YMMV: Date A Live

  • Alternative Character Interpretation:
    • Depending on how you view Kurumi's feelings towards Shido, she is either Cute and Psycho or Yandere. Or both. Or even a Tsundere, as a growing number of fans believe.
    • The fact that in Date A Live: Rinne Utopia, one of her clones (the one that did fall for Shido) was proven to be a Yandere in one of her bad endings, and in her situational drama CD she (and Shido) displayed Tsundere characteristics, served to support interpretations that weren't plain Cute and Psycho.
  • Complete Monster: From the spinoff Date AST Like note , Minerva Liddell is the former Ace Wizard of Special Sorcery Service and later became a temporary Wizard of Deus.Ex.Machina Industries, which houses a dangerous group of mercenaries who only care about accomplishing their missions, with no regard for human life. Her only apparent motivation in life is to kill and "destroy" whatever she can, including raping and killing children in front of their parents. She doesn't consider the other SSS members to be her friends, and as soon as they rebel in order to save Artemisia, Minerva willingly turns on them, inflicting various atrocities on them in the process and getting a real kick out of it. She's just as unhinged as a crazy DEM Wizard can get, and dies trying to harm anyone in front of her as much as possible.
  • Creepy Awesome: The franchise hold Minerva Liddell, Kurumi Tokisaki, Marina Arusu and Rinne Sonogami.
  • Ensemble Darkhorse: Kurumi, who is the third Spirit to be introduced and a recurring Wild Card, gets the bulk of the fandom's adoration.
    • Even haters of the anime (or even the series in general) love her, or at least regard her to be the one saving grace of the anime. People who hate the cliché Harem premise (or hate the anime for any other reason, usually being its extremely poor start) have said that they're enduring the first few anime episodes until they get to see her in action (and she didn't disappoint). And there are those who dropped the anime until she showed up.
    • Even better, some people who can't understand Japanese pre-ordered Date A Live: Rinne Utopia due to the prospect of it having a Kurumi route. Popularity transcends language barriers.
    • Kurumi is in fact so well-liked, searching on Google for simply "Kurumi" yields her as the very first result. The image search function is similarly full of her.
  • Evil Is Cool: Inverse Form Tohka is much more dangerous than her base form, and has so far displayed the greatest destructive force of all Spirits. It says something when she obliterates the majority of the belligerents and nearly levels the city during Volume 7's climax (end of second season). With just one swing.
  • Evil Is Sexy:
    • Tohka's Superpowered Evil Side's Astral Dress is noticeably more revealing than her normal Astral Dress.
    • Compared to the rest of the spirits, who are chaste and innocent, Kurumi is openly seductive and quite frank and comfortable with her sexuality. She knows the effectiveness of her eroticism on men, and not shy about using it to her advantage.
    • Pre-Heel-Face Turn Miku joins the fray as a girl-loving Evil Diva with Bastard Girlfriend undertones, and even gets to nearly pull out the stops on a crossdressing Shido.
    • Ellen Mira Mathers. Between the sensual design of her CR suit and her Sexy Secretary looks, topped by her insatiable lust for battle, she gets to rival all of the above with unrelenting gusto. Wescott is such a lucky bastard.
    • Minerva Liddell from the spinoff: Very evil, but look at her outfit!
  • Fan-Preferred Couple: Shido with Kurumi, initially. Then Miku caught up in Volume 7, and is firmly in the driving seat as of Volume 8. It helps that she's supportive of his goal to build up a harem (probably not for her own desires, though).
  • Friendly Fandoms: There is a good chance that a Date A Live fan is also a High School DXD fan. It also helps the fact that both series are from the same publisher.
  • Holy Shit Quotient: Beyond the silly Excuse Plot is a story that deals with apocalyptic beings, as well as the potential to harvest their powers for nefarious ends, so when the series takes a dark turn, expect fans to scream this.
  • I Am Not Shazam: A weird case here; the title of Volume 7 has led some fans to think that the Spirit on the cover is Miku and that something happened to her, when it's actually Tohka's Superpowered Evil Side. Also inverted by other fans who recognise the Spirit, but get the title wrong as a result.
  • Idiot Plot: The first episode of the second season. It's not hard to see comments on the Internet criticizing this episode due the ridiculous and boring plot of comedy meaningless.
  • Inferred Holocaust: The military forces of Deus.Ex.Machina Industries and the frequent torture and termination of its own officers by Isaac Westcott's will.
  • Just Here for Godzilla: Some fans have admitted that they were interested in the series thanks to Tsunako's designs. That, or Kurumi.
  • Jerkass Woobie: Miku and Natsumi. The former is Broken Bird who pretty much lost all hope in humanity before Shido came along, and the latter is extremely self-deprecating, taking on a fake appearance just to receive what she would perceive as praise.
  • Les Yay: Miku aside, there's loads of this between Origami and Mikie in the AST. Covered in one of the spinoff manga, no less.
  • Magnificent Bastard: Special mention goes to Sir Isaac Ray Peram Westcott. Developing a gambit to throw Tohka over the edge of the Despair Event Horizon and invoke her inverse form that he's been trying to harness after thinking up several ways to get her to do so, including Cold-Blooded Torture... That should give you an idea that he's probably becoming one of these.
  • Memetic Molester: DEM Industries but mainly Isaac Westcott is seen as one by fans.
  • Memetic Mutation: Mikimoto saying "Mahal kita." (Tagalog for "I love you.") People posting comments on forums talk about it a lot.
  • Moe:
  • Moral Event Horizon: Both Ellen Mathers and Isaac Westcott crossed this by murdering Shido in front of Tohka, leading her to cross the Despair Event Horizon and transform into the Inverse Form they try to harness.
  • Rescued from the Scrappy Heap: The series is really good at doing this. A single volume/episode can cause the fans to go from hating a girl to loving her. Case in point: Kotori, Miku, both of which started as unlikeable, but Character Development skyrocketed their popularity back to an acceptable level, if not more. It remains to be seen whether Origami will receive the same treatment.
  • The Scrappy:
    • Origami, because of her Stalker with a Crush tendencies, her constant attempts to ruin romantic moments (out of jealousy and her persistent prejudice against spirits), and the fact that she's really weak compared to the other girls. It doesn't help that she frequently makes things worse instead of better, such as interfering with Shido's attempts to tame Spirits and end up provoking them. The rest of the AST also get this treatment for the same reason, albeit to a smaller extent.
    • Kotori used to be this due to the her really annoying Dominatrix commander mode (and the fact that people were starting to get tired of Shana Clones). Then episodes 9-10 elevated her to Ensemble Darkhorse status.
    • Ai, Mai and Mii — but especially Mii. Their only purpose so far has been an unfunny Running Gag where they interpret Shido's (and sometimes other people's) actions in the worst way possible, and fans find Mii's constant "gross" (changed to "That's so lame" in the Funimation dub) — her only line — to be incredibly grating and unfair to Shido.
  • Second Season Downfall: The second anime season usually gets called out for this due to the rushed pacing of the Miku / Dark Tohka arc. The animation wasn't exactly top-notch at this point either.
    • This was partially due to the production being handed over to Production IMS instead of AICPLUS+note . Though it seems the Blu-ray / DVD version of the Second Season may have fixed these issues to some extent by correcting frame errors such as the one linked above and adding about 40 minutes of additional footage that was cut from the TV Broadcast. Whether this fixes the second season's overall pacing remains to be seen.
  • Stoic Woobie: Origami. The girl's parents were killed by a Spirit, yet she dutifully carries on as an AST soldier, silently waiting until she gets the chance to get back at the murderer. Then she finds out that she was the Spirit.
  • Tear Jerker: The second OVA turns out to be this. Remember the Kurumi clone that was killed by the original when Kurumi was first introduced? She is briefly Back from the Dead for this episode and decides to go on a date with Shidou. Throughout the episode Kurumi knows that she only has a bit of time of left before the original finds her and kills her, so she makes sure that Shidou, the only person who genuinely reached out to her, won't forget her, to the point that the two are pictured in wedding attire. And so, when that time does come and this Kurumi is gone for good, it really does feel like a loss for Shidou. This clone of Kurumi really did want to live a normal life and be remembered by those she truly loved, only for her to be Killed Off for Real in the end.
  • What an Idiot: Origami again. Oh sure it's a good idea to attack the commander of a rival organization with a new weapon intended for someone else (and without permission) just because you think she killed your parents (which turned out to be false). Who in her Superpowered Evil Side state doesn't mind beating the crap out of you. People get demoted or discharged for pulling this kind of shit. It took a timely intervention by the managing director of the company that produced said weapon to prevent her discharge, and that was only because she was actually able to use it. And she still got put under house arrest for 2 months.
  • What Do You Mean, It's Not for Kids?: The ridiculous premise and low-key fanservice of Date A Live make it seem like a good candidate for a Shounen-oriented audience, but then we are reminded that this is a Light Novel published in a Seinen magazine. Suddenly, the appearances of the murderous Kurumi and the decadent Deus Ex Machina Industries are more than appropriate for the setting.
  • The Woobie: The Spirits in general, but Yoshino fits the description best; a Shy Blue-Haired Girl with Power Incontinence who doesn't even want to fight back against the humans who intend to eliminate her regardless of circumstances? Yep.