Where a kid can be a kid.
Chuck E. Cheese's is a chain of family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., which has its headquarters in Irving, Texas.
The concept is a sit-down pizza restaurant with arcade games, amusement rides, an animatronic show, and indoor playground equipment called Sky Tubes that are all directed primarily at children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.
Chuck E. Cheese's, originally referred to as Chuck E. Cheese's Pizza Time Theatre, was founded in 1977 by Atari founder Nolan Bushnell. It was officially labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Inc., began to suffer financially in the mid-eighties due in part to The Great Video Game Crash of 1983
before its purchase by rival Showbiz Pizza, Inc. Under the name Showbiz Pizza Time Inc. (currently CEC Entertainment), both concepts were run side-by-side for several years. Eventually the decision was made to convert all locations into Chuck E. Cheese's restaurants, which meant replacing the cosmetics on the Rock-Afire Explosion animatronics
in order to turn the characters into Chuck E. Cheese and his friends.
A good handful of these are still around; Any time you walk into a Chuck E. Cheese's with an animatronic show split up onto three stages, that store used to be a Showbiz Pizza.
In 2012, Chuck E. Cheese's announced that their mascot would receive a major makeover to make the rodent look thinner and more like a rock star. Chuck E's previous voice actor Duncan Brannan was replaced by Jaret Reddick, lead singer of the musical group Bowling for Soup
for Suck E. Cheese's
.See this website to see the largest online archive of anything Chuck E. Cheese related.
Associated Tropes:Tropes from the animatronic shows include:
- Big Eater: Chuck E.'s friend, Mr. Munch. He seems to love just about anything edible, but pizza is of course his favorite.
- Call Back: The Studio C Beta stage setup includes a clock in the background that says "Pizza Time," a clear reference to Chuck E. Cheese's Pizza Time Theatre.
- Shout-Out: The Fall 2013 show introduced a new character, a beaver antagonist. His name? Justin.