Warning: due to the nature of the game, unmarked spoilers are present.
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P-chan (Unmarked Spoilers)
The player character and Ame's significant other. They help manage Ame's social media as she ventures out into the world of streaming.
- Ambiguous Gender: The game never alludes to the player character's gender and leaves it up to their interpretation, but in their manga incarnations they're almost always depicted as a male human or a cat. Furthered by the hidden text in the Omega Ending implying that it's merely Ame making things up.
- Animal Motifs: The JINE stickers they can use to reply all depict the same pink cat.
- Chastity Couple: Played With. One of the game's options is to have sex with Ame, which can reduce her stress levels, raise affection, and sometimes give her new ideas for streams. Though avoiding this option for the entire game seems to imply that this trope can be played straight, choosing to have sex with Ame has dialogue that suggests that she and P-chan have had sex prior to moving in together and that their "first time" was simply the first time they've done it at their new place, although P-Chan is an imaginary friend and she actually uses sex toys to masturbate.
- Depending on the Artist: In the manga adaptations (the anthologies or the RUN WITH MY SICK version), P-Chan is sometimes present in physical form, other times they don't and the panels outright show things like 2 computers or sex toys that suggest Ame is talking to herself. Assuming if they do have a physical form, how they look like also depends on the artist; there's one chapter in the official anthology that depicts them as a man with a cat's head, the Midnight Streaming Love anthology depicts them as a deformed-style cat, and the RUN WITH MY SICK version takes the form of a full-grown man with an established back story.
- Domestic Abuse: The player can make them say cruel things to Ame, such as encouraging her to kill herself. You can even do this right after having P-chan tell her they love her. The player can set Ame up on Dinder dates for new stream ideas. Her DM's and tweets after these dates suggest that she's not entirely okay with going on dates with strangers. But P-chan being imaginary means that those cruel words are some of her own thoughts.
- Featureless Protagonist: The player never gets to see what they look like, and they have no identity beyond being Ame's producer and lover. Justified because they outright don't exist in anywhere but Ame's head.
- Imaginary Friend: Implied in the Omega Ending, as the secret.TXT file suggests that there have been other "P-chans" and that she will create another after you.
- Late-Arrival Spoiler: The game's manga adaptations make it more-or-less explicit that P-Chan is not a real person by not giving them a concrete portrayal or physical form.
- Living Emotional Crutch: If they don't decide to go the jerkass route, they can act as one to Ame.
- Protagonist Without a Past: All info you get about P-chan is that you've helped Ame set up everything for the streams and that you're lovers. You don't get to know anything else about P-chan or how they've met Ame. The Omega Ending suggests P-chan isn't even a real person, and some manga adaptations all-but-outright depict Ame as the only person living in her apartment.
- Sanity Slippage: In the "INTERNET OVERDOSE" ending sequence, at one point your only dialogue options will be insane ramblings or nonsense just like she would there... given how P-Chan is implied to be an imaginary friend it makes sense that the two would have their mental health deteriorate at the same time.
- Suicide Dare: One of the nastiest things the player character can optionally say at a certain point is to tell Ame that she should kill herself when she voices the thought to them.
- Talking to Themself: The various SNS conversations between P-Chan and Ame are heavily implied to be Ame talking to herself.
- Two Aliases, One Character: For 99% of the game, P-chan, a Featureless Protagonist, seems to be Ameβs lover and producer whom she interacts with throughout the game on private messages and such. But the Omega Ending reveals that P-chan is unseen because they are an alter-ego played by Ame herself in an attempt to pretend that she has someone looking out for her despite living alone and having no friends or loving family.
- Walking Spoiler: Knowing P-Chan's true identity sheds light into Ame's characterization, making them automatically of this trope.
P-chan (manga)
The RUN WITH MY SICK version of P-chan. An older man who used to be a very precise idol producer for SMILY Production, but was fired following a scandal where the media accused him of having sex with one of his talents.- Ambiguous Situation: It's unclear if this P-Chan is actually a real person or an illusion in Ame's head like the in-game version. He does have an official backstory before he's roped in Ame's home and became her producer, and he's shown physically purchasing streaming equipment and doing the work for Ame, but the circumstances behind his kidnapping is...very bizarre, at the least. On top of him being a grown man and a prestiged idol producer that looks at least twice the age of Ame who is somehow being convinced and roped to work for a dubious nobody like her, Ame is also very abusive and toxic to him and her behavior wouldn't be tolerated even on day 1, despite him obviously having the ability to leave on his own to call the cops in such a situation no matter what. One possible explanation, as indicated by his word, is that his judgement is clouded by desperation and hatred, willing to endure anything to restore his name and get back at those wronged him, but even then, he shouldn't be working with someone as unstable as Ame on first sight. All in all, it's made blurry if he is even a real person or still something Ame made up herself.
- Control Freak: As a producer, he naturally micromanages all activities his idols do. He was more benevolent about it prior to his firing, but he makes several failed attempts to control Ame-chan when he becomes her producer.
- Huge Guy, Tiny Girl: P-chan takes the form of a fully-grown man much taller and larger than Ame, which makes it even more jarring when she forces him into virtual slavery.
- Made a Slave: For whatever reason, Ame somehow roped him into doing underpaid streamer labor (10% of Ame's revenue) for her through some completely unconvincing reasons and bombing him on his JINE. Given his acceptance with the aforementioned term without any depiction of serious effort on Ame's part, his claims about exploiting Ame instead and he doesn't do much to resist his virtual slavery, it does not speak favorably of his (or Ame's) mental health and makes it even more dubious if he's a real person.
Ame-chan
A girl who wants to be internet-famous through becoming a streamer. Problem is, she isn't mentally well- she is depressed, has a drug problem, wants affection to bury her self-hatred, and had to monetize her channel to pay off her rent. Your objective in this game is to raise her to new heights in the internet, even if it means potentially driving her insane or worse.
- Adaptational Jerkass: Ame is more visibly abusive against P-Chan and mentally unstable in the official serial manga than she does in the original game. She pressures and forces him into working underpaid slave labor for her and treats him like a slave, takes pills on her first stream and plans to kill him and commit a mutual suicide through burning charcoal if he doesn't comply to her. She even priviately tells other streamers to die in Madness Mantra fashion for being more successful only to be overheard by P-chan. Of course, given how P-Chan doesn't exist, it's downplayed, as she is simply meaner to herself.
- Addled Addict: As the title suggests, she can become this depending on the player's choices- the more drugs she takes, the lower her stress becomes but the higher her mental darkness rises, which can lead to a potential Creator Breakdown.
- Adult Hater: Ame passionately hates adults and sometimes vents about it in DMs and streams.
- all lowercase letters: In the English version, Ame types in full lowercase letters. When she's running KAngel's twitter however, she uses proper capitalization and grammar.
- Ambiguously Bi: Ame-chan appears to have a preference for men; P-chan is often (but not necessarily) depicted as male in other non-game materials, and some endings have her hooking up with another male streamer instead of P-chan. However, in addition to P-chan having an Ambiguous Gender canonically, a commenter on Netlore 4 can ask Ame if she's into MILFs, and she won't deny it - even if she is mostly into BL.
- Anger Montage: Get her stress to 100 after triggering the wrist cutting event, and there's a chance where she will tweet that she trashed her room before she streams the Darkness Stream. In the KAngel Needy Girl Overdose Anthology web manga, she's even outright shown to do this.
- Beauty Is Never Tarnished: Despite her obviously toxic lifestyle, rampant drug abuse and in the official manga, keeping all her trash bags inside a small, dark room in her house, she's still a pretty woman and this does not change in any form or way.
- Big Sister Instinct: Ame is much nicer around those younger than her. Though her "I met my biggest fan!" stream may contain much acting, her pity for the little girl on having a perverted father in her private Tweeter account shows there is real goodwill inside.
- Brainless Beauty: Zigzagged. Her good looks are noted by many (including her haters), and she repeatedly states that her looks are the only good thing about her and that she is "stupid". On the other hand, she comes up with all the ideas for her streams, and can be quite thoughtful about topics of her interest.
- Clingy Jealous Girl: Acts this way towards P-chan, constantly texting them, always wanting to hang out, and just generally treating them as her Living Emotional Crutch.
- Cosplay Otaku Girl: She enjoys cosplaying and can post a picture of herself in Piccolo cosplay on her social media.
- The Cynic: Ame is very pessimistic and does not have an ideal worldview, to say the least. Even in a better mental state, she often shows signs of a Determined Defeatist.
- Delicate and Sickly: In one of her JINE texts about her past, she tells P-Chan that she used to fall sick easily when she was young. This was most certainly not the case as of present.
- Desperately Craves Affection: One of her most consistent traits is that she really wants people to unconditionally love her, which is difficult for her considering how messed up and fickle she is. She also talks to herself to make it look like she got the affection she wants, although she clearly didn't.
- Does Not Like Men: Not initially, though she does complain about creepy guys. In the "NERDY GIRL OVERLOAD" ending, she develops this mindset after being cheated on by the popular streamer she left P-chan for and vows to purge the world of men to make it a peaceful sanctuary for women.
- Domestic Abuse: While whether P-chan is an asshole is up to the player, Ame isn't exactly an ideal partner, as she can be emotionally abusive to P-chan at times, forces them to cut her, will blame them for her lack of success if she doesn't reach her goal in time, complains about them not reading her DMs even if you're obviously reading them, or even leaves them for another popular streamer when she does achieve success (somewhat justified considering the low affection needed for this ending means you'll have to behave disappointingly for her, but it does not help that she will eventually get weary of you even during high-affection situations (such as complaining about being ignored by P-Chan). She does regret ditching P-chan for another man, but only when her new relationship ends up going down the toilet. This is complicated by the reveal that P-chan is Ame's Imaginary Friend, though at best this just makes it another sign of her poor mental health.
- Driven to Suicide:
- Jumps off of what is presumably the top of her apartment building on-stream in the "There Are No Angels" ending, much to the horror of her chat.
- Another variant, "Dark Angel" is added in a content update, where she slits her own neck with a box cutter after making two days worth of deranged rants against the Internet and her own viewers.
- Dull Eyes of Unhappiness: Ame has this when her Mental Darkness is high. She will also have this with high Affection, seemingly an Inverted Trope but ultimately a Justified Trope considering the unhealthy nature of being obsessive with an Imaginary Friend.
- Extreme Libido: The more you sleep with her the more she texts about wanting more. In the "Nymphomania" ending Ame becomes so addicted to having sex with P-chan (or rather, herself) that she quits everything else.
- Freudian Excuse: Non-villain example. If her affection and mental darkness are high enough by day 15, she will reveal a part of her past depending on player choice. With all available information combined, they reveal that she came from a poor family where her parents just ignored her, fought non-stop (and fought over her custody rights even after they had divorced) and her mother tried to sell her for prostitution and that she had to move from friend's house to friend's house. On top of that, she was bullied in elementary school, and at least once an Alpha Bitch in her class did so over her good looks. All this serves to explain her psychosis, such as her self-hatred, desire for followers, suicidal tendencies, and some of the nastier parts of her personality.
- Girlish Pigtails: Played with; Ame is implied to be a young adult, but still sports youthful pigtails. However, not only are her pigtails reminiscent of many otaku culture icons, the youthful appearance is also strikingly fitting for her notorious emotional immaturity.
- Green-Eyed Monster: In the RUN WITH MY SICK Manga, Ame got Noah to drop school and livestream like her, and the other girl gets 1.5 million viewers in an hour compared to KAngel's 190 000 through contracting a large studio, and her response is to get incredibly depressed that she starts cutting her own wrists before she and P-chan vow and resolves to outperform her. This happens primarily because she reminded her of everything she doesn't have — a loving family, wealth, and connections.
- Hairstyle Inertia: In one cutscene where Ame-chan goes to visit her parents, she soon after posts a tweet of her child self - and, hair length aside, her childhood Girlish Pigtails are strikingly similar to her current hairstyle.
- Hates the Job, Loves the Limelight: Down Played Trope. Being KAngel isn't a completely bad experience for her and she does profess her love for her fans in her private account, but she still does it because she wants unconditional affection (and money) without having to get a "real job" rather than any enthusiasm in streaming as a hobby, it stresses her out nearly every time she does a stream (the only exception being the milestone streams and any stream she does after the last milestone one), and she has some unflattering views about her fans.wish i could rest more tbh but i need to be fawned over all day every day or ill shrivel up and die... and plus hiatuses dont get followers waaagh... life is so hard
- Her Own Worst Enemy: The main obstacle to attaining a happy and successful life as a streamer is her own psychosis. If she lets her stress, affection, or mental darkness get too high, she loses sight of her goals and falls into a spiral of insanity. P-chan can certainly help her along and abuse her, but since P-chan is nothing more than an Imaginary Friend for Ame, this is still Ame doing it to herself. And while she does have a few Freudian Excuses concerning her parents and primary school, ultimately, she has to break out from her psychosis on her own, and there's no easy target to put the blame on.
- Hypocrite: Ame tends to say one thing and do something else, showing how poor her impulse control is.
- The game advises the player against leaving Ame on read, and for good reason. Ignoring too many of her messages will make her angry and trigger a bad ending. She will also sometimes call you out for your inattentiveness for no apparent reason. However, in the last week there will be instances where she leaves the player on read and/or stops messaging them first.
- In a Nerd Talk stream KAngel talks about a movie about a group of drug addicts and uses it to make a point that Drugs Are Bad. Ame herself has a jarring drug problem, sometimes leading to disastrous consequences.
- She may accuse another female streamer of flirting, but there are two endings where she ends up having a relationship with another man, and she can participate in Dinder blind dates which involve her throwing herself into dating complete strangers. Lampshaded in several of her posts that maybe it is just that easy to have Moral Myopia, as Ame discovers that her often fails to do any better than those she once ridiculed when she was put into their shoes.
- She complains that netizens are too easy to be provoke online and vows to make the Internet a more friendly place, but she gets mad to the same negative comments very easily, actually goes insane over them in the "Internet Overdose" ending and has the option to participate in flame wars.
- She's saddened by being blocked by a former friend, but she does block P-chan in multiple instances (and might opt to "kill" them in one).
- In one JINE message, Ame makes the statement that she thinks alcohol is worse than drugs. While that would make for a good point to some extent, Ame also eagerly overdoses on her prescriptions for a quick high, and will gladly turn to much harder drugs if given the chance.
- Hidden Depths:
- When she earned her first pot of gold on streaming, despite boasting about her plan on squandering it on luxury, she eventually decided to buy better devices to improve streaming quality, indicating that despite having low impulse control, she still has a sense of responsibility.
- As unstable as Ame is, she is capable of making friends and creating legit connections. Her history mentions that she lived from friend's house to friend's house until finding her own apartment, and even her RUN WITH MY SICK version, which is way more mentally unstable, has added a person into her JINE that is not P-Chan.
- Hiding Behind Your Bangs: Her hair almost always covers her right eye to emphasize her introverted nature. The only time where it is visible out of her KAngel attire is in file008.
- I Just Want to Be Loved: Her main motivation for taking up the persona of KAngel. She's so desperate to make it as an Internet personality because in her mind they'll be loved no matter what, so if she becomes one she'll finally receive the love and devotion she's been so sorely craving.
- Informed Attractiveness: In the few times where her real appearance is exposed to others, they note that she's still cute and/or pretty even out of her KAngel guise.
- Irony: Ame is an Adult Hater, but by legal definition and the way she acts, she is considered one herself.
- Jerkass Has a Point: While her mental breakdown while doing so can only described as a senseless, horrifying descend into insanity, Ame calling out her chat and haters in the Internet Overdose ending is quite justified even if she does it in a Jerkass manner given that at this point the haters are not only throwing inflammatory comments left and right, but even doxxing her real name and location.
- Jerk with a Heart of Gold: Downplayed. Just as she is antisocial and disturbed, at times she shows virtues beyond mere decency, such as gifting the rare collection card she earned at an arcade to a girl she chanced upon because said girl's longing expression made her felt so bad, or repetitively telling P-chan/posting on her personal Tweeter that she wishes for her streaming to help someone else, showing that she can still feel sympathy and guilt, and does have a desire for self-improvement in spite of her psychosis.
- Laser-Guided Karma: Depending on how you look at it, she gets a form of this in the "NERDY GIRL OVERLOAD" ending after she breaks up with P-chan to be with a popular streamer. She later finds out that the streamer was just using her to get ahead (after she made posts suggesting she only loved the streamer for their fame) and is cheating on her, leading to Ame having a breakdown on social media as KAngel.
- Lazy Bum: One of the reasons she becomes a streamer is because she's doesn't want to look for a proper job. Even after becoming a streamer, she doesn't feel like committing to it either and will ask P-chan if she can do other things instead of streaming, such as playing video games or going on a date, even if her Day 10 rent deadline is nearing. Sometimes she'll even force P-chan to let her do other things.
- Loving a Shadow:
- Even when Ame is making genuine claims about loving her fans out of her KAngel persona, an unhealthy portion of it is about "appreciating the validation they bring" rather than appreciating them as her loyal fanbase.
- Lampshaded by Ame's Jine message when her Stress passes 100. She noted that despite the love of her fans are genuine, they love KAngel rather than Ame.
- Meaningful Name: As Ame admits when reaching 500K followers, she usually says that her name is "Ame" as in "candy", when in actuality, it's "Rain" ("ame" can mean both words in Japanese, and her Tweeter handle is @raincandy_U). This references both her personalities: sweet when in character as K Angel, and her gloomy regular self. In a DM, she also mentions that she read some poetry by an author with the same name, referring to R.D. Laing (both "Rain" and "Laing" are written as γ¬γ€γ³ in Japanese). R.D. Laing was a psychiatrist who wrote much about mental illness and psychosis, including poetry, which has been published in Japanese as well. Fitting for someone who shows nearly every sign of schizophrenic conditions.
- The Mentally Disturbed: She's not mentally well. Her constant breakdowns, clinginess to P-chan and her willingness to commit suicide at times don't really point to her being a sane sort of person, but once the implication that "P-chan" was something she made up and she's talking to herself all along breaks out, this becomes the defining factor.
- Mess of Woe: It's implied that Ame only cleans the quarters of her apartment that's visible on her webcam for the sake of establishing a public image and out of that spot, it's a trash-ridden mess that she's too lazy to clean up. It reflects her disturbed, depressed mental state.
- Mood-Swinger: She can switch from being whiny, boisterous, manic, excited, depressed, her KAngel persona and/or back and forth within a few days or less.
- Not a Morning Person: Ame naturally sleeps till noon and admits to not liking waking up early, which isn't bad since she streams at night. Occasionally, she sleeps even longer, taking away one of your time slots.good morning! its my first morning as an official streamer, huh...
wait its already noon LMAOOO ughhh im just not a morning person at all... - The Ophelia: Horrifically deconstructed. Ame is pretty and insane, but it's portrayed as genuinely depressing and horrifying.
- Protagonist Journey to Villain: While most bad endings simple have her breakdown, block P-chan, or kill herself, a few have her mental issues gradually escalate into Ax-Crazy territory.
- In the "NERDY GIRL OVERLOAD" ending, upon realizing her streamer boyfriend was cheating on her and using her to get ahead, she becomes a misandrist who expresses her desire to kill him and makes a Tweeter post heavily indicating she will go through with it.
- In the "Welcome To My Religion" ending, she creates an Apocalypse Cult dedicated to depopulating most of the world so the remaining 10% can live in peace.
- Proud Beauty: Ame is aware of her good looks and calls it one of her few positive traits, which is one of the reasons she decided on streaming.
- Put on a Prison Bus: Non-villain example. Chapter 4 of the official anthology manga sees her being arrested and put behind bars over the week-long breakdown in her "Internet Overdose" ending, presumably because of the on-stream death threats, keeping drugs like "Magic Paper" in her house and the blood splattered on the walls of her room which implies she killed something or someone during her final stream.
- Rags to Riches: She mentioned that she came from a poor family background, so the "Unhappy End World", "Nerdy Girl Overload" and likely the "Internet Runaway Angel: Be Invoked" endings sees her being this. Unfortunately, she doesn't feel satisfied living in conventional luxury in "Unhappy End World" and in "Nerdy Girl Overload" being rejected by a fellow male streamer caused her to snap.
- "The Reason I Suck" Speech: In the bad ending of βAme's Happy Happy Dating Gameβ, she completely breaks down and goes on an unhinged rant about all the bad things she hates about herself (like using fanservice to draw in viewers or smack-talking and looking down on others), and overall thinking she is a big fraud who doesnβt deserve happiness.
- Sanity Slippage:
- Loses her mind in endings where her mental darkness levels are too high or maxed.
- A much, more pronounced version occurs in the "Internet Overdose" bad ending sequence that triggers when her stress levels are high enough at Day 25. She will start lashing out over a few hateful comments, then puking on stream in two separate days, which causes her whole streamer image to shatter, and comments left on Vanity Searches will consist of nothing but inflammatory and sarcastic remarks that often also involve her real name and location. This naturally causes her to go even more stressed out. She then overdoses on Dyslem and begins to act unhinged on stream and her personal JINE, capping off with her hallucinating and no longer able to speak or act coherently. In the official anthology manga, she regains her sanity afterwards, but ends up being arrested and sent to jail over her week-long breakdown.
- So Beautiful, It's a Curse: No, it's not played as a Common Mary Sue Trait. Ame was bullied in her primary school over her pretty looks and it is debilitating to her psyche just like her mom trying to sell her body when she was younger. As a result, while she is willing to use her sex appeal to gain followers streaming and desperately craves their validation, she views the fans drooling over her with contempt.
- Skipping School: Ame dropped out of school early and had to live alone by renting apartments. Despite this, Ame still manages on her own pretty well, Self-Harm, breakdowns and drugs aside.
- Talkative Loon: In the "Internet Overdose" ending sequence, as the doxxing and harassment against her ramps up, she was reduced into a wreck who switches subjects every few lines. She also does this as KAngel or even P-Chan.
- Trash of the Titans: In the serial manga, Ame hides multiple piles of large rubbish bags in a dark room.
- Undiscriminating Addict: It's one of her major character flaws, which is Played for Drama and a Central Theme. Ame can try OTC cold medicine, prescription meds, marijuana, and psychotropics to decrease her stress. She also can experience other forms of addiction, such as her Extreme Libido causing a Nonstandard Game Over. The game consistently draws a direct parallel between drug addiction and Internet addiction through Ame.
- Unknown Rival: In RUN WITH MY SICK, she becomes this to her biggest fan-turned-streamer Noa Amane, considering her competition for views and hating her for living the good, privileged life she never had, while Noa herself doesn't show any awareness of this, having gotten inspired by Ame to stream and still thinking they're friends.
- Vague Age: The game never confirms what her age is, though she's old enough to live away from her parents, pay bills, have a job, and have the experience of recording anime off TV and going to DVD rental shops, not to mention she is able to purchase explicit doujins and enter adult theaters. She also frequently complains about adults and tells P-chan they'll never grow up to be like them, suggesting that she is at least 18 and could be in her early or mid 20s. Her message regarding Elegant Gothic Lolita costume implies she's below 25.
- Wasted Beauty: After her meltdowns at the start of the "Internet Overdose" ending while streaming as KAngel, people view her as a talentless hack and a laughingstock. The only good thing you'll hear from the Vanity Search results however, is that she's genuinely pretty and cute even without her makeup, and even that is rendered void.
- Womanchild: Despite being heavily implied to be a young adult in her early 20s, Ame Desperately Craves Affection, hates adults, becomes a streamer in part to avoid having to get a "real" job, goes into horrific meltdowns for little or no reason, and slings childish insults against her haters. This is indicated to be a result of her parents paying little attention to her throughout her life, resulting in her never properly growing up.
- What the Hell, Hero?: She gives the player a few of these, especially if you progress into the final week while being too far away from her goal.
- Yandere:
- Threatens to kill P-chan if they ever cheat on her, not that she thinks they'll actually do it.
- If you answer the incorrect responses or fail to provide a 100-character paragraph with her name in "NEEDY GIRL OVERDOSE", she will make the threat real. (Although she just breaks her own PC with a knife).
- Yaoi Fangirl: If you take Ame to Ikebukuro, she will make a post about buying BL and making P-chan read her "fav doujins".
OMGKawaiiAngel / KAngel
Ame's streamer persona, she is a Kayfabe who is described as an "internet angel born from the prayers of depressed nerds". Unlike Ame's cynical and sour personality, KAngel maintains a friendly, cheerful and bubbly appearance to the public. However, sometimes her true personality can still go through by a bit or way more depending on Ame's mental well-being.
- Attention Whore: Discussed in one of the streams. KAngel knows that's what people think of her, but defends that she at least gives something in return as a streamer.
- Apocalypse Cult: Doing a Conspiracy 5 stream while having a large follower base results in the creation of a religion based around stopping all wars and preventing The End of the World as We Know It... by decreasing the population.
- Bad Influencer:
- Zig-Zagged - she will always attempt to put a nice attitude and make encouragements for her viewers regardless of what choices the player makes for her, but at the same time, Ame's complicated personality can occasionally slip in with her being very direct in her sponsorships and flinging some nasty insults towards her haters. At the end of the day, it's downplayed since the worst parts of Ame's attitude usually never overtakes the persona she made as KAngel, and often one of the signs that something is horribly wrong is when it does.
- Played very straight in the "Welcome to my Religion" ending where she creates a cult-like following around her and she speaks of a plan to end all wars... by reducing the population to 10% of its current number and telling her viewers that all they need to do is to "come to her", essentially creating a internet streamer version of Jonestown.
- Becoming the Mask:
- Some endings imply that Ameβs KAngel act becomes genuine rather than a fake personality.
- Played for Horror in the Internet Overdose ending when KAngel "murders" Ame and replaces her.
- Bitch in Sheep's Clothing: Non-malingant example. OMGkawaiiAngel is an "internet angel", constantly nice to others and passionate about her interests, but the girl behind the account, Ame, is shallow, vapid, and has a drug problem. She does hide her dark side well and usually keeps all of it to herself, but even then her internet persona still has moments when she shows Ame's true nature (usually to a limited extent), such as if she hosts streams calling out her haters or being too honest during the sponsorships.
- Brutal Honesty:
- Always unintentionally gives her honest opinion on the poor quality of products on her sponsored streams.
- Ame very frequently slips suicidal and violent thoughts despite her "angel" persona and she usually tries to hide her darker aspects on stream. Occasionally she also expresses finding online "nerds" gross, despite also calling her viewers "nerds".
- Character Blog: Has her own Twitter account, x_angelkawaii_x
. Just like in the game proper, the only other person she follows is Ame's twitter account, which is locked from public view. - Clothing-Concealed Injury. She hides Ame's "barcodes" (wrist-cutting injuries) within her sleeves. They are usually not visible in her sprites, but she shows them to the audience right before committing suicide in the "Dark Angel" ending.
- Conspiracy Theorist: She can become one if the player chooses to continue down the "Conspiracy" stream path. After going to level 5 on this path she becomes consumed by the conspiracy theories she covers and starts her own cult.
- Creator Breakdown: Triggers In-Universe. If her stress gets too high or she takes certain other actions, she will break down on stream.
- The aptly-titled Breakdown Streams at first just have her a bit floaty and honestly taking about her struggles with the viewers and then taking a break. Then in the fourth stream she starts going on a tangent about corned beef. This leads to the "Painful Future" ending where she smokes weed on stream and gets banned for it.
- The Darkness streams occur if her stress gets too high. In the first one, she confesses to cutting while asking viewers to be mindful if someone needs help. In the second one, she undergoes a full-blown meltdown, screaming and talking about her desire to die.
- The "Welcome To My Religion" ending has her create an Apocalypse Cult with the aim of depopulating the world for its own good.
- The "There Are No Angels" ending has her throw herself off a building on stream.
- The lead-up to the "Dark Angel" ending sees her succumb to the stress of being an Internet personality, and she starts dressing in a red and black version of her outfit, becoming verbally abusive to her audience, and finally slitting her throat live on-stream.
- The "Internet Overdose" ending sees her going completely insane because of ever-increasing harassment over her meltdowns, with her KAngel persona completely failing to prevent her Ame persona from bleeding in.
- Dissonant Serenity: In the "Internet Overdose" ending, the last stream has her engage with a casual chat with her fans about watching anime on a streaming service vs renting from a store... while covered in blood and holding a memorial portrait of Ame, her old self.
- Do Not Go Gentle: Invoked. According to Ame, becoming KAngel is an attempt to make herself go out in a blaze in the face of her inevitable doom."i want to shine as brightly as i can through her before i eventually fall to pieces"
- Elegant Gothic Lolita: She can buy a costume in Harajuku and post a photo in it after one of the streams.
- Exotic Eye Designs: During late Conspiracy streams KAngel's eyes feature additional circles.
- The Fake Cutie: She is Ame putting on a sweet and friendly facade, after all. That said, she hides it quite well. On certain streams however, her real personality can begin to come out.
- Friendless Background: KAngel admits during several streams that she had nobody IRL to talk to and she was bullied in school due to her looks.
- Hates Being Alone: Admits to have the fear of abandonment, explaining her Desperately Craves Affection.
- Image Song: INTERNET OVERDOSE, a high-energy pop song Ame is given the opportunity to help compose with a volunteering fan.
- Kayfabe: KAngel's "official" backstory that she's an actual internet angel who was born through the prayers of depressed nerds.
- Lost in Character: Played for Horror. The "Internet Overdose" ending concludes with Ame having a psychotic breakdown from all her stress and losing herself in her KAngel persona, to the point of holding a memorial picture of Ame in one stream as if holding a funeral for her original self.
- Milking the Giant Cow: Does this while Laughing Mad during the Conspiracy 5 stream.
- Misery Builds Character: Ame thinks that she can act as KAngel so well is because her terrible life allows her to establish her persona's character well."the reason why kangel is able to shine as brightly as she does is because ive already waded through so much shit to cobble together whatevee good i can find to create her."
- Nice Character, Mean Actor: KAngel might act sweet and friendly in front of the public and she occasionally has her Hidden Heart of Gold moments where she seems to genuinely care about others' wellbeing, but the woman behind it is a disturbed and antisocial mess who looks down on her fans and views them as a means to get external validation at best. She does a good job hiding it to some extent, but in some routes her true, spiteful self comes out as she openly attacks her audience.i love my fans... as long as they give me money and validation. cant blame me coz their love only lasts until the next wave of hate rolls in anyway. thats just how things are
- Once Done, Never Forgotten: Her big spiral into madness in the "Internet Overdose" ending really kicks off when she, due to immense stress and mean comments, undergoes a horrific meltdown and pukes on stream. Despite all the other streams she may have done beforehand, with varied topics like gaming, anime, fanservice, ASMR, and her personal life, this incident quickly overshadows everything else and she becomes "puke girl" to the wider internet. Naturally, this only further damages her mental state.
- Otaku Surrogate: Invoked. She entertains her male fanbase by discussing animes and games they like while also offering Fanservice.
- Out of Character Is Serious Business: In the "INTERNET OVERDOSE" ending, at the first stream after Ame is doxxed and flamed over vomiting and whatever little sanity she has was gone, KAngel starts displaying very deranged expressions while making nonsensical, hysterical ramblings. Even people who harassed her over her previous streams were terrified of this.
- Reluctant Fanservice Girl:
- A rather large portion of the comments you can delete in a stream to decrease her stress level are sexual advances towards KAngel.
- In the "sexy streams", which can grant her many followers while also significantly raising her stress level.
- Secret Identity: To Ame, who created her to gain popularity on social media. Whether she succeeds in doing so is up to the player's choices.
- Sexier Alter Ego: Depending on the player's choices, she can become one for Ame.
- Signing Off Catchphrase: "π BLESS π"
- Stepford Smiler: KAngel acts like a bubbly force of positivity, but knowing this is actually Ame, it's obvious that she's just putting up a decent act.
- Verbal Backspace: Trying out the natto soda causes her to Spit Take and aggressively complain about it before backpedaling and saying it's not that bad.
- Wardrobe Malfunction: KAngel's shirt bursts open during the Sexy 2 stream, making her panic. Considering the stream category, it was likely intentional.
- Wide Eyes and Shrunken Irises: Does this sometimes during a breakdown stream.
Ame's Parents
Ame's unseen mother and father. According to her, they were a poor couple who fought all the time and neglected her. Eventually, they divorced and fought over her custody.
- Abusive Parents: Her mother outright tried to sell her as a prostitute just to make a little extra money.
- The Ghost: Ame only mentions them a couple of times, and even when visiting them, we only see a picture of Ame.
- Easily Forgiven: Despite Ame's parents ignoring her all her life and her mom trying to sell her for prostitution, she's still willing to visit them with no apparent hard feelings, provided you have enough affection by Day 24.
- Parental Neglect: According to Ame, her parents showed no interest in her whatsoever. They also did nothing about Ame being bullied by her peers in school. The only time her mother expressed interest in her was when she wanted to turn her into a prostitute.
- Small Role, Big Impact: They are never seen and only mentioned at most twice per playthrough, but their neglect and mistreatment of Ame are the reason she grew up to be so unstable and has her struggle with self-hatred and desire for validation that makes up the conflict of the game.
Ame's primary school bully
Ame's unseen primary school classmate who bullied her over her good looks. She is only mentioned in an SNS message Ame sends you in Day 15 under certain requirements.
- Alpha Bitch: Ame describes the kid who bullied her at school as a "Queen Bee".
- The Bully: This girl picked on Ame at school, and according to Ame, it happened frequently, too.
- Small Role, Big Impact: Just like Ame's parents, she is only briefly mentioned and never seen, but her bullying of Ame contributed to Ame's mental instability and self-hatred to an extent, and contributed to her dropping from education at secondary.
Noa Amano
The RUN WITH MY SICK version of Ame's "greatest fan".
- Born Lucky: Noa was from an upper-class family with sufficient wealth. Therefore, after being "enlightened" by Ame, Noah drops university to livestream on her own and gets 1.5 million viewers in one hour through using her parent's money to get contracted by a large studio. This pisses and depresses Ame off, mostly because Noah had everything she doesn't have — money, loving families, and good connections.
- I'm Your Biggest Fan: She is the RUN WITH MY SICK version of KAngel's greatest fan.
- Red Herring: She picked up Ame's lost credit card, which has her real name on it. Based on how unstable Ame is, one might think she will lash out at her, but she doesn't and quickly became friends with her.
