Never Trust A Trailer / Anime

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• Spoofed in the fan-made flick, AMV Hell. At the end of the first AMV Hell, there is a trailer for AMV Hell 2, with several scenes set to epic music, with the note "Featuring none of the scenes shown here." Nothing is sacred, indeed.
• Baccano!: Funimation decided to parody the hell out of this trope and for the first third of the trailer made it seem like some sort of old black-and-white historical anime with mild, believable violence that makes one wonder why it's rated TV-MA. Cut to a film reel ending and some guys staring boredly. Then, the real trailer with blood, guns, dismembered limbs, et cetera kicks in.
• The trailers leading up to the release of Bang Brave Bang Bravern! showed it to be a serious Real Robot series about a war between Japan and the United States. When the show premiered, that was how the first episode began, up until Earth becomes caught up in an Alien Invasion and the show made a hard swerve straight into Super Robot territory, with all of the Narm Charm the genre entails.
• Black★Rock Shooter (2012 anime) emphasizes new character Chariot in the trailers and the promotional artwork. Meanwhile, Strength only appears on one poster and is in fact the least prominent character displayed in that poster. Their importance in the series is completely inverted. Chariot is killed off in the second episode, while Strength turns out to be central to the plot. To an extent, this also applies to Chariot's other self Kagari (who diminishes in importance after the second episode), and Strength's other self Yuu (also central to the plot).
• May also be a mixed example with Covers Always Lie, but in Bleach, Nel's adult form is heavily and prominently featured in cover arts, anime openings, anime closings, video game trailers, and other media, despite the fact that it only appears for a couple chapters and plays almost no actual role in the story.
• When Kids' WB! was first promoting Cardcaptors, the commercials gave Syaoran top billing despite Sakura being the main character. Then again, the series was also edited to give Syaoran a bigger role and promote him as an equal partner to Sakura (and arguably, a mentor figure to her in the early episodes).
• Early promotion for the 13th Case Closed movie heavily involved a scene with the most prominent antagonist of the series shooting Conan at point-blank range after having discovered his true identity. It turns out to be All Just a Dream before the opening credits.
• CLANNAD's anime adaptation does this quite a lot with their Post-Episode Trailer every episode. One implied a pretty explicit Ho Yay relationship that might form between the main character and his closest friend, followed by his friend's father commenting that the relationship "looks like fun."
  • Another particularly hilarious one has Nagisa and Ryou seemingly admitting to being bullies.
• Parodied in one after-credits trailer in Cowboy Bebop: Ed claims that the other cast members were all killed and next week the show will be replaced with "The Adventures of Cowgirl Ed". Spike and Faye break in at the last moment and frantically try to convince the viewer that it's all a lie and there really is a next episode.
• Before the second season of Darker than Black came out, many a fan whined over the fact that the promos◊ suggested it would be much Lighter and Softer than the first season. Turns out that Studio BONES was fucking with us.
• The preview of the final episode of Death Note has Yagami Light laughing triumphantly while saying that he is Kira, followed by the title "New World", implementing that Light has won and he is going to change the world at his own disposal. The actual story has him beaten down to the bottom and every cop chasing him, ending with him dying miserably, having accomplished nothing at all.
• The back of the case for Digimon: The Movie mentions in the synopsis "a wayward digimon kidnaps the Digi-Destined". While this in fact does happen in the original movie, the North American version of the movie is a mish-mash of the first three movies with an altered plot to link them together. So the kidnapping sub-plot of the third part of the movie never actually happens.
  • In a case more or less played straight, Digimon Frontier up to this day has never been aired in the UK. Between 2004-2005, Fox Kids aired a trailer for Digimon announcing new episodes which showed footage straight from Frontier. However, the episodes that were aired were instead from Digimon Tamers, and that little bit of footage from a 30 second long commercial was as much as any UK viewer got to see of Frontier.
• This trailer for the 1997 adaptation of A Dog of Flanders, which appeared on multiple Pokémon: The Series VHS tapes, makes it look like an uplifting coming of age story about a boy and his dog overcoming their problems together, with the more humorous scenes being emphasized. This is not an accurate description of the story, which has an infamous Downer Ending, and it's safe to say that most kids who saw the movie would be traumatized for life.
• Dragon Ball:
  • Dragon Ball Z had a filler episode where Goku goes to Hell to help stop Frieza, King Cold, Cell, and the Ginyu Force from making a coup of the place. The next episode preview for the episode showed Goku transforming into his Super Saiyan form when confronting the Ginyu Force. In the actual episode though, Goku doesn't turn Super Saiyan at all! Notably the shot of Goku transforming in the preview was recolored so that he stayed in his normal form when he powered up.
  • For Dragon Ball Z Kai, the previews for Episode 31 make it appear that Goku fights Recoome, Jeice, and Burter of the Ginyu Force all at the same time. Anyone who's actually watched the original Z cut or read the manga knows that Goku not only takes Recoome out first before ever fighting the others, but beats him with one hit.
  • The preview of Episode 66 for Dragon Ball Super has Vegito fighting Fusion Zamasu making you believe that the entirety of the episode is him fighting against Zamasu in an all-out battle... Except those previews are all of his fight scenes because he very quickly defused after fighting him for about three minutes, and Zamasu is instead finished off by Trunks gathering the energy of everyone on earth.
    • The preview for episode 67, meanwhile, gives the impression of a fairly typical Dénouement Episode; Zamasu is gone and Future Trucks's timeline is finally at peace once again, with Zeno popping up to presumably wrap up a few loose ends. Instead, the episode proper shows that killing Zamasu actually turned him into a reality-threatening Eldritch Abomination, and the heroes' only recourse is to call in Future Zeno and delete the entire future timeline. Fuure Trucks and Future Mai are the only survivors of that timeline and have to go and live in a Close-Enough Timeline where Zamasu never attacked. All in all, the whole thing is far more of a Bittersweet Ending than the cheerful preview led anyone to expect.
  • The first trailer for Dragon Ball Super: Broly features Broly, in his "Rage" state, attacking Frieza. In the film proper, Broly has become a Super Saiyan by the time he attacks Frieza, which is in the tail end of the movie.
• Spoofed by Excel♡Saga by having trailers which have the scenes edited so the show resembles a romantic comedy and an action show.
• One of the earliest trailers for First Squad featured Nazi mechas; a far cry from the medieval horseback riders that we actually got. Downplayed in that said trailer was technically a music video produced by future crew members who drew inspiration from it for the film proper.
• In an English print advertisement for the Fruits Basket manga, the blurb itself is perfectly correct...but then it has a picture of Rin (who doesn't even show up until volume 9) instead of the actual main character, Tohru.
• The creators of Gankutsuou decided to apply major changes to the anime in the very last moment. The result is that the official trailer features events that didn't happen or happened in a very different way, characters who didn't make it, and characters who look different from their final versions (Eugénie in particular).
• The back of some of the DVD boxes for Gravitation are very carefully worded in just how they summarize the series and its events. It's entirely possible for someone to pick it up without realizing that it's a Boys' Love series.
• The next episode previews for Hareluya II BØY are fairly accurate, with this trope kicking in when it comes to the episode title. Hareluya, who narrates the previews and is notoriously self-centered, claims the title to be "Hareluya on the _____", the blank changing with each episode, but like clockwork, the actual title of the next episode is the name of a character featured in its storyline.
• The trailer for the original Hellsing TV Series not only has almost nothing to do with the plot of the TV series, but also features a completely different style of music and higher quality/differently styled animation to that which occurs in the series. The problem is that the trailer is based mainly off a volume of the manga that never made it into the TV series.
  • It also ends with a tease of the Major. Neither he or anything to do with Millennium end up in the series, as it Overtook the Manga just before the introduction of Millennium.
• The trailers for the anime adaptation of one Tear Jerker of a strip in Hetalia: Axis Powers showed the episode being in English (the strip concerns America and England, both being English speakers). Fans feared some very serious Narm since the Engrish was barely understandable. However, the actual episode turned out to be in Japanese.
• Promotional material for High School Fleet made a point of never mentioning that warships are involved. A particularly bizarre example since this meant they had to never use the show's title (consistently referred to as "Hai-Furi") and create a new logo.
• The promotional material for In the Heart of Kunoichi Tsubaki, as well as the anime's first episode puts an emphasis on the girls being interested in men, implying that romance would be a key theme in the series. As the show goes on, it turns out neither aspect is the main focus, rather focusing on the playful hijinks and character dynamics amongst both the main and extended cast.
• Inuyasha is also known for misleading Post Episode Trailers. While the narration is usually fairly accurate, it's played over mostly random shots from the next episode, and is done by the characters themselves who have a tendency to exaggerate and/or go off topic. One notable instance includes 2 or 3 references to Jaken, Sesshomaru's minion who featured prominently in the next episode, but those references are drowned out by Kagome confusing his name for Jan-Ken-Pon, the Japanese name for Rock-Paper-Scissors, and trying to convince the others to let her teach them how to play it.
• Done many, many times in Italian dub openings (see also Spoiler Opening). Examples:
  • Kimagure Orange Road: the opening says Kyōsuke (dubbed Johnny in Italy) is psychokinetic and can also read minds. Ok, he's psychokinetic, but he can't read minds. (Probably this is due to a misunderstanding: in an episode, Kyōsuke and his cousin Kazuya switch bodies, and Kazuya can read minds). Furthermore, the song focuses on Kyōsuke's powers, but the plot is actually focused on the Love Triangle.
  • Nadia: The Secret of Blue Water: the opening says Nadia and Jean are 13. But they're 14 !
  • Saint Seiya: the first time it was aired in Italy (by Odeon TV, in 1990), the opening depicted it as the story of some guys fighting each other in a tournament to win the Sagittarius golden armor — repeating obsessively "only one in the end will win". Actually, the tournament only lasts the first few episodes, it's abruptly interrupted when the bad guys show up, and it's NEVER resumed, so that NOBODY wins the tournament. Oh, yes, sometimes the main character wears the Sagittarius armor, but only because the armor is somewhat sentient and decides to protect him — after all, he's The Hero.
    • Furthermore, the opening call the characters "Saints", but they are never called Saints in the Italian dub, only Knights.
    • Before it was broadcast, the Odeon TV spot announced it as a new cartoon coming "sulle ali della fantascienza più sfrenata" ("on the wings of the most unleashed science fiction"). But science fiction has little or no role in the plot.
    • In 1991 a new opening was aired: AGAIN, it focused around the tournament, around winning the golden armor as the only important thing, around "the stronger in the end will win". It included also nonsensical sentences such as "l'amicizia non ha più dignità" ("friendship has no longer dignity"): friendship among the main characters is a very important plot point, as in many similar stories.
• The trailer for the fourth episode of Katanagatari shows clips of the long-awaited fight between Sabi Hakuhei and Shichika (in which, among other things, a shark is bisected). Instead the episode is about Shichika's sister and concludes with Shichika and Togame talking about the fight with Hakuhei while eating dango. Apparently the fight was over 11 shades of awesome and would have been too much to show the viewers.
• This dub trailer for Lagrange: The Flower of Rin-ne, which portrays the "happy character interactions and friendship first, with some mecha action" series as a dark, dramatic, non-stop thrill ride with a bit of comedy on the side.
• Early trailers of Lycoris Recoil focused entirely on the cafe and slice-of-life elements, entirely omitting the whole "Secret Police preemptively killing potential threats" aspect, only for the first episode to immediately open with the premise.
• The preview at the start of Episode 7 of Magical Girl Lyrical Nanoha shows Nanoha and Fate about to square off, seemingly in a climactic final battle. When the battle happens at the end of the episode, it's immediately interrupted by the arrival of Chrono.
• The Gakuen Utopia Manabi Straight! trailer featured missiles destroying clocktowers and city-levelling explosions, absolutely none of which were featured in the show itself. This somewhat disappointed many viewers, who were hoping for a Twist Ending they had pre-emptively dubbed "The Lolicaust".
• Maria Watches Over Us's Post Episode Trailers tend to be so random and goofy that they become this.
• The pilot film for Marvel Anime: Iron Man features far more stylized and higher-grade animation than was shown in the full series, which often used CGI animation for its action sequences.
• Marvel Anime: Wolverine had a rather inaccurate trailer that showcases things that aren't present in the show itself. This includes Wolverine having a vastly different design, sporting long hair with a white streak, and him fighting ghosts despite the anime not revolving around spirits.
• Mazinger Z used extreme hyperbole in its next-episode previews, and was not above outright lying to the audience to hype up an episode. The most famous example is an episode called "Koji Kabuto Dies in Lava!"
  • This one is so infamous it was endlessly mocked and parodied, culminating in one of the Mazinkaizer stage in Super Robot Wars J being called "Kouji Kabuto Dies in Lava!?"
  • The second to last Mazinkaiser episode was also called "Kouji Kabuto Dies in Lava!" He almost does, but the Kaiser Scrandrer pulls him out.
• Parodied in the Moyashimon manga. The first volume ends with a preview for the second volume, which consists of a two-page spread of action-packed panels hinting at a switch from a slice-of-life comedy to a thriller. A caption at the bottom of the spread reads "Preview may not represent actual content."
• My-HiME also has some very misleading Post Episode Trailers. Most notably, after episode 15's cliffhanger ending leaving us in doubt as to whether Mai is dead, the trailer indicates that she is, which turns out to be untrue.
• The trailer for the fourth Naruto overall movie seems to strongly have this going. For those interested, the tagline is "Naruto Dies". This turns out to be true, but it's a really weird situation. Naruto is bodyguarding a priestess who has the power to see her own death and usually puts someone else in that place so she can survive. So there is a continuity where Naruto dies, in fact this happens in the beginning of the movie, but it's not the main one.
  • Regular Naruto episodes do this from time to time, too — early in Shippuuden, one episode made Naruto's knowledge of the ending of an "Icha Icha" book a plot point. The On the Next consisted of Tsunade yelling at him for reading porn, and telling him he'd be cleaning the Academy's toilets as punishment. The actual next episode was the start of the Rescue Gaara arc.
    • It was more or less intentional, since the first few chapters of Shippudden all do that. There was another where Naruto and Sakura argue over why they got a D rank mission.
    • In fact, not only does that not happen, the details discussed in the preview (namely that Naruto only read a couple pages of the book) would turn out to conflict the manga's canon, and thus are likely to become non-canon.
  • Much earlier, the trailer and title for one episode suggested the seal on the nine-tailed fox was about to be broken... but it was only loosened when Naruto began using its chakra for the first time, and we eventually find out that's only like one-tenth broken.
  • In the Three-Tails arc trailer, Naruto stands beside the other members of Team 7 and Team 8 on the foggy lake, apparently facing off against Deidara and Tobi, and Orochimaru and Kabuto. He says "I'll never let them take the Three Tails!" The Akatsuki don't come for the beast until after the Leaf ninja have left, and Naruto doesn't meet Tobi until late in the next arc, so this scene never happens, and he never says that line.
• Quite a lot of Neon Genesis Evangelion Post Episode Trailers had Misato Katsuragi promising "more fanservice!" in a cheery voice. Not many episodes delivered, or at least not as much as was promised. One trailer promised that the series was a light-hearted mecha anime.
• Ninja Resurrection: The Revenge of Jubei is one of the most infamous examples. ADV Films put together a rather deceptive trailer and marketing campaign that made it look like the series was a sequel to Ninja Scroll. In fact, the two works have nothing in common except that the main characters both happen to be named Jubei. The series wasn't even originally titled "Ninja Resurrection" in Japan! Despite this, Ninja Resurrection sold like hotcakes on the strength of the deception. In fact, it sold better than the actual sequel to Ninja Scroll!
• The trailers for Nisemonogatari showed Suruga's bare ass fully uncensored, but once the series proper aired, it was censored by a weird grey blur or books. This is particularly bad because Studio SHAFT had never censored fanservice scenes before, especially considering that the first season was fine with showing Hitagi's bare butt.
• The trailers for Ōkami-san said main heroine Ryōko Ōkami was a new type of Tsundere. Actually she's quite typical (but still moe).
• Our Home's Fox Deity's anime adaptation plays its next episode previews completely straight at first, but as the series goes on, the previews start to consist entirely of scenes that never happen in the next episode. Such as a kaiju battle between Kuugen and Byakki.
• Planetes does this deliberately with its Post-Episode Trailer. While they use clips from the next episode, all of them are stripped of context and out-of-order, making it completely impossible to accurately guess the next episode's contents.
• Pokémon: The Series:
  • For every movie, the early Japanese teasers and trailers contain scenes not in the released film. The most noted one, a silhouette of Mewtwo in the first trailer of the third movie, given that Mewtwo already had a focal movie, the first one. Naturally, Mewtwo did not appear in the final film.
  • Some of the trailers for the eighth Pokémon movie (Lucario and the Mystery of Mew or Mew and the Wave-Guiding Hero, Lucario) depict scenes like Kid's van being caught in the middle of a geyser field, Lucario dodging falling rocks, Lucario apparently dead of unknown causes, and various other scenes, none of which are seen in either the Japanese or English versions of the film.
  • Not to mention how a trailer for Destiny Deoxys depicted a badass space battle between Deoxys and Ash riding on the back of Rayquaza, which was nowhere to be seen in the final cut.
  • Many old promos for English version episodes when the series was dubbed by 4Kids did this as well. One in particular showed Ash being transformed into a Pikachu, which led many to believe that was the main focus of the episode. Turns out that it didn't happen until the end of the episode and the transformation was undone immediately at the beginning of the following episode. Needless to say, many fans were greatly disappointed.
  • The first trailer for Zoroark: Master of Illusions depicts an aerial battle between Lugia and Ho-Oh, possibly intended to be a HeartGold/SoulSilver tie-in, that was cut. A later trailer shows Zoroark transforming into an evil version of Ash; while Zorua does transform into Ash in the final film, it's for fun and has no real effect on the plot.
  • Pokémon: Genesect and the Legend Awakened has two trailers filled with footage that either happens in a different way in the actual movie or never happens at all. Mewtwo is also never shown speaking in the trailers, concealing that it's not the Mewtwo from the first film.
  • An early trailer for the first movie consisted almost entirely of scenes that never appeared in the actual film, most infamously ones featuring an adult Misty together with a suspiciously familiar-looking child.
• Pretty Cure:
  • On the final episode of Fresh Pretty Cure!, they show off the trailer introducing HeartCatch Pretty Cure!, which shows off scenes of Tsubomi and Erika together as both civilians and as Cure Blossom and Marine, giving the impression that they'd be the first two-girl team since Futari wa Pretty Cure Splash★Star. Erika doesn't become a Cure until episode 3, as the first two are spent beating Tsubomi over the head with the Call to Adventure.
  • The trailer for episode 7 of Tropical-Rouge! Pretty Cure shows off a scene in which the Cures have an attack sequence with a fish-shaped canon. This actually turns out to be an Imagine Spot when the girls wonder what is inside a bag Kururun's carrying, which turns out to be snacks.
• The commercials for Puella Magi Madoka Magica made it look like a fairly standard Magical Girl series. This is not accurate. More specifically, early material suggests that Mami Tomoe would be an important character. This is also not entirely accurate.
  • The first trailer of the Aniplex USA release also qualifies. Apparently, according to the comments, some people are still being tricked despite the infamy this anime has gathered on the internet.
  • And while we're on the subject, when Studio Shaft revealed their next Magical Girl anime, Magical Suite Prism Nana, several viewers immediately thought this trope would be in play - just because of Madoka Magica.
  • With the trailers for Puella Magi Madoka Magica The Movie: Rebellion, most of the backgrounds depicted in the trailers differ dramatically from those present in the actual scenes. To be more specific, the backgrounds in the trailers tend to depict a normal version of Mitakihara, when the actual backgrounds reflect the fact that the movie is taking place inside a witch's barrier.
  • It also depicted Homura and Madoka nuzzling and being all lovey-dovey, as if the entire movie didn't pivot around Homura going evil and separating herself from Madoka forever.
• Famously, some of the boxes for Ranma ½ described the series as a "sex comedy." Considering the lack of actual sex in the show, they probably meant "gender comedy."
• Rebuild of Evangelion's American trailer, which makes it seem like something Michael Bay would come up with, rather cleverly concealing all the angst.
  • The preview of the second movie played at the end of the first turned out to have several scenes that didn't actually appear or did appear, but were radically different. This is due to the fact that the second movie was still just beginning production when the preview was called to be made. Also, the end-of-movie previews are a Mythology Gag for the Post Episode Trailers of the original series, including the promise of more fanservice.
  • Repeated with the preview for the third movie attached to the ending of the second movie. It contained scenes that didn't appear at all in the final film or were radically different, and hinted at an adaptation of episode 24 despite the actual film starting after a 14 year Time Skip! It should be noted that it wasn't an intentional case, as the script of the third movie was radically altered during production.
  • On the bright side, Rebuild finally made good on the fanservice Misato's been promising since the original series.
• Royal Space Force: The Wings of Honnêamise gave the impression of an action film to the North American audience. This slow-paced drama made people realise the trailer was for the last ten minutes (that includes credits).
• In The '90s, Sailor Moon was marketed by the dub company to US TV stations with this tape, informing potential business partners that "Boys will love the non-stop action!" At one point, the editors use clips of a Sailor Moon impostor to get this point across. Another shot uses a clip of a dream sequence to make Sailor Moon appear to have the ability to fly.
• The opening for School Days makes it look like a happy, up-beat love story with lots of Fanservice. It begins that way, but rapidly turns into something much darker.
• Scott Pilgrim Takes Off: The trailers seem to set up the show as a full on animated adaptation of the graphic novels, with first episode setting itself up to be a recreation of the first novel, until Matthew Patel actually ends up winning the battle against Scott, revealing this show going FULL Adaptation Deviation into its own unique story.
• Sentou Yousei Yukikaze has a particularly cruel example: the Blu-ray edition features a trailer for a sequel with lots of new footage and even narration by one of the main characters. The only problem is that the sequel doesn't exist.
• Sound! Euphonium's Season 2 trailer plays this for laughs. It's a parody of action film trailers, complete with a dramatic English voice, while the anime is a very non-actiony series about a school band. The soundtrack for the trailer is also jazz despite the band playing classical.
• Cartoon Network's advertisements for Tenchi Muyo! were infamous in this regard. Thanks to the Toonami-style editing that the trailers underwent, Tenchi Muyo was made to appear as an exciting, action-oriented anime full of guns and stuff. While the show does have some action sequences, it is certainly not action-oriented in any way, and the disappointment was reflected in the show's ratings. Note also that the trailers combined clips from all three of the series' incarnations (Toonami showed all three series one after the other). This might be a double example, as the trailer for the show also played up the show's steamier side (complete with an out-of-context clip of Sasami saying "You're a naughty boy, aren't you, Tenchi?") While the uncut show does have quite a bit of this, the version broadcast on Toonami cut out any and all sexual references. In fact, the line used by Sasami in the trailer was toned down when the show actually aired.
• Similarly, a TV-guide description of Tenchi Muyo in Love was "Police officers chase an escaped convict." While technically true, this leaves out the fact that they're Space Police officers, that the convict is a evil alien, that they're chasing it back in time, and that said officers are only two members of the group that goes back — and the ones who get the least attention, at that.
• The original trailer for Uma Musume portrays the series as being heavier on fanservice than it is, such as by featuring an horse girl trying to kiss another during a race.
• Umineko: When They Cry — The next-episode previews have been full of blatant lies, characters acting incredibly out-of-character and inside-jokes. Likewise with a good number of Higurashi: When They Cry Kai's previews.
• Valvrave the Liberator went to extensive lengths in all of its prerelease material to make itself look as much like a carbon copy of a Gundam show as possible, including exclusively portraying the main robot in the white and red appearance with samurai-based weapons that it only has before starting up for the first time. It wasn't until the first episode aired that the robot spontaneously turned black, the swords unfolded into scythes, the pilot was turned into a vampire, and the entire audience realized that they'd been tricked. The dedication to the bit continued years later in the preview material for Valvrave's debut in Super Robot Wars DD, which also exclusively portrayed the robot in its white samurai form.
• The trailers for Studio Ghibli's When Marnie Was There were widely interpreted by many fans as a movie of the sweet story about the budding youthful romance between the two female leads. In the actual movie Marnie turns out to be the ghost of Anna's grandmother, reaching out to her granddaughter to help her cope with her life issues. Let's just say that many yuri fans were massively disappointed.
• When Yu-Gi-Oh! first aired on Kids WB, early commercials for it suggested that the story of the show involved the Duel Monsters actually coming to life when Yugi completes the Millennium Puzzle. But in actuality, the Puzzle was already completed at the start of the series (though the original Japanese version showed how he first completed it), and the monsters were simply holograms created by Kaiba's inventions. They even left little indication of him transforming into the Pharaoh in the early ads.
  • Pretty much every ad for the Waking the Dragons arc featured some variant of "THIS SEASON, THE MONSTERS ARE REAL!" This is sorta true, but the monsters materializing in the real world as a result of the Orichalcos's machinations are an extremely unimportant element of the actual arc. (Their materialization in duels is a bit less so, but it's nothing new in the series.) It's one of the very first things revealed in the arc, though, so one presumes the writers of those commercials assumed the revelation of monsters appearing in major cities would be a big element, when it turned out to be little more than set dressing to convey that weird things were going down.
• The trailer for Zombie Land Saga paints the show as being a Survival Horror series where the main character must contend with a zombie apocalypse of some kind. But with all plot details being kept completely under wraps until its premiere date, no one really knew for sure. When the show finally aired, the B-Movie, shlocky tone of the trailer turned out to be a hint towards the show's nature as a Horror Comedy. But even if one somehow managed to predict that, it still doesn't prepare them for the fact that not only are the heroine and other girls zombies themselves, but that the show's focus is lampooning Idol Genre anime and the Japanese idol industry as a whole.

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