Chuck E. Cheese's (formerly Showbiz Pizza, then Chuck E. Cheese's Pizza Time Theater and finally Chuck E. Cheese's Pizza before it's current name) is a chain of family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., which has its headquarters in Irving, Texas.The concept is a sit-down pizza restaurant with arcade games, amusement rides, an animatronic show, climbing equipment, tubes, and slides that are all mainly directed at younger children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.Chuck E. Cheese's, originally referred to as Showbiz Pizza, was founded in 1977 by Atari founder Nolan Bushnell. It was officially labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade.In 2012, Chuck E. Cheese's announced that their Chuck E. Cheese mascot will receive a major makeover to make the rodent look younger and more like a rock star. He will also be voiced by Jaret Reddick, lead singer of the musical group Bowling for Soup.Trope Namer for Suck E. Cheese's.See this website to see the largest online archive of anything Chuck E. Cheese related.