- Four-Temperament Ensemble
- Phlegmatic: Literature
- Choleric: Journalism
- Melancholic: Comics
- Sanguine: Mail
- Old Media Playing Catch-Up: They've been rivals to media newer than themselves since forever
- Savvy Guy, Energetic Girl: Mail, Lit, and Journ have this sibling dynamic.
- Sesquipedalian Loquaciousness: They all have shades of this. Except Journalism, of course.
Print Literature—Sean MacmillanRepresents books, both fiction and nonfiction. Oldest of the prints and the patriarch of the print family. He wears a sweater vest and long sleeve shirt, evocative of an intellectual writer.
- Anything That Moves / Bi the Way
- Big Brother Mentor
- Brilliant but Lazy: Not so much "lazy" but more on "laid back"
- Bumbling Dad
- Cloud Cuckoolander: His head is in the clouds.
- Covert Pervert: Not very open about it, though, but whenever he's caught...
- Dangerously Genre Savvy
- Genius Ditz
- Green Eyes: Based loosely on the perceived tendency for literary protagonists to have green eyes.
- Heroic Wannabe
- Hollywood Nerd
- Immortal Immaturity: He still manages to act like a goof despite his great age.
- Impoverished Patrician: At points in history, he becomes this.
- Mr. Imagination: He likes to imagine and can materialize weapons and climate conditions with ease
- Non-Action Guy
- Older Than They Look: Looks like a 40-something-that-looks-young-for-his-age
- Only Sane Man
- Parents as People: He and comics do not get along often. He has his moments, though.
- Team Dad: To the Prints, particularly to Journalism. To his actual son, however...
- Time Abyss: He has no stated age and is implied to be very old.
- Waistcoat of Style: Wears a sweater vest.
Print Journalism—Jimmy PulitzerPrint Literature's brother. Represents newspapers and magazines. He dresses as a cross between depression-era newsboy and 40s journalist.
- Brown Eyes
- Caffeine Bullet Time
- Cool Loser
- Cool Uncle: To Comics, his nephew.
- Deadpan Snarker
- Grammar Nazi: Can't stand grammar errors
- The Hero: The closest that the series has to one, really.
- Intrepid Reporter
- Nice Hat: A newsboy cap with a press tag. Back in the day, he wore a fedora.
- Parental Substitute: To Comics
- Old Shame: He as the Yellow Kid, a power-tripping sleazebag who spread gossip and Blatant Lies for money.
- Rich Bastard: During his yellow kid days. And then Radio came and he lost it all.
- Smoking Is Cool: He smokes a lot.
- Strawman News Media: His time as the Yellow Kid was basically nothing but this.
- Waistcoat of Style
Cartoons and Comics—Clark MacmillianLiterature's son from Visual Art. Represents comics as a storytelling medium, including He and dad don't get along often. Closer to his uncle and his half-brother, Animation. Wears a heavy overcoat over a gray shirt with a word balloon in it.
- Antihero: Or so he wants to think
- Basement-Dweller: He lives in his family's basement.
- The Cape: Although he is Not Wearing Tights.
- Clark Kent Outfit
- Emo Teen: Emo Young Adult, actually, representing his Darker and Edgier phase in the 1990s, which didn't end well.
- Flying Brick: He has superpowers which he uses for stupid everyday things such as:
- Eye Beams to warm the coffee
- Flight to walk in midair.
- Generation Xerox
- Gray Eyes: Silver, actually.
- Heroic Bastard
- Heroic Build: For a skinny dude, he's quite buff.
- Hippie Parents: Art and Literature.
- Jerk with a Heart of Gold
- Made of Iron
- Mr. Imagination
- Sequential Artist
- Sleeves Are for Wimps: Under his jacket, his shirt has no sleeves.
- Fun T-Shirt: Said shirt has a word balloon on it.
- Troubled, but Cute: Supposed to evoke this, for some reason.
- The Unfavorite: Treated as a bastard by his own father.
- Used to Be a Sweet Kid
- Weaksauce Weakness: Deathmate is his kryptonite.
Mail—Cody WilliamsRepresents the postal system. The only girl among the prints, in between Journalism and Literature. Dressed as a mail carrier.
- Big Screwed-Up Family
- Executive Meddling: A recurring theme
- Old Media Are Evil: Many of them are Jerk Asses
Television—Walter Logie FarnsworthThe de facto leader of the media, representing the television industry and live-action TV shows. He wears a suit and a lapel mic. Video's older brother.
- Antenna Hair: Duh
- Asexuality: May have something to do with TV portraying sex unrealistically.
- A whole smattering of big brother tropes, including:
- Butt Monkey: He's essentially a huge Take That to television networks in general. But not all the time.
- Chick Magnet
- Executive Meddling: Often ends up being controlled by this, but he does this for his survival and it isn't always bad.
- Jerk Ass
- Madness Mantra: RATINGS
- Network Decay: He's prone to this, to the point that he's called out often.
- Parental Substitute: To his sister, Video.
- Psychopathic Manchild: Sometimes
- New Media Are Evil: He views Internet as this. Everyone younger than him views him as this.
- Slasher Smile
- Stupid Sexy Flanders: He does this to a lot of the media.
- TV Tropes is ruining his life
- Violent Glaswegian: He's from Scotland, as television was invented there.
Video—Mary Sue Farnsworth-PhillipsTV's sister and confidante. Representing video technology. Dressed like a production manager.
Recording Industry—Vince Raymond PhillipsA tall man representing the recording industry and recording technologies. Dressed in a 70s pimp suit.
- The Big Guy / The Brute: Depending on whether he's the protagonist or antagonist of the strip, specifically when Internet is involved.
- Jerk with a Heart of Gold
- Happily Married: To Video
- Heterosexual Life-Partners: With Radio
- Jive Turkey
- Knight Templar: Because Digital Piracy Is Evil
- Papa Wolf: To Music Video
- Record Producer: Made to look like one, being in part an affectionate parody of the music industry.
- Vitriolic Best Buds: With TV, his brother in law.
- "Well Done, Son!" Guy / Happily Adopted: He and his adoptive father have been split with the whole mainstream thing.
Music VideoDaughter of the Recording Industry and Video representing music videos as a distinct medium. A teenage girl dressed in party clothes.
- Adorkable: They all are, to some extent.
- A.I. Is a Crapshoot: In a way, this is what they technically would be.
- Hollywood Nerd
- Polar Opposite Twins: Internet and his twin brother Intranet.
- Sibling Seniority Squabble: Averted. Internet is canonically older per history (if history were to be adhered to strictly, by about 20 years). Cue MST3K Mantra.
- Annoying Younger Sibling
- Blond guys are jerkasses: He's a colossal asshole.
- Big Brother Instinct: Very protective of his little sister Podcast
- Bratty Half-Pint: A teenager, as opposed to the other media who are between 20 and 40.
- Cute Kitten: He has one as a pet
- Deadpan Snarker
- Extraverted Nerd
- Foolish Sibling, Responsible Sibling: The "foolish" one.
- Genius Ditz
- Jerk Ass
- The Keet: At his least jerkish, he comes off as this.
- Know Nothingknow It All
- Military Brat
- Mouthy Kid
- New Media Are Evil: He gets accused of this often; while not unjustified, he sometimes feels it goes too far.
- Non-Human Sidekick: The aforementioned cat
- Tagalong Kid
- Teens Are Short: Averted. He's taller than his father and is as tall as TV.
- Teen Genius
Intranet—Robert Licklider BellRepresents Internet-like localized internal networks. Dressed similarly to his identical twin brother Internet.
- Can't Stand Them, Can't Live Without Them: His relationship with Internet in a nutshell.
- The Dutiful Son
- Sibling Yin-Yang: A reclusive, level-headed, but kind of limited in knowledge as opposed to his brother who is extroverted, mouthy, and ludicrously knowledgeable.
- Foolish Sibling, Responsible Sibling: The "responsible" one.
- Hikikomori: Not very outdoorsy.
- Twin Telepathy: Representing the interplay between intranets in real life and the Internet.
Computer Technology—Timothy Babbage BellRepresenting all of computer-based media sans networks and mobile devices. Dressed like a nerdy IT dude. Father of the digital siblings and married to Telecommunications.
- Geek Physique: He's lanky and very short.
- Hollywood Nerd
- Parents as People: Keeps Internet, who gives him all sorts of viruses, within arm's distance through a wall of fire.
- Parental Favoritism
- The Patriarch
- Reasonable Authority Figure
- Shoulder Angels: Mac and PC. Linux appears and is ignored.
- Technicolor Eyes: Teal.
ARPANET—Taylor BellInternet's older sister, based on the Internet's predecessor. Dressed in an American military uniform.
- Drill Sergeant Nasty
- The Dutiful Daughter
- Only Sane Woman: The only one of her siblings that isn't a basket case.
Podcast—Miley BellRepresents sound broadcasts sent over the Internet file that can be listened to over a device, usually an iPod.
- Cuteness Proximity
- Shaped Like Itself: Her dress has an iPod clickwheel on it.
- Strong Family Resemblance: She's just as mouthy as Internet, who happens to be her favorite brother.
- Young Entrepreneur
Video Gaming—Kirby ParkA relative to the Audiovisuals and the Digitals. Wears a stylized South Korean competitive Starcraft team jacket.
- Different as Night and Day: Cinema and Photography.
Cinema—Fritz StevensRepresents movies. Dressed like a De Mille-esque director. A bit of a fop.
- Camp Straight / Single-Target Sexuality: He's Visual Art's ex-husband, and tries to win her back, but fails.
- Companion Cube: A bullhorn/megaphone that he carries around.
- Cloud Cuckoolander: Sometimes.
- Nice Hat: A beret
- Prima Donna Director
- Reasonable Authority Figure: To Animation
- Sitcom Arch-Nemesis: To Theatre.
Animation—Charlie SteveRepresenting the modern animation industry that traces its origin to the silent era. A wacky, animesque man dressed casually, wearing a backpack. Art's son from Cinema and Comics' half-brother.
- Anime Hair
- Awesome Hammer Space Backpack: Wouldn't be Animation without it.
- Four-Fingered Hands: Everyone else has five.
- Friend to All Children: He'd hate to admit this, but yeah.
- Goggles Do Nothing
- Jerk with a Heart of Gold: A Nice Guy, but way into Black Comedy.
- Red Oni, Blue Oni: The blue to his half-brother's red.
- The Stoner: Has shades of this
- Totally Radical
Photography—Renee DaguerreRepresents photography as a technology and artform. Dressed as a stereotypical photographer. Journalism's love interest.
Radio—Giacomo MarconiRepresents radio technology as a whole and radio broadcasting in particular. Dressed a a disk jockey.
- Ambiguously Brown
- Bald of Awesome: Lost it over the years. He had hair up until the 1990s.
- Large Ham Radio
- Heterosexual Life-Partners: With the Recording Industry
- Military Brat
- Power of Rock: Wields it as a weapon
Telegraphy—Samuel BellRepresents the sum total of telegraphic technology up to wire. Originally a sailor, now a distinguished old gentleman in an anachronistic Victorian suit.
- Everyone Knows Morse: Well, he does.
- Impoverished Patrician: He lives off odd jobs.
- The Patriarch: Has two children (Radio and Telecommunications)
- Really 700 Years Old: He is the only one among the antiquated media to actually have aged.
Telecommunications—Samantha BellRepresents telephone and fax communication. Parent to Internet and his siblings and daughter of Telegraphy. Dressed like a telephone operator.
- For Inconvenience Press 1
- Happily Married: To Computer Tech. They have four kids.
- My Beloved Smother: She has some degree of control over Internet's financial earnings and tends to dictate a lot of her policy's to her son's chagrin. That she does little to actually control his behavior is probably for the best.
- Office Lady
Visual Art—Marcela PicassoRepresents paintings, sculptures, and mosaics. Is the love interest of Theatre, Cinema, and Literature. Dressed in a long-flowing skirt and a blouse with a sweater vest.
- Amicably Divorced: With Cinema
- Bi the Way: Open to this despite having three male lovers.
- Belligerent Sexual Tension: With Literature.
- Cloud Cuckoolander: Because True Art Is Incomprehensible
- The Ditz
- Dramatic Wind: Follows her around
- Hair Decs: A flower
- Harem Heroine
- Hippie Parents: She's this to her two boys, Animation and Comics
- Idiot Hair
- Mad Artist: Has her moments.
- Missing Mom: To Animation and Comics.
- New-Age Retro Hippie
- Parents as People: She is very well aware of her own ineptitude and left her two children in the their respective fathers' care.
- Sophisticated as Hell: She likes to stick it to the man.
- Sitcom Arch-Nemesis: Advertising
- Friendly Enemy: They have their moments.
Music—Ludwig CobainRepresents music as a means of communication Dresses like a "scruffy musician" stereotype. Art's brother and the parental figure of the Recording Industry.
Theatre—Dionysus MarloweRepresents theatrical productions including conventional plays, musicals, and operas. Dressed like a stereotypical theatre geek complete with scarf and skull.
- Bad Boss: Tends to be very overbearing
- Camp Straight: As a play on the stereotype.
- Companion Cube: Yorrick the skull.
- The Dandy: Very much so.
- Dogged Nice Guy: Regardless on how "nice" he could actually be, he always gets friendzoned by Art.
- Friendly Enemy: He's like this toward both his romantic rivals, Literature in particular.
- Large Ham: How could he not be.
- Man of Wealth and Taste
- Nice Hat
- The Rival: To Cinema and Literature
- Unknown Rival: He absolutely loathes Television, for a number of reasons, including gross miscalculation of the intricacies of his profession and abilities.
- Ham-to-Ham Combat: He acts this way around Cinema.
- Single-Target Sexuality: He and Cinema appear to be attracted only to Art.
Puppetry and Puppet Theater—Henson HearneRepresenting puppet theater and puppet and animatronic use media in general. Dressed casually much like a professional puppeteer for TV and Cinema.
Propaganda—Santiago del PilarRepresents communications meant to sway people toward political or ideological dogma. Dressed as a hipster wearing the symbols of conflicting ideologies. Carries a yoyo.
- Doppelgänger: An identical stranger to Print Journalism, albeit without the pesky moral code that goes with him.
- Older Than He Looks
- Orwellian Editor
- The War on Straw: His specialty
- Rummage Sale Reject
- Killer Yoyo
Advertising—William Adams LockeRepresents advertisements and billboards. Main motive is to sell. Dresses like an ad executive.
- Big Beautiful Man
- Fat Bastard
- I Was Quite a Looker: He used to be a gladiator; he let himself go.
- Manipulative Bastard
- Repeating Ad: In the Flesh
- Sitcom Arch-Nemesis: To Art
- The Man Is Sticking It to the Man
Public Relations—Devon BernaysRepresents press meetings and other communication events meant to improve the image of a person or company.
Tabletop Games—Caissa ChaturangaRepresents board, RPG, and card games. Likes to cosplay.
- A God Am I: Has control of every aspect of the environment whenever a game is being played. And savors every moment.
- Chess Motifs: Likes to use them.
- Killer Game Master
- Lady of War: Very aggressive and competitive.
- Older Than They Look: She looks young but is almost as old as Literature.
- Rules Lawyer
- Sitcom Arch-Nemesis: Video Games.