- Big Name Fan:
- Doing It for the Art: Besides the initially stated goals such as increasing respect for women's wrestling on an international level being cases of this, Prazak has often chosen to run some cards in the Eagles' Club he knows could fill larger venues simply because the guaranteed sellout allows him not to give the whole card away and reward long time attendees with live surprises. This is why SHIMMER stayed there through volumes 41-44, which were the most stacked cards the promotion had ran to that point and was used to great effect on volume 74, where the wrestlers themselves didn't know Dynamite Kansai and Aja Kong were debuting for one last go at a retiring Tomoka Nakagawa.
- Dueling Works: With WSU for a while, as they were the only two major all-women's promotions in America. As more started appearing, this lessened.
- Follow the Leader: The success of Madison Eagles - a previously unknown Australian wrestler and one of the few from that country to make it in America - led to promoters essentially asking if there were more Australians who were just as good. This led to the likes of Kellie Skater, KC Cassidy, Shazza McKenzie, Tenille Tayla and Evie (who is from New Zealand but often lumped in with the Aussies) eventually being brought in. Madison's student Jessie McKay also benefited from this.
- Keep Circulating the Tapes: SHIMMER's funds are devoted to running new shows and producing new DVDs. Ordering bulks on out of stock copies is cost inefficient. Retail versions of some shows do exist, if you don't mind quirks like Home Version Soundtrack Replacement, while ClickWrestle and subscription services like Flo Sports have done a lot to alleviate this.
- Playing Against Type:
- Ashley Lane appeared on a couple of tapings playing the same Plucky Girl face role she had played before - but this was alongside the time she was playing the Alpha Bitch Madison Rayne in TNA.
- Mercedes Martinez turned heel on the rookie Athena around the same time she was the top face in WSU - playing the Older Hero Versus Younger Villain set-up with Jessicka Havok.
- Serendipity Writes the Plot: The the ROH SHIMMER partnership was born out of ROH really needing a new revenue stream and seeing many people associated with it in the fledgling SHIMMER. SHIMMER in turn didn't have the ability to run as many events in as many places as ROH, so it was good to get their name out. As soon as neither really needed the other, it was done, though the commentators continued to slip in references to the other.
- What Could Have Been: Rebecca Knox was scheduled to have a 60-minute Iron Woman match with Daizee Haze on Volume 7. But she suffered a severe head injury. She was later booked for an event in 2008 but no-showed, feeling wrestling wasn't the right choice for her at the moment.
Trivia / SHIMMER