Crosses the Line Twice: The only way Bill Spencer is still likable even after all the shit he's pulled. He's a vile person, but he just has so much fun with it, and most of it is so over-the-top that it circles back around into being endearing.
Crowning Moment of Awesome: Zende absolutely ripping into Julius, Maya's transphobic father, both for trying to persuade Nicole to not let Maya have Lizzy, and for being his usual bigoted self re: Maya's gender identity. It is so satisfying.
Sally Spectra, Macy's larger-than-life, Fiery Redhead mother and rival of Stephanie/Forrester Designs, who was played by the late Darlene Conley. The fact that her character is still alive off-screen a decade after her actress' demise and has her own figure at The Madame Tussaud Wax Museums in Las Vegas and Amsterdam shows how loved she was to fans and critics alike.
Wyatt Spencer, for being the Only Sane Man on both sides of the Spencer/Forrester clan, as well as reveling in his own moral ambiguity. His relationship with Katie also helped, since they're hilarious together.
Evil Is Sexy: Sheila Carter and Morgan DeWitt, although many could look at the latter as being more along the lines of a Jerk Ass Woobie.
Germans Love David Hasselhoff: The show is very popular in Italy, possibly due to the fashion/fashion designing aspect of it. As such, the cast and crew has traveled to the country for numerous storylines in addition to various meet and greets.
McLeaned: Darla Einstein Forrester was killed by a drunk Taylor, when she hit her after Darla fell to the ground on a stretch of the Pacific Coast Highway after Darla lost her grip on a tire iron while trying to change the tire on Phoebe's car.
This storyline also was revisited seven years later in 2015, when Darla's daughter Aly (then a young kid when Darla died, but aged up to her late teens through SORASing) experienced Sanity Slippage as a result of being unable to cope with her mom's passing all these years later. This culminates in Aly trying to kill her Arch-Nemesis Steffy (whom Aly hated because she is Taylor's daughter, It Makes Sense in Context given Aly's growing psychosis over time), resulting in Aly's Accidental Murder (really a self-defense killingnote though Steffy's cousin/rival for Liam and Aly's close friend/cousin, Ivy, saw it as the opposite by way of eyewitnessing the incident and filming a cell phone video she took of it from her car, not knowing that Aly was the original aggressor) when a frightened Steffy hits Aly's leg with a tire iron, causing her to fall on a rock (ironically, the same weapon that Aly was going to kill Steffy with), killing her instantly. Aly's murder was all the more shocking, as it was kept under wraps by the producers and CBS, not even being mentioned in network-leaked spoilers for the show the week it happened.
Rescued from the Scrappy Heap: Attempted with Maya Avant following the revelation that she is Transgender. Basically characterized as the Anti-Villain, although the character does have some positive aspects, the storyline suddenly made Maya into something of a heroine. However, the failure to Call-Back to her manipulative, and sometimes outright bitchy, behavior in the run-up to the storyline resulted in some viewer criticism in the sudden change in her characterization.
The Scrappy: Hope Logan might qualify for this depending on the viewpoint of the viewer. What is known is that since she was SORASed to a teenager she's been in the center of most of the major storylines, and the older Logan women do nothing but sing her praises. Many of the young men on the show have vied for her affections and her fashion ideas, even at the age of sixteen, are hailed as genius. Most poignantly about this trope of what happened to Steffy's characterization when Hope was introduced. Initially it was Steffy who was the innocent good girl, albeit noticeably flawed unlike Hope. After Hope is aged Steffy is retconned into being a conniving, manipulative woman who uses cut-throat tactics to hurt poor little Hope Thought as time continued, Steffy developed immensely as a character whereas Hope stayed as stale and borish as even.
The Woobie: Bridget tends to enter this territory. Not only has she miscarried three times on the show, but two of her husbands had affairs with her mother. And when one of these husbands reconciled with her, he turned around and had an affair with her aunt.
Taylor might also count for this. She's not exactly a saint, but she's not done half the things the women around her have done. Yet everyone treats her bad decisions like she'd committed murder, while other women who commit the same crimes get off scot-free.
Macy definitely falls into this category. Her father disappeared when she was a little girl, she was always caught in the middle in the Spectra/Forrester feud and would end up being blamed for things she knew nothing about, her three marriages to Thorne all ended badly, she was an alcoholic, had cancer twice, lost one husband to cancer, was in three car crashes, attempted suicide at least once, was almost murdered by a crazy ex, found out she was unable to have children while her best friend was pregnant by her husband... and was killed off in a gruesome manner - TWICE.
Aly is the newest example. On Aly's fourth birthday, her mother Darla was hit by Taylor's car and killed. Following this tragedy, Aly had psychological problems throughout her childhood and adolescence, developing a mental illness where she had delusions and hallucinations of her dead mother. She was also the victim of bullying in school and didn't have friends when she was growing up, so she ended up relying on Darla's floating ghost head for advice and companionship. After her father got a job in Paris and left Aly alone in LA, she was bullied by her own uncle and in the end, she became psychotic and tried to kill her cousin Steffy, who ended up killing Aly in self-defense in the exact same spot on the Pacific Coast Highway where Aly's mother was run over by Steffy's mother.
Yoko Oh No: Amber and Darla get this during their marriages to Rick and Thorne, respectively, when they encourage their husbands to Branch out and stop letting Ridge run roughshod over them.