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Creator / Fisher-Price

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Play, Laugh, Grow!

Fisher-Price is a toy company that was once owned by Quaker Oats but is now a subsidiary of Mattel.

Its toys have been adapted:

Video Games

Western Animation

Toy ranges owned by the company:

  • App-tivity (Discontinued by 2019)
  • Barbie (Little People line)
  • Doodle Pro
  • Kasey the Kinderbot
  • Laugh and Learn
  • Think and Learn
  • Little People
  • Loving Family
  • HiT Entertainment
  • Hot Wheels (Little People line)
  • Imaginext
  • InteracTV
  • Mega Bloks (not counting the ones that are based on Mattel's American Girl product brand)
  • Power Wheels
  • View-Master (revamped as View-Master VR; at point they were going to adapt this into a film, but it fell through)
  • PowerTouch (Interactive storybook system created to compete with Leap Frog, Discontinued)
  • Planet Heroes
  • Purr-Tenders (the original line was made by Hallmark, but Fisher-Price started to make Purr-Tenders toys not long after)
  • Read With Me DVD!
  • See N Say (received rights from parent Mattel).
  • Tote-a-Tune (Discontinued)
  • Music Box Pocket Radio (Discontinued)
  • Color Me Gemz (Discontinued; endorsed by former Cheetah Girl Sabrina Bryan; first marketed towards pre-teen girls who want to become future fashion designers)
  • Great Adventures (discontinued)
  • Smart Toy (partnership with Smart Toy LLC., manufacturing and marketing, Discontinued as of 2019)
  • Fusion Crew

Franchises licensed to the company for toy production


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