You know it's going to be bad when the movie sells itself as being "from the studio that brought you The Proposal", which is one of the most tenuous claims you can get.
—Film Brain, on When in Rome
"From the director of Batman V Superman...a heartfelt letter of apology for wasting our time."
—Rob Beckett, Mock the Week
I love it when film marketers have to fall back on "from the studio that brought you". The usual starting point in the quality-by-Association Fallacy is "from the director that brought you", followed by "from the producer that brought you", which is desperate in itself, and this is the final resort: a small handful of the guys involved in the creation of an unrelated good thing work in the same building as us, and you never know, maybe we caught some talent off the toilet seats.
From the studio that brought you Beauty and the Beast, Aladdin, and The Lion King... twice.
—Free Guy trailer, mocking Disney's Live Action Remakes
