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YMMV / MikeJ

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  • Base-Breaking Character: Due to Mike's sense of humour, he's either one of the funniest reviewers on TGWTG, or is deeply unfunny or offensive.
  • Critical Research Failure:
    • If the comments on some of his Youtube videos have anything to go by, he has the tendency to use the items featured on Infomercialism incorrectly or not really getting the main point of the product (Though he creates videos that uses the comments from the original videos and try to debunk the accusations, and some of the suggestions are pretty tame). The most blatant example, however, was the Perfect Slicer review, on which he lambasted it for being such a poor product... while being blissfully ignorant that he was using a cheap plastic knock-off that doesn't even remotely look similar.
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    • In his 50 Shades of Grey review he seems shocked at the idea of a Dom and sub having a contract, asking "Is that even legal?" It's not legally enforcable, but having a contract to define the terms of the relationship is extremely common in BDSM. In fact, it's one of the few things the movie got more-or-less right.
    • Averted with the Clever Cutter/Scissor Slicer reviews. He showed the infomercial for the former, but could only admit to finding the latter, which was clearly a knock-off and promptly broke halfway through his review. A few days later, he managed to get hold of a real Clever Cutter and found, while it still didn't quite live up to its infomercial, that it was much better made and actually worked to a degree.
  • Ear Worm:
  • Ensemble Dark Horse: Grace, Mike's wife, has gotten quite popular, especially in the Infomercialism videos.
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    • Marie, his cat, appeared in only one video. Instantly, she gained everyone's love for being quite vocal and sassy. Basil, another cat that has appeared in videos, has gained popularity for being quite literally a scaredy-cat and showing body language that could be interpreted as snarky.
  • Fridge Logic/Fridge Brilliance/Fridge Horror: "Hang On A Second" is dedicated to looking at examples of fridge trope moments in (good) films.
  • Heartwarming in Hindsight: Mike was a serious woobie during his testing of the "Lose a Stone in a Week" diet, having very small portions of very basic food and pretty much starving the whole time. At the end of the last video, he revealed that Grace (who he was engaged to at the time) did the diet with him. At least his fiance was willing to suffer with him.
  • Heartwarming Moments: When he subjects his cat to the Cat's Meow, she starts to run away in fear. Mike's response is to immediately turn off the (particularly noisy) machine and comfort her.
  • Hilarious in Hindsight:
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    • In his review of Ewoks: Caravan of Courage, he makes a joke about the Ewoks' dead, unblinking eyes. Five months later, the Blu-ray edition of Return of the Jedi added CGI blinking for the Ewoks.
    • In the review for Son of the Mask, Mike is shocked to discover that the Nostalgia Critic has reviewed Jaws 3D, a movie he has already reviewed. Now the Nostalgia Critic has reviewed Son of the Mask as well.
    • The game of "Are they still on the site?" in his Kickassia review, not only are Linkara and Film Brain now gone, making it a 0%, but Mike himself left at the same time as both of them.
  • Memetic Mutation:
    • If you look in the comments of any Infomercialism video, you'll most likely find a few people noticing the products and asking Mike to "put your willy in it," including items such as The Ultimate Chopper.
      • He's actually appeared in a few videos wearing a "put your willy in it lol" shirt.
    • It's also tradition to point out that Mike is using the product incorrectly (sometimes seriously, but more often than not jokingly), sometimes claiming the need for ridiculous instructions in order for the product to work properly.
    • Another similar tradition is to ask Mike if the product works with cheese.
  • Moment of Awesome: Eating nothing but McDonalds meals for seven days... and losing weight! Though Mike states at the end of the week that he still wouldn't recommend that diet to anyone.
  • Most Wonderful Sound: "Hello, I'm a British person!"
    • The first theme for Infomercialism counts as well, being a rather soothing melody.
  • Nightmare Fuel: When he puts on the Rejuvenique.
  • Older Than They Think:
  • So Bad, It's Good: His series "Asylum Seeker" is aimed at finding this kind of value in the films of The Asylum.
    • An Out-of-Universe example. The crash scene from Our Lips Are Sealed is so bad, it's actually kind of funny. MikeJ rightfully calls it the worst crash scene ever.
  • Squick: In Piranha 3DD, there's an attractive woman covered in blood and a decapitated head lands in between her boobs. It's pretty disturbing. What makes it even more disturbing is that it looks like the writers intended it as Fanservice.
  • The Woobie: Mike during his testing of the "Lose a Stone in a Week", "Baby Food", "Ration Pack", and "Juicing" diets. He spends pretty much the entirety of them looking miserable and pathetic, and you just want to give him a hug.
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