Creator: Chuck E. Cheese
Chuck E. Cheese's is a chain of family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., which has its headquarters in Irving, Texas.The concept is a sit-down pizza restaurant with arcade games, amusement rides, an animatronic show, and indoor playground equipment called Sky Tubes that are all directed primarily at children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.Chuck E. Cheese's, originally referred to as Chuck E. Cheese's Pizza Time Theatre, was founded in 1977 by Atari founder Nolan Bushnell. It was officially labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Inc., began to suffer financially in the mid-eighties due in part to The Great Video Game Crash of 1983 before its purchase by rival Showbiz Pizza, Inc. Under the name Showbiz Pizza Time Inc. (currently CEC Entertainment,) both concepts were run side-by-side for several years. Eventually the decision was made to convert all locations into Chuck E. Cheese's restaurants, which meant replacing the cosmetics on the Rock-Afire Explosion animatronics in order to turn the characters into Chuck E. Cheese and his friends note . A good handful of these are still around; Any time you walk into a Chuck E. Cheese's with an animatronic show split up onto three stages, that store used to be a Showbiz Pizza.In 2012, Chuck E. Cheese's announced that their mascot would receive a major makeover to make the rodent look thinner and more like a rock star. Chuck E's previous voice actor Duncan Brannan was replaced by Jaret Reddick, lead singer of the musical group Bowling for Soup.Trope Namer for Suck E. Cheese's.See this website to see the largest online archive of anything Chuck E. Cheese related.
- Anthropomorphic Shift: He was originally a Funny Animal, but now, he is a Petting Zoo Person.
- Art Evolution: In the 1970's, Chucky had looked more like a rat then a mouse. Then in the mid 1990's he looked more like a mouse.
- Art Shift: For most of the commercials he was 2-D animated. In 2012, then switched to CGI which gave him a re-design and shorten to the size of a normal rodent (which is rather awkward considering most places still have the robot shows.)
- Fully Dressed Cartoon Animal: The mascot.
- Funny Animal: The mascot in his early days.
- Half-Dressed Cartoon Animal: The mascot originally.
- Nice Hat: Chuck E.'s former red derby hat.
- Nice Mice: Currently.
- Petting Zoo People: The mascot.
- Rodents of Unusual Size: The mascot was bigger than Mickey Mouse before 2012. He is a mouse the size of a rat (and smaller than Mickey) these days.
- Totally Radical: Between the mid '90s and 2012.
- Two Decades Behind: The mascot, as well as the restaurant itself (save the arcade machines,) seemed to be stuck in this Totally Radical time capsule of the late '80s/early '90s until very recently. Think if Burger King had never done away with or updated the Burger King Kids Club mascots.
- You Dirty Rat: Averted or at least subverted with the early incarnation of the mascot, although the comic books (yes, there were comic books) did have a rat antagonist.
- Big Eater: Chuck E.'s friend, Mr. Munch. He seems to love just about anything edible, but pizza is of course his favorite.
- Call Back: The Studio C Beta stage setup includes a clock in the background that says "Pizza Time," a clear reference to Chuck E. Cheese's Pizza Time Theatre.
- Shout-Out / Take That: The Fall 2013 show introduced a new character, a beaver antagonist. His name? Justin.