Because Elizabeth Hurley is more appealing than Peter Cook.
The remake of Bedazzled (1967), released in 2000 starring Brendan Fraser and Elizabeth Hurley.In this version, Elliot Richards (Fraser) is a geeky and friendless office drone who is in love with beautiful co-worker Alison (Frances O'Connor), but is too shy to act on his feelings. After being ditched at a bar by his "friends", Elliot runs into a beautiful woman (Elizabeth Hurley) who tells him that she's the Devil and offers him seven wishes in return for his soul. While obviously hesitant, he accepts in the hopes of using his wishes to make him into the perfect man for Alison; Hilarity Ensues.
This 2000 film contains examples of:
20% More Awesome: "Ah... well, you know, you go out there and you give a 110%, and you wanna play good, and, you know, you hope you play good... I think we played pretty good tonight!"
Affably Evil: The Devil. Sure, she's out for Elliot's soul, but she's generally friendly and sympathetic to him most of the time. Even after he nullifies their contract and saves himself, she's still polite and cordial before seeing him off.
Anticlimax Cut: After Elliot wishes for a Big Mac and a coke. Cut to... the bus ride, and McDonald's counter.
Artistic License - Music: Brendan Fraser is playing guitar during one of the fantasies, and he has his hand above the capo.
Big Red Devil: In order to convince Elliot that she is the real deal, the Devil briefly transforms into a more typical Western portrayal of Satan with horns, red skin, and a goatee, stating that she dislikes it because "it's so trick-or-treat."
Later, in an attempt to intimidate Elliot into making his final wish, she transforms herself into a large, demonic Chernabog-like beast. It turns out they were just special effects.
Brand X: For one of his wishes, Elliot ends up playing profession basketball for the "Diablos". The logo also appears as a sticker in his cubicle at work.
Camp Gay: Combine with a wish gone wrong, and you've got yourself a very funny moment.
Devil: Yes, there's a God. Elliot: Really? What's he like? Devil: Y'know, you'd think meeting THE DEVIL would be interesting enough, but no, all they want to talk about is Him. Like He's so bloody fascinating. Elliot: So He's a man. Devil: Yeah. Most men think they're God. This one just happens to be right.
Did Not Get the Girl: Even after everything he's gone through, Elliot finds out Allison was already dating. It turns out to be alright though as the experience taught Elliot about himself and gives him a confidence boost.
Evil Is Petty: In between wishes, the Devil gives people parking fines, tells high school kids not to bother with their studies because they were boring, swaps medication for Tic Tacs, and cheats at chess with God.
Flat Earth Atheist: Odd example during the fourth wish. Secular humanism may be "yummy", but Elliot of all people should know that at least in the film's reality, humanity isn't alone.
It's in-character for what he is then: an effete pseudo-intellectual.
The Friend Nobody Likes: Elliot starts out as a Type 2 and 6 in his group of co-worker "friends", all of whom dislike him as annoying and often try to ditch him or make fun of him behind his back but at the same time, are not cruel enough to outright tell him to go away.
Gratuitous Foreign Language: When Elliot meets Nicole, he is dumbstruck by the fact that she looks exactly like Allison but is a brunette. Nicole, seeing that he doesn't reply, starts asking him in various languages if he speaks English... except French. For some reason, she asks in French if he speaks American.
Gratuitous Russian: Besides being a Colombian drug lord, Elliot suddenly realizes he speaks fluent (well, Faux Fluent) Russian. When he does, he curses in Russian. That last part is not subtitled.
The Remake: More of a Reimagining really, taking the basic idea of a loser guy in love with an oblivious beauty being offered wishes by Satan, and then going its own way with it.
Replacement Love Interest: After Elliot chats with Alison and learns she has a boyfriend, he goes home and runs into his new neighbor Nicole... played by the same actress. Lampshaded when he asks her, "Do you have a sister?"
Shaggy Dog Story: Elliot pining after Allison only in the end to find out she was already dating. But everything works out for him in the end.
But it is implied that Allison was originally single, and it was Elliot's own wish that she have a happy life which got her back together with her formerly ex-boyfriend or a new one who would help her have the happy life.
Shout-Out: The Devil's dogs during the second wish are named Dudley and Peter after the stars of the first movie.
The Devil: "Do you think I enjoy this? I'm stuck in this horrible job for eternity. Everybody hates me. When I try to help someone they turn on me like I'm supposed to be God or something! For your information, my life is a living hell!"
And, much like you'd expect of the Devil, Hurley does a good job of straddling the line between sincerity and manipulation when she does it.