to make horses breed, cure zombie villagers, or give the player not only several drumsticks' worth of hunger satisfaction, but also regeneration for a short time. A twice-plated ("enchanted") Golden Apple also grants fire resistance, damage resistance, and a limited feather-fall effect. Golden Carrots are also used to breed horses, or give the player regeneration, and are used in potions of night vision. Glistering Melons are pretty much only used in potion-brewing, and aren't edible.
- Moody dwarves in Dwarf Fortress can make artifact gold armor or weapons (the only other way to get gold weapons requires modding the game files); despite being artifacts, they will perform rather poorly (except for blunt weapons, which will be significantly more effective due to their increased mass).
- The Triforce in The Legend of Zelda games are always shown as gold triangles.
- The Legend of Zelda: Ocarina of Time had the Gold Gauntlets, which were the strongest levels of items that let Link lift and throw enormous stone obelisks, which are impossible to move otherwise.
- Meta Example: The two original NES games came on shiny gold cartridges; the first game's box even had a cutout showing it off. A limited edition run on both Ocarina and Majora's Mask also came on a matte-gold cart. Quite a few other games have gold colored items including discs, game cases and certain accessories (such as a limited edition gold wiimote for Skyward Sword or a limited edition gold New 3DS for the launch of Majora's Mask 3D.
- In The Legend of Zelda: A Link to the Past and The Legend of Zelda: A Link Between Worlds, the series staple Master Sword can be upgraded twice. Its second form is a powerful red blade. Its final form is more powerful than any other weapon and sports an appropriate gold sheen to boot.
- About a third of the Costume Porn outfits in the Growlanser have gold trimming.
- In Disney Princess Enchanted Journey, the bonus outfits from Belle's world are shiny and golden. Once you complete the princess worlds, their outfits and portraits become golden as well.
- Mario Kart 7 and 8 both have Gold vehicle parts, which are usually the last parts unlocked. They resemble the Standard Kart, Wheels, and Glider, but have different stats, generally being less maneuverable with higher top speed and weight.
- Archos in Telepath Tactics is decked out with gold rings, probably to indicate his greed and decadence.
- Taken to extremes in New Super Mario Bros. 2, in which a large part of the game revolves around amassing a ludicrous number of golden coins. Golden versions of regular enemies such as Goombas, Koopas and Piranha Plants abound, and the new Golden Fire Flower power-up turns Mario himself to gold, enabling him to chuck golden fireballs that turn enemies and blocks into coins.
- Old-Timey Strong Bad in "That A Ghost" has the line, "I'll be marching around in gold pants in no time!"
- Many of the things in Richie Rich's house are gold.
- As with Goldie of Goldie Gold and Action Jack.
- On Jimmy Two-Shoes, Heloise decorates a carriage meant for her and Jimmy with gold. Peep promply steals it.
Fry: Wouldn't a solid gold fiddle weigh a hundred pounds and sound terrible?
- Bender from Universe 1 in "The Farnsworth Parabox" decided to be gold plated.
- Fry attempts to Deconstruct this Trope in the earlier "Hell is Other Robots" when the Robot Devil challenges him and Leela to a fiddling contest with a solid gold fiddle. (A Shout-Out to the song "The Devil Went Down to Georgia".)
Devil: Well, it's mostly for show.
- In The Simpsons the man who won the lawsuit that he invented Icthy and Scratchy buys a solid gold house.
- Sym-Bionic Titan: Ilana's mecha-like armor Corus is gold and is often very shiny, particularly when Octus washed it off with water.
- Wildfire: Diabolyn tried to win over the people of Dar Shan by wearing a dress made of Golden fabric. It failed when Princess Sara revealed where the gold came from.
- Partially deconstructed in an episode of G.I. Joe: A Real American Hero. A wealthy young woman with a crush on Lifeline included in her barrage of gifts to him, a solid gold helicopter. While its reflective qualities made it superb protection from laser fire during a Cobra attack, it was too heavy to get off the ground.
- Coronation robes are often gold lamé, whether on its own or with an ermine lining.
- The latter was common for Russian royalty.
- And in medieval and Renaissance Europe, sumptuary laws dictate that only kings (and queens) are allowed to wear cloth of gold—garments made from gold thread.
- Ever seen the Palace of Versailles? Some rooms don't seem to have a square inch without the stuff. And, yes, that includes mattresses.
- When the kings of France went insane of the bling bling, they started out by getting furniture made of solid silver, but little later sanity returned (relatively speaking), and gilded wood became the norm.
- This is the case with the colonial Indonesian soldiers (KNIL I mean.) The Dutch thought that the islanders love shades of yellow (including gold, yes!) and their uniforms were decorated with tons of yellow/gold things...
- Illuminated manuscripts were a big thing in the Middle Ages, especially among Christian scribes. Gold was used for accents in illustrations, for words that the scribe wanted to emphasize, and in one case even as a stain for an entire page. Sometimes gold powder was used as an ink base, but other times gold leaf was cut and pasted to the page. Once people figured out how, it became popular to apply gold leaf to a substance called "gesso", which created a slightly-raised surface and gave the impression of solid gold on the page.