- Good morning, Americans, I'm Paul Harvey!
Paul Harvey Aurandt, or simply Paul Harvey, was an iconic American news radio personality most active from immediately after World War II all the way to near his death in 2009. With his distinctive, fatherly voice and presentation, he was mostly known for his 10-minute syndicated news segments and his rather eccentric openings ("I'm Paul Harvey...stand by for NEWS!") as well as for his Rest of the Story segment ("You know what the news is. In a minute, you're going to hear the rest of the story!"). His news segments, especially during The '90s and onward, tended to have a retro '30s feel, like they would fit in right after one of FDR's fireside radiocasts. He would often read aloud script instructions ("onto page TWO!") and he would even read out most of the advertisements himself, which often led to strong personal endorsements, as he disliked advertising for products he didn't use. His Rest of the Story segments were usually about little known factoids of history, usually focusing on an ironic twist of character or outcome, or otherwise a little-known but interesting fact.
Upon Harvey's death, ABC radio personnel Gil Gross and Doug Limerick carried on with similar formats, as did Mike Huckabee. These were very short-lived.
And now, page two!
- Celebrity Endorsement: The man really loved his EdenPure heaters, Select Comfort beds, Bose radios, and of course...Cit-ra-cal! He wouldn't dare advertise a product he didn't enjoy personally.
- Grandfather Clause: Even as his show became surrounded by political talk like Rush Limbaugh and Neal Boortz or other local hosts, stations continued to carry his three daily shows reliably at 8:30am, noon and in evening drive ("The Rest of the Story"). Stations that dropped him before his death saw longtime listeners flee because of how the show became a regular habit.
- Guest Host: Several, most notably his son, Paul Harvey Jr. A long spell of guest hosts occurred when Paul came down with pneumonia; among them were the aforementioned Limerick and Gross, other ABC personnel, Mike Huckabee, and even former Tennessee senator Fred Thompson.
- Last of His Kind: It held out to be the final syndicated radio program that lasted fifteen minutes; others are longer than that.
- Long-Runners: News and Comment lasted from 1944 to 2009. That's right, 65 years.
- Product Placement: Sometimes it would take a minute to realize that Harvey's live-read of an ad had begun. That's how persuasive his voice could be.
- Signing-Off Catchphrase: "Paul Harvey... good day!" and "And now you know... the rest of the story!"
- Vocal Evolution: Surprisingly averted; his delivery barely changed even into the 1990s and 2000s, barring some episodes during his bout with pneumonia when he sounded very rough.
- Working Through the Cold: Zig-zagged with the aforementioned pneumonia: sometimes he would host as usual with his voice sounding really rough; other times, he would let someone fill in for him.
- You Know Who Said That: Former Trope Namer (Now You Know The Rest Of The Story), and, of course, The Rest of the Story lived by it.
Paul Harvey... good day!