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The series in general
Splatoon | Splatoon 2 | Splatoon 3

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    Series in general 
  • Abridged Arena Array:
    • In organized competitive, Japan generally prefers sticking with Splat Zones, with their most prestigious tournament (Area Cup) employing a Splat Zones-only ruleset. This is one of the factors leading to their Meta Game being different to the Western scene (which is generally more gamemode-agnostic); the Ink Vac, for example, was widely overlooked in the West, but in Japan it was pushed for a while even before its buffs thanks to being able to prevent enemies from trying to paint a zone, before unleashing a massive shot that could paint a zone by itself.
    • The Western competitive scene doesn't like playing Turf War, and usually plays tournaments without that mode. The biggest reason is that the mode doesn't have good competitive integrity: one team can dominate the other all the way to their spawn, but all that matters is how much paint exists at the end of the game, so a single wrong move from the leading team can lose the game and render all their efforts for naught. Japan widely accepts Turf War, with tournaments like Koshien being Turf War only and Nintendo's own official ruleset using Turf War as qualifiers; the West will begrudgingly play them when they have to, but the mode is a rarity when they're organizing their own tournaments.
  • Broken Base:
    • Picking a Splatfest team based on the question versus picking it based on the idol. Advocates for the former argue that picking based on the idol is disingenuous to the concept of a Splatfest, while advocates for the latter maintain that the choice doesn't really matter and that they'd rather side with the more popular idol if it means a better chance at getting more Super Sea Snails.
    • The practice/custom of using the "Booyah!" command ("Nice!" in the Japanese version) at the start of the match and the booing of players who don't Booyah back (particularly in plaza posts) has gotten a bit of friction. Many see a Booyah as the Splatoon equivalent of a "hello", and it's what "Woomy!" and "Veemo!" translate to, and find it rude when it's not reciprocated, to the point where a number of plaza posts condemn players who don't Booyah back. Others think the shaming is unnecessary and just want to be able to enjoy the game regardless of whether they take the time to push down on the D-pad in the first 5 seconds of the match.
  • Character Perception Evolution: Pearl started off a Base-Breaking Character with many fans, who found her beetle brow awkward-looking and her childish, bratty demeanor off-putting.note  But then her Hidden Depths started coming to light in later updates, and the Octo Expansion revealed her true maturity and how sweet and faithful she could be. (It's telling that the popular Pearlina ship didn't start to take off until after the Octo Expansion released.) By the time of Splatoon 3, she'd become almost as popular as Marina, she was missed just as much as her when the two were Put on a Bus, and her appearance as Eight's drone sidekick in Side Order was met with near-unanimous approval. At this point, it's safe to say "the gremlin" is a fully affectionate nickname.
  • Common Knowledge: Because of Octavio hypnotizing Callie via a pair of special shades, as well as the enemy Octolings present in the story mode all wearing eyewear (including a model that's very similar to the one Callie wears), it's often assumed to be canon that Octavio uses Mass Hypnosis on all of his troops, which is removed by the Calimari Inkantation. However, nothing in the game confirms that the Octolings are being controlled this way, with their allegiance to the Octarian army implied as coming from their home being a heavily militarized (and propagandized) space that teaches Diligence and Loyalty from a young age, and the Inkantation simply inspiring them to seek a better life. Marina and Agent 8, two characters that gained a desire to leave Octarian society for the surface after hearing the Inkantation, bear no ill will towards Octavio and appear to still think fondly of him (Marina has Octarian decals on her personal laptop, and Agent 8 apologizes to him for leaving in a Mem Cake), an unlikely reaction in the event of being freed from a brainwashing he directly caused.
  • Complacent Gaming Syndrome: Whenever a new weapon released, especially a brand new one instead of an existing weapon with a different sub and special weapon kit/loadout, you can expect to see a lot of people use it for a couple of days (especially in Turf Wars) until the community figures out how to use and counter it.
  • Creator's Pet: Shooters have started to garner this reputation toward the end of Splatoon 2's update cycle. The long short of it is that over an extended period of time, a good chunk of Shooter weapons received multiple small buffs while non-Shooter weapons did not, resulting in an extremely homogenized "4 Shooter" meta and fans complaining about favoritism thanks to their ease of use and popularity, which is worsened by their genericness compared to unique weapon archetypes you won't see in other games and Shooters easily having the most weapons in their class. Splatoon 3 seemed to have reversed these changes alongside other controversial Splatoon 2 additions, but little time was had before these complaints resurged with a vengeance due to the advent of updates, with Shooters not only dodging much needed nerfs (such as having lower Points for Special despite already being better painters than other weapons) but also getting the lion's share of new weapon kits in later updates despite over half of the other weapon classes sorely lacking in both new kits and new main weapons.
  • Diagnosed by the Audience:
    • The band ABXY/Chirpy Chips are very easy to see as all having some form of neurodivergence. Paruko/Harmony is spacey, easily bored or distracted, and has little motivation; Noiji is incredibly chipper and impulsive; Raian is very withdrawn from the spotlight and hyperfocuses on his interests of old and weird stuff; and Shikaku is normally easygoing, but randomly and rarely snaps into being way more irritable.
    • Many fans interpret Marina as being autistic, given her shy and sensitive nature, difficulty understanding Inkling social cues, and her intense, special interest-like loves of machines and music. She's known to infodump for hours about heavy machinery, even to people who aren't interested — something that Acht seems to find annoying. She also seems to have deep, encyclopedic knowledge of her favorite bands; news dialogue from Splatoon 2 states that she's watched one of the Squid Sisters' music videos "like 300 times", and she gleefully admits that she knows "every Deep Cut song ever written" during the February 2024 Deep Cut live concert. Some of her hand movements and body language appear similar to stimming, too.
    • Likewise, some fans interpret Pearl as having ADHD. She can be impulsive, forgetful, and impatient at times despite meaning well, and often has trouble sitting still and fidgets during recording sessions, according to Marina.
    • Fans have taken to interpreting Sheldon as being on the Autism Spectrum, and his ability to Motor Mouth about weapons stemming from a Special Interest in them.
  • Ensemble Dark Horse:
    • Annie, the sea anemone girl who ran the headgear store Cooler Heads in Splatoon, and runs the SplatNet store in following entries, became quite popular due to her unique design and shy personality.
    • The Octarians as a whole are well-liked by anyone who actually delve into the series' lore, but the Octoling soldiers in particular had tons of people clamoring to play as one during the first game. Fans got their wish with the Splatoon 2: Octo Expansion DLC, with Octolings becoming a default customization option in the third game.
    • The Octo Expansion also brought Dedf1sh, a sanitized Octoling that garnered a fan following for the excellent tunes they provided for the campaign, along with having some of the darkest lore attached to their name. The developers took notice, and they were given a major supporting role in Side Order.
    • Paruko/Harmony, who is also an anthropomorphic female sea anemone. First seen on the album cover for the band Chirpy Chips/ABXY, she was just one of many musicians who are part of in-universe bands that are only known about and seen through promotional and side material. Despite this, she accrued so much fanart in the community that Nintendo would go on to elevate her to being one of the in-game shopkeepers in Splatoon 3.
  • Fandom-Specific Plot:
    • There are an untold number of fan works starring an Inkling who has just moved into Inkopolis or Splatsville, usually meeting with some of the shopkeepers and/or an established squad and getting into Turf Wars. Depending on the fic, this Inkling will also either become a member of the New Squidbeak Splatoon (undertaking the games' story modes or an entire new adventure) or be a civilian who unknowingly befriends one of the agents.
    • The Octolings are a fountain of fanfic all by themselves. Common plots involve their life in the underground domes, with early fandom stories also depicting their increasing terror of Agent 3 and occasional forays into Inkopolis.
      • For the same reasons as the above, an Inkling finding/rescuing and living with an Octoling was also a common plotline prior to Octo Expansion and Splatoon 3 having their societies begin to freely interact once again. These stories often than not end in romance as well. Ironically enough, the second game has this serve as Pearl and Marina's backstory, with their early friendship matching the usual staples of such plots almost beat for beat.
      • In addition to fics that explore Off the Hook's backstory, Octo Expansion gave birth to a variation involving Agent 3 taking in Agent 8 (or otherwise serving as her guide to the surface) while Pearl and Marina act as Parental Substitutes, often with the two agents developing a romance. Later on still, the reveal of Splatoon 3's idol group (Deep Cut) led to stories depicting Shiver as a former Octarian solider who was taken in by Frye and Big Man several years ago after being found traumatized and alone in the Splatlands. Once again, often with Shiver and Frye developing a romance, though supplemental material would quickly make such stories Outdated by Canon (all three grew up on the surface, with the trio becoming friends in middle school).
    • Role Swap AU stories where Callie won the Splatfest and Marie ended up with the Octarians instead of Callie. Since Callie's disguise as Agent 1 involves a pair of sunglasses which became the Hypnoshades, a common interpretation is to mirror this with Marie's disguise — the facemask she wears as Agent 2 gets turned into a gas mask when she's on the Octarians' side.
    • Fans who were unsatisfied with how Splatoon 2 handled Callie and Marie's reunion have plenty of fan-works which portray it as more emotional. Some go as far as to make Callie a Shell-Shocked Veteran post-rescue.
    • How did Marina end up above ground and how did she meet Pearl? Many fanfics try to solve these questions. As mentioned above, Octo Expansion filled in some of the blanks, which actually increased the number of these stories, since writers now had a solid base surrounding Marina's culture shock and tech genius to expand upon and explore in-depth.
    • Some stories bring Agent 3, Agent 4, and Agent 8 together as a Power Trio, usually with Agent 8 as a rookie understudy and Fish out of Water in Inkopolis, Agent 3 as the seasoned, comically serious leader, and Agent 4 as the cheerful Bunny-Ears Lawyer to round them out.
  • Fandom VIP: ProChara, a top-level American Splatoon player, is recognizable among many fans of the series. He's the most accessible top-level player for also being a YouTube content creator, and had a notable surge in popularity around the time of Splatoon 3's release.
  • Fan Nickname: The competitive scene has a number of terms:
    • Slayers and Skirmishers: aggressive weapons that excel at the very front that either splat enemies or create distractions or openings for other teammates. Most rollers and close-range shooters like the Sploosh-o-matic fit this category.
    • Anchor: weapons that hang around the back lines and make it hard for the enemies to push forwards with long-range domination, in addition to providing a safe super jump spot for allies to reconvene to. Splatlings and Chargers usually qualify as these.
    • Support: weapons that focus on painting turf or farming specials, which aren't great in direct fights nor holding the backlines and help in other ways. The N-ZAP and Splattershot Jr. provide consistent examples of this throughout the series.
  • Foe Yay Shipping: DJ Octavio/Captain Cuttlefish, due to the first game strongly implying that they have a long history together and used to be good friends.
  • Franchise Original Sin:
    • Many balancing and connectivity issues have been present ever since the first game in the series, but weren't criticized as much initially due to the first game's introductions and innovations largely overshadowing any issues it had, while this was also the case for the most part with Splatoon 2 as it was similarly celebrated and considered to be either on par or even better than the original, several years later when Splatoon 3 was released still with the same issues from the previous games unaddressed alongside newly introduced ones and significantly less introductions and innovations, it was called out for this much more harshly.
    • On a developer scale, the first game's massive success started a trend of Nintendo embracing the live service model with some of their other multiplayer titles; that is, releasing a game with plans to continuously add new features and modes via free DLC updates in hopes of inciting regular engagement. While the first Splatoon was very light on multiplayer content at launch, it was still seen as having enough to offer overall thanks to both a substantial single-player campaign and an immediate fanbase that was more than willing to stick around for further updates. It was also a new franchise, meaning prior entries didn't exist with which to compare its' launch day content with. When other Nintendo games (specifically, the Mario sports games and Animal Crossing: New Horizons) began engaging in this service model, fans of those series did not take kindly to it. At best, it was viewed as a poor implementation of the approach due to those base games not offering much more than previous series entries, with worries that poor sales would mean Nintendo will stop updating the title and leave the game "unfinished". At worse, it is viewed cynically as Nintendo simply wanting release games faster and with lower budgets to collect money faster.
    • The limited number of weapon kits are generally cited as a problem with Splatoon 2 and 3; the game has many main, sub, and special weapons but only allows two or three preset kit combinations of them per main weapon. As pointed out by Splatoon content creator ProChara, this issue originated in the first game; 1 also only had two or three weapon kits per main weapon, but it wasn't nearly as big of an issue back then because there were also less sub and special weapons in the game. If a given main weapon's first kit had a suboptimal sub or special, that wasn't as big of a deal because it was more likely to then get a better one from the remaining list of sub and special weapons. However, as the sequels have came and gone, more sub and special weapons have been added to the game yet the number of weapon kits per main weapon hasn't increased, making it more likely that a main weapon is stuck with only duds or that a desired weapon kit combination isn't fulfilled despite all its pieces existing.
  • Friendly Fandoms:
    • Not really a surprise, but the Super Smash Bros. community is rather friendly towards their new Nintendo cousins; maybe it's because they're both Competitive Multiplayer games with colorful aesthetics and easy-to-learn-hard-to-master gameplay that break all the conventions of their respective genres (Fighting Game for Smash, Third-Person Shooter for Splatoon). As well, early Splatoon competitive largely borrowed from the Smash scene, following in their footsteps for growing a grassroots scene in addition to featuring Splatoon events as a side to Smash. During the official character ballot for Smash 4, the Inklings were often one of the most requested characters on Reddit and other SSB message boards, and became very first newcomers for Ultimate.
    • The Super Mario Bros. fans are also unsurprisingly fans of Splatoon and vice-versa. For most, the comparison between this game and Super Mario Sunshine is a no-brainer, to the point that rumors and hoaxes about eventual Super Mario Sunshine-related DLC such as a weapon based on F.L.U.D.D. or Delfino Plaza as a stage ran rampunt during the life of the first game. Splatoon 3 would eventually give the game a shout-out in the form of a boss battle.
    • With Team Fortress 2, one of the other very colorful shooters out there. Although tensions were rocky at first, the fandoms of both games started to overlap, thanks in great part to both games being multiplayer shooters with fast movement options focused on objectives and teamwork, with silliness and colorful aesthetics that stand out in a genre that tends to stick to the more realistic side of things. It certainly doesn't hurt for the Team Fortress crew that Splatoon also has a focus on squid fashion and hats.
    • With Jet Set Radio, since both games involve groups of teenagers who live in the Shibuya district and spread paint everywhere. Splatoon's aesthetics are also noted to be similar to that of Sega Dreamcast games in general.
  • Good Bad Bugs: Sub-strafing began as this, before becoming an Ascended Glitch. It is a movement exploit where while swimming in ink, holding down the sub weapon button or using it to come out of swim form allows players to stop on a dime or rapidly change the direction they're moving in. Only a handful of sub weapons could do this in the first game, but it was made intentional in Splatoon 2 onwards and expanded to all sub weapons (Version 3.0.0 even fixed Ink Mine's inability to do this).
  • It Was His Sled:
  • Just Here for Godzilla:
    • Plenty of fans mainly pick up the games for their solo campaigns, which are regarded as among the best in any third-person shooter to the point that a dedicated single-player adventure spin-off has been in constant demand from this segment of the fanbase since the first game.
    • There's a segment of the fanbase that only plays Salmon Run, which grew once Splatoon 3 made the mode available 24/7.
  • Moe: Let's be honest: both the Inklings and the Octolings are adorable. The franchise's colorful artstyle combined with their squid beak smiles (even as they're considered Ugly Cute) and Speaking Simlish voices have endeared them to fanbase as being among the cutest main characters Nintendo owns. A lot of fanart highlights them for this rather than their coolness factor that the games themselves often focus on through their love for fashion sense.
  • Most Wonderful Sound:
    • The splattering sound of ink being fired and covering turf is very satisfying indeed. It was lovingly recorded by the development staff. This also extends to the sounds of the various weapons: the whirr of the Heavy Splatling winding up for a burst, the splashing effects of the Brush and Roller weapons being swung, the sharp report of a Charger firing; all of them have a very distinct and enjoyable feel.
    • The Inklings' chatter if they pick up a special weapon or destroy a lot of enemies.
    • The ice cream truck jingle that plays when you are riding in control of the tower in Tower Control. Also, the cheery tune that plays when the Clam Blitz basket is open.
    • The cracking sound that plays when you hit someone with a fully-charged shot from a Charger, or a direct hit with a Blaster or Sloshing Machine, since it usually results in a One-Hit KO.
    • The one-two whammy of your Inkling chattering in triumph, followed by the solid impact of the Rainmaker making touchdown on the pedestal. Bonus points if you're the one doing the touchdown.
    • Splatting a shielded Octotrooper or destroying their shields is announced with a loud, satisfying "-CLANG!".
  • Narm Charm: The general consensus on the North American TV ads is that they're, to make a long story short, incredibly stupid. That said, their cheesiness (especially those for the first game) makes people talk about them a lot, which is what an ad is meant to do anyway.
  • Paranoia Fuel:
    • Anytime you see enemy ink, even a tiny puddle, there could be someone there waiting for an unsuspecting player to splat. This gets even worse if they have the Ninja Squid ability, because now they can easily move through their ink with little indication of such at all. And may Cthulhu have mercy if you're in the same lobby as a player that has mastered moving slowly enough that they can swim completely undetected, with or without Ninja Squid.
    • Getting tracked by a Point Sensor or similar sub weapon means the enemy knows exactly where you are, allowing them to pursue you or ambush you with impunity, while you don't know where they are.
  • Periphery Demographic:
    • The series is a colorful family-friendly third person shooter, mostly marketed towards children in Western commercials while marketed towards both children and teenagers/young adults in Japanese commercials, also having a companion Kodomomuke manga with a goofy tone. However, it also garnered a large number of adult fans seeking something that breaks the mold in both aesthetics and gameplay from the existing shooter market, which is perceived as being too same-y and homogenous.
    • The games have a fairly strong artist following, even among those who wouldn't otherwise enjoy a shooter. Gem, of the YouTube channel Squid School, speculates that this is for a number of reasons: the game is about painting, there is a significant degree of self-expression in how players approach the game (aligning with the theme of artistic expression), and the game's structure and story subtly guides players in the direction of making their character into an Original Character that fits into the universe. The fanbase reflects this, with fanartists being celebrated nearly as much as the original work itself, and even top-level pro players commissioning artists to draw their player characters. Most tellingly, among the Wii U games that incorporated Miiverse integration to show fanart within the game itself, Splatoon is one of the few that featured some form of substitute in its non-Wii U sequel.
  • Popular Game Variant: Splatoon 2 brought about the community challenge known as "Overfishing", a variant of Salmon Run where players aren't merely aiming to meet the egg quota, but compete with other teams to see who can secure the most Golden Eggs in a shift. This was popular enough to the point where Splatoon 3 introduced Big Run and Eggstra Work, which are official implementations of these challenges with in-game rewards based on how many eggs one scored compared to all other players, in addition to facilitating unofficial Overfishing challenges with the Job Scenario feature, allowing players to play others' Salmon Run shifts exactly how they originally were.
  • Preemptive Shipping: The idol groups of each game get hit with this upon their reveal. While the popularity of Pearl/Marina and Frye/Shiver remained strong upon the release of those installments (especially the former pairing), Splatoon 1 didn't have as much luck with Callie/Marie. In spite of their duo name being the Squid Sisters, many people shipped them anyway on the assumption that their idol group name wasn't an actual indicator of their relation. The fans were right on that front — they're cousins, which caused the pairing's popularity sank like a stone for anyone who wasn't into Incest Yay Shipping.
  • Quirky Work: Anthropomorphic squids turn into kids with paintguns to shoot paint for the squids to swim through while battling an army of sentient octopus tentacles. The series actually managed to become a critical and commercial darling despite this.
  • Recurring Fanon Character:
    • Verna Rassica is an original inkling created by Rassicas (a fan known in the community for translating No Export for You Splatoon content). The character is a stubborn, alcoholic adult who works as a Grizzco manager. He’s one of the most popular fanmade Inklings, receiving a lot of fanart, and giving a Darker and Edgier interpretation of the world of Splatoon.
    • Splat Tim is an Inkling that comes from a distorted picture of the Inkling boy from a Cats vs. Dogs Splatfest promo image was posted on Twitter with the caption "it splat tim" (a corruption of "it's splat time"). It inspired a series of Stylistic Suck fake game covers, and tends to be associated with the phrases "He does it!" and "It's him!" (the latter being from one of the many "sequels"). Splat Tim is often treated as his own character and is the subject of numerous memes.
  • Spiritual Successor:
    • Splatfests to both the Wii's Everybody Votes Channel and Conquest in Super Smash Bros. for Nintendo 3DS and Wii U. Everybody can vote and support their preferred choice to be the most popular.
    • The relative verticality of the gameplay compared to most shooters, and how the squid mode allows players to swim up walls, caused some to consider it a Lighter and Softer Titanfall.
    • The Squid Beatz minigame is the best Taiko no Tatsujin game made by Nintendo.
    • The main hub areas of each game ultimately became this to post-cancellation Miiverse and similar Wii U features like WaraWara Plaza and Animal Crossing Plaza, with the world being populated by the avatars of other players that can be interacted with to learn about their current stats and weapons, and comment on any artwork they may have posted.
  • That One Level: There is little love for Wahoo World, a map originally introduced in Splatoon 2, thanks its overly-cramped middle area. If you want to move through it, you either take the lower area (which is a hallway bordered by uninkable walls, so if an enemy catches you, your escape options are very limited), take the right route (an uninkable floor that's slow and can get you killed quite easily), or the left route (an extending bridge that doesn't allow passage 50% of the time). The stage on the whole is so awkward to navigate and fight on that it's one of the least liked stages in the entire series.
  • They Changed It, Now It Sucks!: Splatoon 2 and Splatoon 3 made a significant paradigm shift in how stage design is handled. Previously, in the first Splatoon, maps were large and varied, with fairly unique layouts to each map and dense with inkable walls and raised terrain. In the sequels, Nintendo began aiming for more "competitive" map design, which meant shrinking their overall size, making "centers" and other spots where opponents are likely to engage each other more flat and open, and reducing the number of side routes where players can avoid detection from their opponents. Players who liked the first game's stages for their fun and unbalanced nature have responded with less than stellar reception to those of the sequels, claiming that abiding by a very similar design philosophy for every stage homogenizes them too much and makes a number of alternate playstyles less viable. Competitive players have also derided the map design for forcing everyone to the center and lacking flank routes, making long ranged weapons very difficult to counter and resulting in very stalemate-y matches.
  • Ugly Cute:
    • The Inklings themselves in a sense. While their humanoid forms look mostly normal, their Cute Little Fangs include an extra one in the front bottom tooth. While meant to emulate squid beaks, it also makes them appear in dire need of braces.
    • Prepubscent Inklings. Newly hatched inklings are cute, normal looking squids but everything from toddlerhood to preadolescence are varying degrees of Ugly Cute. They aren't fully capable of becoming humanoid until their teens, so before that they're anthropomorphic but gangly and obviously made of ink.
    • While most Octarians look outright Gonk-ish, basic one-tentacled troops can sometimes be seen inking the ground in front of them with a goofy smile on their faces. It manages to look kind of adorable.

    CoroCoro Splatoon manga 
  • Broken Base: The manga's insistence on using the Inkling/Octoling male over using the female Inkling/Octoling for its main characters. Either you dislike it because it goes against the video games, which push the female variants as the main characters (particularly when it comes to story content), or you like it precisely because the games tend to give the male Inklings/Octolings the shaft in that department, and thus see them taking the lead roles in the manga as getting some much needed attention.
  • Fan Nickname: The manga is often referred to as Coroika by fans, a portmanteau of Coro Coro, the magazine that serialises the manga, and ika, the Japanese word for squid.
  • Fanon: Many fans like to believe that Emperor and Prince are related to Pearl as her younger siblings due to all three coming from rich backgrounds, as well as boasting similar appearances.
  • Hilarious in Hindsight: In the first chapter, Rider has all three of his teammates fire an Inkstrike at once, which the narration calls a Triple Inkstrike. A long time after this chapter was published, Splatoon 3 would include an actual Triple Inkstrike as a standalone special.
  • Ho Yay: Goggles likes to pull down Rider's pants.
  • Values Dissonance: The manga's style of humor is common in kodomomuke (i.e., young children's) manga, but some of the jokes can come across as unusual outside of Japan, namely Goggles' Running Gag of losing his clothes and pulling down his friends' pants.
  • What Do You Mean, It's for Kids?: The manga manages to be even more "kid-friendly" than the video game series it's based on thanks to lacking the source material's love of Backstory Horror. However, many of its running gags are of the Naked People Are Funny variety, including the main character pantsing friends and rivals alike (regardless of gender), as well as one-off jokes such as a scene where the main character shoves the barrel of his Splattershot up a rival's ass, and pulls the trigger. Somehow, it defied No Export for You and made it to international shores where it is marketed to the same elementary school demographic as in Japan.

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