This list only refers to the Animated Adaptation, Sabrina: The Animated Series and its Sequel Series Sabrina's Secret Life. For characters from the live-action TV series, click here.
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Sabrina Spellman
Voiced by: Emily Hart (The Animated Series) / Britt McKillip (Secret Life); Annevig Schelde Ebbe (Danish dub), Lottie Hellingman (Dutch dub)
- Adaptational Badass: In the sitcom Sabrina the Teenage Witch, Sabrina was terrible at sports. In this adaptation, she is occasionally seen riding a bike with Harvey (even at a competitive level), and she is stated to be the best swimmer in the school. She's also less of an Inept Mage, due to having had her powers since childhood, and likely due to animation allowing for more freedom.
- Age Lift: This version of Sabrina is not a high school teenager, but rather a middle school pre-teen.
- Alliterative Name: Sabrina Spellman.
- Badass Adorable: Cute blonde teen girl, powerful witch with magical powers.
- Balloon Belly: In the final episode of The Animated Series, after eating enough garlic to fill an entire room.
- Blond, Brunette, Redhead: The Blond to Hilda's Brunette and Zelda's Redhead.
- Butt-Monkey: She gets this a lot of the time, constantly being humiliated by Gem Stone and suffering Amusing Injuries from time to time.
- Cute Witch: She's petite teenager witch, blond, pretty and usually a Nice Girl.
- Genki Girl: Very bubbly, cute and outgoing and pretty much the poster child of the Plucky Genki Girl.
- Girly Girl with a Tomboy Streak: A cute Naïve Everygirl who mostly wears pink outfits (including a pink skirt), and also wears star-shaped and moon-shaped earrings. But she's also quite sporty and adventurous, much more than she was in the live-action sitcom.
- Hair of Gold, Heart of Gold: A Nice Girl with long blonde hair.
- Heterosexual Life-Partners: With Chloe, so much so that one episode involving them falling out has a situation paralleling a Divorce Assets Conflict.
- Idiot Heroine: Not dumb in the conventional sense, just careless enough to not get an injection that she knew she would need, give her worst enemy the job of serving food at her halloween party, switching lives with said enemy and granting her witch powers, giving witch cake to mortals....she pulls through in the end though. It gets worse in Sabrina's Secret Life.
- Innocent Blue Eyes: She is sweet and blue-eyed.
- Jerk with a Heart of Gold: Becomes this in Sabrina's Secret Life. Due to the show becoming more educational, Sabrina becomes more selfish, petty, and whiny (which was done so Sabrina could learn more lessons), but she does still have a good heart and still cares about her family and friends.
- Light Feminine and Dark Feminine: The sweet Light Feminine to Gemini's snobby, conceited Dark Feminine. Gem is also dark-haired in contrast to Sabrina's Hair of Gold, Heart of Gold.
- Meaningful Name: Spellman.
- My Species Doth Protest Too Much: She's half-witch, but she chooses her humanity and human life over being a typical witch.
- Naïve Everygirl: She's not shy, but can be insecure at times and is an overall idealistic Nice Girl often bullied by the Alpha Bitch.
- Nice Girl: She usually means well, and there are even moments where she tries to be nice to Gem.
- Pink Means Feminine: She's mostly seen wearing that color. In the Animated Series her signature outfit was a white and pink crop top with a pink skirt. Her hoodie in Secret Life also has a pink stripe on it.
- Plucky Girl: Definitely. She's always optimistic and never gives up.
- Took a Level in Jerkass: In Sabrina's Secret Life she becomes more unpleasant and selfish but this is mainly to make the show more educational by having her learn more lessons and morals when compared to the original series.
- Yandere: She becomes a downplayed one in one episode for her piano teacher, and she tries to sabotage his girlfriend.
Salem Saberhagen
Voiced by: Nick Bakay (The Animated Series) / Maurice LaMarche (Secret Life)
- Accessory-Wearing Cartoon Animal: He usually wears only a collar.
- Alliterative Name: Salem Saberhagen.
- Barefoot Cartoon Animal: In his smoking jacket outfit.
- Big Brother Mentor: To Sabrina. Not exactly "big brother", but he's actually much older than Sabrina and often gives her (good or bad) advice.
- Butt-Monkey: He often gets the short end of the stick in this show. While usually it's his own fault, he tends to become this even when he helps out the Spellmans (A Witchmas Carole and Driver Ed come to mind).
- Cats Are Magic: He was originally a warlock, but was transformed into a cat as punishment for trying to take over the world.
- Cats Are Mean: Subverted. He wasn't originally a cat, but when he tried taking over the world, he had to become a cat for 100 years as punishment.
- Cats Are Snarkers: A perfect example of the trope though we don't know if he was already snarky before becoming a cat.
- Cute Little Fangs: He has very cute fangs.
- The Faceless: In flashbacks to when he was a human warlock.
- Jerk with a Heart of Gold: He's usually very cynical and self-absorbed, but he's also very friendly at times.
- Nonhuman Sidekick: To Sabrina.
- Pretty Boy: His human form in Sabrina's Secret Life which attracts some of the other teenagers.
- Snarky Non-Human Sidekick: A sarcastic Talking Cat to Sabrina.
- Take Over the World: He tried and failed, and as punishment he was transformed into a...
- Talking Animal: Specifically, a talking cat. And despite being a human, sometimes Salem acts like he is really an actual cat.
- Took a Level in Kindness: Gets better with each television adaptation after the sitcom. In the sitcom itself he was an irresponsible Jerk with a Heart of Gold criminal, in this series he's a Loveable Rogue, and in Sabrina's Secret Life he becomes the Voice of Reason and Straight Man to Sabrina's antics.
- Trickster Mentor: Not to the same level as the Spooky Jar, but still has his moments. He's usually the one that tries to convince her to use magic to solve her problems, and usually also convinces her to do things that she knows is morally wrong just to get something he wants.
Hilda Spellman
Voiced by: Melissa Joan Hart (The Animated Series) / Moneca Stori (Secret Life)
- Adaptation Dye-Job: In the live-action sitcom, Sabrina and her aunts were all blonde, but in this Animated Adaptation only Sabrina is blonde in a Blond, Brunette, Redhead trio.
- Adaptational Attractiveness: Downplayed. Hilda was also good-looking in the live-action series, but still more overweight (by TV standards) than the slim Zelda. In this version she's thin, has an attractively curved body and it's always evidenced by her mini-dress. Also keep in mind that the earlier version of Hilda in the comics was a flat chested, heavy chinned, needle-nosed woman.
- Ambiguously Brown: She probably tans. But in "Sabrina's Secret Life", she's got lighter skin tone.
- Blond, Brunette, Redhead: The Brunette to Sabrina's Blond and Zelda's Redhead.
- Book Dumb: In contrast to Zelda, she's a not very educated, fun-loving slacker.
- Brainless Beauty: Is quite dumb but very beautiful.
- Cool and Unusual Punishment: Due to abusing magic with Zelda, they have been turned into teenagers for 100 years. Also could be seen as Cursed with Awesome. Especially since it's implied that unlike her sister she isn't in a hurry to get the curse lifted.
- Cursed with Awesome: While Zelda might see being turned into a beautiful young woman as Blessed with Suck, Hilda seems to like to take actions that ensure the curse won't be lifted any time soon.
- Deadpan Snarker: Probably the snarkiest one, next to Salem.
- Genki Girl: She's very excitable.
- Graceful Ladies Like Purple: She is the more feminine and fashionable of the two aunts and has a purple dress as her default outfit.
- Hot Witch: She is very attractive and cute and wears often a mini-dress. Mostly because, due to abusing magic, she and Zelda are stuck in teenage bodies for 100 years.
- Meaningful Name: Spellman.
- Purple Is Powerful: A beautiful, powerful witch in a purple dress.
- Red Oni, Blue Oni: The Red to Zelda's Blue.
Zelda Spellman
Voiced by: Melissa Joan Hart (The Animated Series) / Tina Bush (Secret Life)
- Adaptational Attractiveness: Compared to the original comics likeness where she was an obese, green-haired woman. Now she is slim and red-haired with a pretty face.
- Adaptation Dye-Job: In the live-action sitcom, Sabrina and her aunts were all blonde, but in this Animated Adaptation only Sabrina is blonde in a Blond, Brunette, Redhead trio. The original comics had her with green hair.
- Blond, Brunette, Redhead: The Redhead to Sabrina's Blond and Hilda's Brunette.
- Cool and Unusual Punishment: Due to abusing magic with Hilda, they have been turned into teenagers for 100 years. However, with Zelda, it's unknown why she'd be abusing magic as well. Also a Cursed with Awesome punishment.
- Hot Witch: She is very attractive and cute.
- Meaningful Name: Spellman.
- Nerds Are Sexy: Nerdy, beautiful and cute, with curve-hugging clothes and long bouncing hair.
- New-Age Retro Hippie: She dresses like one with her clothes having a bohemian flair to them and her long hair and glasses.
- Not So Above It All: She tends to be a little more responsible with her magic than Hilda, but at times she uses her magic for nonsense too.
- Only Sane Man: At times, she's the most level-headed in the family.
- Red Oni, Blue Oni: The Blue to Hilda's Red.
Uncle Quigley
Voiced by: Jay Brazeau
- Canon Foreigner: He only appears in the 1999 series. He was added in because with Hilda and Zelda as teenagers, there was no adult guardian living in the house.
- Chuck Cunningham Syndrome: He disappears in Sabrina's Secret Life with no explanation. However, one could guess that he left because by then, Hilda and Zelda were legally adults at that point, and didn't serve a purpose anymore. Subverted later on, as the 35th issue of the 2000 comics reveal that Quigley moved to Ireland after he inherited a castle that was haunted by his ancestor there. He decided to live there and this is where he fell in love with a gardener.
- Fat Bastard: He's strict and overbearing to Sabrina, bosses the aunts around even though they're 500 years old and were put into teenage bodies, and forces Salem to sleep outside even though the neighbor's Dobermans are out in "Wag the Witch", all because Salem coughed up a hairball in his slippers, which is practically equivalent to a human vomiting and was likely an involuntary reflex. And this is just the tip of the iceberg.
- Only Sane Man: The only family member with common sense.
- Reasonable Authority Figure: He flat out forbids the use of magic. But he will allow it on occasion - one episode even has him say that he does not approve of the girls wanting to use magic, but will allow it as long as it's being done to preserve a marriage.
- Secret-Keeper: Along with Chloe, he's the only one who knows Sabrina is a witch, and that Salem can talk.
Harvey Kinkle
Voiced by: Bill Switzer (The Animated Series) / Michael Monroe Heyward (Secret Life)
- Agent Mulder: He has a strong interest in aliens and general tabloid weirdness. But he never suspects his best friend might be a witch.
- Big Brother Instinct: Towards Pi, who is physically weaker than him.
- Butt-Monkey: He's a dork who tends to suffer a lof of embarrassment and Amusing Injuries, usually more than Sabrina.
- Character Exaggeration: In the 1999 series, he was a slightly ditzy boy with a big heart. Sabrina's Secret Life made him into a complete idiot.
- Cloudcuckoolander: Can be this at times in the 1999 series, but becomes a full one in Sabrina's Secret Life.
- The Cutie: Rare male example. Harvey has a cute and sweet personality.
- Distressed Dude: In Magical Adventure, he's trapped inside of a video game and Sabrina has to rescue him.
- The Ditz: He's slightly dense and oblivious.
- Endearingly Dorky: Unlike the live-action sitcom where he was a popular jock, here Harvey is a cute but nerdy weirdo… who has girls fighting over him anyway.
- Forced Transformation: Harvey plays the role as the first boss in Zapped! where he has been accidentally turned into an alligator.
- Nice Guy: The nicest guy in the whole cast.
- Scaled Up: During "Harvzilla", his overuse of Sabrina's "lucky cologne" turned him into a giant dragon.
- Temporary Bulk Change: In "Harvzilla", Sabrina douses Harvey with dragon spray, eventually making him taller and buffer to the point that his baggy shirt became formfitting. Of course, as an analogy to steroids, this dragon spray made Harvey considerably more aggressive and mean-spirited, shocking even Sabrina when he glowered at Gem. He also became obsessed with good luck, needing Sabrina's "cologne" to have the confidence to function before a big match and even then he was clinging to four-leaf clovers and rabbit feet. After the aforementioned Scaled Up, he was returned to normal.
- Trapped in TV Land: Harvey is trapped inside of a video game at the arcade by Gem In Magical Adventure, and naturally its up to the player to get him out.
Chloe Flan
Voiced by: Cree Summer
- Badass Adorable: She's not afraid to go along with Sabrina's magic and she will stick it out until the end. She even stood up to Gem in the Halloween episode.
- Canon Foreigner: She was created especially for the 1999 series. This could be because Viacom didn't want DiC Entertainment to use any of the characters that only appeared in the 1996 live action show.
- Deadpan Snarker: She often rivals Salem in the snarking department.
- Everyone Is Christian at Christmas: Lampshaded. Chloe's father dresses up as Santa every Christmas and has Chloe dress as an elf. Gem wonders why, since their family celebrates Kwanza.
- Heterosexual Life-Partners: With Sabrina.
- Informed Deformity: Sabrina under the influence of Brutal Honesty says that Chloe's ass will "look huge" in her blue dress. She looks just as slender as the other characters.
- Lesser Star: In "Witchy Grrls" she becomes this of the Flavour Babes, as the only non-Spellman member, and playing the French horn rather than the showier instruments.
- Nice Girl: She doesn't have many mean moments.
- Not So Above It All: Maturity aside, she has a lot of fun messing with magic along with Sabrina and can get hung up on trends and popularity almost as much as her friend.
- Put on a Bus: In Sabrina's Secret Life, she apparently "moved away".
- Sassy Black Girl: Of the Only Sane Man variant, though she has some sass that comes out such as when Sabrina (thanks to magic) disses her dancing."May I suggest that when you get home, you take a looooooooooooooong nap, grumpy!"
- Secret-Keeper: She is the only mortal other than Uncle Quigley who knows that Sabrina is a witch.
- Team Mom: The most mature and down to earth of Sabrina's friends. She tries to keep the peace and has a maternal, nurturing side to her ("Nothin' Says Lovin' Like Somethin' From A Coven" and "Strange New World" confirm this).
- Token Black Friend: She does have some importance as Sabrina's Secret-Keeper and, while she is primarily there as the best friend and doesn't get episodes to herself, the former allows her to take part in adventures and occasionally save the day (such as in "Wiccan of the Sea") and we do meet her father and learn other things about her.
- True Blue Femininity: Although her shade of blue is aqua blue.
Perry "Pi" McDonald
- Voiced by: Chantal Strand
- Agent Mulder: How he hasn't figured out Sabrina's secret yet is a complete mystery since he's actually looking for the paranormal
- Always Someone Better: He felt this way towards Tom in "Strange New World" and he did NOT like sharing the spotlight.
- Ambiguously Gay: He might have a crush on Harvey. Helps that he is prone to get jealous or angry whenever their relationship is threatened.
- Asian and Nerdy: He's Chinese and the smartest person in the cast besides Zelda.
- Bad Liar: Happens whenever he's upset or guilty. Such as in Truth or Scare or Strange new world. He stammers uncontrollably and says utter nonsense until just giving up and coming clean..
- Beware the Nice Ones: He's normally the definition of chill and is one of the hardest people ever to annoy. Just don't push him too far.
- Canon Foreigner: Only appeared in the 1999 series.
- Catchphrase: "Mi amigo" and "Chyeah." The latter probably means "Yes".
- Chuck Cunningham Syndrome: In Sabrina's Secret Life, he's gone with no explanation.
- Class Representative: Class president since Wag the Witch. He's never seen performing any duties since though
- Cloudcuckoolander: He's weird and obsessed with the paranormal.
- Dude Looks Like a Lady: And a pretty one at that.
- Eye-Obscuring Hat: He wears a fedora that covers his eyes.
- Genius Ditz: Sabrina even described him as "totally smart and really out of it at the same time".
- Nice Guy: A really relaxed and friendly person.
- Nightmare Fuel Station Attendant: He has his moments. "Witchitis" is a good example also the big Paranormal speach "Paranormal Pi" there are other times as well.
- Only Known by Their Nickname: His real name is never mentioned. Not even once.
- Punny Name: Pi is a mathematical term and Pi himself appears to enjoy math as he speaks about equations in "Paranormal Pi". It could possibly also be a pun on the phrase P.I (private eye) considering his outfit resembles a classic private eye/spy getup.
- Shorter Means Smarter: He's the smallest of Sabrina's human friends and arguably the second shortest in the whole human pre-teen cast (beaten only by Bernard). He is also a nerdy genius.
- Surfer Dude: Well, sounds like one at least.
- Totally Radical: Oh, yes.
Spooky Jar
- Voiced by: David Sobolov
- Big Bad: The main antagonist of Spooked!, where he captures the Aunts and hatches a plot to capture all the magic from the witches and warlocks in the world. Though, as it turns out he's Not Himself.
- Chuck Cunningham Syndrome: In Sabrina's Secret Life.
- Not Evil, Just Misunderstood: In Spooked!, He cast a sleeping spell on himself that had the side effect of driving him crazy. He apologizes and thanks Sabrina for snapping him out of his spell.
- Sealed Evil in a Can: While not necessarily 'evil', he is framed as very sinister.
- Trickster Mentor: He comes off as evil and scary but always left a loophole in whatever Sabrina wished for so she could find a way to fix it when it (inevitably) goes wrong. Though he's tired of constantly being asked.
Gemini "Gem" Stone
- Voiced by: Chantal Strand
- Adaptational Nice Guy: Downplayed in Zapped!, where Gem is one of the "friends" Sabrina has to rescue. At the very least, she doesn't antagonize Sabrina.
- Alpha Bitch: She's snobby, arrogant, bossy and vile, which contrast with Sabrina's personality.
- The Bad Guy Wins: "Picture Perfect" ends with Sabrina winning the student of the year award, but then giving it up by admitting she cheated. Instead Gem wins, despite her having also cheated. However, in that episode Gem's cheating (using her money to make herself look good) was not as bad as Sabrina's cheating (using magic to make her rival look bad), that's why Sabrina feels guilty and lets Gem win at the end. And it didn't matter much, because nobody stuck around to listen to Gem's speech anyway.
- Between My Legs: In "Nothin' Says Lovin' Like Somethin' from a Coven".
- Big Bad: In Magical Adventure, where she gets ahold of Sabrina's magical amulet and uses it wreak havoc at the Greendale Mall.
- The Cameo: In the movie, she is one of the witches shown in Sabrina’s class during their graduation ceremony. No, really.
- Canon Foreigner: Made especially for the 1999 series. Again, with Viacom probably not wanting DiC Entertainment to use Libby (DiC Entertainment only used their characters and the characters already from the comics).
- Dreary Halflidded Eyes: Her eyes are normally half-closed to convey her condescending and smug attitude.
- Even Evil Has Standards: "When in Rome" reveals that even Gem would never intentionally kill someone.
- Expy: Canon Foreigner aside, she is pretty much the animated version of Libby from the live action show.note
- Forced Transformation: She's transformed into a giant bird in Zapped!, and plays the role of a boss in the third stage.
- Freudian Excuse: As revealed in the episode "Witch Switch," most of her nastiness could be a result of some seriously demanding parents.
- The Friend Nobody Likes: Nobody likes her. Not even her parents. Her 'friends' are only her friends because she pays them to be.
- From Nobody to Nightmare:
- Her appearance in Magical Adventure has her in possession of the magical Dream-Come-True amulet, which grants her immense magical power.
- This happens in the show itself within the episode "Witch Switch". Sabrina changes lives with Gem, not realising that this would give the latter her magic. She turned Hilda and Zelda to stone, made Harvey her mindless slave and has a Near-Villain Victory.
- Give Geeks a Chance: Harvey isn't exactly the coolest guy around, yet Gem has an all too transparent crush on him. Though perhaps only to make Sabrina jealous.
- Green-Eyed Monster: Quite literally considering that she's got green eyes which convey her sneaky and untrustworthy behavior in contrast to Sabrina's Innocent Blue Eyes and the fact that both her and Sabrina compete in everything, mostly for Harvey's love, as both have a huge crush of him: However, Harvey prefers Sabrina.
- Hidden Heart of Gold: Rarely shows, but it's there.
- Jerkass: She shows no remorse in antagonizing and bullying Sabrina and her friends whenever she interacts with them.
- Jerk with a Heart of Gold: Downplayed but there are occasional moments where she can be nice and caring (even if she reverts back to her mean self).
- Karmic Butt-Monkey: She's often humiliated by Sabrina's magic, her crush Harvey prefers Sabrina over her, and there are quite a few jokes about her being Hated by All. Since she's usually mean to other people, she deserves most of it.
- Laser-Guided Karma: She normally gets her comeuppance whenever she goes too far with her mean-spirited behavior.
- Light Feminine and Dark Feminine: The snobby, conceited Dark Feminine to Sabrina's sweet Light Feminine. Gem is also dark-haired in contrast to Sabrina's Hair of Gold, Heart of Gold.
- Like Is, Like, a Comma: She uses the word "Like" at least twice a sentence.
- Lonely Rich Kid: Heavily implied when Sabrina swapped lives with her. While living the rich life, Sabrina's new parents don't pay any attention to her and she's swarmed by tutors all day. And when she loses her wealth in "Stone Broke", her Girl Posse desert her.
- Meaningful Name: Gemstones symbolize wealth.
- Pet the Dog: She treats her pet dog with respect and she even gets to join Sabrina and her friends when they go Christmas caroling in the Christmas episode.
- Punny Name: Her full name is Gemini Stone, but she's known as "Gem" for short, which makes her name Gem Stone or "gemstone".
- Put on a Bus: In Sabrina's Secret Life, she left for boarding school.
- Rich Bitch: Paid fellow students to do everything for her (even be her friends) and seemed to be unable to understand that they only tolerated her for her money (even in the Christmas Carol episode where she was shown even her parents hated being around her and her nanny screaming in glee that she was finally free when Gem died).
- Rich in Dollars, Poor in Sense: Revealed in one episode, where her family are no longer rich. Even "no more money" is difficult for her to comprehend.
- Secret-Keeper: She figured out that Sabrina is a witch in "Upside Down Town".
- Spoiled Brat: She comes from the richest family in town.
- True Blue Femininity: The main color of her outfits is usually dark blue, in contrast with Sabrina's pink.
- Unlimited Wardrobe: Unlike most of the other characters, Gem appears to wear a different outfit in each episode, likely to emphasize that she can afford all kinds of clothing.
- We Want Our Jerk Back!: Averted in the episode where she becomes nice after consuming Sabrina's magic cake considering that Sabrina likes the new Gem and decides to not change her back to her mean self but is forced to when Gem reassures her that the nice side is hidden inside the mean Gem's body.
Tim the Witch Smeller
- Voiced by: Bob Bergen
- Canon Foreigner: Only made for the 1999 series.
- Create Your Own Villain: For the witches community. Being a Muggle Born of Mages gave him plenty of grief and now he's lashing out.
- Technically, he's merely a powerless warlock as he's still an immortal who learned from Leonardo da Vinci.
- Evil Brit: Is an evil man who hunts down witches for his own pleasure and has a British accent.
- Even Evil Has Standards: In "Documagicary" during the Engineered Public Confession where the evil reality show director explains that he released Tim, endangering the lives of witches everywhere, for ratings, Tim is shocked at how evil this guy is. Despite Tim being the one hunting witches, the entire reason for his vendetta is that It's Personal. The show director is doing it just for kicks and giggles, to boost ratings and provide entertainment.
- Fantastic Racism: Against witches. Not that they didn't start it.
- Freudian Excuse: Tim's hatred of witches comes from them tormenting him when he was a child.
- Freudian Excuse Is No Excuse: Tim was born with no magic, despite having a witch for a mother, though he does have immortality. Viewed as a freak, he was mercilessly bullied by the children of his hometown, mocking him for his lack of magic as a kid. He left home with his only friend, an aardvark named Elton. Becoming the apprentice to Leonardo da Vinci, Tim stole some of his inventions and modified them so they could be used to capture witches and seek revenge for what they did to him all those years, becoming the most feared witch hunter of all time, Tim the Witch Smeller. Quigley was very sympathetic to Tim and was sad that all those witch and warlock children were cruel to him. However, when Quigley stops Tim from hurting his family, he points out how just because he was bullied by a few witches is no excuse to attack those who've done nothing to him. When Tim tries to justify himself by saying that all witches are alike, Quigley revokes him, saying that everybody's an individual responsible for their own actions and that he judges people by their actions, not what they are. At first it appears that Quigley got through to Tim, with him apologizing, but the apology turns out to be a ruse to a trap, showing that he does not care if who he hurts is innocent or not, he just wants to hurt witches.Tim: Let go of me, you're a mortal, don't you see how horrible these witches are?Quigley: That's a load of hooey. Sure, maybe a group of witches excluded you hundreds of years ago, but that's got nothing to do with these girls, they've never lifted a finger against you.Tim: No, you don't understand old man, witches are all alike.Quigley: You're horsefeathers, everybody's an individual responsible for their own actions. I judge people by what they say and do, not by skin color or sex, or nationality or whether they happen to have magic powers.
- Muggle Born of Mages: The reason why he was picked on since many full bloodied witches look down on humans.
- Really 700 Years Old: He's technically an immortal. He's old enough to have been a student under Da Vinci.
- Shout-Out: He wears those little glasses, and his aardvark's named Elton. Hmm...
- The Witch Hunter: Tim's chosen way to get back at the witches community.
- Who's Laughing Now?
Enchantra
Voiced by: Jane Mortifee
- Adaptational Heroism: In Secret Life, she is nice.
- Eating the Eye Candy: In "At the Hop", she happily declares that Salem's human form is hot.
- Excessive Evil Eyeshadow: The purple eyeshadow she wears indicates she's not to be trifled with.
- Good Is Not Soft: While she's not evil, she has a temper and likes to dish out Cool and Unusual Punishment to Hilda and Zelda - one episode has them initially assuming that Salem's fleas are just her casting an itching spell on them to be a troll.
- Hidden Depths: On spending a day in Sabrina's life, she admits that being a teenager is hard and "I don't know how you do it".
- The High Queen: She's the queen of the Netherworld.
- Hot Witch: In the original series, her design is similar to Wonder Woman.
- Nepotism: Averted. Being Cassandra's aunt doesn't shield the girl from being punished.
- "Freaky Friday" Flip: With Sabrina in one episode.
- Laser-Guided Karma: Delivers this to Hilda and Zelda.
- Punny Name: A play on "enchantes".
- Purple Is Powerful: Although more prominent on her second design, her first still has her magic being purple and her face turns that colour when she's angry, as well as having a purple sash on her costume.
- Same Character, But Different: She is reintroduced in the Friends Forever movie with a new design, an American accent and something of a nicer personality.
- Unexplained Accent: She has an English accent that's apparently specific to a region of the Netherworld.
- You Don't Look Like You: Looks completely different in “Sabrina’s Secret Life”. Being that she’s a powerful witch, this isn’t exactly surprising.
Maritza
Voiced by: Vanesa Tomasino
- Ambiguously Brown: Implied to be Hispanic.
- Suspiciously Similar Substitute: For Chloe in Sabrina's Secret Life, and had a very similar character design.
- Unexplained Accent: Has a Latina accent that is not decipherable as to where exactly it comes from.
Cassandra
Voiced by: Tifanie Christun
- Alpha Bitch: But becomes less so as the show goes on. Mostly.
- Suspiciously Similar Substitute: For Gem in Sabrina's Secret Life. Surprisingly enough, a lookalike of her appeared as part of Gem's posse in an episode of the 1999 series, but blonde, unnamed and had no speaking roles, and for Portia in the pilot movie.
- Screw the Rules, I Have Connections!: Her aunt is Enchantra, but even that doesn't free her from punishment.
Alvin
Voiced by: Blu Mankuma
- Knight Templar: He wants revenge on neglectful humans.
- One-Shot Character: From the episode "Planet Of The Dogs".
- Talking Animal: When cursed with Spooky Jar magic, he becomes this.
