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YMMV: Date A Live
  • Alternative Character Interpretation:
    • Depending on how you view Kurumi's feelings towards Shido, she is either Cute and Psycho or Yandere. Or both. Or even a Tsundere, as a growing number of fans believe.
    • The fact that in Date A Live: Rinne Utopia, one of her clones (the one that did fall for Shido) was proven to be a Yandere in one of her bad endings, and in her situational drama CD she (and Shido) displayed Tsundere characteristics, served to support interpretations that weren't plain Cute and Psycho.
  • Ensemble Darkhorse:
    • One name: Kurumi.
      • Even haters of the anime (or even the series in general) love her, or at least regard her to be the one saving grace of the anime. People who hate the cliché Harem premise (or hate the anime for any other reason, usually being its extremely poor start) have said that they're enduring the first few anime episodes until they get to see her in action (and she didn't disappoint). And there are those who dropped the anime until she showed up.
      • Even better, some people who can't understand Japanese pre-ordered Date A Live: Rinne Utopia due to the prospect of it having a Kurumi route. Ensemble Darkhorse transcends language barriers.
      • Kurumi is in fact so well-liked, searching on Google for simply "Kurumi" yields her as the very first result. The image search function is similarly full of her.
    • As of Episode 9-10 Kotori is starting to become this as well, due to her Spirit form's awesome design and kicking tons of ass. Not bad for someone who used to be The Scrappy.
    • The moment the character design of Volume 8's Spirit Natsumi was revealed, she received this kind of treatment as well. At least, until her true form was revealed... No wonder she wanted to keep it a secret.
    • Rinne is one of the more beloved DAL character in /a.
    • Yoshino also gets plenty of love for being the epitome of adorable. Quite a few people were upset to find that she doesn't show up much in the second season.
  • Evil Is Cool: Inverse Form Tohka is much more dangerous than her base form, and has so far displayed the greatest destructive force of all Spirits. It says something when she obliterates the majority of the belligerents and nearly levels the city during Volume 7's climax (end of second season). With just one swing.
  • Evil Is Sexy:
    • Tohka's Superpowered Evil Side's Astral Dress is noticeably more revealing than her normal Astral Dress.
    • Compared to the rest of the spirits, who are chaste and innocent, Kurumi is openly seductive and quite frank and comfortable with her sexuality. She knows the effectiveness of her eroticism on men, and not shy about using it to her advantage.
    • Pre-Heel-Face Turn Miku joins the fray as a girl-loving Evil Diva with Bastard Girlfriend undertones, and even gets to nearly pull out the stops on a crossdressing Shido.
    • Ellen Mira Mathers. Between the sensual design of her CR suit and her Sexy Secretary looks, topped by her insatiable lust for battle, she gets to rival all of the above with unrelenting gusto. Wescott is such a lucky bastard.
  • Fan-Preferred Couple: Shido with Kurumi, initially. Then Miku caught up in Volume 7, and is firmly in the driving seat as of Volume 8. It helps that she's supportive of his goal to build up a harem (probably not for her own desires, though).
  • Friendly Fandoms: There is a good chance that a Date A Live fan is also a High School D×D fan. It also helps the fact that both series are from the same publisher.
  • Holy Shit Quotient: Beyond the silly Excuse Plot is a story that deals with apocalyptic beings, as well as the potential to harvest their powers for nefarious ends, so when the series takes a dark turn, expect fans to scream this.
  • I Am Not Shazam: A weird case here; the title of Volume 7 has led some fans to think that the Spirit on the cover is Miku and that something happened to her, when it's actually Tohka's Superpowered Evil Side. Also inverted by other fans who recognise the Spirit, but get the title wrong as a result.
  • Just Here for Godzilla: Some fans have admitted that they were interested in the series thanks to Tsunako's designs. That, or Kurumi.
  • Jerkass Woobie: Miku and Natsumi. The former is Broken Bird who pretty much lost all hope in humanity before Shido came along, and the latter is extremely self-deprecating, taking on a fake appearance just to receive what she would perceive as praise.
  • Les Yay: Miku aside, there's loads of this between Origami and Mikie in the AST. Covered in one of the spinoff manga, no less.
  • Magnificent Bastard: Special mention goes to Sir Isaac Ray Peram Westcott. Developing a gambit to throw Tohka over the edge of the Despair Event Horizon and invoke her inverse form that he's been trying to harness after thinking up several ways to get her to do so, including Cold-Blooded Torture... That should give you an idea that he's probably becoming one of these.
  • Memetic Mutation: Mikimoto saying "Mahal kita." (Tagalog for "I love you.") People posting comments on forums talk about it a lot.
  • Moe:
  • Moral Event Horizon: Both Ellen and Wescott crossed this by murdering Shido in front of Tohka, leading her to cross the Despair Event Horizon and transform into the Inverse Form they try to harness.
  • Nightmare Fuel:
    • Any of Shido's deaths are this either when he gets shot with a huge hole on his body, or the fact that he's all covered in blood after crossing a five meter barrier that would freeze him if any Mana was detected.
    • Holding up your hand, realizing that it's not there because it got cut by a laser blade. Thank you for that, Westcott and Ellen.
    • One of Rinne Utopia's bad ending has Shidou visiting Rinne's house on a whim, the player has a choice to ring the house's intercom or not, if the player choose to ring it, Shidou will enter her house and discover that not only the house was empty but it is also AN EXACT REPLICA of Shidou's house, in fear Shidou starts realizing that he doesn't remember anything at all aboout Rinne, all of sudden Ruler appears and warned him before the screen turns black, presumably killing Shidou.
    • In Volume 3, just the fact that Kurumi devours her offenders, along with some of the animal-abusers that were attacking an innocent cat, is enough to creep you out. Also, there's Shido's appropriate reaction to the bloody mess that Kurumi had made when she ate the abusers.
  • Rescued from the Scrappy Heap: The series is really good at doing this. A single volume/episode can cause the fans to go from hating a girl to loving her. Case in point: Kotori, Miku, both of which started as unlikeable, but Character Development skyrocketed their popularity back to an acceptable level, if not more. It remains to be seen whether Origami will receive the same treatment.
  • The Scrappy:
    • Origami, because of her Stalker with a Crush tendencies, her constant attempts to ruin romantic moments (out of jealousy and her persistent prejudice against spirits), and the fact that she's really weak compared to the other girls. It doesn't help that she frequently makes things worse instead of better, such as interfering with Shido's attempts to tame Spirits and end up provoking them. The rest of the AST also get this treatment for the same reason, albeit to a smaller extent.
    • Kotori used to be this due to the her really annoying Dominatrix commander mode (and the fact that people were starting to get tired of Shana Clones). Then episodes 9-10 elevated her to Ensemble Darkhorse status.
    • Ai, Mai and Mii — but especially Mii. Their only purpose so far has been an unfunny Running Gag where they interpret Shido's (and sometimes other people's) actions in the worst way possible, and fans find Mii's constant "gross" — her only line — to be incredibly grating and unfair to Shido.
  • Second Season Downfall: The second anime season usually gets called out for this due to the rushed pacing of the Miku / Dark Tohka arc. The animation wasn't exactly top-notch at this point either.
  • Stoic Woobie: Origami. The girl's parents were killed by a Spirit, yet she dutifully carries on as an AST soldier, silently waiting until she gets the chance to get back at the murderer. Then she finds out that she was the Spirit.
  • What an Idiot: Origami again. Oh sure it's a good idea to attack the commander of a rival organization with a new weapon intended for someone else (and without permission) just because you think she killed your parents (which turned out to be false). Who in her Superpowered Evil Side state doesn't mind beating the crap out of you. People get demoted or discharged for pulling this kind of shit. It took a timely intervention by the managing director of the company that produced said weapon to prevent her discharge, and that was only because she was actually able to use it. And she still got put under house arrest for 2 months.
  • What Do You Mean, It's Not for Kids?: The ridiculous premise and low-key fanservice of Date A Live make it seem like a good candidate for a Shounen-oriented audience, but then we are reminded that this is a Light Novel published in a Seinen magazine. Suddenly, the appearances of the murderous Kurumi and the decadent Deus Ex Machina Industries are more than appropriate for the setting.
  • The Woobie: The Spirits in general, but Yoshino fits the description best; a Shy Blue-Haired Girl with Power Incontinence who doesn't even want to fight back against the humans who intend to eliminate her regardless of circumstances? Yep.

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