Characters / Kamen Rider Geats / Protagonists

Main Character Index
Protagonists (Ace Ukiyo | Keiwa Sakurai | Michinaga Azuma) | Desire Grand Prix (Sponsors and Supporters | Participants)
Jyamato | Others | Movie and Spinoff-exclusive Characters

This is a partial character sheet for Kamen Rider Geats. Subjective trope and audience reactions should go on the YMMV page.

Main Riders

Ace Ukiyo/Kamen Rider Geats

See his page for more details.

Keiwa Sakurai/Kamen Rider Tycoon

See his page for more details.

Neon Kurama/Kamen Rider Na-Go

Portrayed by: Yuna Hoshino (live), Yuki Miyazawa (suit)
Young Neon portrayed by: Natsuki Matsuoka

A celebrity influencer and the heiress to the zaibatsu Kurama family, who transforms into the black cat-themed Kamen Rider Na-Go. Despite having all the wealth and good looks, she wishes to leave them behind and find true love, due to her mother Irumi's overprotectiveness and her father Kousei's distant behavior.

Tropes that apply to her in general

The Super Celebrity Influencer

^{Click here to see young Neon}

• Animal Motifs: Cats. Neon is not only good-natured and friendly, she also possesses an independent and stubborn streak. This is lampshaded by showing her at a cat café at the end of #1, along with her doing faux paws in her transformation pose and using "nya" as her battle cry. Her association changes to include nekomata, a two-tailed cat Yōkai, later on, as the Fantasy Buckle causes her to manifest twin tails made of energy when using a Strike. Neon's position as Akari's Replacement Goldfish also brings to mind a nekomata's necromantic abilities.
• Artificial Human: Of a sort. #25 and #29 reveal that she is a result of Kousei wishing her into existence as a replacement for his deceased daughter Akari.
• Backstory Invader: She was created by the Goddess of Creation to replace Akari, who in turn was completely forgotten by everyone who knew her except for Kousei. The twist is that Neon herself isn't even aware she's this, as she inherited Akari's memories and doesn't realize that she isn't Akari as a result.
• Be Careful What You Wish For: Her DGP wish aside, Neon's main priority is to escape from the abusive Kurama household and her mother's helicopter parenting. The revelation of Neon being a replacement for Akari has Irumi reject Neon as her daughter the moment Irumi gets her memories of the truth restored, and a heartbroken Neon is officially freed from the Kurama household—at the cost of no longer having a home at all.
• Break the Cutie: #29 has her getting put through the wringer by Beroba, who reveals the truth about her being a Replacement Goldfish for Kousei and Irumi's biological daughter and sets up an audience of hecklers to harass her in order to make her suffer.
• Bribing Your Way to Victory: Attempts to pull this with her wealth when she ends up last in #3. Defied when Girori reveals that the in-game currency is Desire Points and the only purchasable items are some clothes, though she doesn't mind.
• Broken Pedestal: Implied to feel this way towards Ace at the end of #7, after his actions risked Keiwa's life. While they're still on relatively good terms afterward, it's noticeable that after this she stops using "-sama" to address Ace, indicating that she both feels more comfortable with him and has a more realistic view of him than she used to.
• Calling the Old Man Out: Her parents' problematic behaviors cause this more than once. First is a confrontation with her mother for planting trackers in Neon's belongings without her knowledge, violating her privacy. Later, Neon demands answers from her father regarding his connection to the DGP, and becomes angry with him for refusing to explain how he's linked to it.
• The Chew Toy: In-Universe, she's this for Beroba, who goes out of her way to make her suffer for her own amusement.
• Contrasting Sequel Main Character:
  • Both Neon and Sakura Igarashi are the female leads of their respective shows who become the Tertiary Riders. While Sakura was an Ordinary High-School Student who came from a middle-class family and was the child of a social media personality, Neon comes from an affluent family and is a social media personality herself. Sakura was also hot-headed and tomboyish, while Neon is much more feminine and generally relaxed. Sakura is also on relatively good terms with her parents (though Genta's Bumbling Dad antics tend to annoy her), while Neon has an abusive, controlling mother and a secretive father. Sakura took a while to become a Kamen Rider, while Neon receives her Desire Driver at the end of #1. Sakura was also an adept fighter even before becoming a Rider, while Neon started off by being reliant on others like allying with them or Geats intervening before becoming an adept fighter herself.
  • Both Neon and Yua Yaiba are the feline-themed femme Third Riders of their respective series, which are both written by Yuya Takahashi. Yua's an experienced fighter and agent of A.I.M.S. from the very beginning of the show, while Neon's a girl from an affluent family who started off as an inexperienced fighter during the "Encounter" DGP before she grows into a capable warrior in her own right. Yua is also the Ambiguously Evil secondary femme lead in her own series (with Is as the lead), while Neon is the femme lead in her own series (with Tsumuri as the Ambiguously Evil secondary femme lead).
• Cool Big Sis: She takes this role to Sara after she joins the Desire Royale, despite being younger than her, showing her the ropes of the DGP and helping keep her safe.
• Costume Porn: Thanks to the Kurama Zaibatsu being part of the Fiction 500, she's given quite the luxurious wardrobe to pick from during scenes where she's out of the DGP uniform.
• Dark and Troubled Past: #4 reveals she was kidnapped and held for ransom as a child; the resultant shock and stress led to her mother becoming violently controlling and abusive toward her in the name of ensuring Neon's safety. #29 reveals that she was actually created as Akari's replacement, who actually died during that kidnapping.
• Dead All Along: Initially, it's known that Neon was kidnapped when she was a child, but survived. Later events reveal that Neon is a wish-created replacement for Akari Kurama, the original daughter of Kousei and Irumi who actually died in said kidnapping attempt.
• Designer Babies: #30 reveals part of the reason Kousei had Neon created instead of wishing Akari back to life was so he could mold her to be the perfect heir to his conglomerate.
• Desperately Craves Affection: Neon's wish in every DGP has been to find "true love", which she describes in #21 as the most important thing in the world. Said conversation as well as Niramu calling out Kousei for not giving her the "true love" she wants in #25 explains this definition of "true love" extends to familial affection as well.
• Desperately Looking for a Purpose in Life: She feels out of place in the world once she learns she's an Artificial Human—she no longer considers the Kurama household her home, and even accounting for her new wish wanting to be forgotten by everyone, she doesn't know what she actually wants for herself after that, as she seems equally conflicted about either going to the future with Kyuun to meet other people like her or staying in the current world, particularly in the Sakurai home with Keiwa and Sara as a self-perceived "outsider". She eventually gets past this after Kousei risks his life to save her and she realizes that she finally has the love she's been looking for.
• Didn't Think This Through:
  • The reason Neon's attempts to run away from home kept failing was that she kept live-streaming her location, allowing her bodyguards to find her. She didn't even realize this until Ace pointed it out to her. This becomes downplayed as the following episode reveals that even after her mother shuts down her live-streaming channel, she still has other ways of locating her daughter; namely multiple trackers planted in her belongings.
  • When she tries to throw Ace under the bus as the Desastar in #22, her heightened anxiety over the possibility of losing her wish if her cover gets blown causes her to make several critical mistakes while trying to frame him. She aggressively accuses Ace of being the Desastar and openly sabotages both Keiwa and Ace at different points during the Tag game without even trying to be subtle about it. This change in behavior is so uncharacteristic of her that it doesn't go unnoticed by Ace, or even Keiwa, leading to Keiwa figuring her out when she tries to frame Ace for shooting her.
• Earn Your Happy Ending: It took well over half of the entire series, but Neon finally got what she wanted in the penultimate story arc; genuine love from her parents.
• Easily Forgiven:
  • She reacts this way towards Kanato in #3, happily accepting his proposal to partner up and praising him when he pretends to be her teammate, even though he coldly blew her off previously. This is justified by her wish to experience love, which means she Desperately Craves Affection; even though Kanato claims to be her fan and apologizes to her simply to manipulate her, and even after learning he deliberately got her infected, she doesn't bother getting angry at him, and instead reminds him that he could have wished to play basketball again.
  • Neon herself is on the receiving end of this when she is outed as the Desastar; neither Keiwa nor Ace hold it against her after the events of the Divergence DGP and treat her as if it never happened. But after the Divergence DGP is aborted thanks to Beroba's interference, there are far bigger problems than her being the Desastar.
• Everyone Has Standards:
  • While she's one of the Riders most open to cooperation and helping other players, Keiwa's request in #8 — for everyone else to serve as decoys to let someone else get a shot at the boss — was a bridge too far for her; Keiwa's basically asking for the other Riders to give up on their wishes for the sake of someone else, and she's not willing to let that happen, preferring to fight the boss on her own terms.
  • In #16, for all her willingness to participate in most rounds of the DGP, she draws the line at being forced to fight another Rider — in this case, Ace — and uses her father's connections to file a complaint to the DGP's executives; this allows Niramu, once he's seen Girori's rule-breaking and interference first-hand, to strip Girori of his privilege as Game Master on the spot.
  • She despises how her parents treat her, but Neon still cares enough for them to check on Irumi after Kousei's arrest, and saves Kousei from Turbon. This prompts both of them to turn over new leaves.
• Extreme Doormat: Her change in personality after being eliminated involves her being completely submissive towards her mother and never questioning anything she does, including the betrothal arranged for her, claiming that what her mother does is always right in her eyes. Much like Keiwa's personality change, this is a result of her losing the desires behind her Encounter Desire Card, and once she rejoins the DGP for Scheme, her personality returns to what it was before her elimination.
• Fatal Flaw: Her desperate need for affection. Early on, this makes her easy to manipulate; Kanato simply apologizing and claiming to be her fan lures her into getting infected. In the Divergence DGP, she becomes desperate to keep her cover after getting a Desastar card that reveals she will lose her wish permanently if she gets unmasked, leading her to escalate to antagonistic sabotage as well as making rash decisions one after another by misleading Keiwa during Tag, accusing Ace of being the Desastar, and even flinging herself in front of one of Ace's shots to try and convince Keiwa that Ace aimed for her on purpose. Because of how obvious her intentions are, Keiwa openly states that she's the Desastar, and explicitly points out her actions as what gave her away.
• The Fettered:
  • While Neon is competitive and has a strong desire to win the DGP, she won't compromise her morals for her desires (while characters like Ace or Michinaga will utilize underhanded tactics up to a point). She disapproves of dirty and underhanded moves to get ahead of the game; she sees Keiwa (who's on the opposing team) eavesdropping on her conversations with Ace and attempted Buckle trade in #5 as an Honest John's Dealership scam and reacts with scorn to Morio's (and Michinaga's, at first glance) cheap and opportunistic tactics.
  • This dedication to her limits pays off tremendously in #16, where Girori's attempts to involve Neon in his schemes backfire on him because she disagrees with the idea of fighting other Riders as a game round, and refuses to stay to be selfishly focused on fighting for her ideal world like Girori wants her to. Girori using PunkJack as a suicide bomber to murder Ace both horrifies her and cements her decision to report Girori's actions to the executives instead of participating in the Fox Hunting round; when she does so, she flat-out tells Girori that she refuses to play crooked games.
  • When Chirami gives her the role of the Desastar, however, this proves to be very problematic, as Neon has absolutely zero intent to be a griefer, and by the time she willingly goes through with it (due to the DGP forcing her to complete the mission cards, putting her wish on the line as collateral with the last mission card she gets), her desperate attempts end up outing her immediately.
• Fire-Forged Friends: Strangers variant, as she's never actively hostile towards either Ace or Keiwa, but gradually comes to treat them as friends over the course of the Encounter DGP. Averted with Michinaga for most of the series; while she extends kindness to him, it's rather one-sided since he's generally cold and standoffish to her throughout the series, and gives her a pointed Friendship Denial at the start of the Scheme DGP once she's joined it. This fully changes once he becomes The Atoner late in the series.
• Foil:
  • Both Neon and Ace are famous celebrities with familial issues and fixations on the past — Ace is searching for the mother who left him thousands of years ago after giving birth to his first incarnation, and wants to learn why he's reincarnating, while Neon just wants to be loved the way she was prior to her kidnnapping. Both were created by the Goddess of Creation, inherit the memories of their past incarnations, and use creation-based powers in their final form, and eventually realize that what they've wanted to know has always been with them; Ace's Reincarnation stems from his desire to see his mother again, and Neon has always had the ability to experience true love, but didn't realize how much others cared for her. The difference between them is that Neon initially wants to escape celebrity in order to find genuine love, while Ace wished for a celebrity lifestyle himself to try and get his mother's attention. Neon is also naive and can be occasionally out of touch with how things work, compared to Ace who has an untold amount of worldly knowledge and experience due to being Really 700 Years Old via inheriting the memories of all his previous incarnations from 1 AD; Neon, by contrast, only inherits the memories of the short-lived Akari. Additionally, Ace's Reality Warping creation powers come from himself, while Neon's Fantasy Buckle is a reproduction of Ace's powers that he created. Even their final fates mirror each other—Neon discards her desire to be forgotten by everyone and embraces her celebrity lifestyle with her supporter Kyuun at her side as her producer, while Ace erases himself from everyone's memories after becoming a deity that ensures the world can be a place where everyone can be happy.
  • Neon and Keiwa are similar in a few ways. They're both main Riders that start off as fresh faces in the DGP and get tricked by other Riders (Keiwa by Ace, and Neon by Kanato), but both Grew a Spine and Took a Level in Badass later, while still thinking poorly of their own abilities and trying to figure out what to do with their lives. They both spend a fair bit of time in their base forms before getting an upgrade in the Genesis arc (though Keiwa gets the Command Buckle as a midway step), and they both look after Sara once she becomes Kamen Rider Hakubi, who pays tribute to them by mimicking both of their henshin poses. However, they're also radically different in other aspects—Keiwa is The Everyman initially struggling to find a job, but still living happily with his Cool Big Sis despite their dead parents; Neon, by contrast, is The Ojou and a famous celebrity, and has both of her parents but an extremely poor relationship with them due to her mother's controlling nature and her father's secrecy. Their Boost debuts also contrast each other—Na-Go is shown dominating against Mooks, while Tycoon is shown failing against the Final Boss. Finally, they're juxtaposed with each other in the Genesis arc: Neon realizes that she can fulfill her wish without the DGP and is fully supportive of Ace's vision of a better world, gaining her formerly Abusive Parents' love in the process, while Keiwa's already eroded trust combined with the loss of Sara causes him to turn his back on Ace's vision and ally with the DGP in an effort to bring her back, alienating him from everyone else.
• Foreshadowing:
  • Her name contains the kanji for "sound", in contrast to Kousei's (光聖) and Irumi's (from "illuminate"), both of which have to do with light. She's not Kousei and Irumi's real daughter, and was created when Kousei wished for the Goddess of Desire to create an ideal heir after his daughter Akari died.
  • Her Among Us imposter-inspired Desastar status may also foreshadow the fact that she isn't a real person, and is a Replacement Goldfish for Akari.
• Four-Temperament Ensemble: Sanguine
• Gilded Cage: While Neon has lived a luxurious life since she was little, she's not allowed to leave the house due to her being kidnapped as a child; this leads to her multiple runaway attempts.
• Girly Bruiser: Becomes one of the stronger competitors in the DGP since #4, while retaining her usual girly and cutesy manners (including her penchant for makeup and cosmetics, as shown in #22). This becomes more evident when the series starts to display her fighting the Jyamato untransformed.
• Graceful Loser: Despite being greatly disappointed at losing the "Encounter" DGP, she graciously concedes to Ace before disappearing.
• Grass is Greener: Despite being the heiress of the Kurama Zaibatsu, Neon still envies Sae (despite the latter's poverty and hardship) because she considers Sae's familial relationship much better than hers.
• Green-Eyed Monster: Though she doesn't act on it, she has admitted that she's envious of people who have better family dynamics than her family does, such as Sara's relationship with Keiwa, Sae's relationship with her siblings, and in Kamen Rider Geats × Kamen Rider Revice: Movie Battle Royale, Sakura's relationship with her whole family.
• Grew a Spine: Other than taking a level in badass fighting-wise, in #4 she finally stands up against her mother, blocking her slap. She also openly defies her father's secretive nature, deciding that she'll figure out whatever secrets he's keeping about his connection to the DGP.
• Hates Their Parent. Downplayed. Her parents' mistreatment makes her resentful of them; despite the fact that she wants to be out from under their thumb, she still worries about their well-being.
• The Heart: Neon's kind-hearted, generous nature inspires several other characters to befriend her without much effort, and even Ace himself has a tendency to look after her when he can. Michinaga tries to convince Keiwa to get back to his normal self after his Face–Heel Turn by telling Keiwa that she's been kidnapped. This even lets her get through to her parents; despite her strained relationship with them, her unfailing persistence in looking out for them helps them stick together and ultimately has them give her the genuine love she's wanted so badly.
• Heroic Self-Deprecation:
  • #14 shows that she's been doubting herself after her failure to defeat the Knight Jyamato in the Encounter DGP finale, feeling uncertain if she and the other 2 remaining Riders can defeat the final boss of the Scheme DGP without Ace's help. This causes her to hesitate when confronting other Jyamato in the final round, until Keiwa reminds her why they're fighting in the DGP. Unfortunately, her fears are confirmed in #15 after Michinaga's death and some of the recent revelations about the DGP proper, such as who's funding it, the truth of her father's links to it, and the Game Master's true identity. She's so distraught after all of this that she states that she and Keiwa are not strong enough to finish the fight and leave the Rafflesia Jyamato for a newly re-entered Ace to deal with. That said, she still has a sliver of hope, as she emphasizes to Girori that she and Keiwa are not strong enough to win a DGP yet.
  • After #29, she thinks much worse of herself after she learns she's an Artificial Human. She feels that she's deceiving her fans because she's not a "real person", and thinks she's so unimportant to them that she can be easily replaced with another favorite. She also states later on that because her creation consumed other people's happiness, she feels it's her responsibility to protect as much happiness as she can to make up for it. When her parents try to make amends for their terrible behavior, she is baffled at first, since she doesn't regard herself as their real daughter.
  • In the Genesis arc, she curses her powerlessness as a non-Rider over her failure to save Sara and other civilians from the Parasite Game. Ace manages to lift her spirits by affimring that he's running the DGP with a much nobler goal in mind than the DGP management, and making an indication that he'll do his best to get her ID Core back once he has the strength to.
• Hourglass Plot: Neon starts off the series as one of the most naive participants in the DGP, using the Raise Claw as her weapon, and is later mentored by an older woman, Sae, who partners with her and helps her with her problems. In the "Yearning" arc, she takes Sara — who's older than her, like Sae is, but who is using her old weapon and is just as naive as she used to be — as a mentee and forms a fighting duo with her, while helping to keep her safe. She also ends up Taking the Bullet for both girls when Michinaga attacks them.
• I Just Want to Be Normal: Downplayed. She's a celebrity influencer, but she wants to be free of her overprotective mother, to the point where she tries to leave her family home and Ojou lifestyle behind to do so.
• I Want My Beloved to Be Happy: Non-romantic variant. She wants the whole world to forget about her with her new wish in the Desire Royale because she wants to ensure that her fans won't worry about her when she leaves them behind to live her own life.
• Irony:
  • Despite being introduced as a girl who looks for "true love", #1 defies the idea of a Rescue Romance after Ace rescued her. She's instead repulsed by his attempts to flirt with her despite being thankful for the rescue.
  • For someone who received no love from her abusive and neglectful parents—both of whom saw her as a tool to secure their company's future through Arranged Marriage, her own emotional health be damned—she is incredibly kind and more than willing to share her affection with other people.
• It's All My Fault: Her new wish to be forgotten partly stems from feeling like her Artificial Human nature means that she's been deceiving her fans, and is rooted in the hateful comments she received from various DGP viewers in #29 about her wishborn status.
• It Was with You All Along: Neon's character arc is about discovering that she doesn't need the DGP to fulfill her wish for genuine love. She realizes in the Genesis arc that she's already halfway there — as her parents point out to her, she's already demonstrated a great capacity for genuine love of other people, and her kind heart and friendly nature are appreciated by everyone she's befriended. This eventually includes her Abusive Parents once she extends similar gestures to them.
• Jerkass Ball: In the beginning of the Divergence arc, she seems colder towards Keiwa, dismissing him and going ballistic on him with little provocation. This is largely caused by her role as the Desastar, where she's encouraged to sabotage other Riders in order to get rewards. In-Universe, Ace notes that she has changed when she tries to accuse him.
• Leitmotif: "Kurama Neon no Theme"
• Karmic Jackpot: She makes every effort to help her parents when they're in danger, without any expectation of reciprocity since she's not their actual daughter. However, her kindness forces them to realize just how horrible they've been to her and make amends with her, giving her the genuine love she's always wanted. She also gets to become a Kamen Rider again thanks to her wishes resonating with her father's own, which turns her father's Gya-Go core into new Na-Go core and gets her a powerful Raise Buckle in the bargain, which gives her the strength to fight Premium Beroba on even ground and win.
• Locked Out of the Loop:
  • Her father deliberately refuses to tell her about a number of things that he knows or connections that he has, which means she gets a nasty surprise whenever she learns them later: this includes how she got into the DGP via Nepotism (since her father has connections to the DGP), as well as her true origins as a person created by the Goddess to replace Akari Kurama, the Kurama family's original daughter.
  • After Beroba cruelly exposes Neon's true origins, Neon goes on hiatus for the JGP's final round, so she doesn't know how the Goddess's wishes are fueled by both dead civilians and the desires of defeated Riders, nor does she know the truth about Mitsume, which means that she has no real idea why Ace and Keiwa are in conflict during the Yearning arc. She does eventually learn about this off-screen in the Genesis arc.
• Lonely Rich Kid: Neon outright admits that her mother kept her from making friends growing up. The DGP has somewhat alleviated this, with her getting to know people like Ace, Keiwa, and Sae.
• Meaningful Name: Neon's given name is written as 祢音, the latter kanji meaning "sound", befitting her use of the Beat Raise Buckle. However, the first kanji generally means "mausoleum" or just "shrine to the deceased". It is also homophonous with (and when written in romaji, spelled exactly the same as) the chemical neon, a type of manufactured artificial light, which ties into the Family Theme Naming of the Kurama family in general (Kousei's name has the kanji for light as its first character, while Irumi's name is derived from the English word "illuminate"). However, this is in contrast to the name of the girl she is a Replacement Goldfish for, Akari, whose name has the connotation of "natural light". According to the production team, her full name's meaning is "a light shining in the darkness" (暗い間で輝く光^note kurai ma de kagayaku hikari).
• Minion with an F in Evil: She may be the Desastar, but she keeps working with the other Riders as per normal even though she's forced to complete Desastar mission cards to avoid losing her shot at winning.
• The Mole: #21 reveals that she's the Desastar for the Divergence season.
• Nepotism: Implied. #14 reveals that the Kurama Zaibatsu is a sponsor for the DGP, and Keiwa suspects her DGP entry is a result of that connection. Neon uses this to her advantage in #16; when faced with the crooked Fox Hunting round that she doesn't want to play in, she chooses to use her family's connection to the DGP to report Girori's actions to the higher-ups.
• No Good Deed Goes Unpunished: Zig-Zagged. As the Desastar, she's incentivized to commit acts of sabotage against the other Riders, and actually helping them fight the Jyamato only makes it harder for her to win. She does so anyway, but it's possible that she was being helpful and minimizing her sabotage to make herself less suspicious.
• Oblivious to Love: Non-romantic variant. Despite forming meaningful relationships with others, she's initially unaware of how many people care deeply about her; stemming from her lonely upbringing with her controlling mother and distant father, she hasn't ever been outright *told* how much she matters to other people. This is most celearly shown in #36, when she's shocked when Keiwa refers to her as his friend and doesn't realize how sincere Sara's devotion to her as a fan truly is until Sara tells her outright. Learning about her origins further makes her think that she's not capable of being loved, which feeds into the aforementioned shock, and it isn't until her parents outright admit to caring about her in #44 that she truly regains her happiness.
• Ojou: Is from a family wealthy enough to have foreign bodyguards running around. Deconstructed, though, in that her easy access to anything she wants due to her parents' wealth comes at the price of being subject to their whims, such as Arranged Marriage, or being targeted by those who want to exploit their wealth, such as kidnapping her for a hefty sum of ransom money. Her mother falls into the controlling, overly paranoid Abusive Parents role as a result.
• Only Sane Woman: In the Scheme DGP onwards, she's one of the few Riders who are aware that the world is actually in danger and that it's not just a competition or fodder to provide entertainment. This is shown by her protectiveness of other Riders and civilians, including those outside of the DGP, as well as being open to teamwork and suggestions to ensure survival instead of only being concerned about one-upping others. She also understands when to quit and leaves things to Ace when the situation is too tough for her to risk getting herself or other Riders killed with the destruction of the Jyamar Area if she can't keep up. Incidentally, she's often paired with Keiwa in fights due to this.
• Pint-Sized Powerhouse: She stands at 5' even, which means Ace is One Head Taller than her; after fighting as a Kamen Rider for a while, she's later shown to fend off the Jyamato untransformed, physically pushing them away and knocking them back.
• Punch-Clock Villain: As the Desastar, she's nominally supposed to be working against the other Riders to become the Desashin by sabotaging the game. However, she limits her actions to what's written on the Desastar mission cards, and otherwise retains her usual behavior, making an effort to save others from the Jyamato when they're in danger. She finally settles into her role in #22, when her next mission card warns her that she could lose her wish permanently if her identity is revealed.
• Punny Name: Na-Go's preferred Raise Buckle and the armor it grants is colored gold, cyan, pink, and silver, all in a metallic finish. All four are considered neon colors.
• Replacement Goldfish: Kousei Kurama wished her into existence after his original daughter, Akari, died.
• Rich in Dollars, Poor in Sense: She's a wealthy heiress and famous influencer whose naïvete means she doesn't realize that her live-streaming makes it easy to track her location or that people like Kanato can exploit her fame for their own ends. She is also unaware that the typical soba shop wouldn't have caviar until Ace points it out. When she moves in to a new house, she has no idea that most normal people have to supply their own furnishings themselves, and Sara offers to go shopping with her for everything she needs.
• Running Gag: Her live-streaming her runaway attempts and getting chased down by her bodyguards.
• The Scrappy: In-Universe example: In #29 and #30, she's despised and mocked by her fans from the future on her own birthday thanks to Beroba revealing that she's Akari's replacement, and they want her to get killed in the game so badly that it sends her into a Heroic BSoD. This, as well as the stress from being rejected by Irumi and questioning her own existence, causes her to leave the JGP before its final round.
• Senseless Sacrifice: At two different points in the Yearning Desire Royale, she attempts to block an attack against Sara with her body, only for both cases to fail. In the first case, Daichi just pins Sara with Neon's body, and in the second, Michinaga's attack goes through her, leaving both Sara and Neon vulnerable long enough for Michinaga to grab and crush their ID Cores.
• The Smurfette Principle: So far, she's the only prominent woman participating in the Desire Grand Prix in the core cast. The establishing shots of everyone in the second episode reveal that there are other women competing, but Neon is the only one to survive the Encounter DGP, and the only other woman shown in the Scheme DGP, Yukie, dies in the first round. It takes until the "Divergence" DGP for another woman besides Neon to survive past the first round.
• Sole Survivor: Because she ducks out of the JGP after learning the truth about her past, she ends up being the only Rider participating in it to survive the JGP without being eliminated.
• Spoiled Sweet: Neon's extremely wealthy, and it's implied that since childhood she had almost everything she ever wanted handed to her, but she's a sincerely nice girl without a mean bone in her body. While the spoiled part is downplayed considering how her mother Irumi treats her, it gets played straight after Irumi makes amends with her, who's happily offering to let Neon get anything she wants in #45.
• Stepford Smiler: On her birthday, which is the same day as her kidnapping as a child, and while she tries to suppress it, it still brings up bad memories for her.
• Strict Parents Make Sneaky Kids: When Sae compliments her basketball skills, specifically because of how well she moves, Neon says that it's because she's used to sneaking out from home to run away from her parents.
• Summon Bigger Fish: When Girori clearly breaks the rules and tries to make her and Keiwa kill Ace, she goes to her father — one of the DGP backers — and has him go over the Game Master's head to report Girori to the executives. This sets Girori up to get exposed via Keiwa's Batman Gambit and fired.
• Sympathy for the Devil: Even after being betrayed by Kanato, she still tries to talk some sense into him after hearing his wish and backstory, and when he returns, tries to convince him that he can be happy without bringing others down. She also feels bad about taking out the studious Jyamato in the Schoolyard game. Once she's no longer living with her abusive mother, she's still concerned enough about Irumi to visit her and see how she's taking the news of Kousei's arrest. Later, she gives Kousei a pep talk after saving him, even giving him a handkerchief to wipe off his bloodied lip.
• Tomato in the Mirror: #29 reveals that she is an Artificial Human created as a replacement for the Kuramas' deceased daughter Akari.
• Tritagonist: She's the female lead of the series and the third most prominent and important character after Ace and Keiwa.
• Unlimited Wardrobe: Neon displays the most variation in the cast in her choice of hairstyle and wardrobe, showing off a new expensive-looking getup at least Once an Episode after the show breaks out of the Limited Wardrobe enforced by the DGP uniforms. Even with the limited wardrobe in place, she still switches her hairstyle around every episode or two.
• Un-person: Her new wish in the DR involves a self-inflicted version of this; she wants to move on with her life without worrying her fans.
• What Measure Is a Non-Human?: One of the reasons why she's oblivious to other people's appreciation of her is because she feels that she doesn't deserve any of it because she isn't a "real person". It takes until #44 for her to finally realize how wrong she is, and even then she was confused at first when her parents acknowledge her as their daughter.
• Wounded Gazelle Gambit: She tries one of these in #22 to try to frame Ace as the Desastar by diving in front of one of his shots to make it look like he was sabotaging her; however, her erratic and impulsive behavior during earlier parts of the game, plus her open attempt at sabotaging Keiwa and Keiwa's own knowledge that Ace wouldn't be so careless, causes it to fail.
• You Are Better Than You Think You Are: Late in the series, she reminds Kousei that the Kurama family has a responsibility to protect the world, and encourages him to try to make up for his failures. She also makes note of the fact that he chose to keep Akari's memories not just because he wanted to punish himself, but because he also wanted to make sure that someone remembered the eight years that Akari spent alive.

Tropes exclusive to her as Kamen Rider Na-Go

Beat! Ready, Fight!

Beat! Hit! Fever Beat!

Dual On! Beat and Boost! Ready, Fight!

Fantasy! Ready, Fight!

• Bakeneko and Nekomata: To add to the theme of mystical animals that the primary Riders have, Na-Go gains twin energy tails while using Fantasy Form. It signifies the evolution of her associated animal from a normal cat to a nekomata, but also emphasizes Fantasy's ties to Ace and the manifestation of his power of creation — both kitsune and nekomata gain multiple tails as a sign of their growing supernatural power.
• Cat Girl: Her helmet and ID Core are both themed after cats. In addition, when she uses her Beat Raise Buckle Finishing Move for the first time, she lets out a long loud meow.
• Confusion Fu: Na-Go’s Fantasy form has a plethora of abilities made to misdirect and mislead her opponents. She can phase through objects, use illusions to confuse enemies, and teleport within a short range to move out of the way of oncoming attacks. On top of this, she is also able to create energy weapons and barriers on the fly, meaning her opponents don't have any consistent weapons to focus on dodging or parrying.
• Deadly Rotary Fan: Her third Armed Buckle weapon is the Raise Propeller, which can be used to both fly and slice up enemies.
• Finishing Move:
  • BoostHammer Grand Victory^note Boost upper body, Hammer lower body: The powered-up Raise Hammer is wreathed in flames as its rocket booster activates. Na-Go then swings the Raise Hammer, unleashing a massive fire-augmented shockwave that decimates multiple enemies.
  • Claw Strike: Na-Go jumps into the air, slashing the enemy with the Raise Claws as she descends.
  • Propeller Strike: While in the air, Na-Go spins the Raise Propeller and performs a charging attack engulfed in white energy.
  • In Beat form, her Beat Axe has different finishers depending on the element.
    • Beat Tactical Blizzard: Na-Go unleashes a series of ice-augmented Rider Slashes to the enemy with the Beat Axe, flash-freezing them.
    • Beat Tactical Fire: Na-Go slashes her target with a single fire-augmented Rider Slash that causes them to explode.
  • Golden Fever Victory (Beat): Na-Go summons energy constructs of graphical equalizer bars that erupt from the ground and strike the enemy.
  • Beat Strike: Na-Go charges her leg with energy that takes the form of musical notes and hits the enemy with a kick.
  • BeatBoost Grand Victory + Laser Charge^note Beat upper body, Boost lower body + Laser Raise Riser: Na-Go transforms the Laser Raise Riser into a lance before performing a charging thrust attack, creating a pillar of energy that blasts through the enemy.
  • Fantasy Strike: Na-Go leaps into the air, two energy tails — along with her energy weapons forming the shape of wings — manifesting behind her as she unleashes a Rider Kick to the target.
• Fire, Ice, Lightning: Depending on the style of music Na-Go plays on the Beat Axe, she can channel an element into her attacks or foes. Funk is Blizzard, Rock is Fire, and Metal is Thunder.
• Foreshadowing: The sides of her helm are shaped somewhat like a pair of headphones, and she remarks in the Concentration game that she fights better with music. Her paired Raise Buckle turns out to be Beat, which is themed on a sound system and musical instruments.
• Golden Super Mode: The Fantasy Buckle is not only a massive power boost for her, but has gold as its secondary color.
• Iconic Item: The Beat Raise Buckle, which she obtains in the "Scheme" DGP.
• Intangibility: While using the Fantasy Buckle, she can selectively phase through objects.
• Kung-Fu Wizard: In her Fantasy Form, she still makes extensive use of hand-to-hand combat along with her various special abilities, allowing her to fight at both melee and range.
• Meaningful Name: Her name is a portmanteau of nya/na, the Japanese onomatopoeia for a cat's meow, and the Japanese word for cat, neko (with the ko vocalized).
• Mix-and-Match Weapon: Her main weapon is the Beat Axe, a hybrid of a battle-axe and an electric guitar, granted by the Beat Raise Buckle. It has two modes: Guitar and Axe.
• Make Some Noise: As Beat is Na-Go's Paired Buckle, sound is her primary weapon.
• Mid-Season Upgrade: Feverslot Buckle, which allows her to use a randomized power from any Raise Buckle.
• Musical Assassin: By playing music on the Beat Buckle itself, as well as on the Beat Axe, Na-Go can augment her attacks with the power of sound. So long as she can keep a beat going, she can decimate enemies with frightening efficiency, as she displays in #10.
• Power Fist: Na-Go's special equipment is the Na-Go Bangles on her wrists, which increase her punching power. As Fever Beat, the bangles upgrade into the Fever Cross Bangles.
• Shout-Out:
  • Her helm's design is one of the Egyptian goddess Bastet/Bast, who is portrayed as a cat-headed woman.
  • Na-Go Beat Form has quite a few nods to Ellen Kurokawa/Cure Beat, both being cat-themed heroines who use guitars and sound energy attacks to defeat their opponents and both having "Beat" as part of their codenames.
• Spontaneous Weapon Creation: Fantasy Form grants her the ability to conjure energy weapons.
• Strong and Skilled: After spending a large period with just the Beat Raise Buckle and lacking any other real powerups to compensate, she finally gets a massive power boost through Fantasy Form. She demonstrates immediate understanding of its direct and indirect power usages, far outstripping its previous Unskilled, but Strong user, Kousei.
• Super Mode: Fantasy Form, granted via the Fantasy Raise Buckle from her father. It's a gigantic upgrade compared to Beat, as it's a reproduction of some of Ace's powers of creation.
• Superior Successor: To Kousei with the Fantasy Buckle. Thanks to several DGP seasons worth of combat experience, and a newly recovered sense of self and focus, Neon is not only better able to handle herself in combat than Kousei was but she's able to better figure out, tap into and utilize the abilities of the Fantasy Buckle. While Kousei struggled against and barely defeated Brali — who was using a vastly inferior Hammer Buckle — Neon only got hit by Beroba once, and is the first Rider aside from Ace to actually beat Beroba in a head-on fight.
• Support Party Member: Beat's secondary abilities. From music to calm and distract Jyamato, to tunes that can invigorate other Riders and make them stronger, the music can move everyone.
• Took a Level in Badass:
  • After her pep talk from Keiwa and Ace in #4, her next fight scene sees her taking out Jyamato one after another. In #8, she's even the one who ended up kicking the Knight Jyamato's can out of the arena, despite the other 2 participants being veterans, albeit it's a Negated Moment of Awesome due to the Jyamato arena expanding. It's also worth noting that she makes it to the end of the Encounter DGP round using only Armed Raise Buckles.
  • Her last-minute return for the Scheme DGP keeps this pattern going; she evens the odds against the evolving Jyamato by being able to shred through hordes of them without much of a problem with the Beat Buckle, and is a capable guide for new players, like Ittetsu.
  • Her return to action in #44 sees her gain Fantasy Form and beat Beroba's Premium Form in a straight fight.
• Weak, but Skilled: In the final battles of both the Encounter and Scheme games, she has the weakest buckles of all the remaining Riders, but nevertheless is able to fight on their level with the experience she's gained. This carries over to Fantasy Form when compared to the other Riders' final forms — it has lower power levels than Geats IX or Tycoon Bujin Sword on paper, but Neon's vast combat experience and its incredibly versatile abilitites more than make up the gap.
• Wolverine Claws: Her second Armed Buckle weapon is the Raise Claw. She can also conjure these in Fantasy Form.

Michinaga Azuma/Kamen Rider Buffa

See his page for more details.

Allies

Tsumuri

See her section under Desire Grand Prix for more details.

Sara Sakurai (unmarked spoilers)

Sara Sakurai/Kamen Rider Hakubi

Portrayed by: Nene Shida (live), Mutsumi Igarashi (suit)

Keiwa's older sister and official guardian, though she more often than not behaves like the younger sibling and ward.

In the aftermath of the Lamentation arc, she joins the Desire Royale as part of her deal with Kekera in exchange for her brother's safety, gaining the ability to transform into the masked palm civet-themed Kamen Rider Hakubi.

Tropes applying to her in general

Elder Sister of the Sakurai Family

• A Day in the Limelight: The Yearning arc gives her a bit more focus—thanks to Kekera's trickery, she participates in the DGP as Kamen Rider Hakubi, leaving Keiwa and Neon to focus on protecting her from Michinaga, who's out to eliminate all Kamen Riders, and Daichi, who's targeting her to get revenge on Keiwa by proxy.
• Ascended Extra: Subverted: she's a supporting character who becomes a Rider later on before she got eliminated in the Desire Royale by Buffa. It gets worse for her in the Genesis arc where she gets subjected to the Shoo Out the Clowns treatment by getting killed twice.
• Ascended Fangirl: She gets to fight side by side with Neon after entering the Desire Royale.
• Alliterative Name: Sara Sakurai.
• Back from the Dead: She and the Sakurai parents were resurrected in #42 via Keiwa's wish, only to immediately get killed off by a rampaging Kamen Rider Turbon in the next episode. #46 later has her rescued from the Tree of Knowledge, resurrecting her for real.
• Character Tics: She tends to deliver slaps onto people's backs when excited or bashful.
• Cool Big Sis: She's a sweet, supportive sibling to Keiwa. She seems to have a good understanding of his mind too; when he says he wants to win the lottery, she responds he would rather donate the money than buy lottery tickets. Kekera exploits this in #34, manipulating her into becoming a Kamen Rider as part of his plan to bring Keiwa back. She's also this to Neon as far as daily life goes, agreeing to guide her regarding how commoners live.
• The Cutie: The series producer describes her as a beacon of light, and she generally serves to keep the series lighthearted in whatever scenes she's in; her role in this capacity is a large part of why her planned death was put off for so long, as one of the producers thought that her death would make things take a darker turn—this turns out to be the case, as Keiwa's Face–Heel Turn is immediate once Sara dies.
• Damsel in Distress: She frequently gets caught up in the DGP's antics, and usually gets saved by Keiwa, since he's always one of the players. She still fits this role to some extent after becoming Kamen Rider Hakubi, due to her being an inexperienced newcomer.
• Dark and Troubled Past: She witnessed her parents getting killed by Jyamato in a previous DGP, something she forgot until accidentally touching Keiwa's Core ID returns her memory.
• The Ditz: She can be a bit airheaded at times, and tends to lack common sense. Even after the pineapple bomb she encounters during the Divergence DGP grows wires and wraps her up, she still believes it's just an odd pineapple, and doesn't understand the gravity of the situation she's in until the last few seconds. She also gets lost in thought and easily distracted whenever Neon or Ace are around, to the degree that during said pineapple bomb scene she's less concerned about the bomb and more concerned that they're in the apartment, treating them like surprise guests.
• Don't Tell Mama: She joins the DR as Hakubi to spare Keiwa from suffering as Kamen Rider Tycoon, and goes to great lengths to make sure Keiwa doesn't remember anything — going so far as to tell Kekera not to talk when Keiwa's around.
• Dumb Is Good: She's one of the nicest characters in the series, but is also airheaded and easily distracted.
• Failed a Spot Check: She's the only one who doesn't notice that her "supporter" Ponchichi is really just her brother doing a high-pitched voice.
• Fangirl: Of both Neon and Ace, to the degree that she'll repetitively gush about either or both of them to Keiwa whenever she gets the chance.
• Foil: To Sae Ganaha/Kamen Rider Lopo. Both are older sisters that grow close to Neon during the DGP, and both care very much for their younger siblings. However, while Sara is openly goofy and friendly towards those around her while being an inexperienced and naive player, Sae is a clearly seasoned veteran who tends to be more aloof and indifferent to people who aren't close to her.
• Foreshadowing: She claims that Keiwa would sooner donate the money he'd win from the lottery than spend it on himself; in the Encounter DGP proper, Keiwa is lucky enough to win the rare Boost Buckle multiple times, but he oftentimes willingly gives it away to help someone else.
• Hopeless with Tech: Inverted. She's actually quite handy with gadgets, which helps her figure out how to operate the ID Core Radar during the Desire Royale.
• Improv Fu: She fights the Jyamatos this way to protect people in #40, utilizing various objects around her.
• It Runs in the Family: She's as quirky, goofy, and "average" as Keiwa is, but also shares his strong sense of justice. Her henshin pose even starts the same way as his does, though she puts her own spin on it by adding Neon's pose to the end.
• Laser-Guided Amnesia: Aside from losing her memories of her parents, Sara has yet to remember any of the DGPs she's been caught up in, which prevents her from realizing how much of a danger magnet she is for DGP-related incidents and that she's actually met both Ace and Neon multiple times.
• Living Emotional Crutch: She serves as one for Keiwa, being his only remaining living family member. When she's in danger, Keiwa drops everything to keep her safe. When Michinaga inadvertently "kills" her in front of him, it's enough to make him fall into darkness.
• Morality Chain: She's the rock that keeps Keiwa from falling into despair. He's always had a core of cynical bitterness at his heart, but he's suppressed it to focus on creating a peaceful world so she can be safe. Her death causes him to have fewer qualms about causing bloodshed to get his wish granted.
• Morality Pet: Ends up becoming one for Daichi of all people, leading for him to save her from Kekera and help Keiwa against Kekera's schemes. Though it's Played With as he does that to observe her happiness in a boring life.
• Naïve Newcomer: Much like Keiwa at the start of the series, Sara doesn't really know how to fight as a Rider properly, and doesn't know that some Riders, like Daichi, are absolute assholes. Neon steps up to mentor her in the lifestyle of a Kamen Rider so she can survive the Desire Royale, and Keiwa decides to return when she almost gets killed by Daichi.
• Nice Girl: She's friendly and courteous to most people, and seems to be partly where Keiwa got it from since she's his primary guardian. She also shares his sense of justice, shown during the "Heaven and Hell" JGP game, trying to protect others such as a young boy and a schoolgirl that both get caught up in the chaos. She also doesn't hold it against Michinaga after he atones for his sins.
• The Pollyanna: Daichi describes her as being continuously happy and joyful despite leading a simple, boring life.
• Plucky Girl: Despite being victimized by the DGP or Desire Royale, either as a civilian caught in it or as an inexperienced player, she's surprisingly eager to become a Kamen Rider and continue fighting for Keiwa's — and later Neon's — sake.
• Ridiculously Average Guy: Gender Flipped. To Daichi, she's an unremarkable woman who leads a boring, simple life. At first, he thinks nothing of her memories when he takes them, but after his change in perspective later on, he finds her ability to be happy with the simple things in life interesting enough that he actively protects her in order to try and understand how she finds this satisfaction.
• Sacrificial Lion: Her Uncertain Doom in #40 demonstrates how ruthless Daichi is in his new role and how difficult it is for the heroic Riders to clean up the remaining Jyamato.
• So Proud of You: After Keiwa saves her and she sees him fighting as Kamen Rider Tycoon, she finally praises him as the awesome adult he aspired to become in his childhood. Sara also gets her own share of praise from both Keiwa and Neon once they witness her enthusiasm to fight as a Kamen Rider for both their sakes.
• Targeted to Hurt the Hero: Deconstructed. The fact that she's considered a target for this trope in-universe is the exact reason she was chosen to become a Rider in the first place and is used to demonstrate how self-absorbed another character is; Kekera believes that putting her life in danger will motivate Keiwa to become a "proper" Kamen Rider by giving him a character-defining tragedy, as the case has been for so many other Riders before him. While Kekera gets his wish when Sara does die at Michinaga's hands, Michinaga didn't know that Sara was the Jyamato he was targeting at the time, and Keiwa is overtaken by hatred as a result, becoming a vengeful Rider instead of a just one.
• Weirdness Magnet:
  • She witnessed her own parents getting killed by the Jyamato; however, her memories were rewritten so that she thinks they died in a car accident instead.
  • In the final game for the Encounter season of the DGP, she coincidentally ends up being a victim of the Saboten Knight Jyamato, learns of her brother's participation, and remembers the truth behind their parents' deaths when she touches his ID Core. She forgets all of this after the game has concluded.
  • Because Keiwa is a participant, she becomes a target for games involving direct family members as victims; in the Divergence DGP, she receives one of the Jyamato fruit bombs in the shape of a pineapple and gets tangled up by its wires, prompting Keiwa to find whichever Jyamato is carrying the matching bomb and see which wire remains after the explosion so he can defuse the one that's strapped to Sara.
  • She gets entangled in the "Heaven and Hell" game that ends the Lamentation JGP, giving her a good look at Michinaga callously disposing of her younger brother.

Tropes exclusive to her as Kamen Rider Hakubi

Armed Claw! Ready, Fight!

• Actor Allusion: The Raise Buckle she uses is the yellow Claw Buckle. Sara's actress, Nene Shida, is the real-life sister of Kohaku Shida, who portrayed the Yellow Ranger Oni Sister in Avataro Sentai Donbrothers.
• Finishing Move:
  • Claw Strike: Hakubi performs an X-shaped slash with the Raise Claws, unleashing blades of energy at the target.
• Late-Arrival Spoiler: Hakubi's existence spoils the fact that Sara becomes a Rider, as well as the events of the Lamentation and Yearning arcs.
• Meaningful Name: Her Rider name is derived from the Japanese name for the masked palm civet, hakubishin (白鼻心).
• Palette Swap: She's the second Rider to reuse Mary's helm design.
• Spider-Sense: Her personal accessory, the Hakubi Purity, makes use of her sixth sense to increase her inspiration.
• We Hardly Knew Ye: Sara's tenure as a Rider lasts for only four episodes before the Hakubi ID Core is destroyed by Buffa.
• Wolverine Claws: Gets the Raise Claw as her Armed Weapon.

Fukuo Fukuoka

Portrayed by: Mr. Chin

The proprietor of the soba restaurant Keiwa and Sara frequent.

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• Alliterative Name: Fukuo Fukuoka, which also doubles as a Repetitive Name.
• Recurring Extra: For much of the early episodes, Keiwa and Sara are regular customers of his restaurant, with Keiwa even becoming his employee later on. He disappears as the story shifts away from the characters' personal lives and more towards the DGP itself, but returns in the penultimate episode.
• Sacrificial Lamb: He's the very first on-screen death in the series (though he is resurrected not long after), setting the tone for what is to come.

Win Hareruya/Kamen Rider PunkJack

See his section under Desire Grand Prix for more details.

Ziin/Kamen Rider Ziin

See his section under Sponsors and Supporters for more details.