- In 2011, CM Punk was set to leave WWE in July, and had an upcoming shot at the WWE Championship Title. (Note that this was first done in Ring of Honor, with both Punk in 2005 and Tyler Black in 2010 threatening to leave the promotion for WWE while still the ROH World Heavyweight Champion.) Obviously, Vince McMahon didn't want this to happen, so he sat down to negotiate with Punk. Punk made a number of ridiculous and hilarious demands (he wanted his face on everything including the turnbuckles, he wanted the WWE ice cream bars brought back so that they could put his face on those too, he wanted a private jet, etc), pissing off Vince...but Vince was still willing to give him everything he wanted. Just as Vince was about to sign, John Cena walked out and confronted Punk, leading to an argument that got increasingly more heated, which finally ended with Cena hitting Punk in the face after Punk pushed his Berserk Button. A very pissed off Punk left the ring and tore up the contract, vowing not to re-sign with the company, and to take Cena's title and walk out of WWE with it. Which is exactly what he did. As The Spoony One pointed out, if Cena had just stayed backstage while letting Punk and McMahon work out a deal, the belt would have remained with the company.
- Yeah, but then CM Punk would have had his face on the turnbuckles, for crying out loud.
- An extension to this. During the PPV itself, Cena had Punk in the STF in the middle of the ring, and Punk was very close to tapping out, but Vince, who at times time had come out to watch, told John Laurinaitis to ring the bell in Cena's favour, only for Cena to notice this and released his hold and deck Laurinaitis, then re-entered the ring only to eat a GTS from Punk with Punk winning. So, if Vince hadn't told Laurinaitis to ring the bell, Cena would have won and Punk would have not had the Championship in his possession when he left the company.
- On the October 3, 2011 episode of RAW All the wrestlers both faces and heels voted no confidence on Triple H being the General Manager. This was actually a plot by a group of heels to get John Laurinaitis installed as General Manager of RAW. Conveniently during the voting top babyfaces CM Punk and John Cena were off in god knows where. Jerry Lawler who voted "No Confidence" on behalf of the superstars actually has the audacity to complain whenever John Laurinaitis does some obviously evil shenanigans like firing babyfaces or adding harsh stipulations (that favor the heels) into matches. Once again, nice job breaking it heroes.
- Kaitlyn and AJ Lee's match for the Diva's Championship. It's long, drawn out and vicious. At one point. Kaitlyn spears AJ, laying her out flat. She's got a perfect opportunity to win... but instead she takes the moment to haul AJ up and blow her a kiss, thus giving AJ the time she needed to recover and get back into the match, ultimately beating Kaitlyn.
- Jimmy Jacobs, who was on a redemption quest to purge himself of evil, pleaded with Ring Of Honor's officials to reinstate Kevin Steen, insisting that he could get Steen to behave. Instead, Steen lead Jacobs and Steve Corino to embrace evil again, leading to the formation of S.C.U.M.
- A non-kayfabe example: While wrestling fans herald WWE's Attitude Era as one of the best times in wrestling, it came at a huge price: All those years of violent and sexual programming designed to win the Monday Night Wars of WCW may have brought high ratings, but the WWF lost important sponsors and its image suffered as well. While WWE still pops out huge ratings today, advertisers are still avoiding sponsoring WWE shows to the point where USA Network couldn't even sell free ad time during Raw to its sponsors. While WWE may get criticised for insisting on the term "sports entertainment", it's almost understandable from this point of view, given that they still have to sell their product. The problem being that no matter how bad a reputation "wrestling" has the WWF was still calling itself "sports entertainment" in the attitude era, even if it had not exercised wrestling from its name entirely, so it's sort of a case of too little too late as far as branding goes. Eric Bischoff correctly predicted this but WCW had so may issues of it's own, not the least of which being bookers and executives too obsessed with ratings for their own good, which saw sloppy attempts to copy WWF prioritized over more practical ways to improve their product. They usually weren't as crude but still resulted in car crash television that turned networks off from the brand and no doubt made things even harder for future promoters. TNA lost their TV contract with Destination America largely because the channel just couldn't find enough advertisers willing to place their ads on TNA wrestling.
- In WWE NXT, Johnny Gargano was determined to prevent Tomasso Ciampa from winning the NXT Championship at any cost. He was so hellbent on preventing him win that he interfered the match between him and Aleister Black for the title at Full Sail. This backfired horribly — Gargano accidentally hit Black with the title belt, Ciampa took advantage, and three seconds later, he was champion.
Nice Job Breaking It Hero / Professional Wrestling