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This list only refers to the AnimatedAdaptation, ''WesternAnimation/SabrinaTheAnimatedSeries'' and ''Sabrina's Secret Life''. For characters of the live-action TV series [[Characters/SabrinaTheTeenageWitch see here]].

[[folder:Sabrina Spellman]]
->'''Voiced by:''' Emily Hart (''The Animated Series'') / Britt [=McKillip=] (''Secret Life'')
* AlliterativeName: '''S'''abrina '''S'''pellman.
* BadassAdorable: Cute blonde teen girl, powerful witch with magical powers.
* BalloonBelly: In the final episode of ''The Animated Series'', after eating enough garlic to fill an entire room.
* BareYourMidriff: Slightly in ''The Animated Series'' as her outfit doesn't show her belly button and more so in ''Secret Life'' where it does.
* BlondBrunetteRedhead: The Blond to Hilda's Brunette and Zelda's Redhead.
* CoolLoser: She and Chloe are only "losers" because that's what Gem considers them.
* CuteWitch: She's petite teenager witch, blond, pretty and usually a NiceGirl.
* GenkiGirl: Very bubbly, cute and outgoing and pretty much the poster child of the [[PluckyGirl Plucky]] GenkiGirl.
* HairOfGoldHeartOfGold: A NiceGirl with long blonde hair.
* {{Idiot Hero}}ine: Not dumb in the conventional sense, just careless enough to not get an injection that she knew she would need, give her worst enemy the job of serving food at her halloween party, switching lives with said enemy and granting her witch powers, giving witch cake to mortals....she pulls through in the end though. It gets worse in ''Sabrina's Secret Life''.
%%* InnocentBlueEyes
%%* LightFeminineAndDarkFeminine: The Light to Gemini's Dark.
* MeaningfulName: '''Spell'''man.
* NaiveEverygirl: She's not shy, but can be insecure at times and is an overall idealistic NiceGirl often bullied by the AlphaBitch.
%%* NiceGirl
* PinkMeansFeminine: She's mostly seen wearing that color. In the first show her signature outfit was a white and pink crop top with a pink skirt.
* PluckyGirl: Definitely. She's always optimistic and never gives up.
* TookALevelInJerkass: In ''Sabrina's Secret Life'' she becomes more unpleasant.
* WitchSpecies: Half witch.

[[folder:Salem Saberhagen]]
->'''Voiced by:''' Nick Bakay (''The Animated Series'') / Creator/MauriceLaMarche (''Secret Life'')
* AccessoryWearingCartoonAnimal: He usually wears only a collar.
* AlliterativeName: '''S'''alem '''S'''aberhagen.
* BarefootCartoonAnimal: In his smoking jacket outfit.
* BigBrotherMentor: To Sabrina. Not exactly "big brother", but he's actually much older than Sabrina and often gives her (good or bad) advice.
%%* BigEater
* CatsAreMagic: He was originally a warlock, but was transformed into a cat as punishment for trying to take over the world.
* CatsAreMean: Subverted. He wasn't originally a cat, but when he tried taking over the world, he had to become a cat for 100 years as punishment.
* CatsAreSnarkers: A perfect example of the trope though we don't know if he was already snarky before becoming a cat.
%%* CuteLittleFangs
%%* DeadpanSnarker
* TheFaceless: In flashbacks to when he was a human warlock.
* JerkWithAHeartOfGold: He's usually very cynical and self-absorbed, but he's also very friendly at times.
* NonhumanSidekick: To Sabrina.
* PrettyBoy: His human form in ''Sabrina's Secret Life''.
* SnarkyNonHumanSidekick: A sarcastic Talking Cat to Sabrina.
* TakeOverTheWorld: He tried and failed, and as punishment he was transformed into a...
* TalkingAnimal: Specifically, a talking cat. And despite being a human, sometimes Salem acts like he is ''really'' an actual cat.

[[folder:Hilda Spellman]]
->'''Voiced by:''' Creator/MelissaJoanHart (''The Animated Series'') / Moneca Stori (''Secret Life'')
* AdaptationDyeJob: In the live-action sitcom, Sabrina and her aunts were all blonde, but in this AnimatedAdaptation only Sabrina is blonde in a BlondBrunetteRedhead trio.
* AdaptationalAttractiveness: Downplayed. Hilda was also good-looking in the live-action series, but still more overweight than the gorgeous Zelda. In this version she's thin, has an attractive body and it's always evidenced by her mini-dress.
* AmbiguouslyBrown: She probably tans. But in "Sabrina's Secret Life", she's got lighter skin tone.
* BlondBrunetteRedhead: The Brunette to Sabrina's Blond and Zelda's Redhead.
* BookDumb: In contrast to Zelda, she's a not very educated, fun-loving slacker.
* BrainlessBeauty: Is quite dumb but kinda funny.
* CoolAndUnusualPunishment: Due to abusing magic with Zelda, they have been turned into teenagers for 100 years. Also could be seen as CursedWithAwesome.
* DeadpanSnarker: Probably the snarkiest one, next to Salem.
%%* GenkiGirl
* GracefulLadiesLikePurple: She is the more feminine and fashionable of the two aunts and has a purple dress as her default outfit.
* HotWitch: She is very attractive and wears often a mini-dress. Mostly because, due to abusing magic, she and Zelda are stuck in teenage bodies for 100 years.
* MeaningfulName: '''Spell'''man.
%%* PurpleEyes
* PurpleIsPowerful: A beautiful, powerful witch in a purple dress.
* RedOniBlueOni: The Red to Zelda's Blue.
%%* ShesGotLegs

[[folder:Zelda Spellman]]
->'''Voiced by:''' Creator/MelissaJoanHart (''The Animated Series'') / Tina Bush (''Secret Life'')
* AdaptationDyeJob: In the live-action sitcom, Sabrina and her aunts were all blonde, but in this AnimatedAdaptation only Sabrina is blonde in a BlondBrunetteRedhead trio.
* BlondBrunetteRedhead: The Redhead to Sabrina's Blond and Hilda's Brunette.
* CoolAndUnusualPunishment: Due to abusing magic with Hilda, they have been turned into teenagers for 100 years. However, with Zelda, it's unknown why she'd be abusing magic as well. Also a CursedWithAwesome punishment.
* HotScientist: She has a lab downstairs in the basement.
* HotWitch: She is very attractive.
* MeaningfulName: '''Spell'''man.
* {{Meganekko}}: Unlike her live-action counterpart, she wears glasses.
%%* NerdsAreSexy: Nerdy and beautiful.
* NewAgeRetroHippie: She dresses like one.
* NotSoAboveItAll: She tends to be a little more responsible with her magic than Hilda, but at times she uses her magic for nonsense too.
* OnlySaneMan: At times, she's the most level-headed in the family.
* RedOniBlueOni: The Blue to Hilda's Red.
%%* TrueBlueFemininity: Wear blue pants.

[[folder:Uncle Quigley]]
->'''Voiced by:''' Jay Brazeau
%%* ButtMonkey
* CanonForeigner: He only appears in the 1999 series. He was added in because with Hilda and Zelda as teenagers, there was no adult guardian living in the house.
* ChuckCunninghamSyndrome: He disappears in ''Sabrina's Secret Life'' with no explanation. However, one could guess that he left because by then, Hilda and Zelda were legally adults at that point, and didn't serve a purpose anymore.
* OnlySaneMan: The only family member with common sense.

[[folder:Harvey Kinkle]]
-->'''Voiced by:''' Bill Switzer (''The Animated Series'') / Michael Monroe Heyward (''Secret Life'')
* AbsenteeActor: Doesn't appear in the MadeForTVMovie, ''Sabrina: Friends Forever''.
* {{Adorkable}}: Unlike the live-action sitcom where he was a popular jock, here Harvey is a cute but nerdy weirdo… who has girls fighting over him anyway.
* AgentMulder: He has a strong interest in aliens and general tabloid weirdness. But he never suspects his best friend might be a witch.
* BigBrotherInstinct: Towards Pi, who is physically weaker than him.
* CharacterExaggeration: In the 1999 series, he was a slightly ditzy boy with a big heart. ''Sabrina's Secret Life'' made him into a complete idiot.
* {{Cloudcuckoolander}}: Can be this at times in the 1999 series, but becomes a full one in ''Sabrina's Secret Life''.
* TheCutie: Rare male example. Harvey has a cute and sweet personality.
* TheDitz: He's slightly dense and oblivious.
* NiceGuy: The nicest guy in the whole cast.
%%* SarcasmFailure: Very prone to this.
* ScaledUp: During "Harvzilla", his overuse of Sabrina's "lucky cologne" turned him into a giant dragon.
* TemporaryBulkChange: In "Harvzilla", Sabrina douses Harvey with dragon spray, eventually making him taller and buffer to the point that his baggy shirt became formfitting. Of course, as an analogy to steroids, this dragon spray made Harvey [[TookALevelInJerkass considerably more aggressive and mean-spirited, shocking even Sabrina when he glowered at Gem.]] He also became obsessed with good luck, needing Sabrina's "cologne" to have the confidence to function before a big match and even then he was clinging to four-leaf clovers and rabbit feet. After the aforementioned ScaledUp, he was returned to normal.

[[folder:Chloe Flan]]
-->'''Voiced by:''' Creator/CreeSummer
* BadassAdorable: She's not afraid to go along with Sabrina's magic and she will stick it out until the end. She even stood up to Gem in the halloween episode.
* BlackBestFriend: Of Sabrina.
* CanonForeigner: She was created especially for the 1999 series. This could be because Viacom didn't want Creator/DiCEntertainment to use any of the characters that only appeared in the 1996 live action show.
* CoolLoser: She and Sabrina are only "losers" because that's what Gem considers them.
* NiceGirl: She doesn't have many mean moments.
* NotSoAboveItAll: Maturity aside, she has a lot of fun messing with magic along with Sabrina and can get hung up on trends and popularity almost as much as her friend
* PutOnABus: In ''Sabrina's Secret Life'', she apparently "moved away".
%%* SassyBlackGirl
* SecretKeeper: She is the only mortal other than Uncle Quigley who knows that Sabrina is a witch.
* TeamMom: The most mature and down to earth of Sabrina's friends. She tries to keep the peace and has a maternal, nurturing side to her ("Nothin' says lovin' like somethin' from a coven" and "Strange new world" confirm this)
* TrueBlueFemininity: Although her shade of blue is aqua blue.

[[folder:Perry "Pi" [=McDonald=]]]
-->'''Voiced by:''' Creator/ChantalStrand
%%* {{Adorkable}}
* AgentMulder: How he hasn't figured out Sabrina's secret yet is a complete mystery since he's actually looking for the paranormal
* AlwaysSomeoneBetter: He felt this way towards Tom in "Strange New World" and he did NOT like sharing the spotlight.
* AmbiguouslyGay: He might have a crush on Harvey. Helps that he is prone to get jealous or angry whenever their relationship is threatened
* AsianAndNerdy: He's Chinese and the smartest person in the cast besides Zelda
* BadLiar: Happens whenever he's upset or guilty. Such as in Truth or Scare or Strange new world. He stammers uncontrollably and says utter nonsense until just giving up and coming clean..
* BewareTheNiceOnes: He's normally the definition of chill and is one of the hardest people ever to annoy. Just don't push him too far.
* CanonForeigner: Only appeared in the 1999 series.
* CatchPhrase: "Mi amigo" and "Chyeah." The latter probably means "Yes"
* ChuckCunninghamSyndrome: In ''Sabrina's Secret Life'', he's gone with no explanation.
* ClassRepresentative: Class president since Wag the Witch. He's never seen performing any duties since though
* {{Cloudcuckoolander}}: He's weird and obsessed with the paranormal.
%%* TheCutie: Just like his friend Harvey.
* DudeLooksLikeALady: And a pretty one at that.
* EyeObscuringHat: He wears a [[NiceHat fedora]] that covers his eyes.
* GeniusDitz: Sabrina even described him as "totally smart and really out of it at the same time".
* NiceGuy: A really relaxed and friendly person.
* NiceHat: Always has a pork pie hat.
* NightmareFuelStationAttendant: He has his moments. "Witchitis" is a good example also the big Paranormal speach "Paranormal Pi" there are other times as well.
* OnlyKnownByTheirNickname: His real name is never mentioned. Not even once.
* PunnyName: Pi is a mathematical term and Pi himself appears to enjoy math as he speaks about equations in "Paranormal Pi". It could possibly also be a pun on the phrase P.I (private eye) considering his outfit resembles a classic private eye/spy getup.
* ShorterMeansSmarter: He's the smallest of Sabrina's human friends and arguably the second shortest in the whole human pre-teen cast (beaten only by Bernard). He is also a nerdy genius.
* SurferDude: well sounds like one at least.
* TotallyRadical: Oh, yes.

[[folder:Spooky Jar]]
-->'''Voiced by:''' David Sobolov
* ChuckCunninghamSyndrome: In ''Sabrina's Secret Life''.
%%* SealedEvilInACan
* TricksterMentor: He comes off as evil and scary but always left a loophole in whatever Sabrina wished for so she could find a way to fix it when it (inevitably) goes wrong. Though he's tired of constantly being asked.

[[folder:Gemini "Gem" Stone]]
-->'''Voiced by:''' Chantal Strand
* AlphaBitch: She's snobby, arrogant, bossy and vile, which contrast with Sabrina's personality.
* BetweenMyLegs: In "Nothin' Says Lovin' Like Somethin' from a Coven".
* CanonForeigner: Made especially for the 1999 series. Again with Viacom probably not wanting Creator/DiCEntertainment to use Libby (Creator/DiCEntertainment only used their characters and the characters already from the comics).
* EvenEvilHasStandards: "When in Rome" reveals that even Gem would never intentionally kill someone.
* {{Expy}}: Canon Foreigner aside, she is pretty much the animated version of Libby from the live action show.
* FreudianExcuse: As revealed in the episode "Witch Switch," most of her nastiness could be a result of some [[AbusiveParents seriously demanding parents]].
* GiveGeeksAChance: Harvey isn't exactly the coolest guy around, yet Gem has an all too transparent crush on him. Though perhaps only to make Sabrina jealous.
* GreenEyedMonster: She and Sabrina compete in everything, mostly for Harvey's love, as both have a huge crush of him: However, Harvey prefers Sabrina.
%%* GreenEyes: Has green eyes.
* HiddenHeartOfGold: Rarely shows, but it's there.
%%* LightFeminineAndDarkFeminine: The Dark to Sabrina's Light.
* MeaningfulName: '''Gem'''stones symbolize wealth.
%%* PunnyName
* PutOnABus: In ''Sabrina's Secret Life'', she left for boarding school.
%%* RavenHairIvorySkin
* RichBitch: Paid fellow students to do everything for her (even be her friends) and seemed to be unable to understand that they only tolerated her for her money (even in the Christmas Carol episode where she was shown even her parents hated being around her and her nanny screaming in glee that she was finally free when Gem died).
* RichInDollarsPoorInSense: Revealed in one episode, where her family are no longer rich. Even "no more money" is difficult for her to comprehend.
%%* ScrewTheRulesIHaveMoney
* SpoiledBrat: She comes from the richest family in town.
* TrueBlueFemininity: The main color of her outfits is usually dark blue, in contrast with [[TheRival Sabrina's]] [[PinkMeansFeminine pink]].

[[folder:Tim the Witch Smeller]]
-->'''Voiced by:''' Bob Bergen
%%* BadassNormal
* CanonForeigner: Only made for the 1999 series.
* CreateYourOwnVillain: For the witches community. Being a MuggleBornOfMages gave him plenty of grief and now he's lashing out.
** Technically, he's merely a powerless warlock as he's still [[ReallySevenHundredYearsOld an immortal]] who learned from Creator/LeonardoDaVinci.
* EvenEvilHasStandards: In "Documagicary" during the EngineeredPublicConfession where the [[NewMediaAreEvil evil reality show director]] explains that he released Tim, endangering the lives of witches everywhere, for ratings, Tim is shocked at how evil this guy is. [[HypocriticalHumor Even though he's the one endangering the witches]].
** Part of it may come from an outsider point of view: The director released a ''criminal'' with a history and intent on harming (or worse) a minority group just for television ratings. In that sense, he doesn't even see the group as people (while Tim does, albeit a group of people he wants to hurt.)
* FantasticRacism: Against witches. Not that they didn't start it.
* FreudianExcuse: Tim's hatred of witches comes from them tormenting him when he was a child.
* MuggleBornOfMages: The reason why he was picked on since many full bloodied witches look down on humans.
* ShoutOut: He wears those little glasses, and his aardvark's named Elton. [[Music/EltonJohn Hmm...]]
* TheWitchHunter: Tim's chosen way to get back at the witches community.
* WhosLaughingNow

->'''Voiced by:''' Jane Mortifee
* TheHighQueen: She's the queen of the Netherworld.
%%* HotWitch
* PunnyName: A play on "enchantes".
%%* RapunzelHair
* YouGottaHaveBlueHair: Her hair is black with a blueish outline.

->'''Voiced by:''' Vanesa Tomasino
* AmbiguouslyBrown: Implied to be Hispanic.
%%* BareYourMidriff
* SuspiciouslySimilarSubstitute: For Chloe in ''Sabrina's Secret Life'', and had a ''very'' similar character design.

->'''Voiced by:''' Tifanie Christun
* AlphaBitch: But [[LovableAlphaBitch becomes less so]] as the show goes on. Mostly.
%%* CuteWitch
%%* HeelFaceTurn
* SuspiciouslySimilarSubstitute: For Gem in ''Sabrina's Secret Life''. Surprisingly enough, she appeared as part of Gem's posse in an episode of the 1999 series, but unnamed and had no speaking roles.
* ScrewTheRulesIHaveConnections: Her aunt is Enchantra, but even that doesn't free her from punishment.

->'''Voiced by:''' Creator/BluMankuma
%%* AntiVillain
* KnightTemplar: He wants revenge on neglectful humans.
%%* LargeHam
* NiceHat: Wears a green beret following his Spooky Jar curse.
%%* NobleDemon
* OneShotCharacter: From the episode "Planet Of The Dogs".
* TalkingAnimal: When cursed with Spooky Jar magic, he becomes this.