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"Dangeresque 2: This time, it's not Dangeresque 1!"
Homestar Runner, Strong Bad Email "stunt double"

A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly Famous Taglines

Other Taglines

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    Anime & Manga 
  • "Which girl would you choose?" — the English release of SHUFFLE!
  • "The human whose name is written in this note shall die." — Death Note
  • Toonami taglines:
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "Scrape your knuckles. Catch some tails." — Sonic The Hedgehog The Movie
  • ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise manga.
  • "Your wish is her desire" — Heaven's Lost Property.
  • "Just one guy, four or five girls & two thousand panty shots." — Rosario+Vampire..
  • "F is for victory!" — Baka and Test.
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!.
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "A new generation, a new destiny," for the English premiere of Naruto Shippuden
  • "Real dragons have curves." — Dragonaut.
  • "Where panty shots are the last thing you want!" - Pretty Face

    Fan Works 

    Films — Animation 
  • "Dare to look beneath the hood..." — Batman: Under the Red Hood
  • "It's All About Me" — The Emperor's New Groove
  • "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
  • "Sub-Zero Heroes" — Ice Age
  • "Superbad, Superdad" — "Despicable Me"
    • "What if the world's greatest villain, was also your dad?"
  • "The jungle is JUMPIN'" — The Jungle Book
  • "Hell hath no fury like a hippo with a machine gun." — Meet the Feebles
  • "We scare because we care." — Monsters, Inc.
  • "Every body needs a hero." — Osmosis Jones
  • "Saving the world one playground at a time." — Recess: School's Out
    • "Taking recess to the next level" — Recess: Taking the Fifth Grade
      • "Being a big kid has its benefits" (UK tagline)
    • "The kindergarten years" — Recess: All Growed Down
      • "Even kindergarteners deserve a little respect" (UK tagline)
  • "You can shine no matter what you're made of." — Robots
  • "The Greatest Fairy Tale Never Told." — Shrek
    • "Once upon another time..." — Shrek 2
    • "He's in for the royal treatment." — Shrek The Third
    • "It ain't ogre 'till it's ogre." — Shrek Forever After
  • "His first full-length feature production." — Snow White and the Seven Dwarfs
    • "The one that started it all." (reissue)
    • "Still the fairest of them all." (reissue)
  • "Uh Oh." — South Park: Bigger, Longer & Uncut
    • "It's not just another day in the park."
  • "On July 18, go bananas!" — Space Chimps
  • "Get ready to jam." — Space Jam
  • "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
    • "He's leaving his world behind." — The SpongeBob Movie: Sponge Out of Water
  • "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
  • "The toys are back in town." — Toy Story 2
  • "Beyond good. Beyond evil. Beyond your wildest imagination." — Transformers: The Movie (1986)
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
    • "Jiminy Cricket! What a show!"
    • "Pure enjoyment...with no strings attached" (1984 reissue)
  • "This time, the monsters are real." — Scooby-Doo on Zombie Island
  • "Nothing is real." — Yellow Submarine
  • "An immortal legend. As you've only imagined." — Tarzan
  • "Walt Disney's Technicolor feature triumph." — Fantasia
    • "Fantasia will amazia!" (1942 reissue)
    • "Hear the pictures! See the music!" (1969 reissue)
  • "One great big onederful motion picture" — 101 Dalmatians
    • "It's 'Arf comedy...'Arf's HOWLarious!" (1969 reissue)
      • "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
    • "The canine caper of the century" (1979 reissue)
  • "It's hard to be cool when your dad is Goofy" — A Goofy Movie
  • "Share it with someone you love." — Sleeping Beauty (1986 reissue)
  • "The all-cartoon musical Wonderfilm" — Alice in Wonderland
    • "A world of wonders in one great picture!" (Alternate)
    • "'Tis brillig!" (1974 reissue)
  • "It will live in your heart forever." — Peter Pan
  • "The most beautiful love story ever told." — Beauty and the Beast
  • "For a bunch of furry friends trying to break into show business...It's a jungle out there!" — Cats Don't Dance
  • "Somewhere under the sea and beyond your imagination is an adventure in fantasy." — The Little Mermaid
  • "A new adventure is born." — The Land Before Time
  • "Meet Fievel. In his search to find his family, he discovered America." — An American Tail
    • "Look out, pardners. There's a new mouse in town!" — Fievel Goes West
  • "His story became a legend. His adventure is one you'll never forget." — Balto
  • "Wish for a dinosaur and watch all your dreams come true." — Were Back A Dinosaurs Story
  • "Bust a moo April 2." — Home on the Range
  • "The story of a nobody who saved everybody." — The Lego Movie
  • "Imagine if you had three wishes, three hopes, three dreams...and they could all come true." — Aladdin
  • "It's classic encounters of the funniest kind!" — The Bugs Bunny/Road Runner Movie
    • "The movie that leaves all other sequels behind!" — Bugs Bunny's 3rd Movie: 1001 Rabbit Tales
    • "It's everything it's quacked up to be!" — Daffy Ducks Quackbusters
  • "How do they solve a mystery when they don't have a clue?" — Looney Tunes: Back in Action
  • "He's leaving his mark on history." — Mr. Peabody & Sherman
  • "There's one in every family." — Lilo & Stitch
  • "Whiz-bang wizard of whimsy!" — The Sword in the Stone
    • It's Higitus-Figitus for magical mirth and music!"
    • "It's marry old England and a brand new Pooh!" (1983 reissue; double feature with Winnie the Pooh and a Day for Eeyore)

    Films — Live-Action 
  • "She's spying on two strangers, she's about to murder her best friend and she's only 9 years old!"Little Sweetheart
  • "Imagine having to win over the girl of your dreams... every friggin' day." — 50 First Dates
  • "This time it's war" — Aliens
  • "Whoever wins, we lose" — Alien vs. Predator (or as Simon Pegg put it, "Whoever won, we left")
  • "No Peace on Earth." — Alien vs. Predator: Requiem (on ads coinciding with the film's Christmas release)
  • "If you can't breathe — you can't scream." — Anaconda
  • "If he were any cooler, he'd still be frozen, baby!" — Austin Powers
  • "It's the story of man, a woman and a rabbit in a triangle of trouble." — Who Framed Roger Rabbit
  • "He was never in time for his classes... He wasn't in time for his dinner... Then one day... he wasn't in his time at all." — Back to the Future
    • "Getting back was only the beginning." — Part II
    • "They've saved the best trip for last...But this time, they may have gone too far." — Part III
  • "Prepare to go Psychlo!" — Battlefield Earth
  • "History is about to be rewritten by two guys who can't spell." — Bill and Ted's Excellent Adventure
    • "Once . . . they made history. Now . . . they are history."— Bill and Ted's Bogus Journey
  • "If this picture doesn't make your skin crawl... it's on TOO TIGHT." — Black Christmas (1974)
  • "In October of 1994 three student filmmakers disappeared in the woods near Burkittsvile, Maryland while shooting a documentary... A year later their footage was found." — The Blair Witch Project
  • "The Big Comedy of Nineteen Sexty-Sex!" — Boeing Boeing
    • "The In Comedy of the Year about Making Out!" (alternate)
  • "Just because they serve you doesn't mean they like you." — Clerks
    • "With no power, comes no responsibility." — Clerks II
  • "We are not alone." — Close Encounters of the Third Kind
  • The Dark Knight Saga.
  • "Where will you be?" — The Day After Tomorrow
  • "A man went looking for America and couldn't find it anywhere." — Easy Rider
  • "What the one doesn't have, the other is missing" and "For Harry and Lloyd, every day is a no-brainer." - Dumb and Dumber
  • "His big adventure on Earth." — E.T. the Extra-Terrestrial
    • "He is afraid. He is totally alone. He is 3,000,000 light years from home."
    • "The story that touched the world." (1985 re-release)
    • "The mystery. The suspense. The adventure. The call...that started it all." (2002 re-release)
  • "If it sounds too good to be true... it is!" and "The Nigerian e-mail scam gets scammed!" - EZ Money
  • "One man's struggle to take it easy." — Ferris Bueller's Day Off
  • "How far would you go for a friend?" — Free Willy
  • "Vampires. No interviews." — From Dusk Till Dawn
  • "The show has been cancelled... but the adventure is just beginning." — Galaxy Quest
  • Godzilla:
  • "From a barbed-wire camp to a barbed-wire country, they made... The Great Escape!"
  • "He's having the worst day of his life... over, and over again" — Groundhog Day
  • "When these hands point straight up... the excitement starts!" — High Noon
  • "They killed his wife ten years ago...there's still time to save her." — Timecop
  • "The question of whether or not we're alone in the universe has been answered...on July 2nd, we'll wish we were." — Independence Day.
  • "They come from another world!" — Invasion of the Body Snatchers
    • "You'll never close your eyes again"
  • "Everybody who's ever been funny is in it!" — It's a Mad, Mad, Mad, Mad World
  • "Wonderful! Wonderful! Wonderful! How could it be anything else?" — It's a Wonderful Life
  • "Don't go in the water." — Jaws
    • "Just when you thought it was safe to go back in the water..." — Jaws 2
      • "Just when he thought it was safe to go back in the water." — 10
      • "Just when you thought it was safe to go back to the movies..." — Revenge of The Pink Panther
      • "Just when you thought it was safe to go back underground..." — Zork II
    • "This time its personal." — Jaws: The Revenge
  • "He knows no fear. He knows no danger. He knows nothing." — Johnny English
  • "An adventure 65 million years in the making." — Jurassic Park
  • "A Monster of Creation's Dawn Breaks Loose in Our World Today!" — King Kong (1933)
  • "The eighth wonder of the world!" — King Kong (2005)
  • "Keep repeating: It's only a movie... It's only a movie... It's only a movie..." — The Last House on the Left
  • "The film so funny it's banned in Norway!" — Life of Brian (in Sweden)
  • "Things fall down. People look up. And when it rains, it pours." — Magnolia
  • "Protecting the Earth from the scum of the universe." — Men In Black
  • "They won't stay dead." — Night of the Living Dead
    • "When there's no more room in Hell, the dead will walk the Earth." — Dawn of the Dead
  • "Over 3000 islands of paradise — for some it's a blessing — for others... it's a curse." — Pirates of the Caribbean
  • "Herbert West has a very good head on his shoulders... and another one in a dish on his desk." — Reanimator
  • "Let's Go To Work." and "Every dog has his day." — Reservoir Dogs
  • "When her book ended, the real story began." — Saving Mr. Banks
  • "He loved the American Dream. With a vengeance." — Scarface
  • "What a Glorious Feeling!" — Singin' in the Rain (a line from the title song)
  • "Danger holds the reins as the devil cracks the whip! Desperate men! Frontier women! Rising above their pasts in a West corrupted by violence and gun-fire !" — Stagecoach
  • "You have been warned. If something frightening happens to you today, think about it. It may be" — The Omen
    • "The first time was only a warning." — Damien Omen II
    • "The power of evil is no longer in the hands of a child." — The Final Conflict
  • "The thing that won't die, in the nightmare that won't end." — The Terminator
  • "Who will survive and what will be left of them?" — The Texas Chain Saw Massacre (1974).
  • "Nothing on Earth could come between them." — Titanic
  • "One tiny spark becomes a night of blazing suspense!" — The Towering Inferno
  • "Never let your friends tie you to the tracks." — Trainspotting
  • "Their war. Our world." — Transformers (2007)
    • Which was a rejected tagline for the Alien Vs. Predator film a few years prior.
  • "Everything that makes life worth Leaving!" — Vault of Horror
  • "Fight the future." — The X-Files movie. This tagline was so prominently featured in promotional material for the film that many people, including theater chains and retailers, mistook it as part of the title.
  • "As they roared into battle, only one thing was missing...the enemy!" — 1941
  • "Fear can hold you prisoner, hope can set you free." — The Shawshank Redemption
  • "A basterd's work is never done." — Inglourious Basterds
    • "Once Upon a Time in Nazi Occupied France..." — ''Inglorious Basterds"
  • "Sometimes, dead is better." — Pet Sematary
  • "A story of chance" — Being There
    • "Getting there is half the fun. Being There is all of it." (Alternate)
  • "It's not human, and it's got an axe!" — The Prey
  • "Nice planet...we'll take it!" - Mars Attacks!
  • "When he said 'I do', he never said what he did." — True Lies
  • "It's terrific!" — Citizen Kane
  • "Makes Ben Hur look like an Epic." — Monty Python and the Holy Grail
    • "And now! At Last! Another film completely different from some of the other films which aren't quite the same as this one is."
  • "An exercise in poor taste." — Pink Flamingos
  • "Ron Howard pops the clutch and tells the world... EAT MY DUST!"
  • "You don't assign him to murder cases, you just turn him loose." — Dirty Harry
  • "In Vietnam, the wind doesn't blow. It sucks." — Full Metal Jacket
  • "It will take you a million light-years from home... but will it bring you back?" — Stargate
  • "It's only 30 days until dawn..." — Frostbitten, Sweden's first vampire movie. Takes place in the furthest north.
  • "The only thing scarier than the last fifteen minutes of SUSSSSPIIIIRRRRIIIIIAAAAAA are the first ninety-two." — Suspiria
  • "Their thoughts can kill." — Scanners
  • "Television can change your mind. Videodrome will change your body."
  • "There's no gene for the human spirit." — Gattaca
  • "If this movie doesn't seriously disturb you, you'd better see a psychiatrist. Quick." — Shivers (David Cronenberg's first film)
  • "Once wasn't enough!" — Troll 2
  • "... look closer" — American Beauty
  • "A tale of murder, lust, greed, revenge, and seafood." — A Fish Called Wanda
  • "It's the time of your life that may last a lifetime." — Sixteen Candles
  • "Sister, sister, oh so fair, why is there blood all over your hair?" — What Ever Happened to Baby Jane?
  • "This is Benjamin. He's a little worried about his future." — The Graduate
  • "Space will never be the same again." — Wing Commander (1999)
    • Incorrectly, the IMDb page for the movie lists this as an alternate title for the film.
  • "The Return of the Great Adventure!" — Raiders of the Lost Ark
  • "The first casualty of war is innocence" - Platoon
  • "You are not welcome here." — District 9
  • The Star Trek film series.
  • "In space, no one can eat ice cream." — Killer Klowns from Outer Space
  • "You won't know the facts until you've seen the fiction." — Pulp Fiction
  • "Can they be stopped?" — The Evil Dead
  • "Even nice people can go to hell." — Drag Me to Hell
  • "Fear takes flight." — Red Eye
  • "'Houston, we have a problem.'" — Apollo 13
  • "The first testament says 'an eye for an eye.'
    The second testament says 'love thy neighbour.'
    The third testament... Kicks Ass!!!"
    Jesus Christ Vampire Hunter
  • "Unspeakable horrors from outer space paralyze the living and resurrect the dead!" — Plan 9 from Outer Space
  • "This time, it's not only his nose that grows!" — The Erotic Adventures of Pinocchio
  • "Do you hate spiders? Do you REALLY hate spiders? Well, they don't like you, either!" — Eight Legged Freaks
  • "Before you die, you see... The Ring"
  • "You have to believe it to see it" — The Man Who Fell to Earth
  • "Your mind is the scene of the crime." — Inception
    • "The dream is real."
  • "Some Assembly Required." — The Avengers
  • "If Nancy doesn't wake up screaming, she won't wake up at all." — A Nightmare on Elm Street (1984)
  • "1 million tons of steel. 100,000 people at risk. 100 minutes to impact." — Unstoppable
  • "Still Armed. Still Dangerous. Still Got It." — Red
  • Ghostbusters has several.
    "Who ya gonna call? Ghostbusters!"
    "They ain't afraid of no ghost."
    "They're Here To Save The World."
    "We're Ready To Believe You."
  • "Brute Force with a Badge." — Mitchell
  • "Every saga has a beginning." — The Phantom Menace
  • "New York's most powerful gangster is about to get in touch with his feelings." — Analyze This
  • "It's not the same old bull." — The Adventures of Rocky and Bullwinkle.
    • "You will believe a squirrel can fly."
  • "So many dogs, so little time" — 101 Dalmatians
    • "This time, the magic is real" (Alternate)
  • "This season...Cruella's pulling out all the spots" 102 Dalmatians
    • "A spotless new tail is about to be unleashed" (Alternate)
    • "Meet two unlikely heroes with a bone to pick" (Video and DVD release)
  • "A little sister goes a long way." — Ramona and Beezus
  • "Science created him. Now Chuck Norris must destroy him." — Silent Rage
  • "Go big or go extinct." — Pacific Rim
    • "To fight monsters we created monsters."
  • "A true story. We've got the film to prove it." — The Adventures of Baron Munchausen
  • "Faye Dunaway is Joan Crawford, a star...a legend...and a mother...The illusion of perfection." — Mommie Dearest
    • "Meet the biggest MOTHER of them all."note 
    • "One thing is for certain: you'll never look at a wire hanger the same way again."
  • "The world was watching in 1972 as 11 Isreali athletes were murdered at the Munich Olympics. This is the story of what happened next." — Munich
  • "More entertaining than humanly possible." — The Muppet Movie
  • "It's Scrumdidilyumptious!" — Willy Wonka and the Chocolate Factory
  • "Even cops dial 911." — S.W.A.T.
  • "It's a life so outrageous it takes two women to live it." — Desperately Seeking Susan
  • "The new Doo" — Scooby-Doo
    • "Doo Happens June 14."
    • "A hero will rise on four legs."
  • "Got monsters?" — Scooby Doo Monsters Unleashed
    • "Look Doo's back in theaters."
    • "They came. They saw. They ran."
  • "Man is the warmest place to hide" — The Thing (1982)
  • "Humans are such easy prey" — From Beyond
  • "It's a happy honeymoon...until a Great Dane disguised as a Dachshund crashes the party!"— The Ugly Dachshund
    • "It's a daffy disaster when a Great Dane turns a Happy Household into a marital doghouse!"
    • "How one happy family went to the dogs." (DVD release)
    • "A Pooh-fectly irresistible program!" (double feature with Winnie the Pooh and the Honey Tree)
  • "Programmed for laughs!" — The Computer Wore Tennis Shoes
  • "The merriest-go-round of the year!" — The Horse in the Grey Flannel Suit
    • "They're all riding on one jump...Daughter's dream, Dad's job...and a blue ribbon for the boss!"
    • "JOIN-IN the all Disney FUN-IN!" (double feature with Winnie the Pooh and the Blustery Day)
  • "Eight legs, two fangs and an attitude." — Arachnophobia
  • "Boy. Do we need it now." — That's Entertainment!
    • "It's more than a movie. It's a celebration." (alternate)
    • "The greatest entertainment since 'That's Entertainment!'" — That's Entertainment, Part II
    • "From a time when dreams really did come true." — That's Entertainment! III

  • "One boy... one dragon... a world of adventure." — Eragon
  • "When mice do more than point and click." — Mousenet
  • "If you could live your life over again...." — Replay
  • "Unlock the magic within!" —Rainbow Magic
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If not you, who else?" — Only You Can Save Mankind

    Live-Action TV 

    Tabletop Games 

  • "See what all the fuzz is about." — Avenue Q
  • "Discover a whole new world in a whole new way." — Aladdin
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (2013 Broadway adaptation)
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystere
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)

    Troper Works 
  • "Would you abandon the world if it abandoned you?" - Eclipse

    Video Games 

    Web Animation 

    Web Comics 
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "Is it not nifty?" — Sluggy Freelance
  • "Odd stuff happens; it's normal." — Com'c
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume.
  • "A Comic about things happening" — Antics
  • "Because knowledge is a weapon!" — Precocious

    Web Original 

    Western Animation 

  • In-Universe from Calvin & Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Where books come to life." — Golden Book Video
  • "The magic lives on...Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "If it's a Paramount Picture, it's the best show in town!"
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "You Should Be Watching" — Funimation (as of 2010)

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