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Anime and Manga
- In Saint Beast, Luca is the main instigator of this, knowing that relating mutinous sentiments is very dangerous under the tyrannical rule of Zeus. Pandora also tries to guide Judas away from defiance at the end of the prequel series, but Judas indicates that he's done silencing himself and intends to openly defy Zeus' rule.
- The Legend of Spyro: A New Dawn: Sparx mentions to Spyro that their father insisted on giving him "the talk" before they left the swamp.
Sparx: Change of subject, now.
- In the Dead or Alive fic Kunoichis Like Us, when Alex asks Kasumi exactly why she was attacked by her own clan, Kasumi calmly tells him that she would rather not talk about it.
- In the Ace Attorney fic Dirty Sympathy, when Trucy tries to ask why Klavier was kissing Apollo in the middle of their kitchen he tries to distract her by asking why she got up so early for donuts.
- In the Pokémon fic Symbiosis when Misty and Brock ask Aaron/Ash why he doesn't call his parents more often, Ash immediately asks why they never call their parents. This immediately shuts them up.
- In A Meeting By Moonlight, Luna and Twilight do this after Luna's Aborted Declaration of Love is cut off by their discovery that Spike is listening to them. Back to the original topic of their conversation: Pony spaceflight — which was actually very relevant to what Luna was trying to tell her.
Films — Animated
- The Emperor's New Groove: In the opening, Kuzco asks for a flashback to where the story began, but the flashback goes back too far:
Kuzco: See, this is a little too far back. Ooh, look at me! That's me as a baby!
(Baby Kuzco throws a fit on breaking his toy, only to cheer up when off-screen servants offer him several replacement toys)
Kuzco: OK, moving on...
- In Wreck-It Ralph, throughout the anniversary party, Felix tries to keep the peace between Ralph and the Nicelanders through avoidance and subject changing but to no avail.
- In Zootopia, after Nick Wilde opens up to Judy about a traumatic childhood event that shaped who he decided to be, he decides to change the subject to the traffic after Judy tries to physically comfort him, which he then realizes is a lead on their case.
Films — Live-Action
- Ripley and Clemens both do this in Alienł.
- Clemens asks Ripley several times why she is inspecting Newt's corpse and her reasons for wanting to cremate both her and Hicks's body, and her need to retrieve Bishop to check the flight data. Ripley continually deflects the question (one time by sleeping with Clemens) because he probably won't believe her.
- Ripley asks Clemens several times how he came to Fury 161, but he deflects the question repeatedly. Eventually he does tell her – he was previously an inmate.
- The World Is Not Enough
Elektra King: Have you ever lost a loved one, Mr. Bond?
Bond: (pauses) M sent me because your life might be in danger.
- The uncomfortable look on his face, slight shifting of posture, and invoking of this trope was a dead giveaway to any long-term, die-hard Bond fan. Even earlier in the series, in The Spy Who Loved Me, he's initially amused and impressed as Agent XXX recites his dossier—until she mentions his late wife and he immediately ends the conversation.
Live Action Television
- Frasier: Frasier Crane does this a lot.
- In the Doctor Who serial The Ice Warriors:
Jamie: You see how those lassies were dressed?Victoria: Yes, I did. And trust you to think of something like that.Jamie: What? Couldn't help thinking about it.Victoria: Well, I think it's disgusting, wearing that kind of thing.Jamie: [Mocking] Oh, aye, so it is, so it is. You er, you don't see yourself dressed like that then?Victoria: Jamie!Jamie: Oh, I'm sorry; it was just an idea.Victoria: We will now change the subject, please.
- On Seinfeld, George and Jerry do not like it when someone does this; they prefer to let conversations continue until they reach a natural end. There's a reason this show's the Trope Namer for Seinfeldian Conversation.
- In The Vicar of Dibley, David constantly does this when the council meetings go off topic. "Moving on..."
- Ross in Friends did this when other people had raised the subject. "The word you're looking for is 'Anyway...'"
- Happened a couple of times in Criminal Minds
- While the team was eating in a Chinese restraunt in "A Real Rain", they were talking about the case and then Elle asks to change the subject. Hotch asks if she's seeing anyone and then Elle begs for them to talk about the case again.
- A case of Right Behind Me in "The Bittersweet Science".
Garcia: (via webcam) Okay, Rossi, out with it. Is Hotch dating anyone?Rossi: (leans in to the webcam) I. Don't. KnowReid: You know, statistically, widowed men start dating much faster than females, but Hotch is refuting the data. It's been two years and 19 days.Garcia: Venus has aligned with Mars, which means love is in the air and maybe we will have weekends off.Morgan: (sees Hotch and clears throat to warn Garcia)Garcia: What? Is he standing there? He's standing there, isn't he?Hotch: Hello, Garcia.Garcia: Hello. Someone talk about the case.
- A hilarious version in one episode of The Big Bang Theory where Penny is desperately trying to break up an uncomfortable fight between Bernadette and Amy about their respective boyfriends' careers and sex lives by switching to a more comfortable subject: Brazilian Waxes.
- Frank Reagan of Blue Bloods nearly always does this if asked to take sides in family arguments at the dinner table, bluntly shutting down others' queries for his opinion by complimenting the food or asking someone to pass him a dish.
- A homie conversation in Saints Row IV between CID and Keith David has CID casually revealing that he's "done research" on Keith. Keith shuts CID up by threatening to reveal the details Kinzie uncovered about the other, "very specific" simulations CID has made. Cue an awkward "How about that sports team?" from CID.
- The Last of Us: Joel makes it clear to Ellie that she is not to bring up his personal life or past, particularly his lost loved ones and friends.
- Hilariously occurs during the party in Mass Effect 3s Citadel DLC, where EDI, being an AI new to this social interaction thing, queries Traynor on why she found her AI voice sexually attractive to the point of arousal, referring to a line mentioned early in the main game. Tali meanwhile tries to talk to Shepard about the cheese and eventually tries a sample, realizing almost too late that she was eating cheese meant for a different chirality, which can potentially have fatal results..
Tali: I practically poisoned myself with cheese trying to change the subject.
- The Dreadful:
Liz: Where did that beam go, anyway?
Kit: Let's not dwell on questions about how the Dreadful works!
- Bicycle Boy: Poet quickly decides to talk about something else when Machk attempts to make conversation about his cyborg body.
- In Captain SNES: The Game Masta, Relm and Celes do this after Terra mentions that she saw her parents conceiving her in a vicarious flashback.
- In Godslave:
Anpu: What happened to you? You've always been close with Asir's family, but this? If I had to guess... it had to with a woman.
- In Sailor Moon Abridged, Serena called Raye "emo", and everyone else Gasped, likely because that was a running joke about Sasuka in Naruto The Abridged Series. Then Luna said this line.
- Linkara of Atop the Fourth Wall said this after his horrified expression of seeing a comic start with the top of the World Trade Center blown off.
- Donnie DuPre in Demo Reel obviously has issues with his mother, as anyone who asks about her gets blown off. All he divulges is that she was an actress.
- And because Donnie was the character that shared the most Doug qualities, it's only fair that Doug in "The Review Must Go On" dodges uncomfortable questions just as hard.
- Done in this review by Classic Game Room of Art of Fighting 3, when the reviewer lost his train of thought.
- During a Team Four Star podcast, Kaiser goes too far with a comment about eggnog. After a Stunned Silence, Lani loudly begins to talk about his holiday.
- In Death Note: The Abridged Series (kpts4tv), when Misa cheers that Light's plan must have worked perfectly and then the show jumps to a Description Cut that shows it most definitely did not:
Light: Yeah... everything went exactly... acording to plan... listen...
- After playing several losing rounds of "Hunting Pack" in Grand Theft Auto V, Geoff has this to say:
Geoff: I liked it better when, uh, when I was winning.
Gavin: Say it! SAY IT! You liked it better when you were on my team! Say it!
Geoff: LET'S STOP!
- In the very last scene of Kim Possible, Professor Dementor is taunting Dr. Drakken about his success at saving the world after failing miserably in his attempts to conquer it.
Dementor: You must admit that it is exquisitely amusing.
Drakken: Okay, Dementor, I'd really rather not talk about it.
Dementor: But the irony! As a mad scientist, you have been a total failure your entire career!
Drakken: New topic please!
- The "new topic" turns out to be Dementor asking how Drakken's skin turned blue, which Drakken starts to explain just as the show ends.
- In Jimmy Neutron episode "Brobot" Hugh Neutron asks "Who wants pie?" after his son starts to explain how he and Judy could conceive a sibling.
- The Batman Beyond episode "Babel" begins with Bruce describing an incident from his days as Batman. When Terry notes that he would have been trapped with no way out if Robin hadn't shown up in time, Bruce changes the subject to the damaged Batsuit they're working on. At the end, Bruce asks Terry if he would have sacrified himself if he hadn't found another way to save Gotham City, and Terry uses the same ploy to dodge the question.