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YMMV: LEGO
If kids can build anything with LEGO Bricks, just imagine where Adult Fans of LEGO can take things...
  • Accidental Nightmare Fuel: 4000031 A LEGO Christmas Tale is a charming Christmas-themed set featuring Santa Claus on his sleigh, elves making toys, children opening presents, and a snowman with a skull for a head.
  • Crack is Cheaper: As mentioned in the Main article, prices are on the rise, especially in the licenced themes.
  • Fandom Berserk Button: They are not called "LEGOs", the pieces are called "LEGO bricks" and the toys themselves "LEGO sets."
  • Fandom Rivalry: There is a well-established three-way Friendly Rivalry among fans of the three eldest LEGO Themes: LEGO Space, LEGO Castle, and LEGO Trains.
  • Magnum Opus: BIONICLE for the company as a whole, especially Technic.
  • Memetic Mutation: "I hope you step on a LEGO".
  • Moment Of Awesome: See here.
    • Winning an award when you display at a fan convention.
  • Money, Dear Boy: Most say it's popular only because the company wouldn't stop "blowing up". It quickly became a major corporation, and has been gradually getting bigger and bigger, branching out into other avenues of entertainment (series with franchises of their own, movies, commercials, video games, board games, theme parks, etc...) to the point where the creators forget that you are just supposed to build actual plastic bricks with them! Of course, the haters often ignore how the company had eight decades to prepare for this.
    • The book Brick by Brick by David Robertson provides an accessible insight into this phenomenon, pointing out that the company's branching out around the Turn of the Millennium actually decreased their profits, and it was only due to their in-house products like BIONICLE and the then-released redesigns of classic older sets that they managed to avoid bankruptcy. So while the complaint is partially true, LEGO has already learned the hard way how to keep their standard building toys and other departments balanced without relying too much on either.
  • Older Than They Think/They Changed It, Now It Sucks: Specialized pieces and sets devoted to building one specific model have been around since 1955. Despite this, for many years now there has been a seemingly inexhaustible supply of people in their 20s or 30s lamenting this "recent" development and fondly recalling how it was all just boxes of random generic bricks when they were kids.
  • The Scrappy: Several parts and themes over the years.
  • Unfortunate Implications:
    • Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGO Friends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures). This LEGO CUUSOO project attempts to offset the problem.
    • Any theme with humans and non-humans that are divided into good and bad invariably has the good guys being human, and the bad guys being the non-humans. Even instances where the humans were encroaching on the non-humans land, or raiding their tombs. This has not gone unnoticed by certain imageboards.
  • Visual Effects of Awesome: A few of their commercials by Ghost VFX, The Padawan Menace by Animal Logic and Hero Factory by CGCG. Animal Logic is also animating the LEGO feature film.

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