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  • Wham Lines have made moments in professional wrestling history:
    André the Giant: I’m here for one reason: to challenge you to a championship match at WrestleMania!
    Shane Douglas: And they can all... Kiss. MY. ASS!!!
    Scott Hall: You know who I am, but you don't know why I'm here... You want a war? You're gonna get one.
    Hulk Hogan: Mean Gene, the first thing you need to do is tell these people to shut up if you wanna hear what I gotta say!
    Bret Hart: Frustrated isn't the GODDAMN word for it! THIS IS BULLSHIT!
    Vince McMahon: Bret screwed Bret. I have no sympathy whatsoever for Bret.
  • And have made stars:
    "Stone Cold" Steve Austin: You sit there and you thump your Bible, and you say your prayers, and it didn't get you anywhere! Talk about your psalms, talk about John 3:16... Austin 3:16 says "I just whipped your ass"!
    Triple H: You guys talk about being students of the game. I AM the fucking game, JR!! There is nobody that eats, sleeps or breathes this business more than me!!!
    "Rowdy" Roddy Piper: Just when they think they got the answers, I change the questions!
    The Rock: Rocky Maivia is a lot of things, but 'sucks' ain't one of them.
    Paul Bearer: Kane told me!! He's alive!! Kane is alive, Undertaker!!
    The Miz: I'd rather you all hate me for who I am than love me for something I'm not!
    Tommy Dreamer: Thank you, sir, may I have another?
  • They've launched major angles:
  • Every Hell in a Cell match booking prior to the namesake PPV, outside of WrestleMania.
    • A final match with one last catch...
      Triple H: Hell in a Cell? Alright, Hell in a Cell, you got a deal. But one stipulation.
      Cactus Jack: You name it.
      Triple H: I will go through Hell in the Cell with you, but I want YOUR CAREER ON THE LINE!!!
    • To wit, hell hath no fury like a woman scorned.
      Vickie Guerrero: When I was really, really mad at you, I did something that you might not like.
      Edge: OK, I understand that. Wha... what did you do?
      Vickie Guerrero: I reinstated The Undertaker.
  • The second Summer of Punk begins...
    CM Punk: July 17th is the day my contract with World Wrestling Entertainment comes to an end... That means when the clock strikes midnight and the 17th becomes the 18th, Sunday bleeds into Monday, I'm leaving. And trust me when I tell you, I am leaving with the WWE Championship.
  • A signal of the changing of the guard...
    Triple H: I am here to inform you that, Vince, you are relieved of your duties.
  • New Year's Revolution 2006. John Cena survives the elimination chamber but...
    Vince McMahon: This individual is cashing in his Money in the Bank privilege that he earned at Wrestlemania.
    Joey Styles: No...
  • D-Generation X begins with Shawn Michaels Breaking the Fourth Wall.
    Look! There's me and you and Razor and Diesel!
  • A man foreshadows the beginning of an invasion...
    Wade Barrett: The result of that show was never once in question, and it's just the start of something much, much greater.
  • A champion demands respect...
    The Rock: IF YOU SMELL...
    Chris Jericho: NO! This is not a joke! I AM not a joke! I am serious. And you will not look past me, you stupid son of a bitch!
  • A battle for Best in the World gets personal.
    Chris Jericho: I wanna tell all these wannabes why you're Straight Edge. I want to tell them that you're straight edge because your father is an alcoholic! note 
  • A new champion reveals his true motive:
    Bully Ray: HULK, I USED YOU! BROOKE, I SCREWED YOU! BUT MOST OF ALL, I FOOLED EACH AND EVERY SINGLE ONE OF YOU! I'M BULLY RAY! I AM THE PRESIDENT OF THE ACES AND EIGHTS]]! AND I AM THE TNA WORLD HEAVYWEIGHT CHAMPION!
  • The biggest rematch in WrestleMania history is set up...
    The Undertaker: If you beat me, you end the streak. But if I beat you...your career...is OVER!
  • A voice of reason unites the family…
    Linda McMahon: The only way to garner respect from people is not, Vince, by yelling and screaming or, Steph, by pitching a fit. It's by taking action.
    Comforts J.R. by the arm
    Linda McMahon: So J.R., on the behalf of the entire McMahon family: you'rrreeee fired!
    Kicks J.R. in the balls.
  • A sudden loss rocks the WWE family to its core:
    Vince McMahon: Eddie Guerrero has passed away.
  • And of course, the one line that changed the face of the industry forever...
    Vince McMahon: Good evening, ladies and gentlemen. Last night on Monday Night Raw, the WWE presented a special tribute show, recognizing the career of Chris Benoit. However, now some 26 hours later, the facts of this horrific tragedy are now apparent. Therefore, other than my comments, there will be no mention of Mr. Benoit's name tonight. On the contrary, tonight's show will be dedicated to everyone who has been affected by this terrible incident. This evening marks the first step of the healing process. Tonight, WWE performers will do what they do better than anyone else in the world: entertain you.
  • The Yes Movement changes the Game...
    Daniel Bryan:note  I'm sorry. I didn't um, I misspoke earlier. That's not exactly all that I want. Because as much as these people want to see me fight you at WrestleMania, what they really want to see is me fighting for the World Heavyweight Championship. So here is what we really want. If I beat you at WrestleMania, I get added to the World Heavyweight Championship match so that then the main event will be Randy Orton vs. Batista vs. Daniel Bryan!!
    Triple H, enraged, rushes down the ramp being held back by security.
    Triple H: YOU WANT THAT? YOU GET ALL OF THIS! YOU GET ME, YOU GET YOUR DEAL!
    • But the Authority has one last trick...
      Triple H: There's gonna be a Triple Threat Match at WrestleMania! Daniel Bryan is not gonna be in it because he's not gonna get past me. But when I beat Daniel Bryan, the Triple Threat Match is gonna be Batista and Randy Orton — AND ME!
  • On April 6, 2014, at Wrestlemania 30, the unthinkable happened:
    • This, in turn, leads to a big moment for Paul Heyman:
      Heyman: Oh my God! Oh my God! [runs up to Lesnar] You beat it! You beat it! You did it! You did it! You did it! You beat him! You did it, Brock! You conquered the Streak! Brock, you did it! You did it! You did it, Brock! You did it!
    • And for those who didn't hear it the first time...
      Announcer: Ladies and gentlemen, the winner of this match... Brock Lesnar!
      • And just to hammer it in... in Monday Night Raw:
        Heyman: Brock Lesnar is the 1 in 21-1!
  • A shocking face/heel turn, and the genesis of a legendary WWE event:
    Andre the Giant: I am here for one reason. To challenge you to a world championship match at WrestleMania.
    • And Hogan's response:
      Hulk Hogan: YYYYYYYYYYYYYYYEEEEEEEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!
  • In the wake of a battle won, the war takes a new turn:
    Triple H: There's always a Plan B.
    [Seth Rollins takes the chair he was holding and starts beating the crap out of Reigns and Ambrose, his own teammates]
  • A long, bloody reign finally comes to an end:
    Announcer: The winner of this match, and new Divas' Champion... Paige!
  • What was supposed to be a celebration of commitment turns into a nightmare:
    Minister Eric Bischoff: Did I just hear myself say... THREE MINUTES?!note 
  • Weeks of waiting end, and Kane has a very bad night:
    Bray Wyatt: (lights a lantern) We're here. (blows the lantern out)
  • Survivor Series 2014. The hero had fallen. The people's final hope for a saviour appeared futile in the face of the tyrant and his sinister disciple. All was lost... then he appeared.
    Michael Cole: IT'S STING! Stinger's here!
  • The first-ever Cutting Edge Peep Show takes a dark and dangerous turn:
    Seth Rollins: John, I didn't want it to come to this. But if you're not gonna come out here, then you are forcing my hand! And in turn, John, you leave me no choice but to force yours.
    • And even when demands are met...
      Seth Rollins: Thank you, John! Thank you! But damn, you gotta know me better than that. I'm gonna kill him anyway.
  • WrestleMania 31: At the climax of a war, the opportunist seizes his moment.
    Lillian Garcia: Ladies and gentlemen, Seth Rollins is cashing in his Money in the Bank contract, therefore this will now be a Triple Threat match!
  • The boss makes a shocking announcement for the 2016 Royal Rumble event:
    Vince McMahon: It'll be you defending your championship against 29 other men in the Royal Rumble match!
    • Later in the actual Royal Rumble Match, unfamiliar music plays and the Titantron shows three words that sends the audience over the deep end and causes numerous fans watching around the world to mark out.
      Titantron: I am...Phenomenal.
  • A once-heroic figure takes the last step over the line:
    Kevin Condron: I guess I'll have to do itnote  myself.
  • The Heir Apparent lays claim to a legacy.
    *Stephanie is about to accept the Vincent J. McMahon Legacy of Excellence award but is cut off by:*
    HERE COMES THE MONEY!!
  • Money in the Bank 2016: Two years after a tragic betrayal, the ultimate payback.
    Lillian Garcia: *As Seth Rollins lays out prone on the canvas* Ladies and gentlemen, Dean Ambrose is cashing in his Money in the Bank Contract!
  • After claiming eternal loyalty, the viper strikes.
    Randy Orton: So here I am, dead center in the kingdom...a place where the devil sings your praises. This is your world, Bray...but it's not mine! It never was! I once said, "if you can't beat 'em, join 'em." But I have another expression for you, Bray. Once you join 'em, and it's the right time...SCREW 'EM! *proceeds to burn down the Wyatt Family Compound*
  • The so-called "Festival of Friendship" turns out to be one of the biggest destruction of said friendship...
    Chris Jericho: (opens his gift) A new list! It's great! I mean, the other one's getting beat up and it's getting full, and...how come my name's on this?
    [he holds it up so we can all see it says "The List of KO", then it dawns on him right before Owens' No-Holds-Barred Beatdown ensues]
  • After weeks of accusations and pointing fingers, the real culprit of the attacks on Enzo Amore is revealed
    Big Cass: YOU'RE DAMN RIGHT I DID IT!
  • After weeks of taunting, The Miz thinks he's got it all figured out, but The Big Dog is quick to correct him.
    The Miz: The rumors of The Shield reuniting are exactly what you are: nothing. but. hype!
    Roman Reigns: Who said anything about rumors?
    [cue Dean Ambrose and Seth Rollins joining him on stage and a Mass "Oh, Crap!" from everyone in the ring]
  • Sanity, the Authors of Pain (with Roderick Strong) and The Undisputed Era had been tearing each other for months since the latter team debut. To put an end to all this chaos, NXT General Manager William Regal decided to put all three teams in a triple threat tag team match at TakeOver: Houston in a match that hadn't been seen since the fall of WCW.
    William Regal: At TakeOver: Houston, these three teams will be in two rings. In one cage. In WARGAMES!
  • A comeback thought impossible become a reality:
    Daniel Bryan: For the past two months, I asked WWE to re-look at my case and they sent me to the best neurologists all over the country. And all of these neurologists, every specialist, every doctor that I seen has said the same thing and it is this: You. Are. Cleared.
  • It's Monday Night Raw in 2018, and Roman Reigns- the reigning WWE champion, and possibly the most hated wrestler in the entire company due to the string of increasingly controversial decisions regarding how he was pushed- walks into the ring carrying his championship belt. But he's not wearing his usual costume, and he seems unusually subdued. Up until this point, the crowd has been engaged in their now-familiar chorus of boos for Roman... but what he says inside the ring not only stops the boos, but momentarily causes the crowd to fall dead silent with shock.
    Roman Reigns: My real name is Joe... and I've been living with leukemia for eleven years. And unfortunately, it's back. And because the leukemia is back, I cannot fulfill my role, and I'm gonna have to relinquish the universal championship.
  • A mystery solved.
    Aleister Black: (shaking William Regal) Where is he?! WHERE IS HE?!! WHHEEREE IS HE??!! YOU TELL ME WHERE HE IS!!!
    Suddenly, Black gets superkicked by...
    Johnny Gargano: I'm right here.
  • An old frenemy reappears with a vengeance:
    Batista (over a beaten up, lifeless Ric Flair): Hey Hunter. Do I have your attention now?
  • A champion makes her true feelings known:
    Ronda Rousey: You know what, I did everything I could to respect this business! I worked my ass off and exceeded every expectation! I poured my heart out and sacrificed my body for your entertainment, and what did you do, huh? You booed me out of the Staples Center in Los Angeles, my home! You chant for Becky while I'm out here working my ass off trying to entertain you! You know what? No! I'm done pretending! I'm no longer here to entertain you! I would break Charlotte and Becky's nose as if I so much sneeze in their direction and you know it! No! I'm not your dancing monkey! Not anymore! Damn your fantasies, Damn the man, screw the woos, and no more Mrs. Nice Bitch! *Attacks both Charlotte and Becky*
  • One of the most important lines in the entire history of pro wrestling:
    Vince McMahon: Ring the fucking bell!
    • Which, direct or not, was a contributing factor to this 18 months later:
      Jim Ross: Here at, uh...in Kansas City, uh...tragedy befell the World Wrestling Federation and all of us...Owen Hart was, uh...set to make an entrance from the ceiling, and uh...he fell from the ceiling. And, I have the unfortunate responsibility...I want to let everyone know that Owen Hart has died. Owen Hart has tragically died from that accident here tonight.'
  • Xavier Woods and Big E from The New Day are battling in a tag gauntlet match to earn Kofi Kingston a WWE Championship match at WrestleMania. They've battled through The Good Brothers, Rusev & Shinsuke Nakamura, and The Bar. At this point they're exhausted, but they still have to face The Usos, longtime rivals. Jimmy and Jey come out, and look ready to go at it. However, they instead get a microphone and begin talking about the wars they had and the respect they have for The New Day and Kofi. Then they show where they truly stand:
    Jey Uso: So with that being said......Yo New Day! Good luck, uce! Cuz we forfeit!
  • A champion wins her title back and decides to stop pretending to be nice.
    Bayley: Hey bitches, screw all of you!
  • A world champion drops a major announcement regarding his career:
    Edge: I passed strength tests, and all of those things and I made it through WrestleMania... but the WWE wanted me to get more tests, and, thankfully, I did... because the MRI showed that, uh... that I have to retire.
  • A seemingly innocuous episode of WWE Backstage is suddenly interrupted by a special guest, whose theme song signals the return of a star no one ever thought would come back.
    Speakers: *static noises, followed by a familiar guitar riff* Look in my eyes, what do you see? The cult of personality. *Followed by CM Punk coming through the doors.*
  • In the build to the 2020 Royal Rumble, a champion decides to make his own opportunity after dominating both brands.
    Paul Heyman: Brock Lesnar note  hereby enters the Royal Rumble... FIRST
  • Then, in the actual men's Rumble match, much like the Daniel Bryan example above. The clock starts to count down for the 21st contestant, the buzzer sounds, and a return thought impossible is made reality when a familiar sound not heard in nine years heralds the return of an Ultimate Opportunist:
  • A champion passes the torch to their most Worthy Opponent, and then explains why:
    (Becky Lynch relinquishes her Raw Women's Championship to Asuka, and she celebrates for a minute straight.)
    Lynch: You are the champion. Now, as happy as you are to be the champion, I might be a little bit happier. So, you go and be a warrior, 'cuz I'm gonna go... be a mother.
  • A former champion makes his intentions known, but he hasn't come alone:
    Roman Reigns: I'll tell you right now, I'll be at Payback on Sunday. That is a promise. I will be in the triple threat match, wreck everyone and leave — that is a guarantee. And I will win back my Universal Championship that I never lost in the first place — that is not just a prediction... that's a spoiler.
    (The camera pans over to reveal Paul Heyman sitting next to Roman)
    Paul Heyman: Believe. THAT.
  • When Winter Comes, an unexpected door opens, linking two companies together for the first time, after Kenny Omega screws Jon Moxley out of the AEW Championship...
    Alex Marvez: Kenny? Don? What did you just do? What's going on? What the hell's going on here?!
    Don Callis: You'll find out this Tuesday night!
    Marvez: Tuesday?! Dynamite's on Wednesday!
    Callis: This Tuesday, Impact Wrestling on AXS TV, Me and Kenny will tell you all about it, Marvez!
  • The fans (and Hiroshi Tanahashi) took to calling an All Elite Wrestling and New Japan Pro-Wrestling partnership as the Forbidden Door that would never be opened. Then KENTA jumps Jon Moxley during an episode of Dynamite leading to all the wrestlers in both companies saying that the Forbidden Door has opened!
  • As Chris Jericho and the Inner Circle has MJF cornered for planning to usurp Jericho as the leader of the group:
    Maxwell Jacob Friedman: I didn't want to take over your group (Chris Jericho's Inner Circle), I swear, man, I swear... because I was too busy building my own.
  • At the 1990 Survivor Series, a man of wealth and taste makes history without knowing it.
    Ted: Accompanied by his manager Brother Love, I present to you... The Undertaker!
  • At WrestleMania 38, Seth "Freakin'" Rollins awaits his surprise opponent
  • The Raw after the 2022 Hell in a Cell was supposed to be the coronation of The Judgment Day's fourth member, but alas it wasn't. As Damian Priest put it:
    Damian Priest: We realized that...in the short time with you, you've taught to "get rid of any limitation that was holding us back". We're ready. We are ready to shed the last bit of limitations holding us back... (turns to Edge) which is you.
    (Edge stares at Damian, realizes what the Archer has said, before the New Judgment Day deliver a No-Holds-Barred Beatdown on the Rated-R Superstar)
  • At Bash at the Beach 1996, the announcers witness the most shocking betrayal ever performed in professional wrestling:
    Tony Schiavone: Hulk Hogan arrives... (witnesses Hogan leg drop Randy Savage, thus betraying his true intentions) ho-ho-ho-Oh my God!
    Dusty Rhodes: What is happening? Is he the third man? What the hell's going on here?
    Bobby Heenan: He's the third man! Hulk Hogan has betrayed WCW!
    Roddy Piper: When you come up to my ranch, so tell me... was the road crooked or the road is straight? Is the road crooked or—
    Eric Bischoff: I-I don't remember.
    Roddy Piper: Tell me something... (grabs Bischoff by the collar) You little piece of shit, you are— (he gets grabbed by The Giant along with the rest of the New World Order before Hogan comes to the ring and hugs Eric Bischoff)
    Hollywood Hulk Hogan: Now... Now that everybody realizes who everybody's working for... I mean, my God! This guy right here was the foundation of WCW! Now, he works for the nWo!
  • The Undertaker's 2001 heel turn, when we thought he'd come down to the ring to save Jim Ross from joining Vince McMahon's "Kiss My Ass Club", but after asking if he wanted to kiss Vince's ass, and Ross told him no...
    The Undertaker: Is that because you're better than me?
  • The Raw after Clash at the Castle opened with a normal fatal four way between The New Day, Alpha Academy, The Street Profits, and Los Lotharios, so far nothing too out of the ordinary. However, just as Chad Gable had Montez Ford in the ankle lock, the speakers suddenly boom with an unmistakable yell, causing the arena to go nuts, everyone in the match to internally crap themselves, and the wrestling community to realize Triple H was just getting started.
  • On the October 10th, 2022 RAW, The Judgment Day is in the ring when AJ Styles comes out and does a speech on how he knows he needs his "brothers." An overjoyed Finn Bálor embraces him until Styles pulls the mic back up.
    AJ Styles: I wasn't talking about you.
    (Cue familiar music as Karl Anderson and Luke Gallows return, and the reunited OC beat down Judgement Day.)
  • A little background: Macho Man Randy Savage and the Ultimate Warrior are set to wrestle a tag team match against Ric Flair and Razor Ramon at the 1992 Survivor Series. For a year at this point, Flair's "executive consultant" has been the infamous Mr. Perfect. Weeks prior to the event, Ultimate Warrior is released from the WWF, leaving Macho Man without a tag team partner. On the November 16 edition of Prime Time Wrestling (presided over by moderator Vince McMahon with commentators Bobby "The Brain" Heenan and Mr. Perfect, among others), Macho Man announces his bold choice to take Warrior's place in the ring:
    Vince McMahon: Randy Savage, who do you mean? Spell it out!
    Macho Man: "Spell it out." [beat] It's Mr. Perfect.
    • Everyone on the show is stunned by this offer, except Bobby Heenan (who is Flair's "financial advisor") and Mr. Perfect himself, who both seem highly amused. But over the course of that evening's program, Mr. Perfect goes from amused to thoughtful, as if he's seriously considering Macho Man's proposal. And the more thoughtful and quiet he gets, the more aggravated Bobby Heenan becomes, until, fed up with all the Flair camp's pressure on him, Perfect pops out of his seat:
    Mr. Perfect: Let me tell you something, Heenan! I am sick and tired of everybody making decisions for me! Savage, you want an answer? I'll give you an answer! I accept! (At which point Heenan slaps Mr. Perfect. Perfect does not take that well. He grabs Bobby's tie and forces him to his knees, cementing his Heel–Face Turn by pouring a pitcher of water over Bobby's head.)
  • The reason for Toxic Attraction's tensions?
    Jacy Jayne: It's never been about us! It was always about me!
  • Once The Miz finally makes his decision to become the 7th and final member of Team WWE against The Nexus at 2010 SummerSlam, John Cena tells him he made his decision too late as he already found someone else who has issues with the group as they do:
    John Cena: The 7th member of Team WWE is Daniel Bryan.
  • An old couple reunites against Evolution:
    Mick Foley: Because, you see, Orton; you see, Flair; you see, Batista; you're damn right. I said Mick Foley was coming back to Raw. But I never said Mick Foley was coming back to Raw...alone.
  • Given the tension between them lately, while his initial action was out of instinct, an Uso makes it clear where he stands at Night of Champions:
    Jimmy: (To Jey) I'm doing what you should've done a long time ago! I got you! (Superkicks Roman Reigns again)
    • Jey would follow suit with his brother against his cousin on the June 16, 2023 episode of SmackDown:
    Jey: (to Jimmy) So guess what? You out. And I'm out too. (Superkicks Roman Reigns)
  • SummerSlam 2023, just as Jey Uso was about to pin Roman Reigns, a mysterious assailant pulled Jey out of the ring, before later revealing himself to be Jimmy Uso. Even after months of injury at the hands of Roman Reigns, and multiple years of abuse, Jimmy decided to betray his brother for reasons unknown. This line from Michael Cole sums up the situation perfectly:
    Cole: Jimmy, what the hell did you do? Why?
  • AEW WrestleDream 2023: Christian Cage defeated Darby Allin with the help of a newly-heel Nick Wayne and the two along with Luchasaurus beat up Darby's partner, Sting and Christian sets him up for a con-chair-to...only for an old friend of his to show up and stop him.

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