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Voiced by: Dana DonlanA girl from a rich family and the central character of the show.
- Color-Coded Characters: Red.
- Determinator: Deconstructed and then Reconstructed in "The Can-Do Kid". Sarah's absolute determination to master lateral dressage results in her overworking Scarlet passed the point of healthy. Predictably, Scarlet sprains her leg. Overcome with guilt, Sarah swears off the lateral dressage much to Scarlett's chagrin. However, when Sarah is forced to perform it to save her friends and succeeds, she learns that determination is a necessary trait in learning new dressage moves, but it must be taken slowly.
- Face Your Fears: When she was little, she was so afraid of a neighbor's dog that she walked the long way to school to avoid walking by the dog resulting in her always being late. However, the threats from the school forced her to face her fears which she overcame.
- Frame-Up: In "The Big Parade", she is accused of stealing shiny objects and had to clear her name.
- The Hero: She's the main human lead.
- Innocent Blue Eyes: Her light blue eyes represent her innocence and selfless personality.
- Kindhearted Cat Lover: the sweetest girl on the show, and she used to own a cat named Mosey.
- Lonely Rich Kid: Until she came to Horseland.
- Red Is Heroic: Wears red as part of her theme color.
- Skunk Stripe: Her blonde hair has several lighter streaks going through it.
- Spoiled Sweet: Believes friendship is more important than wealth.
Voiced by: Aleya SmithAn African-American girl with a smart outlook.
- Black Best Friend: Averted. She may be black, but her entire character does not revolve around her white friends, and she has a well fleshed out personality.
- Color-Coded Characters: Fuchsia.
- Compressed Hair: She manages to fit her large bun under her riding helmet.
- Deadpan Snarker
- Face Your Fears: Develops a fear of jumping which she eventually overcomes.
- Plucky Girl
- Pink Means Feminine: Pink is her theme color.
Voiced by: Emily HernandezA Hispanic girl with a free-spirit.
- Color-Coded Characters: Light green.
- Crying Wolf: suffers from this treatment when she tricked Zoey and Chloe.
- Gratuitous Spanish: Often inserts Spanish words into her dialogue. Doubles as Verbal Tic.
- Green-Eyed Monster: Is jealous of Bailey because he has two dogs and she has none. Eventually she learns to get over it and agrees to be Cubby's co-owner.
- It's All About Me: Ends up going through this in "Win Some, Lose Some".
- Latino Is Brown: Has medium brown skin, and is Hispanic.
- The Smart Guy: When she is not riding, she is always reading about horses which she often tells her friends horse trivia.
Chloe and Zoey Stilton
Voiced by: Bianca HeywardTwo sisters who come from a rich family like Sarah.
Tropes Applying to Both Girls
- Color-Coded Characters: Lavender for Chloe, turquoise for Zoey.
- Daddy's Girls: They're his princesses.
- Deadpan Snarkers: They have their moments.
- Evil Laugh: Attempt at this in “Bailey’s New Friend”. It doesn’t come out so well.
- The Fashionistas: Both are shown to be this, such as grooming Alma for her date with Alexander in "First Love".
- Feud Episode: “Sister, Sister”.
- Genki Girls: They tend to get a little overexcited at times, Sarah's arrival, for instance.
- Green Eyes: Both have these.
- Jerks with Hearts of Gold: See Lovable Alpha Bitch below.
- Lovable Alpha Bitches: They are spoiled, lazy, and constantly put their friends down for not being rich, but they will cheer their friends on at competitions and call out each other for going to far or their friends for acting like them. They even got Sarah some expensive birthday presents simply because she's their friend and love their horses and each other.
- Non-Identical Twins: Zoey is a redhead and Chloe is a blonde.
- No Celebrities Were Harmed: They have the same mannerisms of Paris Hilton and Lindsey Lohan, even closely resembling them dead-on. To help, their last name is “Stilton”, sound familiar?
- Rich Bitches
- Spoiled Sweet: Even more than Sarah, though they have their soft moments time to time.
- Those Two Guys: They are generally seen together.
- Tsurime Eyes: Both have slanted and angular eye shapes which stand out from the others’ round eye shapes.
- Valley Girls: Both speak in Valley girl accents which is odd considering they live somewhere in the Rocky Mountains.
Tropes Applying to Just Chloe
- Cool Big Sis: She's the oldest Stilton twin and serves as this to Zoey.
- Epic Fail: In “The Bluebird of Happiness”, she picks a bunch of flowers not knowing they’re poison oak. She ends up suffering from such throughout the episode.
- Graceful Ladies Like Purple: Generally wears lilac.
- Hair Decorations: Wears a purple headband that matches her shirt.
- Maintain the Lie: Suffers this throughout “The Awful Truth”; she fibs that she can attempt a dangerous jump to impress Bailey and it spirals out of control.
- Sick Episode: In "Molly and Chili", she catches the flu, and in "The Bluebird of Happiness", she succumbs to poison oak.
Tropes Applying to Just Zoey
- Big Ol' Eyebrows: Has a thicker brow shape compared to the rest of the girls.
- Blue Is Heroic: Wears light blue.
- Evil Redhead: But not too evil.
- Friend to All Living Things: Shows a huge degree of this in "The Bluebird of Happiness" when she nurses a bluebird back to health and grows attached to it.
- Heroic B.S.O.D.: Goes through a rather deep one in “Pepper’s Pain” after Pepper gets injured and she’s convinced she’ll be replaced.
- Youthful Freckles
- Big Brother Mentor: He is the riding instructor and gives life advice to the riders. He's also Bailey's cousin.
- Color-Coded Characters: Black.
- Cowboy: He loves to listen to country music and is great at Western horse riding.
- Dark Is Not Evil: Wears black as his theme color, but is very nice.
- Determinator: Is determined to learn how to lasso. He eventually succeedes.
- "L" Is for "Dyslexia": He is revealed to suffer from this in "The Secret".
- Only Sane Man
Sarah's black Arabian mare.
Molly's chestnut Appaloosa mare.
- American Accents: She speaks with a Cajun Louisiana accent.
- Heart Symbol: Her symbol is a heart.
- Sick Episode: In "Molly and Chili", she gets a hot spot and is unable for Molly to ride her.
- You Gotta Have Violet Hair has violet highlights in her name and tail that's a part of her natural coloration.
Alma's black-and-white Paint mare whose mane and tale resembles that of a Frieisan than a paint.
Zoey's Dutch warmblood mare.
- Blue Is Heroic: Like Zoey, she has light blue streaks.
- Dark Is Not Evil: She’s light grey, but is real friendly.
- Platonic Life-Partners: With Chili.
- Sick Episode: In “Pepper’s Pain”, she gets injured and Zoey fears she won’t be able to ride her again once she heals.
- Those Two Guys: Always seen with Chili.
- You Gotta Have Turquoise Hair: has torquoise highlights in her name and tale that's a part of her natural coloration.
Chloe's Dutch warmblood stallion.
- Deadpan Snarker
- Platonic Life-Partners: With Pepper.
- Those Two Guys: Always seen with Pepper.
- Token Male: Out of all horses, he's the only male horse owned by a female lead.
- You Gotta Have Lavender Hair: Has lavender highlights in his mane and tail that's a part of his natural coloration.
Bailey's brown Kiger mustang stallion.
- Be Care Ful What You Wish For: Wishes he was a wild horse. When he became one, he struggled to survive and returned to Horseland.
- Blue Is Heroic: Has dark blue streaks and accessories, like Bailey.
- Grass Is Greener: Believes wild horses have the better life than tame horses only to realize he has a pretty good life.
- Green-Eyed Monster: His jealousy of the attention the foals Cream and Sugar are believing especially by Bailey drive them to runaway and nearly get killed. Fortunately Aztec realizes how wrong he was acting and helps save them in time.
- You Gotta Have Blue Hair: Has dark blue highlights in his mane and tail that are a part of his natural coloration.
Will's palomino stallion.
Nani's palomino paint gelding.
- You Gotta Have Yellow Hair: has yellow highlights in his mane and tale that are a part of his natural coloration.
Shep is Baily's rough collie. He narrates each episode to teach a particular Aesop to Teeny or Angora. He is often seen with Teeny and Angora.
- Breaking the Fourth Wall: He frequently talks to the audience to introduce the main plot and to announce the episode's moral.
- Cool Old Guy
- Deadpan Snarker: At times.
- Ensemble Darkhorse: He isn't one of the humans or horses, but he's easily one of the most lovable characters in the show.
- Expy: Of Shadow from Homeward Bound: The Incredible Journey.
- Green-Eyed Monster: Becomes jealous of Cubby to the point Cubby runs away and gets nearly attacked by a mountain lion. Fortunately Shep wisens up and helps save him in time.
- Heroic Dog
- Let Me Tell You a Story: Says this to Teeny and Angora upon recalling a past event relating to the episode's topic, and proceeds to tell the story.
- Manly Tears: In the "Mosey" episode.
- Only Sane Man
Teeny is the resident Vietnamese pot-bellied pig. She is energetic and loves food. She is often seen with Shep and Angora.
Angora is Horseland's Turkish Angora barn cat. However, she is too lazy to catch mice. She believes cats are superior to all animals. Despite this, she is often seen in the company of Teenie, whom she mercilessly teases, and Shep, whom she seems to have a little bit of respect for.
- Cats Are Mean: But not all the time.
- Deadpan Snarker
- Jerk with a Heart of Gold: She will mercilessly tease Teeny for the crime of being a pig and show little empathy to the horses, but deep down she does care about Teeny and was horrified when Zoey plans to give a wild bluebird to her mother.
- Peek-a-Bangs: Has large bangs which hang over her eyes.