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Snark Bait

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While a good movie or show is fun, there's just nothing like the visceral pleasure of taking apart a bad one. And sometimes hating something popular is what defines a crowd, especially if, despite its popularity, it's actually pretty bad. Not terrible, not pitiful, just boringly bad.

Of course, in order to hate it to its fullest potential, you need to watch it and find out why it's so terrible.


Snark Bait refers to any popular work that evokes a desire to watch specifically to mock and join other people mocking. It's often a generic Hollywood blockbuster, or best-selling book. It's usually so formulaic you can see the TV Tropes Wiki Words forming in the air as the plot happens, and/or so poorly fact-checked that 640k could pick it apart.

Either way, everyone is going to be complaining about it, and you wouldn't want to be left out of slagging off all those idiots who gave up their money and time for such junk, or the derision of stupidity with the passwords halfway, the predictability of the twists, and the “happy” ending that isn’t happy in the slightest. So, of course, you need to buy it yourself. That'll show 'em!

As a Troper, good Snark Bait can lead to seeing how far off you can see the Obvious Judas, which characters are secretly related, and playing Trope Bingo or a trope Drinking Game with them. On the plus side, seeing a trope done badly can help you see what it is, and appreciate when it's done well.


It should also be noted that those who engage in Snark Bait could range from those who "love it but are able to laugh at its flaws" to those who "Love to Hate it and enjoy ripping it to pieces". Those who love it so passionately and are unwilling to recognize its flaws are unlikely to appreciate snarking, as well as those who hate it with such a huge passion that they refuse to waste any time on even acknowledging its existence.

It often displays some of the following tropes:

Does not relate to the monster that can be utilized to bite your opponents or self. Nothing to do with thimbles, forks, railway shares and soap. Compare Periphery Hatedom and Bile Fascination. If you were looking for characters who jump at the sight of Snark Bait, see Deadpan Snarker.


    open/close all folders 

  • Any military recruitment campaign invites this upon itself, especially from the people who are in the military branch being advertised.
  • The "HeadOn" commercials. How can you not make fun of a commercial that consists of nothing but "Head On: Apply directly to the forehead" repeated over and over?
    • The same applies to most other television advertisements for prescription drugs. Usually features a generic, bland spokesperson doing something, well, generic. Bonus points for corny CGI graphics. Especially notable are the Viagra commercials.
  • An Italian spot with Manuela Arcuri promoting a book entitled Il labirinto femminile inspired countless Youtube parodies due to its amateurish direction, poor acting, creepy Soundtrack Dissonance and the overall bad quality of the book itself. It even contains a word ("strategismo") that doesn't exist in Italian. Here it is.
    • The most recent version of that spot featured Karima El Marthoug, a.k.a. Ruby, the girl (under age at the time) Prime Minister Berlusconi has been accused of having had mercenary sex with. During the spot, she gets undressed by a guy with a Phantom of the Opera mask. Oh, and the direction is still amateurish, the (rest of the) acting is still poor, the soundtrack is still creepy and the book is still bad, thanks for asking.
  • National Organization for Marriage's "Gathering Storm" ad has gathered quite a bit of this. Just try searching for it on YouTube. Almost every result is a parody of some kind. This is not unexpected of course, given that it's melodramatic enough to be a Stealth Parody to begin with.
  • Pepsi brand 7UP made a critical mistake lately in India- they showed Kathakali, a serious south Indian classical dance form, as a street dance.
  • Ads for feminine hygiene products in general, due to their corny stock photo aesthetic, the cheesy music, the overall bubbly-ness of its protagonists and for making viewers uncomfortable without showing anything more explicit than unnamed blue liquid.
  • Many ads, posters, and articles from the 1940's and 50's weren't considered Snark Bait in their own time, but contain Values Dissonance that people enjoy laughing at decades later. Adding naughty captions to prim-and-perfect media of the period is also popular.
  • Political ads in general are prone to this, since they seldom have the slightest hint of subtlety. Attack ads in particular have a tendency to be so melodramatic in their negativity that it leads to Narm.

    Anime and Manga 
  • Sword Art Online. The first half of the first season already had some people who couldn't take stuff like the facial expressions, melodramatic death scenes and the MMORPG setting too seriously, among other things. Elevate it Up to Eleven and you'll get the kind of bait that the second half became, including but not limited to the treatment of its female lead.
  • In ×××HOLiC Watanuki is an in-universe example due to his Keet behavior.
  • Yu-Gi-Oh! is excellent Snark Bait, as evidenced by its abridged series pointing out a lot of its flaws such as "invisible guns" or "dark energy disks that merely send your soul to the Shadow Realm". Granted, most of the snark is aimed towards the 4Kids dub due to its bizarre form of censorship, but still.

  • Any American car is considered fair game for British and European gearheads to laugh at thanks to their perception of American vehicles being gratuitously humongous land yachts that guzzle gas like soda. Americans who drive large pickup trucks or SUVs due to living in a rural area or having a job that necessitates heavy transport will usually just roll their eyes at that, but if there is a vehicle that's considered too large even for the Americans, expect it to be mocked to kingdom come.
  • Minivans got killed off because of this. Popular media in the mid-2000s loved to label them as the vehicles for boring, bland, white-bread, suburban moms without a single individualistic or creative bone in their body, who use them to take their kids to school/church/soccer practice in between cooking, cleaning, and watching reruns of Oprah. This stereotype grew so bad that actual parents in the late 2000s destroyed the minivan market by buying SUVs instead, mainly because the kids who grew up when vans were first being mocked were now parents themselves, and none of them wanted to be caught dead in one. By the early 2010s, what was once a range of models from every manufacturer was whittled down into about only two or three models of van who were still selling profitably enough to justify their production.
  • An automobile manufacturer getting the stigma of a "brand for old people" is usually its kiss of death. Oldsmobile, Mercury, and Plymouth, which once commanded huge sections of the market, quietly faded away after their demographics started to skew older, and Buick only barely survived the same fate thanks to giving every single car they made a massive makeover (and running an ad campaign where people make fun of them for being the makers of granny-mobiles), even though to many they're still Snark Bait.
  • The Toyota Prius; driving one, because it's a hybrid, is associated with Granola Girl and Hipster types, and because it barely tops 100 mph, is seen with disdain by auto enthusiasts. It's worth noting that while other small hatchbacks like the Volkswagen Golf and the Mini Cooper are generally viewed positively, admitting you drive a Prius and don't hate driving it is a likely invitation for you to get laughed out of the room almost anywhere.

    Comic Books 
  • Among many Marvel comics of the Marvel NOW! lineup, America Chavez's ongoing series titled America has already garnered a sizable Hatedom that mocks many of the Narm-tastic elements in it.
  • Everything done by Rob Liefeld or Chuck Austen; Liefeld for his astoundingly bad art that essentially defined the Dark Age of comics, Austen for his equally terrible writing.
  • All-Star Batman & Robin, the Boy Wonder is quite a thing. Batman is portrayed as outright Ax-Crazy (leading to Linkara refusing to call him "Batman" and preferring "Crazy Steve"), the dialogue is written in the manner of Torgo, Black Canary is turned into an entirely different character for no apparent reason, and the non-Batman members of the Justice League are portrayed as absolute dunces.
  • Anita Blake, listed in the Literature section below, also has a comic book adaptation. Chris Sims has more than a few words to say about it; he particularly loves taking shots at the comic's misleading covers, bad art, wasted premise, abysmal pacing, and Jean-Claude.
  • All over the place in Avengers Arena. Special mentions go to:
    • "I've always been a hater." It's a bad line, misuses the word "hater"note , and shows a complete lack of understanding of Hazmat's character and back story.
    • "My boyfriend exploded all over me!"
    • "Botsplosion."
    • "Chasehawk" achieving Ascended Meme status caused a lot of eye rolling.
  • Comics by Jack Chick. Those, sadly, become much less funny when a ten-year-old girl, with fervent earnestness, gives you one.
  • Marville: an unfunny, soon-dated parody comic created on a bet by the then Marvel editor, which then inexplicably morphed into a rambling, scientifically inaccurate diatribe about God, evolution, humanity, and the causes of war. You better believe the only reason anyone reads it is to marvel at how awful it is.
  • Tarot: Witch of the Black Rose has attracted a considerable deal of snark for its constant Fanservice, Stripperific costumes, Author Filibusters (usually in favor of Wicca), and oft-narmy dialogue.

    Comic Strips 

    Fan Works 
  • My Brave Pony: Starfleet Magic. The fact that it's a blatant Hate Fic against My Little Pony: Friendship Is Magic does not endear it to fans of the show. But what really takes it into this territory is the author saying without a hint of irony that he prefers his characters one-dimensional, some of the edits (such as replacing Cutie Marks with serial numbers), and the fact that he seriously believes that his work is better than the original show, even considering that he rips off what he doesn't arbitrarily change.

  • Mullets, which in the western world have become synonymous with White Trash.
  • Ugg Boots, again, for their questionable design.

    Films — Animated 

    Films — Live-Action 

  • The Da Vinci Code. It seems that a less-than-shiny book assembled from moldy pieces of cryptohistory is not going to be any less of a target if advertised as a daring innovative idea and (whispering) maybe even a really relevant theory.
    • The fact that it holds the record for the most frequently donated book gives way to a lot of Snark Bait.
  • The Eye of Argon is possibly the worst fantasy short story ever written ever. Terrible in the extreme, only readable with the help of the MST3K crew heckling it... yet somehow, impossible not to read (at least once). In places, it has become tradition to stage competitions of how much people could read with a straight face and expressive voice. Three quarters of a page is considered doing extremely well.
  • Fifty Shades of Grey in general for its poor writing, overall smutty tone and increasingly bizarre metaphors, especially the part where Ana describes Christian's penis as "my very own Christian Grey-flavoured popsicle", as well as its origin as a Twilight fanfiction. The series has been parodied numerous times, e.g. by Jimmy Fallon and barelypolitical. It's also attracted snarky recaps, even snarkier reviews and general rants.
  • The House of Night starts off like a poorly written mash-up of Twilight and Harry Potter and only goes downhill from there. The singular, seemingly omnipotent goddess of night regularly appears to squee over how special the protagonist is or tell her exactly how to solve her problems, Zoey Redbird is relentlessly cruel to all her friends, enemies and bystanders in her inner monologue, amazingly shallow, keeps no less than three boyfriends at a time while expecting total faithfulness from them and is always, always treated as perfectly, 100% correct.
  • Christopher Paolini's Inheritance Cycle is one of the biggest examples, primarily due to accusations of being unoriginal. With all the crap Paolini gets, you have to feel a little sorry for the guy when you learn he started writing the series when he was only sixteen years old. It probably started out as some sort of fan-fiction-y amalgam of all his favorite fantasy series. Of course, said pity may dissolve completely with the knowledge that he published it when he was over twenty-one — and it still looks very much like a sixteen-year-old wrote it (with the help of a thesaurus).
  • Though not even remotely popular, the Maradonia Saga has become famous for being made of 100% pure fail. It's not just derivative, it literally plagiarizes from The Bible, has Random words Capitalized for no Reason, random italics, and 'quotes' where none should 'be'. has sporkings and a drinking game, though it would be better to avoid the game if you don't want to die of alcohol poisoning and/or acute liver failure. The enormous ego of the author is the subject of as much, if not more, snark than the books themselves. SwankiVY sums the whole thing up nicely.
  • Tyra Banks wrote a fantasy novel about models. No, really. Three of them, even. The trilogy is titled Modelland, and ends up practically snarking itself. For example, SM-ize is an actual word that is seriously used.
  • John Ringo's Paladin of Shadows series, although it seems to be something of a Stealth Parody. Proven by the fact that he links to most of these reviews and will usually write letters not only supporting many of their accusations, but pointing out inconsistencies and logical failures they missed. Such as the main character would have died about 6 pages into the first book. He called it his Dark Fic. People liked it so he published it and made a shit load of money. Here is a review, which gave us the "OH JOHN RINGO NO" meme.

    Live-Action TV 
  • Ancient Aliens for anyone possessing a basic knowledge of history, biology, mythology, physics, astronomy...or anything at all really.
  • Barney & Friends counts because, during the 1990s, anti-Barney humor was extremely popular during the show's peak (its article on The Other Wiki is roughly as long as the show itself). In parodies, the simplicity of the show is exaggerated to show that its viewers are stupid.
  • The Big Bang Theory has gotten hit hard with this, be it due to accusations of Seasonal Rot, the portrayal of nerd culture which many see as insulting or just plain wrong, the overused Laugh Track, or simple It's Popular, Now It Sucks! reactions.
  • Common with many British soap operas, due to how far-fetched the situations become. Remember, most of them are set on either a quiet street or a village!
    • EastEnders is a soap opera that emphasizes misery with every characters' family experiencing a tragedy or a being roped into another family's tragedy or being the cause of another family's tragedy. The most mocked character is Phil Mitchell, the once-resident "bad boy" Chick Magnet, who is either beating someone up with a baseball bat and kicking in someone's front door, or a homeless, dishevelled alcoholic that everyone's screeching at, who once mistook The Vic's bar for a urinal. It's hard to comprehend that he (and his brother Grant) was once the neighbourhood sex symbols and that women still fall over each other for him.
    • Emmerdale, although loved by many, is often mocked by soap opera critic Jaci Stephens as a show where everyone has nothing better to do than get drunk and kidnap each other. What doesn't help Emmerdale's case is that every episode has one scene in the local pub where the characters either have a Bar Brawl or bitch about their family's stupid decisions as the kitchen staff fight over whose turn it is to cook what, and kidnapping by knocking people unconscious to shove into the trunk of a car is a common choice of revenge for a lot of the characters, often followed by an interrogation at gunpoint or being locked in an abandoned shed. When it's not this, it's the 1994 plane crash that destroyed the original village.
    • Hollyoaks, often for being different to the other soap operas, with its good-looking characters, cinematic cinematography, and World of Ham performances.
  • Community had an In-Universe example called Kickpuncher, which the main characters watch entirely for the purpose of making fun of it.
  • Because of Seasonal Rot, a large section of the fandom of Criminal Minds (including most of the comments posted to Television Without Pity) have continued watching the show simply to snark at it, simply because of how far down in quality the show has declined since the beginning.
  • CN Real. There's a reason why we had to merge it with the original Cartoon Network page.
  • CSI franchises are incredibly formulaic, so much of it, technologically and procedurally wrong, plus you can spot the murderer (always murder) in the first 10-15 minutes: There will be a background character who get 10 seconds of front of stage exposure, for no apparent reason. Did someone walk up to the lead (Horatio/Mac/Gill) and offer help for no apparent reason? Was a line said by an assistant to the chief suspect when they could have said it? Is someone pointed out for no reason - "I was fishing with Steve all day", cue Steve waving from the background? It's them.
  • Dexter definitely became this as of Season 8. Particular complaints include the poor pacing, massive and frustrating use of the Idiot Ball, lack of a truly epic conclusion, and worst of all, the overuse of voice-over to inform the audience on what they already know. It'd actually be harder to find any positive discussion about the show now.
  • Doctor Who has the In-Universe example of Origins of the Universe by Oolon Colluphid, which the Fourth Doctor in "Destiny of the Daleks" is reading purely to mock.
  • Full House is a poster child for Tastes Like Diabetes, to the point where overly sappy moments are sometimes called "Full House Moments".
  • Glee, after the third season (which is often called the last good season), mostly because of bad continuity, recycled plots but with the new characters, and how melodramatic it could become. After all, Glee was the only kind of show on TV that would have an episode about characters performing in a campy musical and then another about a potential school shooter or Whos The Daddy. Characters like Santana and Kurt were the audience avatar for snark baiters, who were always the ones to lampshade how ridiculous the other characters' decisions (therefore the show's writing) were.
  • Heroes became this for its extensive use of the Idiot Ball to keep those with a Story-Breaker Power under control, among other reasons
  • In the Kamen Rider fandom (and to a lesser extent, in other toku fandoms as well), the fansubbing group TV Nihon will often elicit this response, mainly due to their refusal to translate some words, often providing translator's notes akin to the infamous All According to Keikaku (TL: "Keikaku" means plan). One notable example is the Youtube series Tokusinsnote , which will often sin anything that's fansubbed for being subbed by TV Nihon. Not helping things is that there's a few series where TV Nihon is the only option for fansubs.
  • My Kitchen Rules is often derided by recap articles as a melodramatic soap-opera masquerading as a cooking show. Sydney Morning Herald, in particular, seem to take delight in mocking the food, the contestants, the judges, and basically everything the show has to offer.
  • Power Rangers is an odd example, since this is actually seen as one of the reasons to keep watching after one grows out of the target demographic by fans. In particular, Power Rangers Megaforce is a prime target amongst fans, mainly due to just how many missed opportunities there were; adapting pre-Zyuranger teams for no reason other than not wanting to shoot original footagenote ; the team's Red, Troy, being a Static Character who acts more robotic than Robo Knight, an actual robot; and the show's insistance on slapping "Mega" and/or "Super" (or sometimes both at the same time) on everything (including the second season, which is titled Super Megaforce), resulting in Narm.
  • Sons of Anarchy: Many watch the show just to see what bizarre plots Kurt Sutter will come up with next. There is much debate over it. A Running Gag is that Jax often says he will 'get to the bottom of things' but either takes a long time to or never does.
  • Scream Queens (2015) became this for many viewers due to its unlikable characters, bizarre plot twists, shock value-dependent writing, and Indecisive Parody nature.
  • Star Trek: Voyager. Hollywood Science that would make Ed Wood blush, a never-ending line of Recycled Scripts and Idiot Plots, a protagonist so inconsistently written that even the actress in Real Life thought she must have been bipolar by the end, alien races that feel like they were designed by a third-grade art class (including one which is established as somehow having become a major power in the region despite explicitly having no useful qualities whatsoever), and that's just for a start.
  • The Mexican telenovela La Rosa de Guadalupe is infamous for being incredibly Narmy and exaggerated. They find any controversial topic on the Internet and make a plot out of it. The show has been running since 2007 and has more than 1000 episodes, but only God knows why it is still on air. Not to mention that every single episode is available on YouTube, almost like a form of spam. Just a few examples of its ridiculousness:
    • There is an episode where a girl buys a fake/bootleg smartphone, only for it to explode while she is using it, causing her to lose a hand. Her "boyfriend" breaks up with her on the aftermath of the accident because he feels uncomfortable with the fact that she is missing a part of her body.
    • Another features a spoiled emo girl who is misunderstood by her family and is bullied by a group of teenagers. Her mother then proceeds to dress up as an emo kid to defend her.
    • There is also one about "virtual drugs" - think of iDoser. The virtual drugs in question apparently cause the listener to twitch and behave strangely, as if they used an actual substance.
    • And let's not forget about the episode concerning otaku culture (Cosplay, Salvemos al Mundo). That one suffered from Memetic Mutation and was the victim of countless parodies.
      • There is a Brazilian soap opera that was similar. A character cosplayed as Goku and spoke Gratuitous Japanese. Criticism and memes started appearing on the Internet soon after this was revealed, even before the show's premiere. The writer seemed to tone it down a bit in subsequent chapters. His own mom dressed up as Wonder Woman (for a cosplay party) once, so perhaps they're taking hints from La Rosa de Guadalupe, what with mothers getting into costumes and all. These goofy scenes contrasted with the rest of the series, which is dramatic and sort of serious. The show in question had the first FTM character in the history of Brazilian television, with his journey depicted somewhat appropriately. But telenovelas thrive on Mood Whiplash, anyway, so nobody bats an eye when these things happen.
  • Malhação (Young Hearts), from Brazil, is sometimes a victim of Snark Bait. The show is a teen drama in the vein of Degrassi, so expect a lot of controversial themes such as drugs, sex, etc. It's one of the few locally produced teen shows. It has been running non-stop since 1995 and has suffered from a Seasonal Rot since 2003 or 2004 depending on who you ask. The actors are often amateurs, with no previous experience, so the acting tends to not be very satisfactory. Famous celebrities who end up on Malhação are perceived to be trying to stay relevant. There's a fair bit of Dawson Casting, and the writing has received criticism due to a tendency of portraying serious themes in a misguided way, and for being unrealistic at times. It doesn't help that the writers are all over the age of 30 and might not know what's "in" and what's not.
    • The show has remained largely ignored by the general audience for years due to the aforementioned Seasonal Rot. They have been trying to change things to make it more interesting for modern viewers - as of 2018, Malhação features a diverse main cast with different ethnicities. It covers LGBT relationships and the concept of free love, and there is an Asian teen who is a fan of J-pop and K-pop, an autistic girl, as well as a teenage mother who is overweight.
  • This happened with the Mexican version of Rebelde Way when it aired in Brazil around 2004-2006. It was the only version to air there until 2010 when they made a local editionnote  (which was said to be a copy even though it was an adaptation, and flopped as a result). Rebelde MX was a huge success for many reasons, one of them being that there aren't many shows made especifically for teens that air in the country (at least not on public TV). On one side you had rabid fans who defended everything, and the other, you had haters who would happily engage in flamewars with said fans and watch the show only to tear it apart and make parodies. Some even bought merchandise to destroy it. Rebelde was considered annoying by many due to its clichés, melodramanote  and for being so popular. But Tropes Are Not Bad.

  • An excessive use of the pitch correcting software Auto-Tune turns anything into an instant Snark Bait, because it makes the singer sound like a robot.
  • Chris Brown is widely mocked for quite a few reasons, like beating up Rihanna, lyrics that are often misogynistic ("These hoes ain't loyal!") and lazy ("You remind of me of something, but I don't know what it is..."), and the fact that his early material such as "Kiss Kiss" has not stood well.
  • Lampshaded by Jethro Tull on "A Passion Play":
    Tell us, is it you who are here
    For our good cheer?
    Or are we here for the glory
    For the story
    For the gory satisfaction of telling you how absolutely awful you really are?
  • Iggy Azalea, for being a white Australian chick pretending to be a black gangsta and for allegations of homophobia. This is why rival Azealia Banks coined the nickname "Igloo Australia", and it stuck forever onto Iggy. Her career went into a freefall shortly after the Banks incident.
  • Justin Bieber is major Snark Bait for his Periphery Hatedom (interestingly, much of this is AstroTurf). It isn't possible to go onto any metal video on Youtube without comments saying that the only people who dislike the video are Bieber fans.
    • The standard of heartthrob for many pre-teens to just teenagers is enough to get anyone's dislike especially when you go from looking like a girl to a shirtless douche through the evolution of your career.
    • His ability to be egocentric in basically every exposure to the public. One of his most notorious incidences was visiting the Anne Frank House and writing in the guest log "Hopefully she would have been a Belieber".
    • Bieber's hate started to die down a bit after his massive Career Resurrection in 2015. The vitriolic 2016 election campaign has redirected much of Bieber’s hatedom towards political figures like Donald Trump and Hillary Clinton.
  • Drowning Pool’s “Bodies” thanks to its overuse in YouTube videos: "Let the bodies hit the floor. Let the bodies hit the floor. Let the bodies hit the floor. Let the bodies hit the..." (beat) FLOOR!!!
  • Kanye West has managed to put himself into this category, first by "George Bush doesn't care about black people," then by his now memetic interruption of Taylor Swift 's award acceptance speech, then his increasing megalomania, misogynist lyrics and his marriage to fellow Snark Bait Kim Kardashian. A long time debate is whether or not it was intentional, since on actual releases and rare interviews, Kanye has proven himself quite a clever person and skilled songwriter, in contrast with his usual shenanigans.
  • Kidz Bop for its bastardizations of pop songs sung by kids. Originally this was mostly due to the bad vocals but more recently bowdlerizations.
  • "Gucci Gang" by Lil Pump, due to a large portion of the lyrics consisting of "Gucci Gang" being repeated over and over and the rest being utterly nonsensical.
  • The later career of Madonna, mostly for trying too hard to stay relevant.
  • I Hate Your Blog by MC FrontALot is this trope's unofficial theme song. The tale of a man who repeatedly posts flame comments on an "incredibly terrible" blog telling the blogger to get off the Internet, then complains with equal volume when the blog isn't updated for a while.
  • Subverted by Metallica. The band was definitely this from the release of Load through, strangely, the release of St. Anger. It isn't that St. Anger was a good album. It was just so bad that it made people re-listen to the Load records and realize, "For bluesy hard rock records, these really aren't so bad". Death Magnetic, meanwhile, returned the band to relevance among the metal community. However, some metal fans still despise the band for releasing everything after ...And Justice For All. Lulu did not help matters, despite not even being a proper Metallica album in the first place, but a collaboration album with them and Lou Reed.
    • Metallica still gets a ton of snark for Lars Ulrich's crusade against Napster and music piracy in general (to the point that some legal, paid music streaming services such as Tidal don't even carry their official discography, instead having to rely on live bootlegs).
  • Nickelback is the ultimate snark bait band, mostly due to their sheer mediocrity and total lack of innovation. Also, Chad Kroeger has funny hair and one hell of a weird voice.
  • Nicki Minaj due to her music not only being reviled by anybody born before the turn of the millenium, but also for her rather strange outbursts and questionable dress sense.
  • One Direction: They're yet another Boy Band singing Silly Love Songs with large amounts of Ho Yay between the members, so this was inevitable. Then they became popular worldwide, so the snark bait spread globally as well. They largely avoided Bieber-level vitriol, as Bieber’s own bad antics largely diverted the usual hate they would get.
    • Also their The X Factor performance of "Kids in America" was in the United Kingdom.
    • On a smaller scale, there's 5 Seconds of Summer, which is pegged as a case of Follow the Leader with relation to 1D. 5SOS were 1D’s opening act on their second and third world tours and largely gained much of their worldwide popularity through those gigs. Luckily for them, they avoided the ubiquitousness of their predecessors, and playing instruments gave them respect from outside their fan base in ways 1D could not.
  • The Guardian reviewed Paris Hilton's Self-Titled Album thusly:
    Lest one carp, Hilton has been quick to point out that singing is a vocation for which she is eminently skilled. "I know music," she reassured the Sunday Times children's section. "I hear it every single day." [...] While this obviously gives Hilton a massive advantage over those who have never heard any music and thus believe it to be a variety of cheese, there remains the nagging suspicion that this might not represent sufficient qualification for a career as a singer, in much the same way as knowing what a child is does not fully equip you for a career as a consultant paediatrician.
    • Paris Hilton herself is Snark Bait due to her lifestyle, behavior, and (at one time) constant appearances in the tabloids.
  • Psy quickly became this after "Gangnam Style" started to lose popularity. He is nowadays seen merely as a novelty artist who became famous for one goofy dance. Even in Korea he never had much of a sustained career.
  • Rebecca Black's Friday. Often considered the worst song ever due to the excessively autotuned vocals, childish lyrics, and generic production.
  • R. Kelly's Trapped in the Closet. It was so over the top Narmy that it became the source of so much parody and a result more and more people watched it so they could join in on the mocking. The Music Video Show did a three part episode doing just that.
  • Smash Mouth is widely mocked for being a washed-up band trying to be relevant, the "bread incident" at a music festival, their lead singer's resemblance to TV chef Guy Fieri, and their song "All Star" being used in Shrek.
  • Taylor Swift, who seemingly built a career on unfair breakup songs.
  • Tokio Hotel is one, even if that faded together with the band's success. Especially true for their own home country during the height of their fame, mostly for the lead singer's androgynous looks, their rabid fangirls and the very idea of then-15-year-olds posing as edgy naughty rock stars despite their actually very vanilla music.
  • Vaporwave is seen by some to be boring, pretentious, hipster crap. So, naturally, it became this pretty quickly. That it has its roots partially in Tumblr doesn't help.
  • Since their shift to adult contemporary (dating at most as far back as the power-ballad-laden New Jersey), Bon Jovi is viewed by many rock fans this way.
  • Spanish band Taburete is often scoffed at in its home country, not only from a large contingent of indie music fans that see them as a bunch of wannabes, but also because frontman Willy Bárcenas is the son of Luis Bárcenas, the disgraced former treasurer of Spain's ruling political party.

  • Armond White's movie reviews, as can be found on The New York Press Website and Rotten Tomatoes, constantly bring vitriol upon those who read them. Seriously, just look at the individual moviepages at Rotten Tomatoes - he will, almost without fail, rack up the most comments. He's gained a reputation for being a completely predictable contrarian, and many suspect he's only looking to gain controversy and thus gain attention for himself (Roger Ebert even called him a Troll). Ironically, his reviews have actually become arguably the most reliable prediction of how good or bad a movie is; if he slams it, it's a good movie, and if he kisses up to it, it's a bad movie.
    • Remember that Roger Ebert initially defended White, pointing out that not only is there nothing wrong with challenging consensus position, but White even agrees with the Tomatometer 50% of the time which he considered to be ideal. The biggest problem most people have with White is that the reasons he gives often go above and beyond Epic Fail - to the point that people question whether or not he actually saw the movies he reviewed. For example, he complained about the length of Rapunzel's hair in Tangled and comments that her hair never becomes a problem for her, which is flat out wrong (in the opening song, for example, she laments the length of time she has to spend brushing it, and later it gets snagged on a branch while she's trying to run). Then in his infamous Toy Story 3 review, he called Hamm the pig a villain, even though he's a good guy who spends much of the movie imprisoned with them!
    • White has never, ever given a single Steven Spielberg film a bad review, even calling films like 1941 a "classic", and going overboard in his effusive praise of A.I.: Artificial Intelligence. Even his praise of Spielberg's good movies somehow go way over the top.

    Pro Wrestling 
  • After 1994-96 American Wrestling Federation and "The New Generation" WWF were done, the twilight years of WCW became the snark bait for wrestling fans for its nonsensical storyline and constant burying of younger talent, along with a bunch of other problems. After they closed down, fans stuck to ribbing on some of WWE's sillier angles for a while. TNA didn't really succeed WCW in this role (despite willingly employing Vince Russo for as long as they did) until Hulk Hogan and Eric Bischoff took over and turned the place into "WCW-lite", and eventually the fans got sick of making fun of that since they had seen it already and went back to ribbing on WWEPG. These days it's still WWEPG in regards to storylines, but the fans still remember TNA still exists like to riff on the company's terrible business decisions, PR decisions, and general incompetence, with many comparison's to late WCW and ECW.

    Tabletop Games 
  • FATAL: The overwhelming misogyny and obsession with Gratuitous Rape, and every other means of achieving "Maximum EDGE!", the pointlessly complicated and unwieldy mechanics that force players to make dice rolls to determine which internal organ their character just got stabbed throughnote , the incredibly sloppy presentation of the rulebook and its creator's Small Name, Big Ego antics have combined to make it one of the most hated tabletop games ever, possibly tied for the top spot with Racial Holy War.
  • See the bit about Twilight above? Now you can experience it on Tabletop, courtesy of Monsterhearts. Its tagline is "A story game about the messy lives of teenage monsters". The game is quite self-aware and actually began as a riff on the genre, with certain splats consciously emulating the worst traits of the Paranormal Romance protagonists.
    Excuses Are My Armour
    When you ignore some blatant problem with your lover or how they treat you, gain experience.
  • To a sizeable number of Warhammer 40,000 players, Matt Ward and anything he writes is prime Snark Bait. Seriously, just look at his 1d4chan page.
  • deadEarth from the back cover tries to insist that this RPG is way better than the others in realism and flexibility. It isn't. For instance, you're lucky to have characters survive character generation, and the ones that do are barely playable. For example, you can roll a 60-year-old granny who wakes up every morning screaming her lungs out and exploding until all nine of her lives are consumed. You can randomly roll a character with the "Estrogen Treatment" perk, which endows a random number of perks that don't look out of place in FATAL. The sheer bizarreness of such "radiation manipulations" has led the RPGnet community to poke fun at it.

    Video Games 
  • Assassin's Creed: Unity. Its glitchiness was thoroughly mocked, and led to very large backlash against the game and franchise as a whole. The image of Arno's skin texture-less face (with eyeballs, lips and teeth remaining) has become iconic.
  • Big Rigs: Over the Road Racing, which gained infamy when gamers discovered just how hilariously broken it is.
  • Call of Duty.
    • Ever since Modern Warfare, the franchise suffers heavily from Hype Backlash due to its popularity; as a result, there are people who make fun of its cinematic hyperrealism and how it appeals to the rowdy "dudebro" demographic as well as pottymouthed kids and teens attracted by the violence. Related memes, such as Major League Gaming along with Product Placement for Doritos and Mountain Dew, are frequently mentioned and used when making fun of the series. An example. Call Of Duty Infinite Warfare, in particular, has become the laughing stock of the franchise for its lack of gameplay innovation and the decision to move its setting into outer space, which is seen as an indicator the franchise has run out of ideas.
    • Likewise, Activision's poor implementation of a live service model into the franchise since 2014 has gotten much mockery. In general, the live service model has players spending money in perpetuity on games with constant updates and long lifespans. Problem is that Call of Duty is an annualized franchise meaning that each installment has only a single year of DLC before being abandoned once the next game in the series is released, thereby reducing the value for players. On top of everything, the COD games demand players pay up microtransactions on top of paid map packs and a retail price, making the games have the tedious grind of a freemium game but without actually being free. This predatory monetization has reached the point that Call of Duty: Black Ops 4 charges $1.00 for a simple red-dot and $2.00 for a smiley face reticle, both of which were previously free in past games. Needless to say, many have mocked Activision for trying to have its cake and eat it too by trying to have both annualized and live service models even though both conflict with each other.
  • Activision Blizzard CEO Bobby Kotick is constantly ridiculed by gamers and pundits for his insensitivity and pettiness. Kotick has become notorious for ordering layoffs even as Activision Blizzard makes tens of billions in revenue and he brags about the company's financial results. He also complained that gamers photoshopping him as the devil is hurting his dating life, never mind the fact that he already has a net worth over $7 billion.
  • Obscure educational game Captain Novolin attracts a lot of snark for its concept alone. You play a superhero whose gimmick is diabetes. Not as in he can cure diabetes or gives his enemies diabetes, his thing is suffering from diabetes. Add to that the enemies are giant sugary foods that can make him ill just by touching them and you have to wonder what they were thinking.
  • Cytus is often mocked by fans of other Rhythm Game players for its extraordinarily loose window for obtaining Perfects, making it easier to get perfect scores than in most other rhythm games. While the "TP" system and the splitting of the Perfect judgment into the stricter "color Perfect" and lesser "black Perfect" exists to counteract this, nobody really notices and people still continue to crack jokes about how It's Easy, So It Sucks!.
  • Daikatana. As with Big Rigs, the game was very clearly an Obvious Beta. But that was nothing compared to the Hype Backlash creator John Romero got for the game's marketing campaign and constant delaysnote . The game itself wasn't that bad, but given its long development time and especially John Romero's pomp, anything less than awesome would've guaranteed that the game would become Snark Bait for years to come.
  • Duke Nukem Forever. The game's notorious fourteen-year development made it Snark Bait before it was even released. And, when it finally did come out, it was mostly a So Okay, It's Average shooter with dated pop culture references, a boring protagonist, and none of the charm that made the original Duke Nukem 3D a success.
  • Before Modern Warfare, the Halo series received this treatment from people who weren't exactly impressed with the hype it garnered and found the games to be highly derivative of other similar games and works that the games received Hype Backlash and were deemed So Okay, It's Average. They have gotten better recently with the releases of 4 and 5 but people still remain leery of their popularity.
  • Fallout 76 became this shortly after its release in late 2018. The game’s awkward mechanics, complete lack of NPCs, numerous lore retcons, overpriced Atomic Shop, and insane amount of bugs and technical issues alienated fans and newcomers alike, and caused game journalists to blast it with negative reviews. Problems outside the game only made things worse: the $200 Power Armour Edition came with a cheap nylon bag instead of the advertised canvas one, refunds were promised and never delivered, and at one point the personal information of thousands of players was accidentally leaked online. All of these issues caused Bethesda’s reputation to nosedive, and the game itself has become an example of how not to do a spin-off.
  • When it was first revealed at E3 2018, Jump Force looked to be a promising crossover game that would finally be the one to give Super Smash Bros. a run for its money, especially with the positive reception to Dragon Ball Fighter Z earlier in the year. Unfortunately, it ended up becoming the butt of jokes through a combination of questionable roster choices which looked biased towards Dragon Ball, One Piece and Naruto while giving recently popular series such as My Hero Academia and Jojos Bizarre Adventure only 1-2 characters, a laughably cliched story that reminded many of Sonic Forces, poorly animated cutscenes that regularly dip into the Uncanny Valley full of errors and movement that makes Foodfight! look polished, and an overall underwhelming presentation for what is supposed to commemorate Shonen Jump's 50th Anniversary. All of these ensured that despite the solid if repetitive gameplay, it would be another prime example of The Problem with Licensed Games, not helped by Super Smash Bros. Ultimate being a mega-hit critically and financially, thus guaranteeing it would be overshadowed by other games.
  • Mass Effect: Andromeda was mocked for its horrible animation and general bugginess, to the point that it reached memetic status. From the awful and off-putting animation to hilarious glitches, the game was torn apart.
  • Metroid: Other M gets a lot of this for what its detractors see as an Idiot Plot and poor characterization of Samus.
  • The PlayStation version of Resident Evil, the script more so than the actual gameplay. "You were almost a Jill Sandwich" anyone? What about a gun that's "good against living things"? or "master of unlocking". Don't forget "Wow! What a mansion!", especially with the Fridge Brilliance of Wesker's role later in the game.
  • Runescape gets this from a lot of people who view it as a poor man's World of Warcraft or EverQuest.
  • Sonic the Hedgehog (2006). Bugged out the ass, poor writing, bad acting, everything about the realistic human / Funny Animal romance... Video commentaries of this game exist for this reason and this reason only.
  • This trope most likely accounts for the entirety of Philips CD-i systems that were purchased at any time during the past ten years, with the games based on Nintendo's properties accentuating this.
  • Peter Molyneux and many of his more, recent, games. His habit of overhyping games that turn out to be buggy and mediocre has turned his name into a punchline for lying game developers. It didn't help that he would constantly feign Creator Backlash and refuse to break old habits and change his marketing strategy. All these traits have pretty much made him a favorite source of mockery for video game comedians like Jim Sterling and Ben "Yahtzee" Croshaw.
  • The Unity engine. While there are some fantastic games out there that used it, such as Hearthstone and Cities: Skylines, it has come to be associated with incompetent game developers who use the free version of Unity assets as a means to make low-quality games cobbled together haphazardly and stuck on the Steam Storefront for a quick buck. As a result, people purchase these garbage games, and see that the free version of Unity displays the "Made with Unity" logo in the opening sequence, and over time, Unity has come to be associated with absolutely atrocious games that had zero effort put into them, and thus any game shown to have been made with Unity in its opening is automatically a target for snark, no matter how good the game in question may be.
  • Star Wars Battlefront II (2017) is 2017's go-to game to bash on in terms of a blatantly abusive monetization scheme with its lootboxes, so much that legal issues regarding whether or not it's gambling arose in multiple countries. Having a mediocre story mode and unbalanced multiplayer matchmaking doesn't do the game any favours, either, and being based on an incredibly popular franchise only serves to accentuate the media coverage on the lootbox controversy. Even after doing away with the lootboxes (which never actually got to serve as a Microtransactions venue due to being disabled since launch and then replaced by direct cosmetic purchases), the game is still derided as the poster child of EA's much ridiculed "Games As A Service" approach, mainly because of the slow pace at which new content for the game is being released during early 2018.
  • Related to Battlefront II (2017) is Electronic Arts's persistent attempts to implement a "Games As A Service" model into games that would have otherwise performed just fine without it, which usually ends up backfiring hard on them and making disappointing sales figures (at least less than EA's predictions). Most titles that fell under this approach (Star Wars Battlefront II (2017), Mass Effect: Andromeda, Battlefield V and Anthem (2019), to name a few) have fallen victim to a lot of well-documented controversies ranging from anti-consumer practices, to PR fiascos, accusations of content dripping, and unpolished releases. This trend that has gone viral since Battlefront II's lootbox fiasco in 2017, gives little wonder as to why the publisher is divisive at best and utterly hated at worst, becoming the number one punching bag for gaming controversies.
  • Destiny 2's first year is generally considered to be the "dark age" for the Destiny game series, due to constant PR disasters, lack of satisfying rewards, and nearly every gameplay element being bogged down in the name of PvP balance, hemorraging the playerbase faster than Destiny 1 ever did over its 3 years. It was not until the few months preceding Forsaken that Bungie decided to open the flood gates and revert the game back to a Destiny 1 feel, embracing the power fantasy that entails such a change; a decision widely acclaimed both by the fandom and critics alike.

    Web Animation 
  • RWBY has turned into this as of the end of Volume 5. While criticism of the show had been present since the beginning, it was largely tempered due to the excellent battles and the promise that the events of Volume 3 would escalate the show to much greater heights. However, a huge change in direction that started with Volume 4 ended up energizing the detractor community, and the fact that the show has largely gone in the direction of overly long exposition scenes at the cost of fast-paced battles, as well as many issues with plot and character writing, has now led to criticism and mockery videos of RWBY being uploaded on Youtube on a regular basis. The fandom has split into dozens of different factions and vitriolic, brutal arguing over the show's writing is now a constant issue. And God help you if anyone tries to bring up what Monty Oum would think of the show now...

    Web Comics 
  • Ctrl+Alt+Del is absolutely infamous for this. About the only Two Gamers on a Couch comic with a worse reputation than CAD is the now thankfully-defunct Shredded Moose.
    • There are two things the average internet user knows about CAD: the first is that it's ostensibly about video games, and the second is the Loss strip. In fact, the Loss strip has become so legendary that it's not uncommon to find online commenters screaming in rage about seemingly-unrelated four panel strips that ultimately turn out to be Loss edits.
    • A general rule amongst regulars of Image Boards is that nearly any strip Buckley has ever made can be made up to 500% funnier by either removing the second and third panels or replacing the fourth panel with the fourth panel from the infamous Loss strip. Likewise, this is often done in reverse to other comics by padding the dialogue out into enormous balloons by meticulously explaining every single detail, including the joke, and manipulating all the characters' faces into the same bland expression used by Buckley in his comics.
  • xkcd attracts a lot of this due to its Stylistic Suck art and slightly odd writing (but extreme popularity). The xkcd sucks blog popularized this, though it's hard to tell if he actually hates it or if he just thinks ranting about it is funny.
  • Homestuck has a really, really big fandom. And it's... sort of a Cloud Cuckoo Land with everything from Nausea Fuel, Nightmare Fuel, and even stuff that's just weird. So a lot of places- YouTube for one- will often scoff one for being a "Homestuck". It gets a lot of mockery all over the Internet by those out of the fandom, and some of it is more than justified. However, in a really strange example of this trope gone a little bit wonky, some people seem legitimately scared of Homestuck Fans, to the point some people regard them as the "Most Terrifying Fandom" on The Internet, specifically Tumblr.
    • Then again, it is a meme in the fandom that Homestuck is absolutely terrible and even the fans hate it, so it's hard to tell who genuinely hates it and who's just playing along with the joke.
  • Webcomic artist Adam Ellis does have his fans, but you're far more likely to find someone who considers him this, simply because of his tendency to use almost identical faces as shown here, and to a lesser extent, his tendency to cut and paste most of his comics, as shown here! While he's not the only one to use Lets See YOU Do Better as a response to criticism, he does so in such a high and mighty tonenote  that he becomes this even for people who don't complain about his artwork.
    • It's becoming somewhat averted since he left Buzzfeed (said site could qualify for this trope), as he's managed to avert Only Six Faces (his usage of which was likely due to the sheer number of comics that Buzzfeed was asking him to pump out a week), and many people have seen this as him beginning to improve, but only time will tell if him improving will bring him out of this territory.
  • The Colombian artist Jagodibuja is infamous among many image boards. The main reason is that whenever women are portrayed in his Webcomic Living with Hipstergirl and Gamergirl, they are usually shown wearing skimpy clothes, probably with some Panty Shots thrown in for good measure. That is despite the fact that the artist tries to tell aesops about video game culture and feminism... in a comic where every woman is dressed like a slut. The ugly artstyle used for the rest of the characters doesn't help either.

    Web Original 
  • CinemaSins, due to their incredibly pedantic style of reviewing. They often criticize extremely minor plot elements for the sake of padding out their videos, and these plot elements are often explained if one pays the slightest bit of attention. They're pretty much the go-to reference for "extremely nitpicky critic past the point of being fun". When called out on this, their response is inevitably "this is a comedy channel" or "it's satire", which their detractors feel is missing the point (especially since criticisms in the creators' non-CS reviews of movies often echo sins in the "Everything Wrong With X" videos).
  • Common Sense Media was hailed as Moral Guardian heaven, because of its Anvilicious objections to anything inappropriate to children in anything but books and "parents" often ranting and complaining against innocent works in the user reviews. However, Common Sense Media has gotten better, with a slew of actually good parenting advice and more acceptance of heavy themes.
  • Anything by DarksydePhil: His Let's Play videos are painful to watch, but his general incompetence and bizarre behavior has spawned dozens of "Let's Endure" and "Let's React" videos riffing on the highlights. It's gotten to the point that he has his own Horrible page.
  • While it definitely has its moments, Game Theory has grown infamous for egregiously getting facts wrong and ignoring canon, among many other reasons. Many watch it because they want to see whatever ridiculousness MatPat will conjure next.
  • Videos of people, especially Caillou, getting grounded for dumb reasons on GoAnimate are very cringey to those outside of the community.
  • MauLer is a prime example, due to the absurd length of his videos, his repeated insistence that opinions can be objective, and for reaching levels of nitpickery that would make the aforementioned CinemaSins blush. In particular, a statement he made along the lines of "Good luck finding a movie to be bad if you like The Last Jedi" was not taken well by people who enjoyed the movie.

    Western Animation 
  • Clutch Cargo is probably the Ur-Example. This series was mocked for its extremely shoddy animation (namely the usage of Synchro-Vox) and Narm-tastic writing long before the show gained the amount of infamy it does nowadays.
  • Regular Show is full of in-universe examples, most of which are parodies of B-horror films. In one episode, Mordecai gets tickets for "Love-Bot 2" just because the first one was such a bad movie.
  • Rocket Power: The show is treated as a joke among animation and extreme sports fans for representing every dated gimmick of the 90s "xtreme revolution" from its random words cutaways to everyone using surfer slang.
  • Numerous modern-day reboots such as Teen Titans Go!, The Powerpuff Girls (2016), and Ben 10 (2016) are all widely derided due to how much they detract from their original source materials. To the point where finding somebody that doesn't have anything bad to say about either one can prove to be quite a challenge.
  • SpongeBob SquarePants, The Fairly OddParents!, Family Guy, and The Simpsons, all of which were once beloved cartoon shows, have found themselves the target of mockery due to the fact that all four of them have suffered from severe amounts of Seasonal Rot and the characters from each respective show being flanderized to bejesus-and-back.
    • In the case of Family Guy, it might've been snark bait even before the show was Un-Canceled, but it's safe to say that it was nowhere near as bad as it is now.
    • SpongeBob could be seen as having escaped this thanks to the the improvement seen in later seasons. The Fairly OddParents, however, was never able to get out this pit before it came to end in 2017.
  • If Turbo Teen gets brought up in a discussion, either it's because of this trope, or it's because of how it was parodied in Rick and Morty.
  • Loonatics Unleashed is this for its mere premise — take expies of a handful of Looney Tunes longrunners (and Lola Bunny) and star them in an Animesque superhero action series. It only lasted for two seasons, and for good reason. It's mocked at the same level as Space Jam, when people remember it at all.