Creator / Chuck E. Cheese
Where a kid can be a kid.
Chuck E. Cheese's is a chain of family entertainment centers. Chuck E. Cheese's is the main brand of CEC Entertainment, Inc., which has its headquarters in Irving, Texas.

The concept is a sit-down pizza restaurant with arcade games, amusement rides, an animatronic show, and indoor playground equipment called Sky Tubes that are all directed primarily at children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.

Chuck E. Cheese's, originally referred to as Chuck E. Cheese's Pizza Time Theatre, was founded in 1977 by Atari founder Nolan Bushnell. It was officially labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Inc., began to suffer financially in the mid-eighties due in part to The Great Video Game Crash of 1983 before its purchase by rival Showbiz Pizza, Inc. Under the name Showbiz Pizza Time Inc. (currently CEC Entertainment,) both concepts were run side-by-side for several years. Eventually the decision was made to convert all locations into Chuck E. Cheese's restaurants,note  i which meant replacing the cosmetics on the Rock-Afire Explosion animatronics in order to turn the characters into Chuck E. Cheese and his friends note . A good handful of these are still around; Any time you walk into a Chuck E. Cheese's with an animatronic show split up onto three stages, that store was likely a Showbiz Pizza.

In 2012, Chuck E. Cheese's announced that their mascot would receive a major makeover to make the rodent look thinner and more like a rock star. Chuck E's previous voice actor Duncan Brannan was replaced by Jaret Reddick, lead singer of the musical group Bowling for Soup.

Trope Namer for Suck E. Cheese's.

See this website to see the largest online archive of anything Chuck E. Cheese related.

Associated Tropes:

Tropes from the animatronic shows include:
  • Awesome, but Impractical: Jasper T. Jowls once handled an actual banjo... which damaged his arm as well as the banjo itself.
  • Big Eater: Chuck E.'s friend, Mr. Munch. He seems to love just about anything edible, but pizza is of course his favorite.
  • Call Back: The Studio C Beta stage setup includes a clock in the background that says "Pizza Time," a clear reference to Chuck E. Cheese's Pizza Time Theatre.
  • Chuck Cunningham Syndrome: Justified, as the restaurant chain is restricted in how much space and money they can dedicate to their animatronic characters.
    • Crusty, one of the original characters, was eventually replaced by Mr. Munch.
    • Numerous side characters - including guest stars and side attractions - went as quickly as they came.
    • Pizzacam. He's an antrophamorphic camera in Pasqually's speaker box, who replaced Looney Bird during concept unification. Because he's rarely used in shows, most locations have removed him entirely. If you're lucky enough to find a location that still has their Pizzacam installed, he still pops up every once in a while, but for the most part he's never used. And since he's just a prop character, his appearances in shows are trivial anyway.
  • Disco Dan: Averted with disco singer Sally Sashay, who was discontinued once the disco backlash occurred.
  • Early Installment Weirdness: Anyone who looks into the restaurant's history will be surprised to know how different things were when it was still Pizza Time Theater: there were a wider variety of characters, different character designs and personalities, and stage designs that would seem unorthodox to any kid born after The '80s (the original restaurant didn't even have a stage, but a portrait show).
  • Shout-Out / Take That: The Fall 2013 show introduced a new character, a beaver antagonist. His name? Justin.
  • Smelly Skunk: Sally Sashay, the singer with a beautiful voice and an awful smell. Scent-related jokes were frequently made at her expense.
  • The Smurfette Principle: Helen Henny. The now-discontinued guest stars (which Helen was originally a part of) also served this role.
  • Straight Man: Crusty played one to Chuck E. during his tenure.
  • Team Chef: Pasqually. Justified because the characters are in a pizzeria.
  • The Artifact: Starting with CU they introduced a winking head of Chuck E on the center stage valance. It orginally had it's own music but by 94 the music has all but been dropped (Despite briefly coming back in 2011) The wink is still programmed in however making it more random then a cue into intermission

Alternative Title(s): Chuck E Cheese