When Bojack drops by the grocery store to buy breakfast, he runs into trouble with a seal who called dibs on the last box of breakfast muffins. Out of spite, Bojack tosses the muffins into his cart and buys them, then eats all twelve them on the way home.
As it turns out, the seal was a Navy SEAL, and uses that angle on MSNBSEA to spin the argument into the story of a blowhard celebrity disrespecting our proud troops. Before he knows it, Bojack calls in and makes an ass of himself on live TV, revealing that he ate all twelve muffins because of his "missing goddamn self-respect."
That's not the end of it, though—because he's so afraid of opening up to his new ghostwriter Diane, he decides that focusing on the muffins thing is a better use of his time. He continues to call in to MSNBSEA and argue against Neal McBeal the Navy Seal, getting so mired in the debate that he offhandedly says that "I'm sure some of the troops are jerks." Which turns all of America against him.
It's up to Bojack to find a way to reconcile with Neal on live TV—and, maybe, to open up a little to Diane.
"BoJack Hates the Troops" contains examples of:
- Ambiguous Syntax: Neal McBeal the navy seal, or Navy SEAL?
- Big Eater: BoJack, who eats all twelve muffins on the way home.
- Bowel-Breaking Bricks: When BoJack starts shouting at the blonde girl in the bar, one of her girlfriends, a chicken, lays an egg in shock.
- Brick Joke: Mister Peanutbutter insists on naming his show "Mister Peanutbutter and Jelly", despite the Jelly part making zero sense. Towards the episode's end, it turns out that one of his crew members is called "Jelly" by her friends. Also doubles as a Contrived Coincidence.
- Comically Missing the Point: After BoJack unleashes a pretty brutal "The Reason You Suck" Speech on a girl who's been making fun of him at the bar, the girl's only takeaway is "You think I'm pretty?"
- Flashback Cut: When BoJack is asked about his parents, he flashes back to a scene of his Hilariously Abusive Childhood.
- Jerkass Has a Point: BoJack's reasons for starting and continuing the feud with Neal are beyond petty, but his point about how the troops are as varied as any other group of people, with some of them being heroes and some of them being jerks, is actually extremely reasonable. Likewise, some of the things he's absolutely not saying during his final interview are at the very least perfectly valid points of view, in contrast to his usual rationalisations and delusions.
- Shout-Out: During Tom Jumbo-Grumbo's newscast, one of the headlines on the ticker at the bottom of the screen reads "Government declares war is good for absolutely nothing, says it again."
- Surprisingly Good Foreign Language: Somewhat subverted. Todd uses correct Japanese words, but his sentence structure, conjugation, and pronunciation needs work. It's probably why his "girlfriend" giggles at him and tries to steal his (non-existent) money later on.
- What Happened to the Mouse?: Mister Peanutbutter's reality show is never mentioned again.