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The Players (Protagonists)
Players as a whole
People brought into the Reaper's Game against their will, they have no choice but to play or face deletion.
- Color-Coded Characters: Neku ranges from blue to purple, Shiki from red to magenta or pink, Joshua is light blue, and Beat is green. They even partner up in Chromatic Arrangement Red, Blue, Green order. Rhyme ostensibly would be yellow or orange to complete the set.
- In Another day their color code don't match their auras however. Neku is Blue, Shiki Green, Beat Yellow, Joshua Pink and Rhyme Black.
- Dysfunction Junction: As a result of everyone needing to give up the one thing most precious to them specifically, and often having Dark and Troubled Past of their own to deal with on top of that, the Reaper's Game is designed to set up these. It doesn't help that most of them remember how they all died.
- The Team: The whole premise of The Game is predicated on teamwork, without a partner you will cease to exist. Who's teamed up with who and when varies but the main players hit most of the Five-Man Band archetypes. Neku is the protagonist and The Hero. Shiki is The Chick, she easily makes friends with the others and has the most feminine interests like fashion. Beat is a Dumb Muscle variety Big Guy. Rhyme is The Smart Guy as she's physically the smallest, drops proverbs and other nuggets of wisdom, and is the brains to Beat's brawn when they're paired up. Joshua is The Lancer as a cheery enigmatic foil to Neku's brooding blunt personality. He also has some traits of the Smart Guy since he knows the most about the game. Shiki, Beat and Joshua all end up helping Neku in the Final Battle, making them even more solid.
- Rescued from the Underworld: They are trying to achieve this for themselves and for the others.
- Vitriolic Best Friends: All of them with Neku.
Voiced by Kouki Uchiyama (JP) and Jesse David Corti (ENG)The main character of the game. He suddenly finds himself in Shibuya's Underground (UG) with little in the way of direction. He loves graffiti and street art, but doesn't like to interact with people.
- Anti-Hero: He's a Jerkass who only cares about himself, and isn't above trying to kill Shiki when he's pushed to it. He only seems to have insults for everyone, and keeps trying not want to go along with the whole "trust your partner", even though its his only way to survive. Fortunately, he gets much better.
- Art Initiates Life: Neku's primary ability is making the artwork on collectable pins come to life.
- Amnesiac Hero: During the first week, the reason he can't seem to remember anything other than his name, is due to the fact for him to be able to play the Reaper's Game is his entry fee was his memories.
- Although he does win back his memories, he still can't remember how he was killed by Joshua to become his proxy.
- Badass: Not only does he survive the Reaper's Game, but he succeeds in doing so for 3 times in a row.
- Because You Were Nice to Me: Shiki's kindness and patience is what helps Neku's Character Development to start, and gives him the push to warm up to others. Out of all his partners, she's the one he's the nicest to.
- Brooding Boy, Gentle Girl: Shares this dynamic with Shiki, as he's a loner who shuts people out and is coping with his issues on opening up again.
- Character Development: He starts to warm up to his friends as the story progess, and soon learns he needs to depend on them.
- Chick Magnet: A disproportionate number of shopkeepers seem to develop crushes on Neku as their FSG rises.
- Collared by Fashion: His shirt has a massive collar that tends to help with obscuring his face and mouth.
- Combo Platter Powers: Specifically, ALL the powers. Most people get one pin. Neku can use every single one.
- Deadpan Snarker: The majority of his dialogue, especially when he's still cold towards other people. Shiki and Beat tend to get the brunt of it, but Joshua snarks right back at Neku.
- Defrosting Ice Queen: Starts off cold and uncaring about people in general. His character arc revolves around him getting out of that mindset and opening up to people.
- The Dragon: To Joshua, albeit without knowing it.
- Easily Forgiven:
- Shiki seems quite easy to forgive Neku for nearly killing her on Day 2. Granted, he was being an idiot, getting himself in a bad situation as well but even so.
- This happens again on Day 4, after Rhyme's death when Neku basically lashes out on the idea of friendship and Shiki calls him out on this, saying he was no different from the Reapers. She later admits that it was kinda harsh. Justified as their situation required cooperation and left no room for bad blood between Partners. Surviving the week took priority on personal feelings.
- Emo Teen: Lampshaded in Another Day. "Must... fight... emo urges..."
- Even the Guys Want Him:
- Ignoring the Ho Yay vibes he gets from Joshua for a moment, there's one point in Week 2 where Minamimoto starts following him and Joshua around, and Joshua wonders aloud whether it's because he's taken a fancy to Neku.
- Also, the various male clerks met throughout the game start getting a little friendly to Neku after their FSG meter rises.
- Everyone Has Standards: Doesn't like lying as he puts it to him, isn't right. This was before his character development kicked in too.
- Fan Boy: Of artist CAT.
- Foil: To all three of his partners in varying ways.
- Freudian Excuse: In Another Day, it's suggested that his issues stem from waiting to meet a friend, only to find that his friend had died in a car accident. It's unclear whether this applies to the Neku of the main universe; after Rhyme gets erased, he laments that it's "just like that time", but due to his Laser-Guided Amnesia, he is unable to elaborate on what "that time" was, and it never comes up again.
- Guilt Complex Perceptible throughout the game and Another Day, for reasons owing to his Freudian Excuse.
- Especially at the end, when his typically snarky demeanor is shattered into a lacrimation shortly followed by his death a second time to Joshua.
- Headphones Equal Isolation: Neku keeps his 'phones on to block people out. The ending shows a shot of him leaving them behind.
- The Hero: Starts out as a Designated Hero who's only out to survive, but gradually evolves into a true hero over the course of the game.
- Heroes Want Redheads: Shiki meant that much to Neku by the end of week one, that she was made his second entry-fee. Subverted twice over: she's not really a redhead, and Kitaniji made her the entry fee because he couldn't revive her. However, since Neku is a redhead...
- Icy Blue Eyes: To go with his snarky, cold, distance personality...at first.
- Improbable Weapon User: Pins! Most Players are limited to a couple, but Neku can use all of them, including Pins that burn, throw things around, cut, shoot mind bullets, and conjure cans of soda that, uh, heal you. And that's just the starter set.
- Ineffectual Loner: Enforced example. If Neku doesn't team up with a partner and learn to cooperate with them, he'll get erased.
- In-Series Nickname: He has several, but "Phones" is used most often.
- I Will Find You: Finding Shiki, becomes Neku's entire motivation for winning the game AND putting up with Joshua during the second week.
- Jerk Ass -> Jerk with a Heart of Gold: Starts out as incredibly cold toward other people and only concerned with himself, but grows into a more caring individual, albeit one with limited patience for Joshua and Beat.
- Laser-Guided Amnesia: His memories were his entry fee for the first week.
- Le Parkour: He did this in an early trailer for the game, but not in the final game. It's later used in Kingdom Hearts 3D, due to the mechanics of the Sleeping Worlds.
- Magic Knight: His ability to use any and every pin makes him very versatile. He's also the only one that has this ability; other Players can only ever activate the psych for a single pin.
- Mistaken for Gay: By poor, poor Makoto. Once his Friendship Gauge is maxed out, he assumes Neku is only coming into his shop just to see him.
- Morality Pet/Living Emotional Crutch: Shiki seems to play this role for him after the first week.
- Mr. Vice Guy: Starts off as a loner with a serious chip on his shoulder. He eventually becomes a genuine Nice Guy by the end of the game.
- Mysterious Past: Besides Joshua, his past is the only one out of all the main Players that is never fully explored. Justified considering his loss of memories from the outset of the game.
- Odd Couple: With every single partner he's ever teamed up with.
- One Hero, Hold the Weaksauce: He can every use every dang pin the UG throws at him, whereas everybody else is lucky if they can use two.
- Only Sane Man: Mainly in Another Day
- Power Floats: He's an extremely versatile player, able to use more pin types than most. He also floats slightly above ground when standing still in battle.
- Psychic Powers: He uses a varied collection of pins to combat the Noise.
- Real Men Wear Pink: The Lace Bonnet is a lolita headdress, and the Dragon Lady is a Qipao. They both give bonuses to Neku only. That has some interesting implications, considering character-specific bonuses are normally from items the characters themselves like.
- Red Oni, Blue Oni:
- Neku is the Blue to Kitaniji's Red. Take a look at Kitaniji's Headphones Equal Isolation entry .
- Neku also functions as the Blue to Beat's Red.
- He's also the Red to Joshua's Blue, if only because Joshua is much more calm and collected than Neku during the second week.
- Secret Test of Character: Neku tries to pull this on Joshua in the second week in order to determine his true intentions in the game. Turns out that Neku was basically a rigged test for THE ENTIRETY OF SHIBUYA, with Joshua purposefully being an annoying ass to the most cynical person in the city in order to have an excuse to destroy it.
- Shonen Hair: Has spiky orange hair that can obscure his eyes. One of his character portraits even has him playing with one of the spikes on his bangs. According to Sota in Another Day, Neku used to bring some manga to his hairdresser and ask for similar haircuts, making it literal Shonen Hair.
- Stepford Smiler: Another Day Neku has some shades of this, being very jarringly cheerful and trying to combat his "emo urges." Once you get to Pork City, it's implied that this is just an alternate way of coping with the death of his best friend, in contrast to Neku's bitter isolation.
- Straight Man: To several characters, but mostly for Beat.
- Superpower Lottery: He can use every single pin. He basically won every power on the board.
- Surrounded by Idiots: Not as an evil character, but he tends to think of everyone around him as such and treat them accordingly. He gets better, fortunately.
- Tomato in the Mirror: He's been working as the Composer's proxy all along.
- Troubled, but Cute: While the only characters that really remark on his cuteness are the shopkeepers, he does have a lot of internal issues he's forced to work through.
- True Companions: Grows into this with all of his partners. Even Joshua.
- Tsundere: More so in Kingdom Hearts. He's more tsun tsun around Joshua, but dere dere with Shiki.
- Unwitting Pawn: To Joshua, who killed Neku in order to prove to Joshua whether or not Shibuya was worth saving.
- Vitriolic Best Buds: Once he finally starts to accept Joshua as a friend, they remain incredibly condescending towards each other. He has this sort of relationship with almost all of his allies, but this one is the most pronounced.
- You Have Out Lived Your Usefulness: An inversion of this trope. The Composer kills Neku in order to make him useful to him.
- Weapon of Choice: He can use any pin in the game, but his favorite clothing brands though are CAT and Jupiter of the Monkey.
Voiced by Anna Hachimine (JP) and Heather Hogan Watson (ENG)Neku's first partner in the Reaper's game. Shiki is a cheerful aspiring fashion designer with a stuffed cat named Mr. Mew.
- Badass Adorable: Her attacks can deal some very heavy damage. And she manipulates a stuffed animal to inflict said damage.
- Bare Your Midriff: Averted by the Real Shiki.
- The Beastmaster: Variation 4 with a animated stuffed cat.
- Berserk Button: Loose buttons make her madder than anything, making them a literal Berserk Button.
- Beware the Nice Ones: Higashizawa learned the hard way not to trifle with this girl's emotions.
- Brainwashed: By Kitaniji in the first fight with him.
- Blush Sticker: Gets a very faint pair whenever she's flustered and/or embarrassed.
- Boring but Practical: Although she generally has the least damage output of the three partners, her finisher's invincibility frames make her an excellent partner for defeating harder bosses during the post-game after the option to choose partners is unlocked.
- The Chick: She's the most feminine member of the group by far and she has the easiest time socializing with others.
- Combat Stilettos: Averted in her real form, yet again.
- Dangerously Short Skirt: As you can see in her image.
- The Ditz: Shows tendencies of this at first. It's all a fabrication.
- The Faceless: When you finally see her real self, it's from the mouth down.
- Fangirl: In Another Day, at least.
- Fan Nick Name: Underground Shiki (UG Shiki)
- The Fashionista: Just like her friend, Eri. Shiki's such a fashion hound that tries to get Neku to wear some trendier clothes, claiming he could stand to look cooler.
- "Freaky Friday" Flip: Shiki gave up her identity as her entry fee, playing the Reaper's Game in the guise of her best friend Eri.
- Girls Love Stuffed Animals: Carries around Mr. Mew, a stuffed cat she designed herself and was her first sewing project.
- Green-Eyed Monster: She was jealous of her friend Eri, but gets over her issues after hearing Eri talk about her in Day 6.
- Heroic B.S.O.D.: She doesn't take the implications the GM throws at her about her entry fee very well. She gets better eventually though.
- Hey, You! -> First Name Basis: Neku often calls her "you" or refers to her as "Stalker", but refers to her by her first name after they win against Higashizawa, much to her pleasure.
- Hipster: In Another Day
- Implied Love Interest: Considering that she's Neku's entry fee for the second week, there is a clear romantic vibe between the two of them. Despite this, nothing concrete ever actually comes up and their relationship could just as easily be read as a platonic True Companions one. Her being Neku's entry fee was actually a ruse by Kitaniji to cover up the fact that, with the Composer temporarily absent, he couldn't actually resurrect anyone at all. Despite that, it was plausible enough that nobody ever questioned it.
- Improbable Weapon User: She fights with an animated stuffed cat named Mr. Mew that she made by herself when she was little. Shiki doesn't actually control him, however... but at least he's pretty nice. The manual states that she has a pin called "Groove Pawn" that is what's animating Mr. Mew.
- Invulnerable Attack: Her finisher grants her invincibility frames.
- It's Personal: With Higashizawa, who uses mind games about her selfishness and jealousy of Eri to screw with her.
- Pstandard Psychic Pstance: Occasionally uses this pose, fitting how she is the one animating Mr. Mew.
- Marionette Master: We did say something about her stuffed cat, right?
- Meganekko: Shiki's "real" self◊.
- Mega Neko: At her highest Fusion level, Shiki can make Mr. Mew grow into a giant Eye Beam-spewing cat.
- Nice Guy: A female example. She's very easy to get along with and is the most part quite patient and supportive of Neku.
- Nice Hat: The hat she (or Eri) wears was designed by Eri and sewn by Shiki, just like everything else in their wardrobe. Shiki uses the hat to wear her Pins.
- Obfuscating Stupidity: She's sharper than she lets on.
- Red Eyes, Take Warning: Happens to her in endgame, just like 90% of the cast who get brainwashed by the Red Player Pin.
- Red-Headed Hero: Well heroine as you can see above. Though not in her real appearance.
- Shipper on Deck: Another Day has her as a Yaoi Fangirl, and she's happily excited about it.
- Ship Tease: With Neku in the main game.
- Shrinking Violet: Her true personality.
- Skirt over Slacks: Can be seen wearing this as her true self fitting her focus on fashion.
- Stepford Smiler: Shiki poses as her best friend Eri because she thinks the real her is "inadequate".
- Stripperiffic: Set this skirt just an inch lower and you have a game rated 16 and above. Not so with her real self, though...
- Tomboy and Girly Girl: Girly Girl to Rhyme. And Tomboy to Eri.
- Yaoi Fangirl: She doesn't hide it very well in Another Day.Shiki: I'm coming too. If anything happens, I wanna be there to see—I mean stop it.
- You Cannot Grasp the True Form: Parodied: this is the explanation for her appearance in Another Day. And when we say you, we mean you.
Yoshiya "Joshua" Kiryu
Voiced by Ryohei Kimura (JP) and Aaron Spann (ENG)A mysterious boy who showed up in the UG unexpectedly. Despite his air of arrogance and secrecy, his knowledge of the UG becomes helpful to Neku... when he feels like giving it. Has a long history with Hanekoma.
- Agent Peacock: Incredibly camp to the point where he can wear women's clothing from the get go, but also without a doubt the most sickeningly cunning player in the entire game. The fact that he's the Composer only furthers this.
- Ambiguously Gay: He is just fabulous. He pretty much scraps the "ambiguously" part in Another Day. This is of course played for laughs.
- Beam Spam: His aerial attack fires beams from the sky, which are more powerful than his ground combos and hits an entire group of enemies.
- Becoming the Mask:Though he does a good job of hiding it, his time with Neku made him grow to see him as a friend.
- Big Bad Friend: He killed Neku in order to bring him into the Reaper's Game, then partners with him to set up Kitaniji.
- Birds of a Feather: Once Neku finally comes around to him, the two get along rather nicely due to their shared nihilistic worldviews and love of snarking. Neku even admits that he was the first friend that he could ever relate to during the ending. This is proven genuine by the game's end.
- Bishōnen: He's referred to as "Pretty Boy" or "Prissy Kid" by a few Reapers and is noted to pull off wearing women's clothing almost disturbingly well.
- Character Development:The fact that he spares Shibuya in the end shows that he learned people can change, and legitimately grew to see Neku as a friend.
- Chekhov's Gunman: If you look closely, you can see him standing near the Statue of Hachiko early in the first week. He's probably observing his proxy, Neku.
- Colony Drop: His Level 3 special drops the Moon onto Earth.
- Crucified Hero Shot: His idle pose when he's in the air gives off shades of this.
- Cutscene Power to the Max: His "Jesus Beam", when it's first introduced, kills a Taboo Rhino almost instantly. While it is quite powerful and borders on Game Breaker, it would normally take at least a full combo to do so (and, the opponent being a Taboo noise, Joshua would need the light puck). Justified, however, in that Kariya says that if Josh ever used that level of power again, he'd be erased...by Uzuki.
- Dark Messiah: He has a number of allusions to Jesus Christ, including what is apparently a more accurate transliteration of Jesus's name. He's also the Big Bad.
- Deadpan Snarker: He is vastly intelligent and uses it to snark at Neku whenever the opportunity presents itself (which is pretty much all the time).
- Description Porn: Where ramen is concerned.
- Expy: There is absolutely no way that he isn't based off of Kaworu Nagisa. Though he has the smugness cranked Up to Eleven.
- False Friend: The entire plot of his week is determining whether or not he's this. Turns out he is... or at least he was.
- Flanderization: In the manga, where he goes from Ambiguously Gay to taking pictures of Neku's ass on his phone.
- God Was My Copilot: Turns out he's the one in charge of the Reaper's Game as its Composer and is just about regarded as such once this tidbit is revealed.
- Giggling Villain: The kid giggles constantly and the only expressions he shows tend to fluctuate between "smug", "smartass", and "condescending".
- Hidden Depths: Deconstructed. He intentionally gives himself some of these during his time with Neku so that he trusts him more.
- Hidden Heart of Gold: Twisted around. He ends up growing to like Neku enough to take the bullet for him. But then it's revealed he was perfectly fine and only doing it to advance his own plan. But then, He allows Shibuya to continue to exist due to his friendship with Neku.
- Hoist by His Own Petard/Pyrrhic Victory: Figurative example of both tropes. While using Neku as the proxy allows him to win the game, the victory becomes completely hollow since Neku develops as a person during the game, which invalidates Joshua's reason for trying to destroy Shibuya in the first place, i.e. Shibuya's people are incapable of change.
- Improbable Weapon User: His cell phone, which he uses to drop objects on enemies. He also uses it to summon beams of holy light because he's the Composer.
- Insufferable Genius: Even more of one than Minamimoto, actually, because of his Jerkass tendencies.
- I See Dead People: Joshua knew about the Games before dying himself.
- Notably he's not alone, a few nameless NPCs can see Noise and Reapers.
- It's Personal: Not so much like the other examples, but he has it with Minamimoto, since he's trying to kill him and take his place as the Composer.
- Jerkass: Tends to insult Neku fairly often in a grating tone of voice, particularly when the player isn't doing particularly well in battle. And the whole killing Neku to use him as a pawn to destroy Shibuya thing.
- The Lancer: He's the partner who Neku has the most clashes with throughout their time together, with their entire week being centered around Neku's lack of faith in him. To further this, his worldview is almost identical to the one Neku spends the entire game trying to get rid of.
- Lonely at the Top: Implied in the secret ending and by Hanekoma.
- Magikarp Power: When you first get him, he's... not quite as good as Shiki was. He doesn't deal damage until he completes a combo chain and his sidestep isn't anywhere near as useful as Shiki's block. When you get the camera upgrade for his phone, he's a bit better, as he gains the ability to stun enemies, but he's still not very powerful. Then, when he starts levitating, he easily becomes the best partner in the game.
- Manipulative Bastard: He killed Neku and proceeded to use him to help determine Shibuya's fate.
- The Man Behind the Man: He's the Composer, making him Kitaniji's boss.
- Meaningful Name: "Joshua" is a transliteration of the Hebrew name "יהושע." Transliterate that name to Greek and then to English, and you get Jesus.
- Morality Pet: Neku could be considered this at the end of the game.
- Older Than They Look: His appearance as a partner isn't his true form and it's implied that he's ageless. The other form he's seen in looks like a much older incarnation of his Player appearance.
- Physical God: This fits what he can do as the Composer quite well.
- Purple Eyes: It's one of the first visual clues he isn't quiet like the other players Neku has met so far.
- Real Men Wear Pink: The Frilly Parasol is one of his better items.
- Restored My Faith in Humanity: Neku does this for him.
- Sidetracked by the Gold Saucer: Proof that Square-Enix is making too many addictive games: the last Secret Report reveals that the reason why he does not show up during the third week is because he was too busy playing Tin Pin in Another Day.
- Slasher Smile: When he shoots Neku.
- The Smart Guy: He's without a doubt an absolute genius, and boy does he like to rub it in! His brains allow for him to keep up with Minamimoto with relative ease and are responsible for him and Neku occasionally bending the rules of the game in their favor. Justified in that not only is he essentially cheating, but he made the rules!
- Smug Smiler: His default expression.
- Stealth Pun: Yoshiya = YHVH = God
- The Corrupter: Passively encourages Neku to give in to his hatred of others since that's his justification for destroying Shibuya.
- Token Evil Teammate: Not exactly evil, but compared to Neku's other partners, Joshua is a smug asshole who hides things from his partner to manipulate him into doing what he wants. He's also the only one of the three who doesn't attempt to reach out to others instead preferring to shut them away, the exact opposite of the game's message. Maybe him being the Big Bad wasn't such a twist after all.
- Villain Protagonist: See Man Behind The Man above and Well-Intentioned Extremist below.
- Vitriolic Best Buds: Once Neku comes around to him, their relationship remains incredibly snarky and antagonistic but Neku is left extremely guilty after his apparent death and claims that Joshua was the first friend he could ever relate to,, and Joshua ends up sparin Shibuya because of the bond he forged with Neku. Even their battle dialogue is extremely snarky.
- Walking Spoiler: The amount of spoiled text shows there is alot more to Joshua than he seems.
- Weapon of Choice: Dropping things on people via cellphone and Frickin' Laser Beams. His favorite clothing brand is high-class Pegaso.
- Well-Intentioned Extremist: He was using the Reaper's Game to cast his final judgment on Shibuya and wipe it from existence, claiming that the complacency of its population marks it as a stain on the world in his eyes. Luckily he is convinced otherwise.
- Wham Episode: Joshua's entire week is one of these. All of Neku's work in the previous week is rendered meaningless as he has to replay the game, this time with Shiki, the one person he'd grown close to as his entry fee. Beat is now a reaper out for his blood and the Noise can now attack at random and are much, much stronger. To make matters worse, Joshua is unbelievably smug, keeps secrets from Neku and may or may not have killed him in the first place. And at the very end when Neku finally realizes Joshua wasn't his killer, Joshua takes the bullet for him leaving Neku broken and with a massive guilt complex. Then Joshua reveals himself at the very end of the game to be The Chess Master and planned the entire week from the beginning to break him.
- Willfully Weak: Averted and justified via Secret Reports. Since he's from a different plane, it causes him to look much younger, lose several of his abilities, and lowers his power output. However, this lets him look like he's a participant in the game, so the Reapers completely ignore him while he makes his own plots.
- Yaoi Guys: Quite possibly an Affectionate Parody to this in the bonus level Another Day. Shiki is happily supporting it.
Daisukenojo "Beat" Bito
Voiced by Subaru Kimura (JP) and Crawford Wilson (ENG)A hot-blooded young skater who'll go out of his way to protect his friends, no matter the cost to him. While Neku likes to keep his thoughts to himself, Beat will always say what's on his mind.
- All There in the Manual: The manual outright says Neku will eventually partner up with him no matter what. In fact, the order Neku partners up with his three allies are in order: Shiki, then Joshua, then Beat. It also reveals that he uses a pin named Respect to control his skateboard.
- Big Brother Instinct: His motivation towards Rhyme. He values her more than anything.
- Big Eater: Probably, judging by his appetite in Another Day and his "I Live for Food" pin.
- Berserk Button: His Embarrassing First Name.
- The Big Guy: Unlike the other kids, he's got some meat on his bones and has the strength to back it up.
- Boisterous Bruiser: "Come back when you grow a pair!"
- Boke and Tsukkomi Routine: Develops one with Neku during their partnership. In the Another Day continuity, he's a stand-up comedian with Rhyme, as well.
- Book Dumb: Beat's not particularly intelligent, but his impliedly-horrible performance at school doesn't seem to have much to do with how smart he actually is.
- Brother-Sister Team: With Rhyme, though she doesn't realize it.
- Bruiser with a Soft Center: His first instinct is usually to whale on whatever is causing problems for him, giving him the appearance of a thug, but deep down he's a pretty sensitive and caring fellow.
- Cannot Tell a Joke: In Another Day, his attempts at comedy fall flat at best.
- Comically Missing the Point: Especially evident with his interactions with Konishi, who's vastly more intelligent than he is.Kariya: If you fight us, you die. Right now, you're treadin' on thin ice.
Beat: Ha! You're the idiots, yo. I aint treadin' on thin ice! Shibuya ain't cold enough for ice, stupid!
Uzuki, Kariya, Neku: [......]
- Cool Board: Hell yeah.
- Crouching Moron, Hidden Badass: While the way he talks and acts might seem not very bright to say the least, he is definitely a force to be reckoned with in battle.
- Determinator: On the 7th day of his week, he starts to fade out due to not having erased any Players or scored any other points as a Reaper. His reaction? He just "pulls himself together" and keeps on fighting.
- Difficult but Awesome: You'll either hate or love his Fusion Star mechanic. If the cards are properly placed, you can potentially get enough stars for a Level 2 special move in a single combo, but it's often hard to find the cards you need, and you lose all of them if you take too long.
- Do Not Call Me "Paul": His real name is "Daisukenojo," which he hates.
- Dumb Blond: He's... not that smart. It's noticeable by just about everyone in game, especially when compared to Rhyme, who's also blonde and younger than he is, but shows more forethought and wisdom than he does.
- Dumb Muscle: He's not a bright kid, but he's strong.
- Face–Heel Turn: First week, after Rhyme gets erased.
- Embarrassing First Name: His reaction to anyone saying his real name is freak out and maybe threaten them afterwards.
- Fire-Forged Friends: With Neku, until they teamed up.
- Fragile Speedster: He certainly knows how to skateboard, but doesn't do it in a way that could be called "safe." He's also incredibly fast on his board while he's a Reaper, but doesn't have a lot of defense.
- Glass Cannon: Same as the above; great at damage-dealing, not-so-great at damage-taking.
- Heel–Face Turn: Beginning of the third week.
- Heroic Self-Deprecation: He doesn't hold a very high opinion of himself at all. This is after seeing how his actions ended up hurting his sister the most, which was something he never wanted.
- Hot-Blooded: Although Beat claims that before he came to the UG, he was rather laid back and would only take things at his own pace.
- Idiot Hero: Exemplifies it, due to his very simplistic nature. He wants to turn this around though.
- Implausible Boarding Skills/Improbable Weapon User: Beat fights using his skateboard, which involves him vaulting forward and grinding the board across enemy faces. He can even repeatedly bounce on foes as his aerial attack. All this is done while Beat is essentially stationary; he does not build momentum for any of his skateboard attacks.
- It's Personal: With Konishi, for destroying Rhyme's Noise and reverting her to a pin right in front of him, then threatening to break the pin.
- Jive Turkey: Yo. The localization has him speaking this way. His speech in the Japanese version was that of a typical delinquent.
- Knight Templar Big Brother: He has a sister, Rhyme, who he feels responsible enough for to do a Face–Heel Turn to save her.
- Large Ham: An in-universe example, too. His comical overreactions get lampshaded by other characters, one who even remarks it looks like something out of a comic book.
- Malaproper: Substituting "vegetant" for "vigilant" and "imprecious" for "impressive" is only the start.
- Mangst/Manly Tears: After what happened to Rhyme, he gets prone to doing this.
- Memento MacGuffin: Rhyme's pendant becomes one for him. It becomes quite important later on, when Neku finds it on the ground and returns it to Beat, who later returns the favor by saving his life.
- Minion with an F in Evil: As a Reaper, he just ignores his duties outright.
- Nice Hat: A black hat with a large skull design. It matches Rhyme's hat nicely.
- The Nicknamer: Aside from Rhyme, he tends to refer to everyone else by some moniker, generally based on their appearance. Neku is "Phones", Kariya and Uzuki are "Lollipop" and "Pinky" respectively, and so on.
- Off Model: A very minor example. He is shown wearing a silver band on his right ring finger on the game's cover art, but it is absent from his sprites and the rest of the game's promotional art. In-game, the times he's shown wearing it can be counted on one hand.
- Plucky Comic Relief: In Another Day and to a lesser extent in the main game. Neku's week with Shiki was a learning experience, his week with Joshua was traumatic, but his week with Beat tends to be seen as the most light-hearted, at least whenever Konishi isn't around. Beat spends most of the game being Hot-Blooded and getting into humorous situations because of it.
- Red Oni, Blue Oni: An alternate red to the cool-headed (blue) Neku, who describes him at one point as a "freakin' rhino".
- Say My Name: Will sometimes yell "RHYYYYYME!" if you get a Game Over with him as your partner.
- Senseless Sacrifice: See below.
- Shrine to the Fallen: Gets one where he died.
- Sibling Yin-Yang: Again with Rhyme.
- Simpleminded Wisdom: While he's definitely the dumbest of Neku's partners, he's too straightforward of a guy to keep secrets from him, which, combined with having already been to Hell and back with the other, make them the most effective team when they pair up.
- Sleeves Are for Wimps: Fits with his thug image and shows off his muscular arms.
- Spanner in the Works: His Heel–Face Turn in Day 1 of the third week provided Neku with the partner he needed to survive.
- Taking the Bullet: Tragically tried doing this to save Rhyme from getting hit by a car, but managed to get them both killed instead. A more successful version of this happens later on when he saves Neku from an unexpected attack during the final moments of the game.
- Too Dumb to Fool: Konishi suggets - though perhaps disingenuously - that this is why she couldn't get the better of him.
- Tough Love: His parents were constantly pressuring him to get better grades, be more like his sister, and berating him when he didn't give results. Eventually he just gave up trying all together.
- The Unfavorite: Compared to Rhyme.
- Unskilled, but Strong: Shiki uses her doll to deliver punches and uppercuts. Joshua uses his phone to play with highs and lows, which results in summoning things from bikes to cars to drop on enemies. Beat justs rams into things with his skateboard.
- Weapon of Choice: His skateboard, via Ramming Always Works. His favorite clothing brand is Tigre Punks.
Raimu "Rhyme" Bito
- Big Brother Worship:She's well aware of Beat's many flaws, but she accepts him for who he is anyway and still loves him all the same.Beat: Yo, I could rob a bank and she'd still be there for me.
- Bokukko/Shorttank: She has a very boyish appearance and doesn't speak very girly for her age.
- Cheerful Child: Tends to take everything with a calm smile and some words of wisdom.
- The Cutie: To the point where even her Noise form is a Ridiculously Cute Critter.
- Dumb Blonde: Averted. She is very smart for her age and always has a proverb or three to say.
- Hair of Gold, Heart of Gold: She's the most innocent of the characters in the game being the youngest and sweetest.
- Heroic Sacrifice/Taking the Bullet: She does this to save Beat from getting erased by an ambush Noise.
- Killer Rabbit: Don't let her cute face above fool you, she's just as capable as the other players of using pins to win this game. Made a bit more literal when she became a cute Squirrel Noise after being erased.
- Morality Pet: Rhyme might've been this for Beat, if her getting erased and her brother joining the Reapers, is anything to go by.
- Nice Girl: Is always calm and reassuring with Beat, whereas most of the other characters express at least some annoyance when putting up with him.
- Nice Hat: She wears a black hat with a tiny skull design on it, matching Beat's hat.
- Only Mostly Dead: She's saved from erasure by Mr. H turning her into a pin.
- Parental Favoritism: Unfortunately for her brother Beat, who received the brunt of their criticism as a result.
- Ridiculously Cute Critter: She comes back as an adorable red squirrel Noise after Beat becomes a Reaper..
- Sacrificial Lamb: She gets erased in the first week by falling into a not-so-obvious trap set by Kariya and Uzuki.
- Satellite Character: An odd justified version of this for Beat. Her fee for entering the UG was unspecified (and according to the Secret Reports, gone forever, because she didn't make it to the end of the week), Beat's fee was her memories of him.
- Sibling Yin-Yang: With Beat. They're basically complete opposites in terms of personality and demeanor.
- Sixth Ranger Traitor: In Another Day, she pretends her pins were stolen by the Black Skullers and joins Shooter's Kindred Spirits team, only to betray the Spirits while they were distracted by Kariya and Higashizawa. However, she did this because she thought getting rid of Tin Pin would help Beat focus on his comedy routine more.
- Straight Man: To Beat for a while.
- Summon Magic: Eventually, Neku can summon her Noise form to attack, via the Rhyme Pin, starting with the end of the fight with Tigris Cantus.
- Women Are Wiser: She's much smarter than Beat.
The Reapers (Antagonists)
Uzuki and Kariya
Koki Kariya and Uzuki Yashiro
Kariya is voiced by Anri Katsu (JP) and Andrew Kishino (ENG)
- Affably Evil: Define evil.
- Alliterative Name: Koki Kariya.
- Almighty Janitor: Kariya is actually one of the most powerful Reapers around. To the point even Beat is insecure about fighting him at first. Although he's only an Almighty Janitor because he wants to hang out with Uzuki.
- Anime Hair: Kariya. It's... hard to describe; it's like he combed and styled the front of his hair and then left the back of it a mess. Visually, it seems to be a combination of a slicked-back style and an afro.
- Big Bad: Uzuki in Another Day. She was being used by Higashizawa the whole time, though.
- Blank White Eyes: Uzuki gains these when she's significantly pissed off.
- Brilliant, but Lazy: Kariya has refused several promotions because he prefers working on the field. Beat is rightfully afraid of fighting him.
- Cool Shades: Kariya wears a cool-looking pair of orange-tinted shades.
- Can't Catch Up: After Uzuki's defeat, she reveals that the reason she's so desperate to go up on the ranks is because she feels guilty for Kariya refusing his own promotion just so he could keep hanging out with her. In her own words:Uzuki: I don't wanna be your freakin' ball and chain!!!
- The Dark Chick: They both qualify.
- Declining Promotion: Kariya is more powerful than his rank suggests, and it is revealed that he has been doing this for a while.
- Dual Boss: You eventually end up fighting both of them at the same time.
- Evil Counterpart: All of Kariya's attacks are supercharged versions of Neku's psychs.
- Graceful Loser: More in regards to Kariya, but Uzuki will follow if she must. When Neku and Beat defeated them, they were willing to hand over what the Players wanted, before it turned out to be fake, which not even the Harriers knew.
- Hair-Trigger Temper: Uzuki gets angry very easily, but her biggest triggers involve anything that may cost her chances at a promotion.
- Have a Nice Death: If you lose to them during their boss fight:Kariya: So Uzuki, how 'bout that ramen?Uzuki: I smell a promotion!
- Karma Houdini/Easily Forgiven: Neku, and Beat (in fact, especially Beat, who insisted they be spared) never really call out Kariya and Uzuki on erasing Rhyme, or even hold a grudge against them after the fact. Though they were Affably Evil Graceful Losers shortly before and willing to hand over the Rhyme pin. Justified by the fact that it's their job (they were ordered to set a trap for Players) and it's what keeps them alive. Otherwise, they're Punch Clock Villains.
- Last Name Basis: Everyone calls Kariya by his last name.
- Laughably Evil: Their interactions together are often quite funny.
- Leitmotif: Rush Hour
- Mirror Boss: The pair have a fusion attack and a light puck and have attacks that mimic some of the ones you can get from pins.
- Of Corsets Sexy: An odd example with Uzuki, considering it's over a turtleneck.
- Oral Fixation: Kariya's dango, to the point he is referred to as Lollipop by Beat.
- Punch Clock Villain: Both of them are just doing their job and for treat it as such. They even called out how screwed up the Reaper's Game had become once it gets extended.Beat: Quit screwin' with us!
Kariya: Um, villain? Screwin' with you is my job.
- Red Oni, Blue Oni: Kariya's the blue (calm and laid back, also very affable), Uzuki's the red (easily excitable and easily angered).
- Sleeves Are for Wimps: Kariya. Serves as a possible indication as to how strong he really is.
- Those Two Bad Guys: See above. They appear frequently, but aren't always antagonizing the heroes.
- Tsundere: Uzuki, mildly, towards Kariya. It's heavily implied that part of the reason she wants to advance her career is so she wouldn't have to hold Kariya back, who's implied to have declined his promotion because he wanted to stay at her level.
- Ungrateful Bastard: Uzuki complains if Neku saves her from Taboo noise, while Kariya is relatively appreciative.
- Unholy Matrimony: They don't get married, but one of the later conversations reveals that the reason Kariya doesn't advance through the ranks isn't just laziness, it's also so he can be with Uzuki. Her reaction hints this isn't unwelcome. Although she still strives to advance herself so that then Kariya could advance with her, and she wouldn't feel like she's dragging him down.
- Vitriolic Best Buds: They seem at odds with each other at first (more on Uzuki's part, who's flustered by her partner's mellow attitude, than Kariya), but it's eventually revealed that they're pretty good friends.
- You Gotta Have Blue Hair: Kariya with the orange and Uzuki with the pink. Lampshaded by Beat.Beat: Whatchu want, Pinky?
Uzuki: Hey, leave my hair out of this.
Voiced by Kenji Takahashi (JP) and Travis Willingham (ENG)Acting as a proxy Game Master for Kitaniji on the first week (Shiki's chapter). He chooses to hide himself from the players until the 7th day and attempts to pound them to pieces with his immense strength.
- Big Bad: The REAL Big Bad of Another Day, having used Uzuki and the Black Skullers to "purify" Tin Pin.
- The Brute: The most straight-forward of the Game Masters, who relies on his size and strength to see him through battle.
- Determinator: The winning condition for the final day of the first week allows him to be able to give up without being erased, but he chooses to fight to the death instead.
- Disc One Final Boss: Sorry, bucko, game's not over yet.
- Eerie Pale-Skinned Brunette: Has glowing eyes for some reason. His food puns added in with his interest in Shiki don't help alleviate the creep factor.
- Energy Absorption: Can regain health if players attack him at the wrong time.
- Evil Tastes Good: He loves making food-based puns.
- Final Boss: Of Another Day, ironically enough, with Shooter and Shinji Hashimoto as the True Final Bosses.
- Graceful Loser: Since it's possible he was unaware of the scheme Kitaniji was concocting, he treats his defeat by Neku and Shiki with a great amount of respect and dignity, unlike the other Game Masters that take up the mantle after him.
- Have a Nice Death: "Another fine entree."
- The Heavy: He does most of the Black Skullers' work in Another Day. He did this so he would end up with the pins in the end, wishing to take them from everyone in Shibuya.
- Large and in Charge: The largest of the Game Masters and the only one besides the final boss whose Cantus form takes up both screens simultaneously in the DS version (the Noise forms of the other GMs simply take up one screen and use shadows of themselves to take up the other screen if they have to).
- Large Ham: When fighting.Higashizawa: WELCOME TO MY KITCHEN!
- Hannibal Lecture: To Shiki regarding her jealousy issues.
- Monochromatic Eyes: Has pure white eyes, which tends to just make him a little unsettling to behold.
- Mr. Exposition: Only in Another Day.
- Sinister Shades: To play up his intimidating appearance and contrast his pure white eyes.
- The Starscream: In Another Day. He wanted to purify Tin Pin as one of the three original masters.
- Vocal Dissonance: He apparently sounds like a booth babe in Another Day, or at least Neku confuses him for one before actually seeing Higashizawa in person. His speaking with notes and hearts is done to exacerbate this.
- Well-Intentioned Extremist: His motives in Another Day. See The Starscream entry above. He sees the error of his ways once he's beaten, though.
- Wham Line: "You're dead. Don't you know?"
- Younger Than They Look: He is apparently 20 years old. The somewhat "youthful" design of his shoes gives this away via implication, but the lower half of his body is rarely seen in the game itself.
Voiced by Takayuki Fujimoto (JP) and Andy Hirsch (ENG)The Game Master on the second week (Joshua's chapter). Minamimoto is a considered a "loose cannon" by the other Officers because he prefers to work by his own rules, rather than those of the game. He's called that for good reason, too: He's crazy and working against the interests of his co-workers. He's also quite fond of math.
- Badass Boast: Searching some of his junk piles will reveal notes that have him boasting about, among other things, being more awesome than gravity and air.
- Badass Bookworm: The dude trash talks people with math and kicks everyone's asses for the fun of it.
- Berserk Button: Sho has never gotten angry in the main story. However in Another Day he's generally angry and drops his usual speech pattern when Ken Doi humiliates him in front of Shooter and the others in regards to Tin Pin. He storms off claiming he's better than Ken Doi. Really odd given how crazy he is in the main story.
- Bishonen Line: Let's just say that Minamimoto is even more good looking as a Taboo.
- Red Right Hand: Well "Black hand" may be more fitting and it isn't quiet his right one as Both of them change, once he goes Taboo.
- Broken Ace: Konishi describes him as being perfect in all fields except leadership because of his refusal to work with others. He also has to do everything perfectly or get angry when it doesn't go as planned. In Another Day, we see what happens when he fails epically.
- Bunny-Ears Lawyer: Plays by his own rules, attacks both Players and Reapers, and generally causes havoc for everyone in the UG when he's a Game Master. Despite this, he has one of the highest Player erasure records in Shibuya's UG.
- Catch Phrase: "SOHCAHTOA" (this is actually a pun on the Japanese phrase "Sō ka?", meaning "I see", "Is that so?", et cetera), "So zetta slow!" ("zetta" is the prefix for 10^21, or sextillion) "CRUNCH! I'll add it to the heap"... he's got a lot of these.
- Evil Genius: Uses his prodigious math skills to create the rule-breaking Taboo Noise and give himself a Taboo Noise form.
- Face of a Thug: In Another Day, Neku is afraid that he might mug him if he gets too close. He turns out to be a pretty nice guy despite still being an Insufferable Genius, though.
- Facial Markings: His "whiskers".
- Flunky Boss: Sends out several Taboo Noise before attacking directly, and typically has a few out most of the time, usually attacking the partner on the other screen.
- Formulaic Magic: Again, using math to help create the Taboo Noise.
- Fun with Acronyms: "SOHCAHTOA"
- Good with Numbers: A math fetishist with his love of numbers taken Up to Eleven. Everything involving his schemes can be calculated and manipulated by his use of math. To activate his Level i Flare, he recites pi.
- Inferiority Superiority Complex: Its very obvious in Another Day that he has issues with Ken Doi. Beside trying to impress him, he doesn't react well to failure. Of course a few hints can be seen in the main game where he's such a perfectionist that even a small mistake will get him rather agitated.
- Insufferable Genius: He puts the "pomp" in "psychopomp". And the "psycho", too, for that matter.
- Karmic Death: On the last day of the game, he gets "crunched" and chucked under a junk sculpture rather like the ones he was so fond of making. It's implied that he's not dead, though...
- Kiai: His battle cries. "SINE! COSINE! TANGENT!"
- Loners Are Freaks: Works alone and is generally regarded as such by Konishi and Uzuki.
- Not as You Know Them: He's a straight up good guy in Another Day..
- Mad Mathematician: It's how he operates and is his Game Master quirk (whereas Higashizawa's quirk was all related to food). He's a prodigy with mathematics. See his other trope descriptors.
- Marked Change/Mark of the Beast: Taboo Minamimoto, who gains more black discoloration on his skin before he reveals this.
- Mouthful of Pi: Currently the page picture, at over 150 digits. The incantation for a Level i Flare, at that!
- Never Found the Body: A bizarre inversion. Whenever somebody dies in the UG, their body fades away and vanishes. However, while Minamimoto is found lying under one of his own garbage mounds, his body is perfectly intact. So that means...
- Nice Hat: Also known as Pi-Face's Cap, its slick, calculated style can turn you into a zetta math whiz (probably). He loses it when he turns Taboo.
- Nice Guy: Surprisingly in Another Day where he's very helpful toward Shooter and the group coming in and pulling a Big Damn Heroes moment by giving Shooter the ultimate Tin Pin he made himself.
- Nice Job Fixing It, Villain: In his pursuit of the Composer, he outs Konishi's hiding spot on the final day of her mission. Without him being there, it was possible that Neku and Beat wouldn't have found her and been granted the opportunity to clear their mission.
- OOC Is Serious Business: See Berserk Button above but if Sho has to drop his speech pattern then you know something is wrong.
- Panthera Awesome: His Noise form Leo Cantus.
- The Perfectionist: Everyone is based on perfect calculations especially how fast he'll erase you.
- Slogan Yelling Megaphone Guy: Sort of. He tends to yell his catchphrases through a megaphone. Until he swaps it for Def Märch's microphone.
- The Starscream: To Joshua, who actually says he enjoys having such a loose cannon around.
- Teleport Spam: Makes liberal use of this in both his boss fights, to very frustrating effect.
- True Art Is Incomprehensible: An In-Universe example. The only one who understands his nonsensical junk piles is himself.
- "Well Done, Son!" Guy: In Another Day, Sho's attitude toward Ken Doi is to get him to acknowledge that he's just as knowledgable about Tin Pin as he is. Given how Another Day pretty much confirms that they're father and son, it would make sense.
Voiced by Hitomi Nabatame (JP) and Lara Cody (ENG)The Game Master on the third and final week (Beat's chapter). She first appears to be utterly loyal to Conductor Kitaniji, but is much more interested in climbing the corporate ladder.
- The Baroness: Very cold and calculating. The other Reapers nickname her the "Iron Maiden" for a reason.
- Catch Phrase: Just as I predicted. which also becomes her Famous Last Words later on.
- Cat Girl: Her Cantus form which, unlike the other Game Masters, has an obviously feminine appearance.
- The Dragon: To Kitaniji.
- Dragon with an Agenda: Some quips and lines, not to mention Konishi's own behavior hints that she's been planning on betraying Kitaniji since a long time.
- The Glasses Come Off: She takes them off right before getting into fighting mode. It's her eyes that glint menacingly instead.
- Elegant Gothic Lolita: She has a more mature take on the fashion style. It also helps make her look more like a secretary.
- Femme Fatalons: Has long black nails. Hard to notice at first.
- Four Eyes, Zero Soul: Unlike most of the other villains, who each have their quirks that prevent them from being seen as irredeemably evil, Konishi lacks any sort of redeemable quality that would dull her villainous edge. She's purely in the business for her own reasons and almost all her actions as a Game Master are extraordinarily calculating and cruel.
- Four Is Death: Her HP is 4444, taking the "Reaper" designation to a logical extreme.
- Hidden in Plain Sight: Tied to her powers over shadow and illusion. The 2nd mission she issues to Neku and Beat is to find her within 6 days, while she hides in a single location. On the final day, thanks to Minamimoto, it's revealed that she was hiding in Beat's shadow the entire time.
- Hot Teacher: In Another Day, she's one of Beat's teachers.
- Hourglass Hottie: Though the majority of the character designs in this game include having thin waistlines, Konishi actually happens to be one of the only characters with enough of a bust to invoke this trope.
- Ice Queen: To say she's cold-hearted would be an understatement. She's pretty much the most ruthless character in the game, especially towards Beat.
- Karmic Death: The only method to expose her in the last phase of the fight with her is to use Rhyme's noise pin, which enables Beat to damage her.
- Kick the Dog: Repeatedly with regards to Beat and Rhyme. She even uses her dying words to imply that Beat may have valued Rhyme above all else, but Rhyme didn't hold him in the same regard.
- Manipulative Bitch: Once she takes charge as a Game Master, she spends the majority of her time manipulating just about everyone that's still in the UG. Her ultimate goal is to become the Conductor and is using everyone - Players, Reapers, even other Game Masters and her superior, Kitaniji - to reach this goal.
- Master of Illusion: She seems to have the power to bend light, and one of her battle backgrounds looks like the game crashed.
- Panthera Awesome: Her Noise form Tigris Cantus.
- Puzzle Boss: Unlike the previous Game Masters, you can't just whale on her and hope to win. The game provides a subtle hint towards beating her though.
- Sexy Secretary: Basically fulfills this role for Kitaniji.
- Smug Snake: Because of her intelligence, arrogance, and pride, she takes a lot of pleasure messing with Beat.
- The Starscream: To Kitaniji once her true motivations are revealed. See Manipulative Bitch above.
- Zettai Ryouiki: As you can see by her image on the right, her stockings and dress ranks her somewhere between A and B on the scale, which is between "Thigh Highs" and "Above the Knee", respectively.
Voiced by Shane Johnson (ENG)The Conductor and direct superior of the Reapers. Because the Composer has long been absent, he has asserted control over the Game, and makes sure that everyone, Player and Reaper alike, play by the book. However, it hasn't stopped him from imposing his own "penalties" on Neku for violating the game's rules.
- Anti-Villain: His entire scheme was conceived as an alternative to having Joshua erase Shibuya.
- Assimilation Plot: Kitanji's ultimate plan.
- Big Bad: Though he had a little help from "above".
- Cool Shades/Sinister Shades: A given considering he's the Conductor and the Big Bad.
- Dual Boss: A brainwashed Shiki fights alongside him.
- Face Death with Dignity: After being defeated, he gracefully accepts his deletion and tells Neku that Shibuya is in his hands.
- Gender-Blender Name: "Megumi" is a unisex but feminine-sounding name. Lampshaded in the manga.Konishi: But sir! What if [Minamimoto] dredges up old memories of people teasing you because of your girly name?
Kitaniji: Konishi... Salt. Wounds. Stop.
- Have a Nice Death: "Game, set, match!"
- As Draco Cantus it's "Now Shibuya will be saved."
- Headphones Equal Isolation: As a foil to Neku's straight use, his are always around his neck. A subtle hint that his plan involves false unity.
- Jerkass: His indifference to Neku's completely legitimate complaints and track record of always taking when he promised to give immediately places him in this territory.
- Irony: In the main game, he is not fond of humanity but in Another Day, he is the mayor of Shibuya and thinks the exact opposite.
- Karmic Death: He ran the Reaper's game as both the Conductor and Composer (in the real Composer's absence) for the entire game. However, he himself was in a game with the Composer complete with his own timer of thirty days. After the final boss, the timer runs out, losing him the game and erasing him.
- Knight Templar: He does love Shibuya, but his method of improving it is a bit extreme, to say the least.
- Loophole Abuse: Particularly when he removes all the other players in an attempt to make Neku unable to win.
- Mouth of Sauron: He acts as the second-in-command and spokesperson for the Composer.
- Red Oni, Blue Oni: To Neku's Blue. Again, check the positions of their headphones.
- Scaled Up: Anguis Cantus and Draco Cantus.
- Time Stands Still: "Time, be still!"
- Title Drop: A variation of the Japanese version's title (It's a Wonderful World), though not directly. His assimilation plot has everyone under the effects of his pin give a mind-controlled speech, ending it with "What a wonderful world such would be."
- Well-Intentioned Extremist: He was actually playing his own game with Joshua, the Composer, to determine the fate of Shibuya. And if Joshua wins, Shibuya is destroyed. And guess what? Neku was playing on Joshua's side. Oops!
Voiced by Bart Flynn (ENG)The humble owner of the WildKat coffee shop on the upper-east side of Shibuya.
- Big Brother Mentor: Towards Neku and, shockingly enough, Joshua.
- Big Good: Kinda-sorta-maybe. He's a third party actively working against both Joshua and Kitaniji, but he's willing to dip into some morally grey areas to accomplish it, such as helping Minamimoto summon Taboo Noise. The fact that he's one of the biggest reasons for Neku's character development helps him fit the position a bit better.
- Bonus Boss: Of Another Day. He hits hard
- Broken Pedestal: Neku initially sees him as a good source of advice, and is amazed to learn that he's CAT, but his faith in him is shaken as he believes that he is the Composer. It ultimately turns out that while he has had a hand in the backstory behind the game, his actions were ultimately for the goal of preventing Shibuya from being erased.
- Bunny-Ears Lawyer: He's an extremely wise, competent guy but he's also pretty much constantly messing around.
- The Chessmaster: Even more so than Joshua, who he was helping out while secretly doing his own thing off to the side.
- Cool Shades: Sports a small pair of shades.
- Fallen Angel: He is confirmed to at least be an Angel, to contrast the Composer and the Reapers but he committed some sort of serious crime in his past to reduce him to this.
- Gender-Blender Name: Sanae is normally a female name.
- Have a Nice Death: "Open up your world!"
- Hipster: He's got the vibe going in his fashion sense and playful attitude. He even owns a coffee shop!
- Necessarily Evil: In his own opinion, becoming a Fallen Angel is a price he gladly pays for fixing Sho's Taboo refinery sigil as part of Chessmastering Shibuya out of erasure.
- Our Angels Are Different: Revealed in the Secret Reports to be an Angel, a higher order of being than the Reapers and the Composer.
- Out of Focus: Doesn't appear at all during the last week. There's a good reason for this, to the point where the entire post game is essentially piecing together what he was doing during that time.
- Panthera Awesome: His Noise form Panthera Cantus.
- Perma Stubble: Has one to go with his slick look.
- Properly Paranoid: If the Secret Reports have anything to go by, Mr. H can't even trust his Another Day self in revealing the crime he has committed to become a fallen angel. This is why he hides in Pork City while searching for Joshua. Turns out that if you talk to Another Day Mr. H without witnessing the real one hiding in Pork City, he warns Another Day Neku to not trust the person who wrote the secret reports scattering around implying that Another Day Mr. H does not want this Neku to be involved with the real Mr. H and will resort to erasing his original self if he has to in order keep the peace.
- Red Herring: He's not the Composer. Turns out it's way, way more complicated than that.
- Rousing Speech: Done in a rather strange way. His Bonus Boss fight has him yelling motivational one-liners like "Don't let limits slow you!" and "Enjoy the moment!" while he beats you six ways from Sunday.
- Title Drop: In the English translation, in his speech to Neku telling to kid to expand his outlook on the world. It's quoted at the top of the main page of the game.
- The Watcher: What his role as the Producer of the Reaper's Game entails. That said, Hanekoma violates the "thou shall not interfere" rule a good bit. First he takes Beat to Wild Kat and crafts Rhyme's soul into a pin ensuring that he doesn't get erased for losing his partner. Second, its he who taught Minamimoto how to create Taboo Noise granting him his "Fallen Angel" status. Third, he is seen fixing Minamimoto's Taboo refinery sigil on Day 1 of Week 3 (though it isn't directly known at the time the player sees this in a cutscene) and lastly, he hides the Level 5 Keypin (which unlocks the Shibuya river) in a safe so that only Neku can find it though it doesn't end up mattering all that much seeing as how !Taboo Minamimoto uses his new powers to smash open the barrier blocking entry to said river.
- Unreliable Narrator: His secret reports, particularly when he refers to the "Fallen Angel" in the third person as if it were someone besides him.
- Waistcoat of Style: Fitting, considering he's a hip coffee shop owner.
Honjo and Nao
Sota Honjo and NaoA pair with uncertain circumstances surrounding their death. Both are genuinely nice people, who tell Neku not to give up hope after what happens to him during the second week. Hinted to be a couple but never explicitly mentioned what their relationship is.
- Battle Couple: Being partners with someone comes with the setting for the Reaper's Game, but these two have a lot subtext that implies that they're actually a couple.
- Character Death: Neku doesn't take their erasure by Minamimoto's Taboo Noise very well.
- Chekhov's Gunman: They're seen in the RG briefly during the first week.
- Dark Horse Victory: While Neku considers his semifinal Tin Pin Slammer match against Shooter the linchpin of whether or not the Players are erased that day, Sota ends up winning in the finals. With help.
- Dark-Skinned Blond: Both of them are Ganguro.
- Kawaiiko: Nao-Nao looks a good bit older than the stereotype, but she's a cutesy kogal through and through.
- Spanner in the Works: An indirect example only visible in hindsight. Talking with Sota and Nao causes Neku to realize other people have just as much value as he does, turning him away from the cycle of isolation Joshua has been coaxing him to continue along. This in turn changes Joshua's mind at the very end.
- Surfer Dude: Sota talks like one to compliment Nao's Valley Girl lingo.
- Those Two Guys: They don't do much for the story until the second week.
- Valley Girl: Nao is, like, one of them?
EriEri is Shiki's best friend. Shiki uses a picture of Eri and herself as the wallpaper for her cellphone. Eri is described as charismatic and popular and she thinks of Shiki as a great friend and seamstress with a keen eye for details.
- The Fashionista: She's very much into the latest fashion and is even a designer herself. She relies on Shiki to make her designs come to life, though.
- Never Got to Say Goodbye: The last time the two spoke she suggested that Shiki isn't suited to designing, which she later realized ended up hurting Shiki's feelings. Shiki died before Eri got a chance to apologize for it.
- Nice Hat: The hat she and Shiki wear was designed by her and sewn by Shiki, just like everything else in her wardrobe. Shiki uses her "incarnation" of it to wear her Pins.
- OC Stand-in: Very little is known about her, since she only actually appears in one day, mentioning that she misses Shiki and that she regrets her taking her advice the wrong way.
- Plot-Based Photograph Obfuscation: On Shiki's cellphone-wallpaper, a glare obscures her face or so we think. It's really hiding Shiki's face.
- Satellite Character: Her character is largely based around her relationship with Shiki. She is only ever seen talking with a minor character about Shiki.
Shuto "Shooter" DanA young NPC who is a major fan of Tin Pin Slammer.
- Curb-Stomp Battle: Can possibly occur during Tin Pin, if you're not prepared. Also happens as a in game cutscene in which during the tournament he defeats Neku at the speed of light.
- The Ditz: In Another Day, half the time he isn't listening to the people he's talking to and just wants to challenge them in a game of Tin Pin. He also fails to grasp the gravity of some of the burdens others have with the spirit of Tin Pin.
- Expy: To pretty much every Shōnen Idiot Hero ever. He specifically seems to be a cross between Ash and Tyson.
- Fingerless Gloves: Part of his Shonen Hero motif.
- The Hero: Only in Another Day. He becomes the "leader" of a TPS team called the Kindred Spirits and names his teammates after colors. He's "Red".
- Idiot Hero: Only in Another Day.
- No Indoor Voice: He's pretty excitable and as such, yells a lot.
- The Rival: To Neku and only in Tin Pin Slammer.
- Shout-Out: To just about every shonen series there ever was.
- To Be a Master: Picture Ash Ketchum with a set of Tin Pin Slammer pins.
Ken DoiThe owner of the Ramen Don shop in Dogenzaka. He is a friendly businessman who is always looking for ideas on how to improve his ramen. He doesn't like to talk a lot about his past.
- Berserk Button: Mentioning his role in developing Tin Pin.
- Also asking about his past in general gets him relatively angry.
- Glowing Eyes of Doom: See above. He also gets them in Week 3, Day 7 if you enter his shop, under the effects of the Red Skull Pin, though he manages to snap out of it.
- Hypocrite: He hates the Shadow Ramen store for deviating from traditional ramen recipes, only to realise that he's been doing the exact same thing himself.
- Luke, I Am Your Father: Possibly Sho's father if Another Day has anything to say about it. At one point Sho does call him pops and Ken Doi does ask "When did my kid grow up so fast?"
- Retired Badass: In "Another Day", he turns out to be the elusive Dr. Pin Sr.
Makoto "Mick" MikiOriginally a timid and unsuccessful businessman, he quits his job for Gatito (or, at least, a subsidiary of them) and opens up the Shadow Ramen store in the second week to rival the Ramen Don shop. He is also responsible for helping spread around the Red Skull pins, their purpose becoming much clearer by the end of the game.
- Acquired Situational Narcissism: After becoming a success in Week 2, he sports an entirely new appearance and becomes quite arrogant.
- Alliterative Name
- Mistaken for Gay: After opening up Shadow Ramen, where he takes up work, watch what he says (and his facial expressions!) when you increase his Friendship Gauge. Well... he mistakes Neku for a gay mistaking him for gay, anyway.
- Salary Man: What he started out as, then he tried to be a business mogul, but that backfired on him.
- That Came Out Wrong: His use of pop-culture catch phrases leaves something to be desired.
777 (Triple 7)Leader of the band Def Märch, which also includes fellow Reapers B.J. and Tenho.
- Anti-Villain: Type IV. 777 is pretty nice overall and seems more worried with his band and bandmates than actually being a Reaper. The only time he fights you, he's even honourable enough to give you a key after Neku spares him. His subsequent erasure by Konishi is used as a big Kick the Dog moment.
- Everything Is an Instrument: Tenho steals the band's microphone, which, in turn, is swapped by Minamimoto for his megaphone. The band ends up attempting to incorporate the megaphone into their act.
- Face of the Band: Invoked by 777. BJ seems to resent this.
- Informed Ability: Apparently his music is great... but you never get to hear it.
- Mauve Shirt: Ends up getting erased before the end of the game.
- Murder the Hypotenuse: Less violent variant: Tenho ends up stealing Def Märch's microphone in order to stop 777 and BJ from fighting and possibly breaking up the band.
- Nobody Loves the Bassist: BJ is resentful that 777 is always the singer. Until the Microphone gets stolen.
- Punch Clock Villain: Very much so, as noted above he seems to view reaping as a side job to his band.
- Sacrificial Lion: Unfortunately ends up facing Konishi's wrath after he lost to Neku and Beat.
- Street Musician: Def Märch is an indie band, and all three members got their start by singing on the streets.
Eiji OjiA big-time celebrity and "Prince of Ennui" in Shibuya's RG whose blog, "F Everything", gets 100,000 hits per day.
- Bandwagon Technique: Whenever he discovers something he likes, he "F's it", and that thing instantly becomes super-popular among his readers.
- Bishounen: A tall pretty boy with legions of screaming fan girls trailing him. A random thought from one of the NPCs has the NPC wondering if his girlfriend, who looks like Eiji, is really a woman.
- Celebrity Blog: Runs one.
- Screw the Money, I Have Rules!: He decides to stop promoting Shadow Ramen once he realizes he's been nothing more than Mick's shill.
FutoshiThe backstage tech of the Def Märch. He is unusually forgetful.
- Ambiguously Gay: He doesn't react to Makoto's sales pitch, until he hears "Come get some hot stuff!" Then he starts grinning and gets really close to Makoto before taking a pin.
- Everyone Calls Him "Barkeep": In the main game, he's known only as the Tech. His real name can be discovered in a side chapter, though.
- Forgetful Jones: He forgets the fuse needed to light up the stage on Day 3 of Week 1.
- No Sense of Personal Space: To Makoto in a Crowning Moment of Funny.
- The Resenter: Implied to resent 777 a little for stealing the spotlight all the time.
- The Slacker: Perceived as this because of his rampant forgetfulness, which leads him to do things other than what he was tasked to.
Ai and Mina
Ai and MinaA pair of schoolgirls who are good friends. Lately, their friendship has been put under some strain when Ai suspects Mina is trying to steal her crush, Makoto, away from her, although it all gets cleared up with Neku and Shiki's help.
- Clingy Jealous Girl: Ai, to an extent. However, it turns out she does appreciate her friendship with Mina deeply.
- Fangirl: Mina in Another Day.
- Friendship Moment: Mina buys some tickets to a Tin Pin Slammer event to give to Ai so she can go out with Makoto. Unfortunately, Ai misunderstands her intentions at first, but apologizes as soon as she finds out.
- Green-Eyed Monster: Ai gets suspicious of Mina the minute she sees her talking to Makoto alone.
- Nice Girl: Mina, which is contrasted by Ai's easily invoked jealousy.
- Not What It Looks Like: Mina and Makoto really weren't doing anything together, apart from chatting, but Ai immediately starts to assume the worst when she catches them talking to each other. It didn't help that Mina was trying to keep quiet about her planned surprise, which only added to Ai's suspicions.
- Recurring Extra: Mina, who shows up in more days than her friend Ai.
- Joshikousei: Just your typical Japanese schoolgirls.
- Those Two Girls: Played entirely straight.
Another Day Tutorial Guy/ The Wizard of Slam/Shinji HashimotoA Reaper-looking person who teaches Neku about Tin Pin.
- Big Good: Of Tin Pin in the Another Day universe and possibly the main universe.
- Catch Phrase: "Like a bolt from the blue..."
- The Chessmaster: He helped set up the events of Another Day so the Omega Slammer would be completed.
- Creator Cameo: He's the helped invent Tin Pin in game, but in actuality he's The World Ends with You's producer.
- Foreshadowing: You can find thoughts in the main game hinting at his appearance. More than that, you can encounter him yourself on Week 2/Day 3 of the main game, the day AFTER you're forced into a Tin Pin Slammer tournament as part of the plot.
- True Final Boss: Of Another Day.
- Walking Spoiler: The fact that he's anything beyond a random tutorial character is a twist in itself.
- Warm-Up Boss: For the final Tin Pin matches when you first fight him.
Coco AtarashiThe "Cute Reaper" added in TWEWY: Solo Mix. Does nothing but hang around in the Scramble Crossing, and lets the player buy certain items for real-world money. She becomes a guide in Live Remix.
- Bribing Your Way to Victory: Sells special "Gourmet Rice Balls" that provide huge stat boosts, Crafting Material Sets for crafting items, and 100,000 Yen Pins. Aside from those, she mostly sells Extra CDs.
- Canon Foreigner: She ends up becoming a guide in Live Remix.
- Elegant Gothic Lolita: Pink version.
- Like Is, Like, a Comma: Part of her way of speaking.
- Nonstandard Character Design: She actually fits in with some of the shopkeepers with her appearance, albeit younger looking than almost all of them, but you wouldn't think that she'd be a Reaper if it weren't for the standard black wings.
- The Pollyanna: She is a Reaper, needing points to survive the game, but she cheerfully looks out for every Souls and guides them before the Reaper's Game starts, and even opens up shop to support them (though it is hinted that it's another option for getting points).
- Token Mini-Moe: Among the rest of the Reapers who are commonly around their twenties, she sure looks young.
- Valley Girl: "I totally have, like, sooo much awesome stuff. So, like, what are you lookin' for?"
- You Gotta Have Blue Hair: Most of her hair is blonde, but some of the hair on her left is bluish.