The character page for A Loud Among Demons. For the sake of preventing clutter and redundancy, please only list traits exclusive to the story. For traits that apply to their canon counterparts, go here or here.
BEWARE OF SPOILERS
I.M.P (Immediate Murder Professionals)
- Ambiguously Human: Later chapters in the story imply Lincoln may slowly be turning into a demon, but not even Stolas is sure if that's truly the case.
- Animal Motifs: He's frequently mistaken for a rabbit, and when he manifests his Superpowered Evil Side, his shadow resembles a demonic jackalope.
- Berserk Button: He does not like it when people badmouth his family, adopted and biological. He loses it with C.H.E.R.U.B. when they accuse I.M.P. of mistreating him, and later with Striker when he threatens to find and murder his human family.
- Beware the Nice Ones: A sweet, kindhearted, and idealistic boy he is, Lincoln will not hesitate to call others out on their negativity or fight back if pushed to it. And Heaven and Hell help you if you insult either of his families...
- Black Eyes of Crazy: When Lincoln's demonic side activates, his scleroses turns black while his pupils turn red.
- Broken Pedestal: He becomes disillusioned by Heaven after he watches C.H.E.R.U.B try to save a remorselessly evil man like Lyle over the countless more deserving of divine intervention and realizing they only even care about saving him for what he could bring to Heaven's table over the altruistic desire to save his soul.
- Chick Magnet: Chastity is like sugar to a succubus. Verosika and the girls in her crew can hardly keep themselves away from him when they detect this. Then they start falling for him for real because of his nice nature. It gets even worse in "OZZIE'S", where he goes to the Lust Ring to ensure Blitzø doesn't ruin Moxxie and Millie's anniversary date, and he is swiftly propositioned by many of the locals, much to his discomfort.
- Children Are Innocent: When asked by Millie in Chapter 5 if he knew what porn was, Lincoln responds, "only that my parents tell me to wait until I'm older." However, this becomes increasingly downplayed as the story goes on, where Lincoln grows desensitized to all the violence and coarseness he is surrounded by to the point of starting to engage in such acts himself.
- Child Prodigy: It may be because of the curse, but Lincoln turns out to be a natural when it comes to using demonic magic. This is proven when he grows a massive tree when Stolas expected it to be the size of a flower.
- Conditioned to Accept Horror: Deconstructed; part of the reason Lincoln refuses to be violent is because he fears he'll enjoy it and take it as a sign that he's losing his humanity.
- Conflicting Loyalty: He admits to Loona in Chapter 14 that he's becoming torn between wanting to go back to Earth and stay in Hell, having grown to see I.M.P. as a second family but doesn't want to replace his biological family.
- Corruption of a Minor: One of the central focuses of the story is how much residing in Hell is affecting Lincoln, from causing him to grow passive towards the chaos he's constantly surrounded by to his soul being corrupted in a way that could potentially turn him into a demon.
- Dirty Kid: While under the effects of the truth serum, Lincoln admits that he enjoyed the Marshmallow Hell Verosika subjected him to in addition to the affection the rest of her posse showed him.
- Dragged Off to Hell: The result of the ritual being incomplete is that, while Lincoln isn't turned into a demon, Hell recognizes his soul as belonging to it, so he's yanked down to there when I.M.P opens their portal. If Lincoln spends too much time on Earth, he'll be dragged back to Hell.
- Emotional Powers: Overlaps with You Wouldn't Like Me When I'm Angry!; Lincoln's magic powers eventually start reacting to his negative emotions, which Stolas theorizes is because Hell is corrupting Lincoln's soul as he continues to reside there.
- Enraged by Idiocy: Even before his Character Development, he was prone to Facepalm when I.M.P.'s members were making stupid decisions (which is practically all the time). After he Took a Level in Jerkass, he openly screams at people for that.
- Foil: Interestingly serves as one to Eddie from the pilot. Eddie was a snot-nosed brat who insulted I.M.P. and ends up in Hell after accidentally getting shot by Moxxie, only to be killed by Blitz once Loona found out he was a target. In contrast, Lincoln is a kindhearted boy who aids the demons and his residence in Hell is due to a curse placed upon him by an Evil Teacher.
- Foreshadowing: A Running Gag in the story is other demons mistaking Lincoln for a rabbit, due to his white hair and buck tooth. However, it could have been alluding to his Superpowered Evil Side in "Truth Seekers", where his shadow takes on the form of a Demonic Jackalope.
- The Heart: Overlaps with Morality Chain; in a world inhabited by the most cynical souls ever, Lincoln stands out by being the most idealistic and rational one of the whole cast. For that, Lincoln begins to bring out the good in folks like Loona and Octavia, albeit gradually.
- Innocent Means Naïve: Subverted. Lincoln doesn't deserve to be in Hell, but he's not blind to his co-worker's jobs, his situation, or the world around him.
- Killer Rabbit: The denizens of Hell keep assuming that Lincoln is a rabbit demon because of his buck teeth and white hair. His shadow when he's accessing his latent demon powers morphs into the form of a demonic jackalope.
- Magnetic Hero: His genuine non-Jerkass nature makes him incredibly popular among the normally cynical souls of Hell.
- Martial Pacifist: Lincoln only turns to violence as a last resort. Otherwise, he prefers to be civil with others.
- Morality Pet: While I.M.P. are still trained killers, Lincoln does manage to bring out more of their good side. Even Loona and Blitzo lighten up around him.
- Oh, Crap!: Lincoln says, "Oh Crumbs!" when Stella shows up at Stolas's palace.
- Only Sane Man: Even more so than Moxxie; Lincoln is the only one of the group that tries to be rational or use common sense. A good example would be in "C.H.E.R.U.B", where he's the only one to see I.M.P's attempts to get Lyle to end his life as an unnecessary waste of time and questions why they don't just simply off the old man like they were assigned to. Not that the team listens anyway.
- Outside-Context Problem: Aside from his entrapment in hell being well outside of Lincoln's usual shenanigans, the boy is also at the epicenter of one as an innocent human's soul being bound to Hell has never happened before in Hell's long history. Nobody, even Stolas, is sure of how to fix his problem.
- Paper-Thin Disguise: Apparently, just wearing a simple hoodie is enough for other demons to not realize he's a human.
- Power Crutch: Lincoln can only cast spells with Stolas' Grimore. Downplayed after the events of "Truth Seekers", where Lincoln starts becoming capable of casting spells without the need of said book, but it's still clear he has a long ways to go.
- Power-Strain Blackout: Lincoln often experiences fatigue whenever he taps into demonic magic, presumably because he's not as equipped for it as Stolas or even Octavia is, but as his powers grew more advanced, it started reaching the point where he would faint after prolonged use.
- Precision F-Strike: Lets one out in Chapter 11 when Striker threatens to kill Lincoln's family, both I.M.P and his real one on Earth. This is especially notable, considering it's the first time we hear Lincoln swear in the whole story (barring a brief exclamation of "What the hell?" in the first chapter).Lincoln: You wanna know what I think? (eyes turn red) Fuck you!
- Punch-Clock Villain: Lincoln is a Nice Guy working for I.M.P., largely because he has no other options to survive in Hell. However, the experience of working for demons is slowly wearing away at Lincoln's objections to violence.
- "Reason You Suck" Speech:
- In "C.H.E.R.U.B", Lincoln harshly chews out the eponymous angels for helping scumbags like Lyle for purely selfish reasons while ignoring others (like himself) who are in need of genuine help.
- In "Ozzie's", he finds Blitzo deliberately making things From Bad to Worse in his spying on Moxxie and Millie by bringing in Stolas to be too much for him, and lays into him that he is going too far, and not stopping because his boss needs to hear what he has to say.
- Red Eyes, Take Warning: Because of the curse inflicted on him, Lincoln's eyes turn red whenever he gets angry.
- Sanity Has Advantages: His calm and milquetoast persona means he's more capable of tactical planning than his bloodthirsty cohorts. Also, his genuine Nice Guy nature means he endears himself easily to the cynical denizens of Hell.
- Shared Family Quirks: In Chapter 17, "Teacher", Lincoln uses Moxxie's 'Oh Crumbs!' line when Stella shows up.
- The Shadow Knows: Lincoln's shadow takes on the form of a demonic Jackalope whenever his dark half manifests.
- Stating the Simple Solution: Combined with Why Don't You Just Shoot Him? In "C.H.E.R.U.B.", he very bluntly points out that getting Lyle Lipton to commit suicide is a waste of time and advocates simply killing him there and then. Blitzø acknowledges that he's right, but messing with C.H.E.R.U.B. is too much fun.
- Thou Shalt Not Kill: While he doesn't object to I.M.P. going about their killing business, Lincoln himself hasn't killed anyone directly, nor does he want to. While it's mainly because he's a young kid who doesn't like violence in general, it also stems from his worries that he'll develop a taste for bloodshed.
- Token Good Teammate: Even more so than Moxxie is; Lincoln is the least prone to unnecessary violence and prefers a support role over getting his hands bloody during jobs. And just like Moxxie, Lincoln is bothered by the idea of killing good people.
- Token Human: Because of the curse rendering him stuck in Hell without needing to be dead first, Lincoln remains a human and obviously sticks out in a world inhabited by demons of a wide variety of species. However, it's implied he may slowly be turning into a demon himself.
- Took a Level in Badass: From an Iron Butt Monkey and Cosmic Plaything to the person who can scare and beat the Asmodeus themself.
- Took a Level in Jerkass: While Lincoln doesn't become evil or bloodthirsty, he grows less and less hesitant to use violence or call people out for their stupidity.
- Violence Really Is the Answer: Played With; Lincoln doesn't want to participate in killing people, but his encounters with people like Martha and Lyle made him realize that there are indeed people on Earth who truly deserve death.
- Wise Beyond Their Years: Even putting aside the fact that everybody in Hell is a lunatic to some degree, Lincoln is a fountain of wisdom and maturity for someone that just barely started middle school.
- Adaptational Intelligence/Adaptational Expansion: Downplayed. In canon show his... quirks and moments of being jerk are heavily implied to be a result of a good understanding of the world and rough life. Here, it's openly shown.
- Drives Like Crazy: Unlike canon where Blitzø at least drives like a normal sane person (usually), here he completely fits this trope. Where to start? In the first chapter, he steals a car and causes traffic jams and accidents throughout Royal Woods. In the fourth chapter, he releases a steering wheel, causes traffic jams again, and nearly crashes. Lincoln even thinks that riding in Vanzilla with broken brakes is much safer than riding in a car when Blitzø is driving.
- Even Evil Has Standards: Blitz doesn't really give much of a shit about Lincoln, but even he thinks it's cruel that the boy ended up in Hell for something out of his control. He also tries to keep Lincoln safe during their often dangerous missions.
- Evil Cannot Comprehend Good: He's genuinely surprised that Lincoln isn't a selfish brat.
- Pet the Dog: As much of a Jerkass he can be, Blitzø will reward others for helping him, such as when Lincoln's strategy allowed him to get away with cheating in a boxing ring, he rewarded him by using some of his ill-gotten gains to put some furnishings into Lincoln's room.
- Running Gag: He loves to remind Lincoln that he's an unpaid intern.
- Threat Backfire: He'll frequently threaten to dock Lincoln's pay if the latter gets snippy or disobedient, but since he doesn't pay Lincoln at all, this never works.
- Virtue Is Weakness: He sees Lincoln's idealism as a weakness, claiming the boy should be looking out for himself rather than others.
- Evil Parents Want Good Kids: Zigzagged; as with Millie, Moxie doesn't want Lincoln to develop a taste for bloodlust. This despite wanting him to participate in the assassination business (though he's a little more reluctant than Millie in this regard).
- Good Parents: Despite being an assassin, he also tries to be the best father he can be with Lincoln.
- Parental Substitute: It takes him a while to realize it, but he does admit under the effects of truth gas that he sees Lincoln as his son, and even if he's still an assassin, he tries to be a good role model for the boy.
- Adaptational Expansion: The story reveals various things from her past that have yet to be explored in her respective series, such as apparently chomping off the fingers of some of her past school teachers. Also, Millie is a Satellite Character to Moxxie in canon, whereas she has more interactions with other characters in the story (Lincoln especially).
- Affably Evil: Millie is nothing but sweet to Lincoln... but she makes it clear that she has no problem with assassination and can be very cold-blooded when the situation calls for it.
- Amazingly Embarrassing Parents: While Lincoln doesn't mind the affection—if anything, he welcomes it as a breath of fresh air from the cynicism the other Demons display—Millie can be a little too smothering of Lincoln sometimes.
- Evil Parents Want Good Kids: Zigzagged; as much as she wants Lincoln to partake in their killing business, Millie does what she can to ensure that Lincoln does not succumb to The Power of Hate.
- Good Parents: Despite being an assassin that thoroughly enjoys killing, she is also an absolutely doting mother towards Lincoln. This is even shown that while she has no problems bringing Lincoln with her on jobs, she absolutely refuses to bring him to the Lust ring.
- Hidden Depths: "Loo Loo Land" revealed she's a pretty good baker (and can do so without Moxxie's aid).
- Knight Templar Parent: She hates Verosika Mayday due to the latter's attraction to Lincoln (though given his age, can you blame her?). In "OZZIE'S", she is adamant that Lincoln should not set foot in the Lust Ring, as his youth, looks, and virginity could lead to him being targeted by the locals—and she's proven correct.
- Mama Bear: That protectiveness that leads her to turn anybody that threatens her husband into a greasy smear? She's no less overprotective of her (adopted) son.
- Parental Substitute: As far as she's concerned, she is Lincoln's mother, minus the substitute part. She has zero problems in all but officially adopting the boy and repeatedly refers to herself as his mommy or him as her baby.
- Adaptational Nice Guy: By virtue of Character Development. Loona in canon is a jerk with a bad temper but has a Hidden Heart of Gold. The story keeps these aspects but gradually tones them down once Loona starts bonding with Lincoln.
- Big Sister Instinct: Only slightly behind Millie for how protective of her pseudo little brother she is.
- Cool Big Sis: Having somebody look up to her proves to be a good influence on the girl as she realizes she's starting to see Lincoln as the little brother she didn't know she wanted.
- Defrosting Ice Queen: Thanks to Lincoln, Loona starts to become a nicer person, becoming less prone to Jerkass moments towards Millie and Moxxie as well as turning into somewhat of a big sister towards Lincoln.
- Even Evil Has Standards: Even she thinks Lincoln going to Hell for a crime he didn't commit is messed up. She was also appalled when she thought Blitz had kidnapped Lincoln until she learned the full story.
- Evil Cannot Comprehend Good: Lincoln's lack of any dirty little secrets and overall kindness genuinely weirds her out.
- Foil: To not one, but two other big sister figures in Lincoln's life.
- To Luna Loud, Lincoln's older (and favorite) biological sister. Luna is much more friendly and outgoing than the surly, short-tempered, introverted Loona; she's a lesbian while Loona is straight (or at least bisexual); and Loona embodies the more depressed side of the goth stereotype whereas Luna is a Perky Goth. The one thing they have in common is a close relationship with Lincoln.
- To Octavia. Both are close to Lincoln, but Octavia grew up rich and was initially a cheerful girl until the stress of her parents' imploding marriage made her bitter and surly; whereas Loona grew up poor and has always been standoffish. Both have embarrassing dads they have mixed relationships with, but Octavia can show affection for Stolas much more easily than Loona can towards Blitz. Loona is also more of a protective older sister figure to Lincoln, whereas Octavia clings to him almost like a favorite teddy bear for emotional support, even having to be saved by him at least twice.
- Jerk with a Heart of Gold: She's rough, foul-mouthed, and cynical, but she does have a soft side to her that, thanks to Lincoln, she starts showing more openly.
- One-Steve Limit: Averted; it's lampshaded a couple times that Loona shares the same name (albeit with a more unusual spelling) with one of Lincoln's sisters.
- O.O.C. Is Serious Business: In Chapter 11, Loona is too busy on her phone to react to Blitz' whistle (unaware that he was in danger at the time), but the second she hears Lincoln's cry for help, she immediately puts the phone away. This is the first sign that shows just how much she's grown to care about the kid.
- Took a Level in Kindness: Thanks to Lincoln, Loona is becoming a nicer person.
Relatives
- Good Grandparents: Millie's parents take a shine to Lincoln just as fast as their daughter does and wastes no time making him feel at home.
Ars Goetia
- Heel Realization: After hearing from Lincoln about how he and Blitzø are more similar to each other in ways they aren't proud of, Stolas realizes his treatment and pet names towards the imp probably aren't the best for Blitzø.
- So Proud of You: Towards his daughter and his student for both excelling in their magic lessons.
Stolas' teenage daughter, Octavia (or "Via" for short) is sullen, moody and has a dry sense of humor, due to her parents constantly fighting over Stolas' infidelity. Despite that, she genuinely loves her father and is afraid of losing him. When she meets Lincoln for the first time, she's initially surprised to see a human residing in Hell and tries to act apathetic towards him, but after having a heart-to-heart talk when they were in Loo Loo Land, they became friends. Their bond deepens even further when she learns about his condition and, just like Loona, acts like a big sister to him, much to her father's delight.
- Ascended Extra: She's more active in the story compared to her respective show. In canon, she's so far only had two major roles ("Loo Loo Land" and "Seeing Stars") and both revolved around her strained relationship with her father. The story, however, places more focus on her, showing that she's now growing aware of how abusive her mother really is to her father, how she and her father are slowly but surely rebuilding their relationship, and her developing bond with Lincoln.
- Big Sister Instinct: Just like Loona, Octavia acts akin to a sister to Lincoln, with them bonding over their respective troubles and hanging out during their free time.
- Interclass Friendship: Octavia (the daughter of Goetian prince Stolas) ends up becoming good friends with Lincoln (an unpaid intern working for I.M.P.) after the events of "Loo Loo Land".
- Jerkass: She's not pleasant to be around, to say the least.
- Locked Out of the Loop: Stolas is insistent that Stella must never know of Lincoln's existence, since knowing her, there's a likely chance she'll rat him out to Hell's higher ups. Striker is withholding information about Lincoln from her due to having his own plans.
Verosika and Crew
- Ascended Extra: Verosika's crew has very little character in canon, and in OZZIE's both Verosika and her crew are background characters. In the story, they not only have more screentime, but they have much more personality and a bit of development after spending time with Lincoln
- Adaptational Nice Guy: Verosika and her crew aren’t exactly shown to be virtuous in canon. Here, not only do they manage to get along with Lincoln (after a while at least), Verosika and her girls eventually act genuinely sweet towards him when not trying to simply sleep with him.
- Better the Devil You Know: Lincoln actively tries to avoid them in "OZZIES", but when they find him anyway, he ultimately decides not to run because, while the succubae are very flirtatious towards him, they don't try to outright rape him, whereas every other succubus he's met that night definitely would.
- Clingy Jealous Girl: When two other succubi start to fawn over Lincoln, Verosika and her friends despise it. The narration notes that, they usually wouldn't avoid having more involved, but for "some reason" they hate it.
- Prehensile Tail: Verosika and her posse use their tails to grab, pick up, wrap around or otherwise show their affection to Lincoln.
- Virgin Power: Chastity is like a drug to succubae. Lincoln coming into the studio Verosika and her crew were working in was like dumping a big pile of sugar into a beehive. The women waste no time in swarming Lincoln and covering his face with lipstick.
- Age-Gap Romance: Verosika, a clearly adult woman, develops romantic feelings for Lincoln, a 12-year-old boy. Lincoln's admission that he enjoyed her attention in "Truth Seekers" implies that he may reciprocate.
- Hidden Depths: We see more of her character in "OZZIE's", where it's shown she desires to be taken seriously as a person rather than a mere lust object. It's part of the reason she grows attached to Lincoln, as he sees her for who see is on the inside rather than the outside.
- May–December Romance: While it's never stated how old Verosika is, it's pretty obvious that she is much older than Lincoln is and has a crush on him. Though considering how demons age much slower than humans, she might just be willing to wait, and "Truth Seekers" reveals that Lincoln may have feelings for her, too.
- Never My Fault: In "OZZIE's" she insists that the spring break's fiasco is all Blitzø's fault despite all her posses telling her that taking I.M.P.'s parking space, taking the bet and creating monster fish is entirely her fault and that Blitzø had a minimal part in it. Downplayed, she admits she's guilty later but still thinks that Blitzø is more guilty than her.
- Succubus in Love: Due to Lincoln's kind and innocent nature, Verosika starts developing actual romantic feelings for him very quickly with the rest of the succubi in the crew becoming just as interested.
- What Is This Feeling?: Verosika is stunned when Lincoln praises her for saving his life. While she's used to praising humans, it's usually about her looks. Not because she's done something to be thanked over. She can't quite process she's falling for Lincoln for reasons beyond his chastity.
An afro-haired succubus who is part of Verosika's crew, she is Apple's girlfriend and just like Verosika, she too is infatuated with Lincoln, often calling him baby boy.
- A Threesome Is Hot: Downplayed. She asks Lincoln if he wants her and her girlfriend Apple to be his first kisses.
A blonde hair succubus who is Coco's girlfriend. She is the most affectionate towards Lincoln.
- Dumb Blonde: Although she has her smart moments, Apple does act playfully ditzy and a bit airheaded.
A black-haired succubus who is the shortest in the crew and as well attracted to Lincoln and definitely loves to tease him more often than not.
- Big Beautiful Woman: Sort of. She has more curves than the other succubi but possesses a pear-shaped figure. In chapter 15, Milky is called a "short stack" by another succubus, albeit as an insult to her height.
- Satellite Character: Doesn't get as much focus as the rest of the group.
A tall black-haired Incubus who is part of Verosika's crew. He and the other Incubus in the group takes an immediate disliking to Lincoln but after Lincoln saves them from the police, he begrudgingly respects him and slowly starts to warm up to the kid.
A lanky Incubus who is also part of the group and also indifferent to Lincoln, but now respects him after saving them from the authorities, albeit reluctantly.
- The Thing That Would Not Leave: During OZZIE'S he's the only member of Verosika's posse that got in illegally, and while drunk, Josh and Ace are stuck with keeping an eye on him.
A white hair with black highlights Incubus who is part of the crew. It's implied that he is in a relationship with Ace. He too begrudgingly respects Lincoln after he saves them, but still under the belief that they're not "buds".
A hellhound who serves as a bodyguard for Verosika. Despite his intimidating appearance he's actually chill and friendly but not afraid to break a few noses who comes near his boss. He becomes friends with Loona (with the latter had a crush, only to find out that he's already has a girlfriend) and Lincoln who he genuinely respects after he saves him and the crew from the police.
- Villain Respect: Downplayed in that he's a Punch-Clock Villain but he does give props to Lincoln for managing to avoid Verosika and the other Succubi, and again after Lincoln saves the group from the cops.
Targets
An original character appearing in Chapter 1. At first glance, he seemed to be a nice and friendly substitute teacher but is actually a satanic serial killer whose been murdering students as part of a ritual for him to stay eternally young in exchange for the victim's life, with Lincoln being his next victim.
- And I Must Scream: Mr. Stillman died and failed his part of a deal and now his soul is forever doomed to be in the empty space completely alone and suffer from eternal boredom without a way to escape or die (angels never come there and this kind of soul probably cannot die or be killed by any way (even angels). Don't worry, he deserves it to a T.
- Asshole Victim: He's a substitute teacher who just so happened to be a child sacrificing Satanist. He sacrificed a lot of innocent students and doomed them to an eternal stay in Hell and tries to do the same to Lincoln. When he's gone through a Trauma Conga Line and is killed by Blitzø, no tears are shed.
- Barred from the Afterlife: As punishment for dying without upholding his end of a Deal with the Devil, his soul is exiled outside of both Heaven and Hell that angels never visit, and given that Sinners can only be permanently killed by angelic weapons, this punishment would probably have lasted forever had he not been killed by Blitzø.
- Bitch in Sheep's Clothing: He pretends to be a good teacher... but it's only to find and catch poor souls to sacrifice.
- Dirty Coward: When he gets paralyzed after Lincoln drops a grandfather clock on him he is reduced to a trembling wreck and begs Blitzø not to kill him.
- Evil Teacher: A satanist teacher who sacrifice his own students to to extend his own lifespan is evil? Definitely!
- Faux Affably Evil: He acts cheerful and polite to lure his targets but when someone's messing with him he shows his true colors.
- Hate Sink: There's nothing good or likeable in him.
- Immortality Immorality: He sacrificed his own students in exchange for eternal youth.
- Knight of Cerebus: Despite only appearing in the story's first chapter, he makes all the antagonists Lincoln dealt with in the past look tame, being a serial killing Satanist who cursed Lincoln and linked his soul to Hell. He also served to give Lincoln a taste of the kinds of enemies he'd be up against from that point onwards.
- Serial Killer: His MO is that off a serial murderer: luring innocent victims to his home under a kindly guise, only to kill them.
- Small Role, Big Impact: He appears only in the first chapter (and in Lincoln's hallucinations in "Truth Seekers" chapter) but he's the one who cursed Lincoln and made him stay in Hell, and thanks to his hallucination, Lincoln unleashes his new demonic power.
- The Sociopath: The guy was a satanist who used his job as a substitute teacher in order to get close to children so that he could manipulate them into trusting him giving him the opportunity to lure one of his prey into his house so that could sacrifice them in a satanic ritual which condemned the child to Hell, a fate he showed no remorse or regret towards, just so his own life could be further extended. Heck, even Lincoln though he was a good guy before he revealed his true personality.
- Starter Villain: He's the first antagonist of the story and is killed off at the end of the first chapter.
- Token Human: The only human (after Lincoln uses demonic magic the only human antagonist) so far that knows and can use demonic magic.
- Villains Want Mercy: After Lincoln dropped a grandfather clock and made Mr. Stillman paralyzed in the aftermath, the substitute teacher begs Blitzo not to kill him. It only gave Blitzo (and readers) more pleasure in killing him.
- Would Hit a Girl: Has no problems with hurting Millie and it's implied some of his victims were girls.
- Would Hurt a Child: He's been sacrificing his own students for decades to extend his own lifespan.
Another original character for the story as well as a target for I.M.P. he uses the facade of a modeling agent and is very sleazy, he preys on women for his own pleasure by trickery, manipulation and sexual favors from them.
- Asshole Victim: This freak used women by any means (blackmail, trickery, etc.). Then he tried to kill Lincoln and Loona. When he died the same way his last victim died, everyone cheers.
- Bitch in Sheep's Clothing: Acts as a producer who want help but only using his prey in reality.
- Blackmail: Richard is very prone to this method when his charm stops to work. This method is the reason of his death at hands of I.M.P.
- But for Me, It Was Tuesday: He can't remember the name of his LAST victim because he's done it so many times.
- The Casanova: He can and loves to manipulate women to fall in love with him and do his bidding pretty well.
- Gold Digger: Richard loves to manipulate women so he can have fun and also material help from them.
- Faux Affably Evil: This guy is a petty Dirty Coward and the son of a bitch big time. But he can create a very good facade of a charming man. Even Loona (who knew what a son of a bitch this guy was) comments on his act, charm and knowing of what women's want.
- Hate Sink: Not as much as Mr. Stillman but he was created to be the big scumbag and asshole.
- Honey Trap: Richard loves to manipulate women so he can have fun and also material help from them.
- It's All About Me: This guy one of the few people who is more selfish and self-absorbed than Stella and Katie Killjoy put together.
- Manipulative Bastard: He manipulates women by many methods (Blackmail, his charms, etc.).
- More than Mind Control: He lures people by talking and giving them their desires. Loona (who knew that he's a scumbag and a big liar) was not interested.
- Non-Action Guy: He completely lacks any fighting skills and rely on his henchmen.
- Lack of Empathy: He doesn't feel bad at all and even laughs at deaths of his victims and the only thing he felt when his men were slaughtered is a fear for his own life.
- Screw This, I'm Outta Here: After all his men were taken out by I.M.P. and he was fatally shot by Blitzo, he tried to escape in a car. Unfortunately for him and fortunately for us, he fails at it.
- Slimeball: While playing the Honey Trap, Loona wretches at having to deal with his sleaziness.
A target for I.M.P at the request of Mrs. Mayberry. At first, she seemed to be happy and wholesome person alongside with her family but then it's revealed that she is an adulterous, murderous, cannibalistic Satanist including her husband and two kids behind closed doors. She and her family tried to kill the imps as well was planning to eat Lincoln in the process, however the tables were turned when Lincoln melted her gun and she was killed by Moxxie when he shot her through the eye.
- Would Hurt a Child: While trying to hunt down Blitzo and Lincoln, she made her intentions clear that after she takes care of the imps, she and her family plans to eat Lincoln for dessert.
Helluva Boss Characters
An minor and original character that appeared in the second chapter. When he was human, he was originally an up-and-coming criminal alongside with his gang but was gunned down by the police then appeared in Hell as a bull demon sinner. When Lincoln inadvertently destroyed his car he and his gang were about to kill him and take the Grimoire, however I.M.P came to the rescue and Mickey and his gang were erased from existence by the very angelic weapons they had, taken by I.M.P.
- Asshole Victim: He's a rude guy who has absolutely no problem with killing Lincoln so nobody misses him.
- Bad Boss: He constantly berates his gang.
- Deader than Dead: Was wiped out from existence by the angelic weapons.
- Jerkass: Big one! His rudeness only matched by his ego.
- Laughably Evil: His conversations at least funny to read.
- Small Name, Big Ego: He actually believed himself to be very important and famous on Earth and in Hell but in reality nobody even acknowledged him. Moreso, he thought that he's strong enough to become Overlord but was dispatched by three imps, one hellhound and Lincoln, who at the time had little to no control over his powers.
- Would Hit a Girl: Has absolutely no problems in wiping out Millie and Loona from existence.
- Would Hurt a Child: Has absolutely no problems in killing Lincoln.
A former schoolteacher and a client for I.M.P. she was once a cheerful teacher at a local elementary school with passion for teaching for her students her life comes crashing down when she learns at her husband cheated on her with another woman named Martha. Heartbroken and enraged she drove to her house and killed her adulterous husband as well severely injured Martha but after coming to her senses, she is horrified about the ghastly deed, especially it was broadcasted on the computer where her students saw the event took place. Filled with guilt, she took her own life wound up in hell as a satyr-like demon sinner. She became embittered and a little bit aggressive about what happened, so she hired I.M.P to kill Martha when she learned she survived. Despite the personality change, she keeps her soft spot for children, this was the case when she met Lincoln and knew he wasn't a sinner but didn't pry too much into it, so instead gave him some advice how to survive in Hell. She is the only sinner who is aware of Lincoln's appearance in Hell, as well the few who genuinely likes him. She appears again in Chapter 10 where she has a new job as a tour guide in one of Hell's biggest libraries.
- Reasonable Authority Figure: In spite of her bitterness as a demon, she informs Lincoln he can always come to her for consolation. For Lincoln, this is the first sign that not everybody in Hell is a jaded as I.M.P. makes them out to be.
An imp and a recurring character in the story. He is silly and eccentric and speaks in a Southern accent and in a running gag, he always has a different occupation as the story progresses. He is aware of Lincoln's employment at I.M.P, but it's unknown whether he knows that Lincoln is human or just thinks he's a rabbit demon like other demons claim.
A non-profit organization in Heaven which is tasked to protect the living and the opposite of I.M.P., the company is made up of cherubs, a subspecies of Angels. The most notable members are Cletus, Collin and Keenie. When they found out about Lincoln's appearance as a human, they assume that I.M.P kidnapped him and killed his family only to be lashed out by Lincoln when he says that I.M.P saved him as well as being disgusted about the cherubs saving people that Heaven benefit from instead of saving him. In the end, the three cherubs were banished from Heaven when they accidentally killed a human, they were sent to protect by another cherub named Deerie before they could tell her about the human boy in Hell.
A cowboy imp and an assassin for hire. Prideful, arrogant, and sadistic, he views himself as a superior person while belittling those who he thinks are weak and strongly hates those who are high in the demon hierarchy. He worked as a farmhand for Millie's parents, but it was revealed that he's actually a hitman hired by Stella to kill Stolas. At the Harvest Moon Festival, he tried to assassinate the prince with a blessed-tipped rifle, but his plans were foiled thanks to Lincoln, Blitz and Moxxie. He fled afterwards and reported his failure to Stella but proclaims that he will kill Stolas at the next opportunity. It's also shown he may have a hidden agenda for Lincoln.
- Evil Is Petty: When having Lincoln at his mercy, Striker threatens not just to kill I.M.P and Stolas, but also to use Stolas' grimoire to track down Lincoln's biological family and kill them too. All for no reason other than to spite the poor boy.
- Would Hurt a Child: Has no problem with trying to murder Lincoln along with the rest of I.M.P. Furthermore, he even threatens to kill the rest of Lincoln's family as well.
An organization on Earth that investigates paranormal activity especially that of demonic origin. Despite this, they are not taken seriously due to their claims of the existence of demons. The organization is comprised of numerous agents, but the most notable are Agents One and Two. They've been monitoring I.M.P's actions, as well keeping tabs about Lincoln's disappearance and his affiliation with the imps. When they capture him as well as Blitz and Moxxie, they assume that Lincoln is not human but a demon in disguise, much to his annoyance. After Stolas saves the group and returns to Hell, the agents manage to get the evidence they needed, as well as now having a key interest in Lincoln after showing his display of power in the struggle. They even later sent an Email to Lisa Loud that might have information about Lincoln; however, Lisa dismissed them and delete the Email and called them closed-minded.
An imp with jester-like appearance, he is and entertainer and a performer who works for higher class demons such as Mammon and Asmodeus. He's theatrical but has a crude sense of humor, He also has robotic replicas of him that is sold throughout the rings of Hell. It appears to seem that he has a history with Blitz that is hinted to be on a personal level. He's one of the few demons that is unaware of Lincoln's presence in Hell... yet.
A sinner that appeared in chapter 12. She was once a human nerd back on Earth, who was bullied by her classmates until she got her revenge by killing them. Despite being in Hell, she loves being down there because she can continue her work. She helps IMP and Lincoln out with their training, and their fight with the Alpha beasts towards the end of the chapter.
The Seven Deadly Sins/Royals of Hell
- Jerkass Has a Point: He demeans Moxxie's love song to Millie, but that's because the club they're at revolves around lust. He even gives Moxxie multiple chances to get with the atmosphere, when any real club owner would have kicked him out.
- Adaptational Karma: After mocking Moxxie for his love song to Millie, and humilating Blitz and Stolas, Lincoln pulls a mind rape on Asmodeous: calling him out on his hypocrisy, making a visage of Fizzarolli disintegrate infront of him, and then attacking him with a projection of his true demonic form.
The Loud Family
- Alliterative Name: Like their brother, the ten girls all have names beginning with L.
- Heroic BSoD: Lincoln's absence has had the most profound effect on his family.
- Leni, who's normally a bubbly beacon of positivity, is reduced to a sobbing wreck by the loss of her dear baby brother.
- Lynn is too distraught to really focus on athletics.
- Luna's in a funk and struggling to come up with any new songs.
- Lola, usually a force to be reckoned with, is not fairing much better than Leni.
The eldest sister (18 years old) of the Loud siblings. She tends to be bossy and condescending to her sisters and brother, but despite that, she truly cares for her family and spends most of her time on her smartphone as well as her boyfriend, Bobby, she's also a fan of Verosika Mayday (unaware that she's a succubus). She's currently attending a golfing college called Fairway University. When Lincoln was declared missing, she tries to console the other siblings, mostly Leni, she even ponders herself if she shouldn't have left for college after what happened to her brother.
The second eldest (17 years old) of the Loud siblings. She's the sweetest of all the sisters, despite being ditzy, she makes up for it with her heart of gold and has a good keen eye for fashion. Since Lori left for college, she is now responsible for the other siblings and just like Lori, she too is a fan of Verosika. Out of all the siblings who's dealing with Lincoln's disappearance, Leni's took it the hardest to the point that's she's been a crying wreck while wondering if she and the other sisters are to blame for her brother's absence.
- O.O.C. Is Serious Business: She has become a sobbing wreck since the disappearance of her brother.
The third-eldest (16 years old) Loud sibling, Luna is an aspiring musician with dreams of being a rock star. She's very rambunctious when it comes to her occupation, but is mellow and grounded in her free time and she's one of the few sisters that Lincoln is closest to. She's in a band called the Moon Goats. Just like her sisters, she's trying to cope with Lincoln's absence, still hoping that her brother is alive, with her girlfriend, Sam helping her through it.
- Names The Same: Downplayed, as while her name sounds just like Loona's, it's spelled differently.
- O.O.C. Is Serious Business: Lincoln’s disappearance has left her in a funk, and she struggles to come up with any new songs.
The fourth-eldest (15 years old) Loud sister, she has a fondness for comedy and practical jokes. She's an aspiring comedian who often gets on her siblings' nerves as well as others with her tomfoolery, but never gives up and has a dummy named Mr. Coconuts. While far less mature and down-to-earth than the others, she means well and has a good heart but can be everyone's worst nightmare on April Fool's Day. She too is affected by her brother's disappearance, unable to come up with any jokes to ease the situation but just like Luna, she hopes that Lincoln is still out there.
The fifth-eldest Loud sister at 14 years old, she's named after her father. Lynn Jr. is very energetic and always up for sports. While a good person at heart, Lynn still has prominent tendencies of violent roughhousing and abrasiveness that make her unpleasant. After Lincoln mysteriously disappeared and hasn't came back, she has become more aggressive as a result, to the point that she's been getting into fights with people who insults her brother, but deep down she's angry at herself because of what happened to Lincoln.
The fifth-youngest Loud sister, 9-year-old Lucy is a gloomy goth girl with an interest in Gothic poetry. She acts cynical and insincere most of the time, but it's all rooted in her Gothic nature, but despite that she truly cares about her siblings. In the beginning of the story, she had a ill omen about Lincoln with the latter coming true, she now turns to supernatural means with her other gothic friends in order to find him and she may have found a clue or two about her brother's whereabouts...
- My God, What Have I Done?: She regretted provoking an angry Lynn Jr. when she was taking her anger out on a punching bag because she's upset about Lincoln's disappearance.
The fourth-youngest Loud sister and Lola's older twin, 7-year-old Lana is a scrappy tomboy, a talented handyman, an animal lover and definitely likes to get dirty most of the time. She deeply misses Lincoln when he disappeared, turning to her pets for comfort and consoling her twin sister that has affected her deeply as well.
The third-youngest Loud sister and Lana's younger twin (Lana came out first), 7-years-old Lola is a dainty, bratty, hot-tempered fashionista who dresses in pageant attire and regularly competes in beauty pageants. While sometimes she acts sweet, she can be very unpleasant if crossed then retaliates but despite that she does the right thing if she goes too far. After Lincoln disappeared, she became bitter, distraught and angry over what happened and getting tired of people pitying them for it, but deep down all she wants is her big brother back.
The second-youngest Loud sister at 5 years old, Lisa is a prodigy who is usually invested in research, projects, and experiments. Out of all the siblings, Lisa is the most intelligent ( the second being Lincoln ). She's egocentric, boorish and sarcastic, she also has the tendency to experiment on her siblings but despite that she's generally a good hearted person, she's also created robotic assistants to aid in her endeavors. Ever since Lincoln disappeared, Lisa's been trying all of her resources to locate or at least find any evidence that's connected to her brother, unaware that one of the agencies whose email that she ignored may have the answer she's looking for.
- Arbitrary Skepticism: Lisa ignores an email from other agencies because she doesn't take them seriously and she doesn't believe demons exist. She's unaware that the agecies have an answer about Lincoln's whereabouts.
The youngest Loud sibling at only 2 years old, Lily's very playful, cheery and enjoys being with her siblings, especially with her brother Lincoln whom she's very close to. Since Lincoln's disappearance, Lily is too affected by the loss, been crying nonstop only for her grandfather to calm her down due to his resemblance of his grandson. She's currently in possession of Lincoln's plush bunny, Bun Bun , the only close thing that reminds her of her brother.
The father and patriarch of the Loud children and Rita's husband. Lynn Sr. is stern, and often calls a halt to his kids' fights, but he loves and cares about them. He also loves his wife, and often acts playfully romantic towards her. He has been shown to have a childlike side at times and he is the owner of his own restaurant name Lynn's Table. After his son went missing, he's been trying to do all he can keep his family together with the hope that his only son still out there somewhere.
The mother and matriarch of the Loud children and Lynn Sr's wife. Rita deeply cares about her children, but she is not afraid to punish them if their fighting grows too extreme. She is more level-headed than her husband, but she and him act playfully romantic towards each other, she's also a advice columnist for the Royal Woods Gazette. Ever since her only son vanished without a trace, she too is greatly affected, she also expresses disappointment in herself alongside her husband in trying to keep their daughters together during the crisis.
The Loud House Characters/Citizens Of Royal Woods
A 12-year-old boy and Lincoln's best friend. He has two dads, Howard and Harold, who tend to his every whim, and are always there for him. He's awkward, caring, nerdy and clumsy. But sweet and supportive at the same time, and Lincoln can always count on him for help. He also is hit-hard by his best friend's disappearance.
A 12-year-old country farm-boy and one of Lincoln's friends.
One of Lincoln's friends. He's a self proclaimed ladies man, he has a little brother named Rocky and a father named Rodney who works at a clothing store in Royal Woods Mall.
A 12-year-old Filipino girl and one of Lincoln's best friends.
He's one of Lincoln's friends. He and his parents believed in aliens and is obsessed with conspiracy theories and believes the U.S. government is spying on his family.
- It's All My Fault: Mr. Bolhofner blames himself for not protecting Lincoln when Mr. Stillman took his place as Substitute teacher for the day and took Lincoln.
- Bullying a Dragon: Implied to have taunted Lynn Jr. about her brother going missing to her face. He surely would've been hospitalized had it not been for Principal Ramirez's intervention.
- Hate Sink: He's every bit the insufferable little prick he is canonically, as not even the disappearance of Lincoln Loud stops him from talking trash about him or anyone associated with him.
- Lack of Empathy: It's implied that the reason Lynn Jr. was about to beat him up was because he made an insensitive comment about Lincoln's disappearance, despite how much grief it caused his family and friends.
The Santiago/Casagrande Family
An 11-and-a-half-year-old Hispanic girl who lives in Great Lakes City with her family and Lincoln's second best friend who have feelings for him. Since his disappearance she's been impatient.
Animals
A mysterious three-eyed crow in Hell that first appeared in Chapter 17. The strange, dark avian works for a mysterious 'misstress', who seems to want to protect Lincoln. The crow leads Lincoln and Octavia on a trip through los angles during 'seeing stars', gifting him an archaic compass, and later defends him from the wraiths in the observatory. In 'the music episode', it is revealed it has the power to teleport, as it takes meister wiffo to an unknown location.
