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Velveteen Vs (2000) is a short story series by Seanan McGuire about a former superheroine named Velma "Velveteen" Martinez who was one of the young heroes "adopted" by The Super Patriots, Inc. On reaching legal adulthood she decided to walk away from the superhero life, but the Marketing Department wants her back, and are willing to do a great many things to get her.The series is available to be read off the author's site as well as more recent updates on her LiveJournal. The first anthology in the series, Velveteen Vs The Junior Super Patriots, has also just been published, and the second was released in August 2013.
This series contains examples of:
Adults Are Useless: From Velma's point of view, the adults are either borderline abusive, or Marketing.
Alternate Universe: Velveteen finds herself in an alternate universe where her rival quit the Super Patriots and she co-leads the team. She also gets a close look at what happens in other AUs.
Almighty Janitor: In Velveteen vs. The Junior Super Patriots, West Coast Division, it's pointed out that Velma is ranked as a support hero "at best" (on the official "power level" scale, she is apparently rated at 2 out of 5). This does not stop her from wiping the floor with the nine-hero team sent at her, a whole three of which officially rank at the highest power level, 5. Elsewhere in the same chapter, the narration states that her real demonstrated power level would be 4, and that she had yet to fully reach her limits.
Bunny Tropes: While she is not an actual rabbit, Velveteen, due to her costume being setup with bunny ears and cotton tail, ends up heir to several of the tropes.
Bunnies for Cuteness: Part of why Marketing set up Velma as Velveteen. She was a little girl who could bring toys to life.
Hair-Raising Hare: Near the end of the series, Velveteen shows that rabbits can be fierce.
Playboy Bunny: Some of Velveteen's grown-up costumes approach or riff off this.
Righteous Rabbit: Velveteen is the center of the eventual battle against Super Patriots, Inc., at which time people realize they're not the wholesome and unimpeachable force for good they present themselves.
Domino Mask: Part of the superhero costume in many cases, starting with Velma/Velveteen's costume.
Early Installment Weirdness: The first couple of stories imply that Velma and Yelena never got along; after that it's made clear that they were close friends before their Marketing-engineered blowup in their late teens.
Velveteen, extremely so. She realizes early on in her career that a lot of the stock drama and superhero tropes around her are actively engineered by Marketing. And, in a nice meta example, she closely follows fan forums for inspiration (and possible strategies) on how to use her powers effectively.
Scaredy Cat coaching Velma in Halloween.
Gondor Calls for Aid: Velveteen builds up an army of people who have been screwed over by Super Patriots, Inc. and their Marketing department.
"After the fifth piece of pornographic fan art and the real-person slash fanfic novella where she liked to "do it like a rabbit," she figured the strategy tips were sort of like protection money: as long as they stayed semi-useful, she wouldn't feel compelled to wipe them off the face of the planet."
Rag Tag Bunch Of Misfits: Team Velveteen is composed of Velveteen herself (declared a supervillain by SPI), Tag (who washed out of training), Victory Anna (trans-dimensional refugee), Princess (untouchable by SPI due to other contractual obligations), Jackie Frost (the naughty daughter of Winter).
Velma's powers can touch on technopathy. Her specific power is to animate anything that looks like a lifelike representation, and that includes things like animatronic dinosaurs as well as plush animals.
World of Pun: Many of the cast have names that fall into pun territory: Jack O'Lope, Victory Anna and Dairy Keen, for starters. It wouldn't be so bad, if some of these were people who are NOT named by Marketing.