"Just make the whole thing, you know, cooler. (beat) It needs to be about 20% cooler."Ah, statistics... The ally of mathematics, business and hard science. How infallible. There seems to be a problem here though... What instrument can you use to measure "awesome", for example? How do you calculate a 14% drop in sadness? And then there are the units, often measured using an Abstract Scale — how many millisobs do you need to get one kilocry?note This trope is for when a character cites a statistic for something which is incapable of being measured. It's almost always done for comedy, though it may appear in more serious works as a sarcastic rejoinder. See also Thing-O-Meter, where the value is actually somehow measurable. Compare/contrast Artistic License – Statistics, which is also about misusing statistics, but with material that actually can be measured. Compare Applied Mathematics. Among the most common uses of this trope is describing somebody as "giving 110%" as a measure of effort.
— Rainbow Dash, My Little Pony: Friendship Is Magic
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- Ads for the Nicoderm patch (which delivers a small amount of nicotine through the skin to help ease withdrawal for people quitting smoking) show people with a Suck-O-Meter, which shows how much "quitting sucks" from moment to moment. When the needle gets too high, they use Nicoderm and it goes back down.
- Wrigley's Doublemint Gum can apparently double both pleasure and fun.
- There was a Czech ad for washing powder, guaranteeing great effectiveness because it has "double power of active oxygen". There was an article in some magazine mocking it, and its author wondered what would "single power of passive oxygen" be.
- There probably was none active oxygen, because it would actually destroy the clothes which were washed with the aforementioned powder and the washer in which it was done, unless they were made out of 24-carat gold.
- Advertisers have been doing this for years, such as Chesterfield cigarettes advertising that they had a "measurably smoother" smoke, as if smoothness was something that could be physically quantified and measured. The mathematician Charles Seife discusses this in his book Proofiness: How You're Being Fooled by the Numbers, along with several other such claims that went so far as to have specific numbers attached to them, a type of proofiness he refers to as "Potemkin numbers."
- A 2014 commercial for Charmin toilet paper promises "two times the softening."
Anime & Manga
- In Death Note, L occasionally gives statistics about how right he is. The official guide claims that he makes these up to sound more credible, although in the anime he also does it in his internal monologue when there's no one to impress. Another Word of God claimed that whenever he mentions a statistic at all, he's always 99% sure. So all that "5%" or "47%" or whatever meant he was almost totally sure every time.
- In The Disappearance of Haruhi Suzumiya, Kyon declares that Haruhi's ponytail makes her "36% more charming."
- A Certain Magical Index's first arc involves Index's friends trying to remove her memory because according to the Church of Necessary Evil, 85% of her memory is taken up by the Index Librorum Prohibitorum, a collection of forbidden Magical Grimories memorised with her photographic memory skills. This leaves 15% of her memory for her daily life, and makes it necessary for the memory to be removed in order for her to survive (the Grimories cannot be deleted). This is actually subverted, as the memory limit is proved to be wrong by Touma, who gets suspicious on how the Church gets values like 85% and 15%, and learns that the brain has a huge capacity for memory even if the person has photographic memory. Index's friends then realise that they are being used by the Church to protect the secrets of the forbidden Grimories by limiting her contact with the world via deleting her memory.
- Ai from Yatterman uses made up percentages to display her reactions to everything.
- Star Blazers (Space Battleship Yamato) — I.Q.-9: "That's Doctor Sane. He's a little eccentric. About five degrees." Especially silly because it could be an angle or a temperature, and either positive or negative, but in any case, it's still meaningless. The projection angle of an orbital eccentricity is a somewhat more intuitive way to express it. Assuming it's used metaphorically here, that's one way of saying he's 'just a little bit off'.
- In Is This a Zombie?, the main character, a zombie, uses percentages to reference how much power he's using in his attacks relative to the maximum power a normal human can exert. As a zombie, he's not limited by mortal concepts or limitations of strength, but he can—and sometimes does—damage himself if he puts too much power into his attacks.
- On one occasion in Sgt. Frog, the A.R.M.P.I.T. platoon's deep sea expedition takes a surprising turn when their submarine is surrounded by mysterious, unseen shapes that command them to leave. Keroro reaches for the intercom button, but accidentally launches the torpedoes instead and hits one of the entities dead-on. The whole crew understandably panics, especially when the sub's sensors reveal that the entity was completely unharmed.
Giroro: But how?! Our missiles are 500% more lethal than necessary!
- The bonus OVA of Angel Beats! has a "Tension Meter"—a Thing-O-Meter, but only visible to the audience—which numerically measures the local concentration of hamminess. It seems to be a percentage, since it usually ranges from 0 to 100; though Shiina yelling "CUUUUUUUTE!" pumps it up to 9999, and near the end it goes negative, indicating anguish or disappointment or something.
- Eddie Izzard Glorious: "...and tonight, I promise to be 10% funnier — ah, ha! You can't tell, can you?"
- The old "20% cooler" line gets referenced in a twisted way in the second story-arc of My Little Pony: Friendship Is Magic (IDW); during Rarity's nightmare she sees Rainbow Dash call the saddle bag "Maybelle" made for Twilight "200% cooler". Cue a Single Tear from Rarity.
- The Halo Graphic Novel; "Second Sunrise Over New Mombasa": Benjamin Giraud is a propaganda photographer for the military, but he has little respect for them because they act no different to him than "suits". At one point, when editing a gruesome image of a dead marine, he's told to make it "more adventurous".
Giraud: Can you be specific...? Exactly how much more adventurous?
Officer: Well it should have— try to give it twenty-five percent more of a feeling of adventure.
- The very name of "62 Percent More Evil", an episode from Script Fic Calvin and Hobbes: The Series.
- Friendship Is Optimal contains a subtle example. As a result of uploading to Equestria, everything can be numerically quantified, and Celest-A.I. is dedicated to reaching the theoretical maximum value for an individual's satisfaction. Justified, since she has complete knowledge of an uploaded individual's mind and a full knowledge of how the brain operates.
- Briefly invoked near the beginning of Amber Night and the Curse of the Diabolical Pastry Thief.
"Today she would increase her maturity by twenty percent!"
- In Ask King Sombra, Sombra rates Equestria's three Princesses by their bitchiness using The Royal◊ Bitch-o-meter.
Films — Animation
- Megamind tells the people of Metro City that to imagine what he has in store for them, they should take the most horrible thing they can imagine and multiply it... by six.
- My Little Pony: Equestria Girls – Rainbow Rocks:
- The Rainbooms are trying to buy time for Twilight to write a counter-spell to the Siren's magic by advancing through the Battle of the Bands:
Twilight Sparkle: Remember, we have to be good enough to make it through but not so good we let the sirens see the magic within us. They could realize we plan to use it against them.
Rainbow Dash: Got it! Be cool enough to win, but not so cool that we end up showing off the whole ears and tails and rainbows thing. Sooo... about twenty percent less cool.
- Rainbow's song, "Awesome as I Want to Be" has the lyrics, "When it comes to makin' music, I'm the ruler / You wish you could be twenty percent cooler."
- The Rainbooms are trying to buy time for Twilight to write a counter-spell to the Siren's magic by advancing through the Battle of the Bands:
Films — Live-Action
- Bedazzled (2000) (2000): "Ah... well, you know, you go out there and you give a 110%, and you wanna play good, and, you know, you hope you play good... I think we played pretty good tonight!"
- In The Avengers, Tony tells Pepper that she can have 12% of the credit for Stark Tower; he immediately knows that crack is going to come back to haunt him. Later, when Agent Coulson shows up, Pepper lets him in while Tony tries to get rid of him; Tony whispers to Pepper "I thought we were having a moment", and she responds "I was having 12% of a moment."
- This gets a Call Back in Guardians of the Galaxy: Star-Lord claims to have "part of a plan"; when asked exactly how much of a plan he has, he responds "Twelve percent."
Rocket: ...THAT IS NOT A PLAN!
Gamora: It's barely a concept.
- From The Runner's Book of Rules, by Mark Remy (of Runner's World magazine):
Running any given route in the rain makes you feel 50 percent more hard-core than covering the same route on a sunny day.
- Ridcully declares the Unseen University football team will give it 110% in Unseen Academicals. It's left to the Literal-Minded Ponder Stibbons to explain that no, they won't, although their 100% may be greater than previously thought.
- One of Jeremy Clarkson's collections of car reviews described a car as "exactly one million times better looking" than a rival model. We're not sure what units you use for this purpose (millizondas? Microjaguarcx16s?).
- In Hereville: How Mirka Got Her Sword by Barry Deutsch, a graphic novel set in an Orthodox Jewish community, the narrator declares,
"Naps on Shabbos afternoon are twelve times as refreshing as naps taken any other day! It's a scientific fact!"
- In the novel Cranford, the narrator Mary Smith describes Miss Brown, an Ill Woman as coarse-looking and plain. She's about forty. Her sister Jessie is said to be ten years younger and twenty shades prettier.
- In Douglas Coupland's jPod, Ethan declares: "I've come to the conclusion that documents are thirty-four percent more boring when presented in the Courier font."
- According to Wit's poll at the end of Words of Radiance, Shallan Davar is precisely 77% more agreeable than her mistress, Jasnah Kholin.
- How I Met Your Mother episode "Not a Father's Day" (2008): "Lily, no part of Barney Stinson does anything less than 110%. If one my little Michael Phelpses got loose, he's swimming for gold."
- In the Monk episode "Mr. Monk and the Big Game," Monk is coaching basketball and, being Monk, has asked the players to only give 100%. He responds to the above by telling another player she can only give 90%.
- X Play on G4 uses concepts in place of stars in a ratings system during their video game reviews.
- Andrew boasts that he's become "82% more manly" since he saw Spike last.
- Gunn claims a particular office would make him look 17% less completely out of place.
- In The Apprentice (UK), candidates would frequently promise to "give 110%" (or, in extreme cases, 150% or 200%). Lord Sugar eventually got so tired of this that he banned the use of the phrase.
- Jack Donaghy in 30 Rock is dating two women that he loves equally, so he decides to use his HEART:Hard Equations And Rational Thinking, to decide which one is better for him. It doesn't work.
- In the old American Gladiators show, competitor Wesley "Two Scoops" Berry gave an ever-increasing percentage of effort for every show he won, topping out at six digits for the championship.
- Square One TV had a skit with a man singing about how he was giving "Eight Percent of my Love" to his girlfriend, with a breakdown for where the other 92% was going.
- In Community Professor Slater tells Jeff that the secrecy makes the sex 38% hotter.
- Flight of the Conchords'': In one episode, Murray keeps a graph of the state of his various friendships. After Brett and Jemaine offend him a few times, it drops their friendship to "Strangers."
- In an episode of House, House actually prescribes cigarettes as treatment for a man suffering from inflammatory bowel syndrome, and adds that it's an established fact that they make you look 30% cooler.
- The song "Remember The Name" by Fort Minor uses this trope heavily. The chorus of the song goes:
"This is ten percent luck, twenty percent skill
Fifteen percent concentrated power of will
Five percent pleasure, fifty percent pain
And a hundred percent reason to remember the name!"
- Occurs on the Reel Big Fish live album, Our Live Album is better than Your Live Album, on the track "Suburban Rhythm." The RBF perform many versions of the song, one of which is a blues version. Before this version is played, the lead singer says they need to "bluesify it, by like 20%."
- The Ken Ashcorp song "20 Percent Cooler" which includes references to all of the "Mane 6" and a shout out to Ferris Bueller.
- Professional Wrestling fans often quantify exceptionally bloody matches on the Muta scale. 1 Muta is defined as the amount The Great Muta bled in a 1992 match against Hiroshi Hase, widely held to be one of the goriest matches in history. Thus, Muta ratings are usually fractional or decimal (for example, 1/2 Muta or 0.3 Muta).
- Left 4 Dead 2:
"All right, everybody, you're giving 110 percent!"
"Just do it! Okay, all right, now that's 110%, 100%, 100% 115%, 75%."
- One of the slogans Marcus' vending machines gives for "Torgue" brand guns is:
"Four hundred percent more awesome! Also, Torgue doesn't make their guns out of freaking wood!"
- The bit about wood is an in-universe shot at a rival weapons developer, Jakobs, who also makes high damage guns, but includes wood stocks and finish in their design.
- In Borderlands: The Pre-Sequel!, Jack's Body Double will often remark "And the world just got 25% more handsome!" when summoning his holograms.
- One of the slogans Marcus' vending machines gives for "Torgue" brand guns is:
- The Zen Ball in Peggle is a Zig-Zagged example. While the word used ("zen") is immeasurable, what it's actually measuring is how much the score of the shot increased over the original, non-zen-assisted shot.
"__% more Zen!" or "Maximum Zen Achieved!"
- Pretty much everything Fi says in Skyward Sword uses this trope. Fi is a computer, and she may very well have a concrete, well-defined measuring system for different emotions based on certain criterion.
- World of Goo: The Tower of Goo Memorial Park and Recreation Center advertises itself as being "20% more infinite in all directions."
- The trailer for the Halloween update for The Binding of Isaac stated that the update had made the game "20% more evil".
- The iOS game Dragonvale has some fun with this. "We're 83% certain that it is 100% safe to keep Poison Dragons near habitable civilizations."
- After fighting off three evil clones of yourself in Secret of Evermore, a bystander will come out and say: "According to my calculations, you're three times stronger than yourself!"
- Similarly, at the conclusion of a story arc for villains in City of Heroes, the player is given the option of fighting just one or multiple clones. Choosing to fight all eight at once awards the "Army of Me" badge:
You don't understand the math behind it, but you're pretty sure you're equal to or greater than eight of yourself.
- The votey in this Saturday Morning Breakfast Cereal illustrates the proper units of measure for anger, fear, and awkwardness.
- xkcd has done this a few times. In cartoon 523, a character has made a graph showing the decline of a relationship.
- In The Order of the Stick, an angel shows Roy a graph of Belkar's evil against time, measured in Kilonazis. Note that since it is a parodic fantasy world of a particular kind, it could very well be that it is not a "subjective quality" at all but that evil can be really measured objectively there.
- VG Cats not only uses this trope- it uses it very nearly by name. (Probably a direct Shout-Out to the Trope Namer.)
- 1930 Nightmare Theater does this with a spell promising to make you "Look 80% cooler at all times."
- One El Goonish Shive strip has Grace inventing a measure of sadness called the Seymour.
- Similarly, in Questionable Content, happiness can be quantified in Fournier-Goldman Happiness Units. A tremendous amount of difficult algebra seems to be involved, and the scale apparently defines a lethal threshold of happiness.
- Invoked in the comic title of one strip of Least I Could Do.
- Seren of Karin-dou 4koma will kill you 70% dead.
- Statistical Fact frequently quantifies emotions such as pleasure and fun. Badder Ladder Luck reveals the percentage of bad luck received from walking under a ladder.
- TwoKinds: The B Group archive has been determined to be 67% cooler than the main group.
- A common source of comedy in Cracked, especially the articles that center on charts and graphs.
- In the online review circle, some reviewers (occasionally JesuOtaku or others) will use a star system with the star replaced by concepts. Said concepts are often some aspect of the subject being reviewed; said star system is not really being replaced, just merely being made 20% cooler.
- This funny chart is intended to measure the "furriness" of something. It's a heavily abridged version of a less comical and lesser-known image that does much the same thing — depicting what different "percentages" of cat traits look like, from fully human to fully cat. The full version has many more examples of different percentages.
- A banner ad for some kind of game project: "DrMcNinja's Radical Adventures. Now 20% more radical." Possibly a Stealth Pun, since there is a character in the comic called "King Radical." Maybe he just shows up 20% more times.
- SF Debris gives us the unit "Kims" (as in deci-Kims), which is the measure of Harry Kim's sexual trauma applied per cubic meter/second. Not to be confused with a metric-Kim, which is a measurement of personal shame.
- Popehat, a blog primarily concerned with the legal aspects of First Amendment issues, devoted its June 28th, 2012 column to the [KHAN], defined as "the amount of internet rage, channeled through email, listservs, and websites, on the day of Bill Clinton's impeachment acquittal". Larger units in the measurement system are the GENGHISKHAN (exactly One Godzillion KHANs, first measured on December 12, 2000, the day the US Supreme Court ruled that George Bush had won re-election) and the CHAKAKHAN, One Mecha Godzillion KHANs of internet rage..
- Doctor Insano of The Spoony Experiment built a literal Gaydar; it measures stereotypical gayness. He refuses to say why.
- SCP Foundation: the sales pitch for Marshall, Carter and Dark's "Gentleman's Lash" reads that it administers "7.3 kilosades of psychological trauma to its target".
- The Invincible Iron Man: "Wonderful news, Tony, Howard. We'll support you both 110%."
- The Simpsons:
Hypnotherapist: You are all very good players.
- One member of the committee creating Poochie says, "I feel we should Rastafy him by... 10 percent or so."
- In an early episode where Mr. Burns' company softball team is playing against their Shelbyville analogues, Burns hires a hypnotherapist who attempts to invoke this:
Entire Team: (in monotonous unison) We are all very good players.
Hypnotherapist: You will beat Shelbyville.
Entire Team: (in monotonous unison) We will beat Shelbyville.
Hypnotherapist: You will give 110%.
Entire Team: (in monotonous unison) That's impossible. No one can give more than 100%; by definition, that is the most one can give.
- Abe Simpson once describes his former Army unit, The Flying Hellfish as, "The fightingest squad, in the fightingest company, in the third-fightingest battalion in the Army!"
- In Adventure Time, there's apparently a Party God who lives in the clouds in the sky, who seems to use the term "party" as a unit of measurement when possessing Jake to the extent that he "parties forever"!
- My Little Pony: Friendship Is Magic:
- The (partial) Trope Namernote is the episode "Suited for Success", where Rarity asks Rainbow Dash how to improve Dash's dress. Dash simply replies that it needs to be "cooler." When Rarity asks Dash to be more specific, Dash says "it needs to be about 20% cooler." Such maddening vagueness drives Rarity up the wall. The phrase immediately went memetic.
- Rarity also wants her friends to be 110% satisfied with their dresses.
- Princess Luna is taught what the concept of "fun" isnote . After the second game, she expresses her approval with: "HAHA! THE FUN HAS BEEN DOUBLED!", another phrase that also took no time to go memetic.
- Applejack claims to be 50% less afraid than Rainbow Dash in Castle Mane-ia.
- In "Scare Master", Rainbow says that Fluttershy is only taking "like 90%" of the fun out of Nightmare Night.
Professor Farnsworth: Good Lord, Bubblegum! The duplicate body is emitting doom at ten times the background level!
- In the episode "Reincarnation", during the 8-bit segment, a sadness meter appears on the top left of the screen keeping track of the Professor's deteriorating esteem.
- The Professor has a "Coolometer" which measures the popularity of the subject in units of megafonzies.
- In "Bender's Big Score", he has an instrument for measuring how "doomed" someone is. The unit is "milliDooms".
- In a DVD commentary, the writers insisted the word "underpants" is 20% funnier than "underwear", attributing the observation to Ken Keeler.
- Mom's Friendly Robot Company claims that its oil is made with "10% more love" than their competitors.
- Bender's Gaydar which can receive interference from a gay weather balloon... although, given the various robots and sentient appliances we've seen in the show, this particular instance might be completely literal.
- One episode of Samurai Jack featured Jack aiding a group of spacemen return to their home planet. One of them was constantly calculating the probability of random events, from the probability of successfully launching a rocket, to whether or not Jack was having a good time at the moment.
- Subverted with Cyborg in the Teen Titans episode "Only Human". Since Cyborg is, well, a cyborg, the machine part of him can measure how much effort he is actually putting in. Part of the episode was Cyborg lamenting that he cannot give 110%.
- In Buzz Lightyear of Star Command: Zurg's Hyper Death Ray causes a fate 20% worse than death, Hyper Death (not to be confused with a Fate Worse Than Death; it's a kids show after all).
- In the American Dad! episode "Haylias", Stan is attempting to set up a brainwashed Hayley with an obviously homosexual and unenthusiastic suitor. Hayley, who has been conditioned to follow Stan's commands somehow manages distinct facial expressions for each of Stan's instructions:
Stan: Look aroused.
(Hayley gives a seductive smile)
Stan: Ten percent more aroused.
(Hayley's smile brightens and her eyes widen in excitement)
Stan: Scale it back two percent.
(Hayley mutes her excited expression slightly)
Stan: Ah, young love.
- In the Bravest Warriors episode "Butter Lettuce," Danny uses the Holojohn to load up a version of Beth with the request that she be "30% sexier than normal." He then follows this up with a version that is 40% sexier, which is then followed by a version that is 9000% sexier. The last one doesn't end well.
- Averted in "The Three Friends Problem" on Peg + Cat when Cat draws a graph indicating that Peg used to like him to infinity and now she only likes him to "about this much" (very low point on the graph) but likes Big Dog instead to infinity. Peg tells him that while there are lots of things that can be compared on a graph, her feelings for him can't be compared to her feelings for Big Dog or anyone else and that he'll always be totally special to her. Later, they both sing about it.
- The concept of utility in economics. Two utils are not seen as twice as liked as one util, they just indicate something that is liked more than one util but not as much as three.
- Utility in Utilitarianism, which is subtly different from economics. For example, it can be aggregated between people. It's measured in QALYs and DALYs. Basically, a QALY is the net happiness a healthy person feels in an average year, and a DALY is negative one QALYs, i.e. the net pain felt in a year.
- Money itself is essentially approximating desire for a good or service relative to the desire to produce the good or service and the desire for alternative goods or services. Part of the reason our economy goes through cycles is that this metric is an approximation and can be skewed by various factors (government subsidies and corporate malfeasance for example).
- Probably the most common parody of this in real life is the milliHelen, a measure of beauty. Helen's beauty launched a thousand ships, in reference to the Greek myth. Thus, a milliHelen is the beauty that launches one ship. Amusingly, this manages to be the rare example of this trope that has a defined value, but in a bit of a Voodoo Shark moment, its definition is just as vague as standard for this trope. A negative amount of milliHelens indicates how many ships would be launched away from the "beauty" in question.
- The "Winger" and "milliWinger", terms coined by the Furry Fandom during its earlier days (but which have fallen out of use by now) as a way of quantifying Squick. According to WikiFur, "One Winger is equal to the amount of mental disturbance caused by viewing a typical Doug Winger drawing."
- In any collaborative artistic project such as film and television production there is a fundamental problem trying to quantify artist contribution and abstract concepts of quality. But in order to convey some amount of direction you ARE actually encouraged to give a percentage, as you could either spend five minutes trying to explain how loud you want the actor to scream or just say "scream at ninety percent capacity" and adjust accordingly. It's not a perfect science and prone to being too contrite when more precise direction is needed.
- Script author William Goldman once was told by a producer that a script had to be made "forty percent funnier", in the next month. Two weeks later Goldman was asked about the progress. He said: "I only managed to make it fifteen percent funnier, so I'll have to make it twenty-seven percentnote funnier in the next two weeks." The producer, after a beat: "Yeah, should work out."
- There's the Henderson Scale of Plot Derailment, where One Henderson is the complete and total destruction of the plot, and multiple negative Hendersons is every problem ever solved for all of time permanently.
- Producer/Director Larry Kasanoff's confusing instructions to Food Fight animators were to make animation sequences “more awesome” or “30 percent better”.
- The Star Trek Shake as developed by the cast of Star Trek: The Next Generation included a scale of 1-10 for how they shuffle around in their chairs, 1 being something that makes the lights flicker and 10 being the ship torn in half. There are amusing things to notice how different characters react to supposedly the same explosion, some looking like they are on a bumpy road while others are on a roller coaster.
- While objective measurement of how paroxysmically awesome/painfully sucktacular something is can be difficult to obtain, it's possible to measure an individual's perception of that something. For example, neuroscientists use functional magnetic resonance imaging (fMRI) to identify objective measures of pain.
- IQ is frequently misunderstood by people who believe it to be an absolute measure of intelligence; rather, it is a statistical measure. 100 IQ is the average intelligence of whatever baseline population is used to construct the baseline for the test. Someone with an IQ of 115 is not 15% more intelligent than someone with an IQ of 100, but rather is 1 standard deviation more intelligent than someone with an IQ of 100 - thus they're more intelligent than 84.1% of the population. This doesn't mean that they're 34.1% more intelligent than the average person is, either. Due to the way that IQ tests are created, I Qs more than four standard deviations beyond the average (below 40 or above 160) cannot be accurately measured because there is simply insufficient data to accurately chart the relative intelligence of people out there - thus someone with an IQ measured as being 175 may not be one standard deviation more intelligent than someone with a measured IQ of 160. Thus IQ is a relative rather than an absolute measure, and going from 100 to 110 IQ may not represent the same change in absolute intelligence as going from 110 to 120 IQ.
- Trainees at Air Force Officer Training School are required to submit weekly "Morale Reports" in which they must quantify their morale on a scale and report its improvement or decline in percentages. Seriously.