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Word Schmord
"Magic schmagic. Boooo!"
Rainbow Dash, My Little Pony: Friendship Is Magicnote 

A Stock Phrase, or rather, a Stock Phrase Template. A character scornfully dismisses a warning or advice for restraint by repeating the word that represents the advice, then the same word with its beginning replaced with "schm-". "Safety, schmafety!" "Rules, schmules!" "Convection, schmonvection!"

The Other Wiki tells us the actual name for this is Shm-reduplication and it's, unsurprisingly, of Yiddish origin.

Examples:

Advertising Schmadvertising
  • All the kids want to play these these days is Tetris, Schmetris! Whatever happened to the unicycle? And the BALL?
  • When telephone answering machines were still new, impressive technology mainly used by big shots, an advertisement for an early model demonstrated its use. As the tape reeled from one spool to the other, the "sorry we missed your call, wait for the tone and leave your message" announcement played, followed by the unimpressed ranting of a typical Jewish Mother, scoffing, "Fancy schmancy, automatic. This is your mother, that's who..."

Anime Schmanime
  • In Pokémon, while Team Rocket are running for their lives from an Onix.
    Jessie: Don't you know that ladies go first!?
    James: Etiquette, Schmiquette!

Comic Books Schmomic Books
  • In the original English translation of The Smurfs comic book story "King Smurf", Papa Smurf returns and sees his little Smurfs in the final battle with King Smurf ready to let him have it and stops the fight, asking what's going on. They turn and innocently ask if he's got the euphorbium that he left the village for, and he replies "euphorbium smurfphorbium".
    • In the Papercutz translation of "A Smurfing Party", a Smurf accompanying Brainy into the forest replies with "Smurf schmurf" and "Gargamel schmargamel".

Fan Works Schman Works
  • Chapter 2 of Ed, Edd, 'n Pony has Eddy giving out "Logic, smogic". The typo's possibly unintentional.
  • Chapter 8 of Eddward Wright: Ace Attorney has Eddy giving out “Coincidence, shmoincidence”.
  • Jokey's conversation with his Papa Smurf Pranky in the Empath: The Luckiest Smurf story "Days Of Auld Lang Smurf", regarding the Whoopee Cushion prank:
    Pranky: “Jokey, you’re laughing at a gag that just malfunctioned! I don’t smurf anything funny about it.”
    Jokey: “That was Polaris, Papa, Empath’s friend from Psychelia. He’s someone who could really smurf a good laugh in his life.”
    Pranky: “Polaris schmolaris. I smurf nothing but a gag that just smurfed off by itself. Empathy must have triggered the thing to smurf off by itself to smurf his friend from smurfing on it, wherever he is.”

Film Schmilm

Live Action TV Schmive Smaction TV
  • Fraggle Rock used this in at least one episode. There was a whole string of examples until somebody said, "Fraggles, schmaggles," which was apparently the most shocking thing any fraggle could ever say.
  • An episode of Scrubs had JD claiming he could rhyme anything, but did so by repeating whatever the last person said and invoking this trope. Leading to this punchline to a Brick Joke when he annoys Lavern earlier in a scene;
    JD *cheerfully*: Eat schmit and die.
  • The Colbert Report had its "Evolution, Schmevolution" Week.
  • In the Married... with Children episode "The Joke's on Al", Officer Dan has Griff arrested on the counts of "indecent exposure, murder, cannibalism" as a practical joke. Later, a TV report is seen about his arrest:
    Announcer: This news bulletin just in: The Chicago Cannibal has been arraigned for over 100 murders. The cannibal, shown in this picture, says he's innocent, claiming there is no evidence. The D.A. responded by saying, "Evidence, schmevidence".
  • In the David Letterman Top Ten List of "Other O.J. Defense Rhymes" (on both the show and the book), Number one was "Evidence, Schevidence".
  • From Kenan & Kel:
    Kenan: Science project, schmience, smo..ject.
  • Doctor Who: The Doctor uses it in "The Satan Pit".
    The Doctor: Gravity shmavity, my people practically invented the black hole.

Literature Schmiturature
  • A Series of Unfortunate Events: In "The Wide Window," when Klaus insists to Count Olaf/Captain Sham that Mr. Poe will believe him and his siblings because they're telling the truth, Olaf cynically retorts, "Truth schmuth." The narration proceeds to go into a long Author Tract not only about the usage of this trope, but also how terrible it is that Olaf used it on the word "truth".
  • First book of Star Risk, Ltd.: when M'chell is admiring a beautiful view of an Alien Sky, Chas - at the moment in awful mood - comments, "beautiful schmutiful".

Music Schmusic
  • In Tom Lehrer's song "Wernher von Braun":
    Call him a Nazi, he won't even frown.
    "Ha, Nazi Schmazi," says Wernher von Braun.
  • Harry Nilsson's 1971 album Nilsson Schmilsson. Later albums also used incorporated "Schmilsson" into their title.

Newspaper Comics Schmewsschmaper Schmomics
  • There's a Far Side cartoon with several characters saying some variant of the phrase: Neanderthals Schmeanderthals (mammoths), Indians Schmindians (Custer), Mexicans Schmexicans (Davey Crockett), Genghis Schmengis (Chinese soldiers). The caption is History Schmistory.
  • In Zits, Connie reads an article about how the decision making part of the brain isn't fully mature until the early 20s. She then says, "Science, schmience," as she decides to punish Jeremy.
  • In Rose Is Rose, Pasquale once told his mom that "Clem says anything can be cancelled out by replacing its first letter with shm". Her response was "Oh, Clem Shmlem!" In the last panel, Pasquale is asking Clem "Now what?".

This Very Wiki Schmis Schmery Schmiki

Video Games Schmideo Games
  • In Civilization II, one of the possible responses when rejecting the demands of another civilization is: "Consequences, schmonsequences!"

Web Comics Schweb Comics

Web Original Schweb Original
  • Done by Homestar Runner in the Strong Bad Email "video games", where Strong Bad is talking about vague text parsers in text adventure games.
    Strong Bad: And you'd be all like "get ye flask", and it'd say "You can't get ye flask", and you'd just have to sit there and imagine why on Earth you can't get ye flask! Because the game's certainly not going to tell you.
    (The screen displays the message "I'm certainly not going to tell thou.")
    Strong Bad: And there no precious graphics to help, either.
    (The screen displays the message "Graphics shmaphics... for sooth!")
    • A variant from "part-time job":
    Bubs: Pictures with the Tragic Clown Dog ain't free! 50 bucks! 60 bucks! Get back here and let me confiscate your film!
    Coach Z: Chorsh, frorsh! [runs off with Pom Pom]
  • From My Roommate Mario: Like a Boss:
    Daneboe: I know you're trying to teach the dog new tricks, but can you tone it down? I need to work on this resume for today!
    Mario: Resume, shmesume. Just bust in there and say "It's a-me, Daneboe!"
    Daneboe: Yes, yes, I know that works for you, but this is real life!
    • Also used as a bit of Ironic Echo near the end of the video, by Bowser of all characters.

Western Animation Schwestern Anischmation
  • Bugs Bunny short Ali Baba Bunny: After collecting a load of treasure, Daffy Duck gets a genie angry by cramming him back inside his lamp.
    Genie: Duck, you have desecrated the Spirit of the Lamp! Prepare to face the consequences!
    Daffy: Consequences schmonsequences... as long as I'm rich.
    Genie: [reduces him to tiny size]
  • Another Merrie Melodies cartoon, Hobo Bobo, tells the story of Bobo the baby elephant, who didn't like his job in India - carrying logs with his trunk. Eventually he joins a circus in the United States, where they had performing elephants playing baseball. The Narrator tells us, "He is now the official batboy."
    Bobo: "Batboy, shmatboy, I'm still carryin' logs!"
  • The Venture Bros. episode "Hate Floats": One of the Monarch's henchmen has a closet full of toys that he proposes to use for the group to battle their way out of a bad situation. At one point he says, "Toys, schmoys!"
  • Dale Gribble attempted to do this in one episode of King of the Hill, but he got tripped up trying to say "Mask, Schmask."
  • The Simpsons episode "Bart's Friend Falls in Love":
    Bart: How would I go about creating a half-man, half-monkey-type creature?
    Mrs. Krabappel: I'm sorry, that would be playing God.
    Bart: God-schmod, I want my monkey man.
    • And "Lisa the Skeptic" loved it.
      Lisa: Hey, they can't just build a parking lot on Saber Tooth meadow! That's where they found all those fossils!
      Homer: Fossils schmossils. You can't stop progress because of some mouldy old bones! Bones schmones.
      • And later the same episode, "facts schmacts".
  • The South Park episode "Rainforest Schmainforest".
  • My Little Pony: Friendship Is Magic does this every once in a while, especially Rainbow Dash seems to be fond of it. The page quote is even from Rainbow Dash.
    Twilight Sparkle: Curses, Schmurses
    Rainbow Dash: Loyalty, Schmoyalty. Have you guys seen Ponyville? It's a DISASTER!
    Rainbow Dash: Easy Schmeasy!
  • When CatDog becomes cowboys in the rodeo, Rancid Rabbit tells them to take the fall for a huge bull because the audience favors him according to a phone survey. Dog replies with, "Phone survey, schmone schmurvey!".
  • In Sheep in the Big City, Lady Richington responds to the news of a bank robbery by saying "Bank, schmank", then responds to the follow-up story of a robbed supermarket by saying, "Supermarket, schmupermar... oh, who cares?"
  • In Futurama, from "Where No Fan Has Gone Before".
    Computer: Warning: You are now in forbidden space.
    Bender: Forbidden shmer-shmidden!
  • From The Perils of Penelope Pitstop episode "Wild West Peril", as the Ant Hill Mob try to tunnel under the shack where Penelope is bound:
    Yak-Yak: What a time to strike oil!
    Clyde: Oil shmoil! Let's go, men!
    • From the episode "Hair Raising Harness Race", after the Hooded Claw captures the Ant Hill Mob, who are dressed as policemen:
      Clyde: You're under arrest!
      Hooded Claw: Arrest shmest!
  • In the SpongeBob SquarePants episode "Life of Crime", Spongebob asks Mr. Krabs if it's wrong to borrow something without asking for the owner's permission, he responds with "permission schmermission!"
  • Grandpa Boris from Rugrats speaks this way often. There's a bit of a Genius Bonus with Boris using this expression since he's a Russian Jew and it's of Yiddish origin.
    Didi: Your house isn't really childproof.
    Boris: Childproof schmildproof!

Real-Life Schmeal-Life
  • During a staff meeting of the Israeli government in 1955, Prime Minister David Ben Gurion responded to a comment about Israel owing its existence to the UN with the words "Um shmum",, UM being the acronym for the United Nations in Hebrew.note 
  • In Portland, Oregon, there's a pizza chain called Pizza Schmizza. It got its name when the founder's father told him, "Pizza schmizza — get a real job."
  • Quoting from a U.S. court case, where the perpetrator ran away and after being caught 16 years later claimed that his right to a speedy trial has been violated:
    "Given defendant's chutzpah in attempting to profit in this case by his own wrongdoing, we resist the temptation to let 'speedy, schmeedy' serve as our sole response to this contention."
    • Appropriately enough, the article on the use of Yiddish in U.S. court decisions which quotes from this case is called Lawsuit, Shmawsuit.

Wild ChildSublime RhymeWraparound Background
Willing Suspension of DisbeliefWe Are Not Alone IndexWorld Building
With or Without YouStock PhrasesWorst Whatever Ever

alternative title(s): Word Shmord; Shm Reduplication
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