Colbert Bump: The airing of Eva 1.11 on Toonami garnered nearly one million viewers and lead to Eva 1.11 taking the #1 spot on Amazon's top selling anime list after its airing (with Eva 2.22 not too far behind).
Creator Breakdown: Yes. Anno poured his heart and soul into his work so intensely that he suffered a second mental breakdown from the strain after finishing 3.0, as he revealed in an October 2014 interview. Fortunately, he had his wife and his good friend Hayao Miyazaki to lean on and successfully shook off suicidal depression once more, although Anno was sufficiently frazzled by the experience that he has postponed working on 3.0 + 1.0 to make Shin Godzilla and announced his intention of temporarily taking a break from Eva once Rebuild has concluded.
Technically, the title itself, Rebuild of Evangelion, is a nickname that just stuck very hard because Anno and other official sources used the term a lot during the promotion for the first film; from all appearances, the term actually refers to the simple act of remaking the series. Considering the movies are simply titled Evangelion (or Evangelion New Movie Version), it's doubtful that the phrase was meant to refer to the movie series itself. The Evageeks forums tried to get rid of it by renaming the sub-forums from Rebuild of Evangelion to Evangelion New Movie Version, but then changed it back.
The title has since become Ascended Fanon of sorts, as the Blu-ray for the Japanese version of the third movie includes it in the credit box.
The PS2 and PSP adaptation of the first movie is referred to in English as Evangelion: Jo, the Japanese name for the first movie.
The formal names each Angel (well, what Seele calls them: "Sachiel", "Ramiel", etc.) were only revealed towards the end of the original series, during a quick review scene (and by quick, we mean blink and miss quick). As this hasn't happened yet, the two new entirely new Angels don't have formal "Angel names", so have been often referred to be fan nicknames: #3 has "Tunneliel", and #7 has been variously referred to as "Clock Angel", "Clockliel", etc.
Mari's battle with Zeruel is often just referred to as "ZA BEASTO", after the password used to trigger Unit-02's "beast mode".
Before her name was revealed, Mari was simply Glasses Girl.
Some fans of 3.0 are already calling the Angel at the beginning of the film "Funniel"note Funn- as in funnel.
"Kuro Rei", "Kuronami" or "Blackanami", for her black plugsuit, or also "Rei-Q"note due to her plugsuit having a "09" on it- in Japanese, "9", or "kyu", is pronounced the same as "Q" for the Rei clone who shows up in 3.0.
God Created Canon Foreigner: Anno apparently thought up Mari specifically for the Rebuild movies, and has described her as the only character who is not "a part of him." See Mary Sue entry for possible explanation.
God Does Not Own This World: For a while. When production began, Khara was merely licensing the Evangelion franchise from Gainax. As of late 2014 however, Khara stopped crediting Gainax in their Eva-related work. Coupled with Gainax having been ailing for years now due to their staff quitting and migrating to other studios, all indications are that Anno, being Khara's president, bought the rights to the Evangelion franchise and now owns it completely.
I Knew It!: Before the release of actual news of 3.0, there was a fake movie poster of Shinji sitting alone on the staircase◊ from the first two posters. Considering the darker tone the movie turned, it turns out this mock poster was scarily accurate.
Loophole Abuse: A meta-example regarding the Mexican release of the films: The Mexican distributors of the films managed to avoid having to dub the films to Spanish as required by Mexican laws by showing the films as art films and as such, those films are not required to be dubbed. It does help the films are Japanese and also the fact the films are showed as a part of the 400th anniversary of the relations between Mexico and Japan. On the other hand, the films will be released with subs and a dub on DVD, since it's required by law and the mentioned loophole will not probably work in this case.
Lying Creator: Goes hand in hand with Trolling Creator, but it's clear that Anno and the rest of production staff can't be fully trusted, from Mari's "no psychological issues" line, to a very high usage of Never Trust a Trailer and whether or not the series is actually a remake or a sequel.
Case in point, in the preview for 3.0 at the end of 2.0, only one thing is accurate: Asuka's eye-patch.
The Merch: Regardless of Mari's future relevance to the plot, Studio Khara is marketing the crap out of her. She gets a very popular schoolgirl uniform, two unique plugsuits, and is already catching up to Asuka and Rei in sheer number of non-canon outfits (such as yukatas and swimsuits — it's only a matter of time before she appears in Meido uniform and Gothic Lolita), making for a staggering diversity of dolls to unleash upon the already glutted Eva figure market. And let's not even get into her Awesome, but Impractical EVA-05, a robot that only really makes sense as a toy. And now that she has her own hot pink EVA-08 (in different forms!), and all the pilots don new plugsuits for 3.0, we can only imagine the deluge of new toys waiting in the wings.
In the English dub, the only actors to reprise their roles from the TV series and End of Eva are Spike Spencer (Shinji), Allison Keith (Misato), and Tiffany Grant (Asuka). John Swasey is also back as Gendo Ikari after voicing the character in the "Director's Cut" episodes of the original series. The most notable recast is Brina Palencia replacing Amanda Winn Lee as Rei, despite the latter's interest in returning. The reasons for her recast aren't clear, and possible reasons range from her union status, location (she lives in Los Angeles now), unavailability (her son was recovering from Leukemia around the recording of the first film), and FUNimation just wanting to try someone else.
Besides the obligated casting changes in the English dub, the Mexican Spanish dub suffers a really weird one: The dub of the films will use many of the original voice cast from the original TV running used by ADV Films and Locomotion, rather than the newer one used for the remasterized version by Animax (excluding Asuka), possibly due to fans complaining about that dub. The only forced replacements are Touji, Keel Lorentz and above all, Asuka's voice actors, since their voice actors died between the dub of the original series and the films. Also, Misato, Kensuke, Touji, Gendo and the three Bridge Bunnies had their Mexican voice actors replaced too.
Averted in the Italian dub, where all voice actors from the original reprise their respective roles... except for Kaworu, who has the voice actor from the first dub of End of Evangelion (yeah, End of Evangelion has been dubbed twice in a five years span, with the same dubbing director and the same voice actors from the original series, except for Misato, Kaworu and Aoba in the first dub. Long story.)
Another interesting example is the European Spanish dub. The only character who has maintained the same voice actor during the whole series is Shinji. The rest of the cast was completely changed, with some characters getting a new voice either in the original movies (like Misato, who changed in Death and Rebirth), or at some point during Rebuild (like Rei, who changed in 2.0). However, Asuka, who was already "darrined" in End of Evangelion and 2.0, recovered her original voice actress from the TV show in 3.0.
Schedule Slip: The tetralogy was supposed to have been concluded in 2009, which, to put things into perspective, is when the second film was first released. This may have to do with the plot of 2.0 being revised during development, as the 1.0preview would suggest.
Now the official website has removed the 2013 release date for 4.0. The projected release date is now... Winter 2015.NOOOO!
Winter 2015 has come and gone, and there is still no sign of the fourth movie.
Delayed even further thanks to Anno directing Godzilla Resurgence. In July 2016, an interview with him revealed that working on 3.0 did bad things to his mental health, but now that he's finished with Resurgence, he finally feels ready to begin work on the fourth movie.
On the dub side of things, Funimation planned on releasing 3.33 in English in January 2014, but apparently after speaking directly with Anno, they decided to re-dub the entire movie, pushing its expected release back. As of October 2015 Funimation has announced that 3.33 will be released 2016 February 2nd.
Throw It In!: In Evangelion 3.0, Shinji's silent coma near the end of the movie was a result of Megumi Ogata, his VA, being too distraught to continue reading her lines after Kaworu's death.
Trolling Creator: Well, someone is trolling anyway. This promo for the third movie begins with clips from the first two movies and ends with a piano. And then there is this poster for the third movie. Yet another piano. One even appeared on the official Japanese website. The piano actually did have relevance to the plot, but it's not the kind of thing that fans were hoping for when getting new information about a hotly-anticipated movie.
Troubled Production: 3.0 and FINAL have shown and are showing signs of being this. The original teaser for 3.0 at the end of 2.0 was composed entirely of material that went wholly unused in the movie as printed, and it seems there was a top-down rewrite of the movie at some point; it was supposed to come out relatively quickly after 2.0 so as to not leave audiences hanging, but it instead took almost three years to make. Meanwhile, on that note, as of 2018 FINAL doesn't even have a release date, and it's getting to the point that FINAL is going to take as long to come out after 1.0 as 1.0 did to come out after End of Evangelion. While Anno has had some projects come up in the meantime, it's been a production gap of at least six years and even by 2018 there was no obvious indication that FINAL was being actively worked on.
The film series was originally conceived as a direct adaptation of the original television series with updated visuals, a few key changes, and a new ending. However, 2.0 and beyond ultimately established that the creators wanted to go in an entirely different direction altogether.
A scene from an early draft for the 2.0 script, which went as far as the storyboard stage◊, had Asuka's face being peeled off during her encounter with Bardiel. And it gets worse: the face stares back at Asuka and mocks her. She also seems to have been included in the initial Zeruel battle as in the television series, albeit still injured from the Unit-03 fiasco.
Because Mari's character wasn't finalized by the time she made her full appearance in the second movie, a number of concepts for her were left on the cutting room floor. To wit:
It was originally planned that Mari would be The Rival to Asuka, eventually surpassing her and presumably playing a role in her character development. This plot thread, and whatever was intended for it, was soon abandoned in favor of making them close teammates.
Another concept for Mari that was dumped had her owning several cats at home, and she would have had tattoos of them on her body. Her cat-eared helmet and her fondness for dropping cat noises in her speech may be references to this.
Both 2.0 and 3.0 (especially 3.0) seem to have had different storylines at different time periods during production - so the trailers at the end of 1.0 and 2.0 weren't meant be deceiving.
Reportedly, Robin Williams, one of Hollywood's biggest Evangelion fans, auditioned for the part of Gendo Ikari in the Rebuild dubs.