Eleanor, Chidi, Tahani, and Jason have all had their memories erased, and Michael starts the fake Good Place over with a new plan to subtly torture the humans without them ever realizing it. Shawn warns Michael that he better not fail, for Michael will be forced into "retirement" if he does.
Eleanor is paired off with a new "soulmate" named Chris, a muscular gym bunny who keeps running off to go work out anytime Eleanor tries to talk to him. Janet then arrives to give Eleanor the note she wrote to herself to find Chidi. Already suspicious, this makes Eleanor more wary of what's going on.
Meanwhile, Chidi is forced to choose between two potential soulmates; just as he is about to choose Angelique, who seems ideal for him, Michael determines that the other woman, Pevita, with whom Chidi felt no connection, is his accurate soulmate. When Eleanor finds him, he is too distracted by his own situation and is unwilling to help her.
Tahani is dissatisfied that her new soulmate Tomas is very short and has unrefined tastes, and that their home is small. Michael plans for Eleanor to get drunk and behave badly at the welcome party, but instead, Tahani gets drunk and makes a scene.
Jason is once again forced to pose as Jianyu the silent Buddhist monk. His new soulmate is Luang, a monk who is meant to be his spiritual companion. Luang accompanies Jason and copies his every action, leaving Jason bored and desperate to escape. Jason quickly gloms onto Janet, who is nice to him.
Vicky, the demon who portrayed "Real Eleanor" in the first attempt, is frustrated by her new minor role as the pizza parlor owner Denise and tries to complain about it to Michael, who simply brushes her off.
Eleanor finally gets Chidi's attention and he realizes the paper Eleanor's note was written on is from a book in his collection, and he suspects they have met before. At Eleanor's house, Eleanor admits that she doesn't belong in the Good Place. Michael, Janet, Tahani, Jason, and everyone's supposed soulmates arrive. Tahani and Jason openly express their dissatisfaction and Eleanor figures out that they are not in the Good Place; she reveals the note. Michael again erases the humans' memories and reboots the fake Good Place, but conceals the reboot from Shawn, who disallowed a third attempt.
- Ass Shove: Shawn mentions the Bad Placers have started testing "Butthole Spiders". They're enormous.
- Attention Whore: Vicky does not like being a mere pizza parlor owner, a bit role compared to her more major role as "Real Eleanor".
- Brainless Beauty: Eleanor's new "soulmate" is handsome, but terrible at making convincing sounding excuses.
- Broken Record: Tomas, Angelique, and Chris all declare "I've been worried sick about you" to their respective "soulmates", which helps clue Eleanor in that something is seriously wrong.
- Dark and Troubled Past: Invoked by Vicky, who tries to liven up her new character as having a limp.
- Demoted to Extra: In-Universe, Vicky, the demon who portrayed "Good Eleanor" in the first attempt, is not happy with being a background character this time around.
- The Ditz: Chuck, who takes Michael's comment about "biting off more than we could chew" literally, and becomes obsessed with biting the humans. He also flubs up asking about Eleanor's supposed profession, but she's too distracted to notice.
- Foreshadowing: As Eleanor talks to Chidi, Glenn can be heard exclaiming "twinsies!" in the background. It's not until Tahani's story that we see the context of him saying it.
- Freudian Slip: Tahani keeps suffering Freudian short - slips, as she talks to Tomas, who is a head shorter than her.
- Gone Horribly Right: Michael's second attempt basically does things from the first attempt the complete opposite way, resulting in the humans being truly miserable right away, which quickly makes them suspicious of why this supposedly heavenly afterlife feels so bad.
- Green-Eyed Monster: Vicky clearly hates Angelique for getting an "important role" as Chidi's possible soulmate, glaring daggers at her.
- Groin Attack: The Bad Place apparently has a device called the Penis Flattener.
- Humiliation Conga:
- Michael tries to set Eleanor up for one by having her give a speech on the first night while sloshed, but Eleanor reasons that giving a speech while drunk is a bad idea, and gets suspicious of everyone trying to make her drink.
- Tahani goes through one in her day, first being partnered with a soulmate shorter than her, who lives in modest accommodations with decorations including a picture of Kamilah. When she tries complaining to Michael, he manages to turn it around on her by claiming everyone else is fine with their lot, forcing Tahani to act like the truly selfless person she pretends to be. And then she goes to a party in cargo pants and crocs, which she almost endures until Glenn comes along, at which point she starts drinking.
- I Have to Go Iron My Dog: Anytime she tries to talk to him, Eleanor's new "soulmate" just slips away to go work out at the gym.
- It May Help You on Your Quest: Eleanor thinks the "Amulet" that Jason gives her is this. In reality, he's just trying to hide the evidence that he sabotaged his "soulmate"'s bike.
- A Lesson Learned Too Well: Michael's first attempt at a fake Good Place worked a tad too well because it made Eleanor feel so guilty that she decided to just confess to everyone. The second attempt ended up applying the lessons learned from the first failure a little too well, making the humans miserable right off the bat.
- One Head Taller: Tahani is quite tall compared to her "soulmate" Tomas, which irks her.
- Simultaneous Arcs: The main body of the episode shows the same day five times, following a different character (Eleanor, Chidi, Tahani, Jason, Michael) each time.
- Surrounded by Idiots: Demons aren't great actors. It's to the point where you feel bad for Michael.
- You Have Got to Be Kidding Me!: Michael's response to everything going south so quickly.