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  • Awesome Music:
    • His disstrack on RiceGum is pretty damn catchy, and the feature from Boyinaband didn't hurt.
    • The intro song for his Content Cop series, granted it's royalty free but you won't deny that Ian has a great choice in music.
  • Fountain of Memes: Pretty much anything he says or does has the potential to become a meme.
  • Genius Bonus: In the start of "Asian Jake Paul", Cop!Dubbbz says into his radio that there's "a 261 in progress"; a 261 is the California police code for rape.
  • Heartwarming Moments:
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    • At the start of his "Content Cop - AMATEUR FOOD REVIEWERS" he orders a lot of milk. You wouldn't be blamed if you thought he'd somehow make this Squicky or otherwise gross, but instead he hands them off to children while acting rather friendly to them.
    • Near the end of "Full Force", while at first Ian was talking about how no one but Robert was having fun, it ends off with Airsoftfatty and Robert speaking on rather amicable terms with each other (with Airsoftfatty proclaiming that Robert is still like a brother to him).
  • Memetic Badass: He's built up a reputation of being one to mainstream Youtube channels thanks to his Content Cop series. When you see a popular YouTuber that is particularly bad or controversial, Ian is frequently cited as someone to tear them a new one because his series is just that detailed and well-researched and utterly scathing, often crippling the viewerbase and reputation of his subjects.
    • In addition, Ian always knows how the YouTubers he is doing a Content Cop on will react and notes it in his videos how they will respond before the YouTuber in question responds EXACTLY as he predicted they would. Bonus points if he ends up doing a second The Reason You Suck video afterwards because the response to his Content Cop was just that poorly thought out.
  • Memetic Mutation:
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    • "Hey, that's pretty good!"
    • It has become increasingly popular to make still shots of his videos look like historical photos, usually accompanied by something along the lines of "1923, SS trooper capturing Jewish​ refugees".
    • "I'm gay!"
    • "I have crippling depression!"
      • "I have osteoperosis."
    • "I want to die."
    • "What, are you fucking gay?"
    • "A single piece of paper that says 'nigger faggot'."
    • Asian Jake Paul.
  • Misaimed Fandom: More than a few people seem to believe that the primary point of Content Cop is to completely ruin the careers of the YouTube channels discussed, when it's more about pointing out their behavior. Granted, with the kind of behavior displayed, the two tend to go hand in hand, but it can go overboard with milder offenders.
  • Moment of Awesome: Pretty much all the Content Cop content is this: Ian critiques YouTubers he feels are either being assholes/making the community bad/did something incredibly bad that they try to pretend didn't happen. Examples include:
    • His slam towards Tana Mongeau after she said some rather rude and spiteful things to him and said he should lose his fans/break his legs all for saying the N-Word in an argumentative context along her own hypocrisy.
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    • Utterly ripping Keemstar apart for his attacks to other YouTubers for petty things, saying he doesn't use his platform to attack others but doing it and overall being a very cruel person to the YouTube community.
      • As a matter of fact, when the video was uploaded, the biggest YouTubers (including Game Grumps, Jacksepticeye, PewDiePie, and h3h3productions) were all together in a hotel and happily huddled around the laptop to watch the Keemstar Content Cop over and over again. Ethan of h3h3 compared the experience to watching Star Wars with friends for the first time.
    • His video on Leafy and calling him out on bullying other YouTubers after the TOMMYNC2010 incident.
    • The RiceGum video after he made some very hypocritical comments such as not recording people on his streams when he does and then asking for the same after smashing someone's phone at a YouTube party. It ends with a RiceGum-style diss track that includes a cameo from PewDiePie.
  • Some Anvils Need to Be Dropped: To paraphrase South Park's philosophy on its humor: "Either all of it's okay, or none of it's okay."
  • Squick: Ian has eaten some food in his Legit Food Reviews series that many consider to be Nausea Fuel, such as a rotten strawberry out of the dumpster.
  • Unexpected Character: His ending diss track in Content Cop's episode on Ricegum features live cameo appearances by fellow creators, including Jacksfilms, Ethan Klein, and... PewDiePie!?
  • Vomit Indiscretion Shot: Considering the things he's received, and the kind of humor he likes, it shouldn't come as a surprise that these happen periodically.
  • What an Idiot!: Both Ian and essentially the entirety of YouTube had this reaction when Ricegum dared Ian to do a Content Cop on him and then acted surprised and hurt when Ian actually did it.
  • Win Back the Crowd: His Content Cop on RiceGum ended up bringing back many fans who were weary of the excessive use of memes such as “I'M GAY” by other fans, due to its deviation from the standard Content Cop formula, the overall quality of the points he made, and the damn-catchy diss track at the end.

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