Technically a Smile: Shadow notes early on that his smile has a sinister motive just behind it, more bearing teeth than an actual display of emotion.
Thanatos Gambit: Dying was the motivation all the other Old Gods needed to band together against the new. He didn't mind because, once the battle was dedicated to him, he would get more power than he ever had before.
Agent Mulder: Delivers an amazing and lengthy monologue to Shadow about all the things she believes in to get him to open up to her.
Badass Normal: Faces Mr. Town and Mr. Road, and not only does she refuse to tell them anything about Shadow, she makes fun of their names. She also hitchhikes with Shadow, who's kind of scary before you get to know him.
Manic Pixie Dream Girl: Deconstructed. Because of that personality, she cheated on Shadow with her best friend's husband while he was in the clink. She also puts on the MPDG act to charm Mr. Town before gruesomely killing him.