Sandbox / The Bad Guys Marmalade

"There is a flower of goodness inside all of us, just waiting to blossom."

Voiced by: Richard Ayoade

A wealthy guinea pig. Initially introduced as a beloved philanthropist who oversees the Bad Guys' reformation, he's later revealed to be setting them up to take the fall for his own ultimate heist.

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A-F

• Adaptational Attractiveness: In the books, he is an unkempt, lab coat-wearing mad scientist guinea pig with twitchy eyes and tiny pupils, who also has an even uglier true form. Here, he has a nice hairstyle, larger and softer eyes, and much tidier clothing. He becomes more unkempt after his true nature comes to light, though, though he cleans up quickly when seen by the common citizens.
• Adaptational Mundanity: In the books he is an actual alien disguised as a guinea pig. This is never brought up in the film, though the creative team stated the metorite serves a Mythology Gag and potential Sequel Hook for that twist. His crimes are also lower scale, he is merely after money and self indulgence rather than world domination.
• Adaptation Species Change: In the books, he is eventually revealed to be an alien invader. The movie keeps him as a guinea pig, instead having him use a meteorite in his plan to allude to his counterpart's extraterrestrial connections.
• Always a Bigger Fish: Not only does he outgambit the Bad Guys' plans to use him by making them scapegoats in his own scheme, but he's the only person to apprehend the previously undefeated Crimson Paw and figure out her identity without her intentionally revealing it. He even suppasses her track record, having successfully worked under the guise of an even more beloved celebrity for seemingly just as long. Consequently, Diane's run-ins with Marmalade end up evaporating a lot of her Always Someone Better smugness towards the Bad Guys. Deconstructed when Marmalade's own overconfidence allows the Bad Guys and Diane's combined efforts to outplay him, and then him framing himself up as the Crimson Paw while Diane walks free.
• Bad Samaritan: He has done work to end wars, hunger, and climate change, and the entire plot is him trying to teach the Bad Guys to become the Good Guys. He's just playing them so they will be the fall guys for his heist of the Love Crater Meteorite, and in reality, he's worse than any of them could ever be, planning to steal from charities raised in his own name. What's more, the whole plot gets going when he's about to receive the Good Samaritan Award.
• Bait the Dog: He baits Mr. Wolf into thinking he believes the gang really can become model citizens, only to reveal later he was setting them up as patsies for his own crimes all along.
• Batman Gambit: As part of his plan to frame the gang for stealing the meteorite at the gala, he counts on them not truly being reformed and attempting to steal the Golden Dolphin at the same time. Even before that, he relies on Wolf being enamored by the tingle for the team to fail the Golden Dolphin heist, even pointedly making reference to Wolf's 'tail wag' when speaking about how he feels when performing good acts, halting Wolf from leaving the building right as they're on the cusp of completing the heist, and thus letting them be "rehabilitated" by him.
• Big Bad: He's revealed to be the film's true main antagonist after he frames the gang for stealing the meteorite.
• Big Good: He's initially presented as an all-loving philanthropist that has done enormous good in the world. However, it's an act so he can commit crimes while being above suspicion.
• Bitch in Sheep's Clothing: Sweet guinea pig on the outside, cruel, sadistic and manipulative monster on the inside.
• Break the Haughty: He goes from a smug criminal publicly beloved as a philanthropist to a screaming, angry little rat in the back of a police vehicle, with his compound in ruins and precious meteorite vaporized.
• Bullying the Dragon: He manipulates both the Bad Guys and Diane for his needs (with full knowledge the latter was the Crimson Paw) before double crossing them and leaving them to their fate, complete with premature Evil Gloating in both cases. While he may have gotten away with either individually, he never anticipates that both sides might form an alliance as a result of his scheming, leaving him with six very talented and vengeful criminal agents tearing apart his plan.
• Card-Carrying Villain: Once he drops the act, he reveals he's more of villain than the Bad Guys; he not only revels in his criminal lifestyle, he actively gets a "tingle" from admitting he cares about nothing and no one but himself, as well as reveling in the feeling of being viewed as a good guy.
• Cassandra Truth: In the end, he's left trying to deny that he's the Crimson Paw, and he actually isn't. Seeing as he's been exposed as the meteorite thief, however, the police and the media aren't in any mood to believe him.
• The Chessmaster: He manipulates the Bad Guys, especially Wolf, into doing things just so they can be the patsies for his heist. To wit, he manages to spin the two major heists of the gang into something that serves him without them realizing.
• Condescending Compassion: Even in his good guy facade, his arrogance constantly slips through, openly telling the Bad Guys he is doing a favor for them.
• Corrupt Corporate Executive: He’s a philanthropist who plots to steal the proceeds from his own charity fundraiser and uses the Bad Guys as fall guys for his crimes.
• Create Your Own Hero: His decision to use the Bad Guys to take the fall for his own crimes ends up being what finally pushes the whole gang to do a genuinely heroic act: taking him down. It's because of him that Mr. Wolf begins the Redemption Quest that eventually spreads to the others. It also leads Diane to unretire as the Crimson Paw, albeit now for heroic purposes.
• Cute Is Evil: Because people don't expect a cute little guinea pig to be evil, he exploits this advantage, using his charm as a cover-up for his true motives.
• The Cynic: He firmly believes that nobody is capable of changing.
• Defeating the Undefeatable: The only person who can lay claim to capturing the Crimson Paw (if largely through the fault of Wolf's Sticky Fingers) as well as seeing through her disguise with the Zumpango Diamond to figure out her identity. If not for the Bad Guys' intervention, Marmalade would have very easily killed her.
• Didn't Think This Through:
  • He frames the Bad Guys for a crime he committed, with his plan hinging on two things: himself being above suspicion, and the gang being unsympathetic enough that no one would take their word over his. But, Mr. Wolf had truly reformed and bonded with Diane, who immediately realizes something's up, leading to her breaking the gang out of jail and tearing his plan apart.
  • He also doesn't account for the possibility that the other Bad Guys might come around to Mr. Wolf's belief that they can change for the better, which means while he's prepared to lure Mr. Wolf and Diane into a trap, he wasn't expecting the rest of the Bad Guys to mount a rescue.
  • He promotes his charity runs via novelty maps given away at the Gala. This ends up giving Wolf and Diane a clue to what exactly his guinea pig heist is targetting in advance.
  • He doesn't consider that Mr. Snake, a previous collaborator he betrayed, might hold a grudge and be a Fake Defector, letting him handle the mind control helmet to celebrate their new partnership. This lets Mr. Snake switch the meteorite for the lamp, setting up the dominos that lead to Marmalade's fall.
• Dramatic Irony:
  • He makes the Bad Guys take the fall as the ones who stole the meteorite. Later, he is falsely charged as being the Crimson Paw because he conveniently has Diane's stolen diamond with him when his schemes are revealed.
  • Due to the enormous amount of virtuous actions he committed to maintain his public image, he ended up doing far more good than harm to Sunnyside, even compared to the other redeemed protagonists. In the film's scheme alone, he causes five infamous criminals to reform, resultantly leading them to raise almost $1 billion under his charities which, since his heist was thwarted, ends up donated to the intended destinations.
• Establishing Character Moment: When he is introduced as someone whose goodness is "second only to Mother Theresa", he first says that there's no need for such comparisons, since "it's not a competition"... but then adds that if it were, "it would be more of a tie". While it doesn't expose anywhere near the full depths of his vileness, it immediately lets the viewer know he's a shallow and prideful person who uses his supposed goodness as media bait.
• Even Evil Has Standards: Although he's no saint, he's still disturbed when Shark swallows Snake whole because he wouldn't share a push pop.
• Evil All Along: He never intended to reform the Bad Guys; his true intention is to steal both the meteorite and the charity money from his fundraiser and pin the blame on the gang.
• Evil Brit: Like his voice actor, he has an English accent, and is the true villain of the movie.
• Evil Cannot Comprehend Good: He never believed the Bad Guys could ever genuinely want to become good guys. In fact, his plan hinges on the gang acting like they were turning good just to trick everybody later. His inability to realize people can change leads to his downfall.
• Evil Counterpart: For both Wolf and Diane following their Heel–Face Turn. All three use a good guy persona to hide their criminal agenda, however while Diane's turn to good is genuine (and Wolf's eventually is), Marmalade is a Villain with Good Publicity. Marmalade is a Manipulative Bastard who exploits and backstabs others for his own selfish purposes, while Wolf and Diane take on Magnetic Hero traits and inspire others to turn good out of selfless reasons. In terms of hubris, Wolf and Diane are self-loathing atoning villains who nonetheless are compulsive braggarts from how competent they were at it, while Marmalade believes goodness and redemption is all phony and gets his "tingle" from being evil, but will be deemed no less than equal to Mother Teresa for his accomplishments as a philanthropist.
• Evil Feels Good: He gets a "tingle" when he admits to caring about no one but himself.
• Evil Gloating: He gloats twice, first when the gang is arrested at the Gala, and later after he captures Mr. Wolf and Diane sneaking into his compound.
• Evil Is Petty:
  • After successfully framing the gang for stealing the meteorite, he meets them in the transport just to rub it in, and when he catches Mr. Wolf and Diane trying to sneak into his compound, he steals Diane's ring.
  • His plot to steal from his own charities isn't because he needs the money, but just because he enjoys doing evil things.
• Exact Words: "All eyes will be on you tonight, not me." It initially seems to be him reminding the gang to act their best at the Gala, but later revealed to be literal: with everyone focused on the gang, he can easily manipulate things behind the scenes so he can steal the meteorite and frame the gang.
• Expository Hair Style Change: Once it's revealed that he's actually evil, the tuft of fur atop his head goes from neat and tidy to messy and frazzled-looking.
• Face of an Angel, Mind of a Demon: He's a cute little guinea pig that's eventually revealed to be far more evil than the Bad Guys ever were. He's well-aware of this, and weaponizes his cuteness to avoid suspicion for his misdeeds.
  Marmalade: When people look up "bad" in the dictionary, do they see a sweet, adorable guinea pig? No.
• Failed a Spot Check: He is so adamant on getting back the (fake) Meteorite from Diane and the Bad Guys that he fails to notice his mind control waves are still working without it in his laboratory, something the latter lampshades shouldn't be possible.
• Fatal Flaw:
  • His pride. He could have easily walked away with the meteorite scot-free after the Bad Guys get framed for stealing it at the gala and kept his true nature hidden from them, but he instead stops to gloat and show them his true colors, thus giving them a personal reason to stop him. Furthermore, when he lifted the Zumpango Diamond from Diane's ring, he could have kept it secure at his compound or used it to have her exposed; instead, he pockets it and keeps it on him just to spite her, which leads to Chief Luggins assuming that he's the Crimson Paw.
  • His cynicism. Since he believes that what you see is what you get and doesn't believe a word of his own "flower of goodness" rhetoric, Marmalade completely blinds himself to the possibility that Snake had secretly turned good and faked his betrayal of Mr. Wolf to double-cross him and blow up his mansion, revealing him as the meteorite thief.
• Faux Affably Evil: That all-loving philanthropist persona? It's only when someone is watching, and even then, he's very smug and condescending without any real shame. It's not until he tries to frame the Bad Guys for his heist of the meteorite — and doesn't hide it enough in front of Diane — that it ever breaks; after that, he's too far gone to hide it anymore.
• Flaw Exploitation: Zigzagged. Marmalade does use Wolf and Diane's arrogant rivalry as an opportunity to start his gambit, though it is more specifically Wolf's desire to do good that he ultimately exploits to culminate it. The trope gets used against him in the end, with Snake mercilessly exploiting his overconfidence to sabotage him behind his back.
• Foil:
  • To the Bad Guys themselves, as they're all criminals. The Bad Guys' main targets in the film are either banks or valuable artifacts (with small-time pickpocketing on the side), they wear their villainy on their sleeves, and while they're fine with scaring or subduing those who get in their way, they never kill anyone. Marmalade's scheme involves stealing charity money meant for schools and hospitals, he manipulates his public image to make people love and trust him so he has an alibi for his crimes, and he attempts to kill Mr. Wolf, Diane, and Mr. Snake. The Bad Guys are predatory animals who are good people deep inside, but feel like society won't give them a chance to prove themselves. Marmalade is an adorable guinea pig who is deeply loved by the public, but he is selfish and vile to the bone and commits horrific acts simply because Evil Feels Good.
  • For Wolf in particular, as both are arrogant manipulators who put on an altruistic image to hide their secret motives. However while Wolf is A Father to His Men who reroutes his decisions multiple times out of guilt or concern for his teammates and Diane, Marmalade is The Unfettered who will backstab, mind control and even murder his associates to get what he wants. Even in terms of their manipulation, Wolf is a team motivator who plays off his allies' character strengths, while Marmalade is a liar that exploits their weaknesses. Both also meet their defeat to prevent the Crimson Paw's arrest, though while Wolf willingly covers for her to protect Diane, Marmalade unwittingly gets framed as her from an act of petty cruelty to her.
  • To Diane, as both are well-known public figures monitoring the Bad Guys' reformation. Diane is a former criminal who genuinely wants the Bad Guys to have a better life, while Marmalade is not only a Villain with Good Publicity, but he's also pretending to reform the Bad Guys for his schemes while also driving a wedge between them.
• Foreshadowing:
  • The old lady that Mr. Wolf "helps" has more cartoony proportions compared to any other human in the film, and some subtle, but visible whiskers can be seen. Her pocketbook is also filled with piles of cash and a pearl necklace, making for an irresistible target. It's an early warning that there's something off about her before the film later reveals she was Marmalade in disguise to manipulate him.
  • During the Good Samaritan Award ceremony, Diane mentions in her speech that one of the things Marmalade does best is making people "see things differently". While she means that he's able to change people's perceptions about bad incidents like the Love Crater Meteorite, it turns out altering people's perceptions is Marmalade's greatest asset, using it to manipulate Wolf, frame the gang for his crimes, and keep himself above suspicion of any wrongdoing.
  • In his speech after the Golden Dolphin is stolen, he talks about the tingle he gets from doing good, and specifically mentions wagging his tail. The problem is that guinea pigs don't have tails, meaning the comment was just to catch Mr. Wolf's attention.
  • For someone who claims to do good deeds just for the sake of being good, he heavily enjoys receiving praise and adulation for his actions.
  • He displays a short temper when Piranha keeps referring to the meteorite statue as a "butt rock".
  • When giving his pitch to rehabilitate the Bad Guys, he smugly calls Mr. Wolf "a savage beast" and "walking garbage". He immediately tries to justify it by saying he's "making a point", but that seems a very flimsy excuse, especially from someone who presents himself as so benevolent.
• For the Evulz: He has all the money, legitimacy, and power he could ever want, but he still wants to steal from his own charities for the cruel thrill of it.
• Frame-Up: He steals the meteorite from the Gala and frames the Bad Guys for it. It doesn't help that the Bad Guys were planning on stealing the Golden Dolphin at the same time, and thus after the theft is discovered their calling card automatically plays on the screens, even though they didn't actually go through with it.
• Framing the Guilty Party: He ends up doing this to himself in the end — for all the crimes he got away with, he didn't actually steal the Zumpango Diamond (or more accurately, only stole it from the original thief). However, when it falls out of his pocket, Chief Luggins is quick to conclude that Marmalade's the Crimson Paw, and he gets arrested.

G-M

• Gone Horribly Right: His entire plan rides on Wolf self-sabotaging the group's Falsely Reformed Villain scheme by turning genuinely good. However before getting double-crossed, Wolf also makes several gestures of repentance to his friends based on his reformation, leading Diane to bond with him and be willing to help him, and the other Bad Guys to be inspired into a Heel–Face Turn as well. While Marmalade was savvy enough to take precautions against Wolf and even Diane retaliating, he wasn't prepared for a whole team of reformed bad guys taking apart his scheme from different ends.
• Herbivores Are Friendly: Subverted, as he's revealed to be far worse than the predator-species Bad Guys ever were. While the Bad Guys are Affably Evil Card Carrying Villains, Marmalade is a Bitch in Sheep's Clothing who's not only more willing to use lethal force than the Bad Guys, but will steal money meant for charities.
• Hoist by His Own Petard:
  • He manipulated Mr. Wolf into turning good to pose as his Unwitting Pawn, unwittingly creating The Hero that forms the team that takes him down in the end.
  • Just to be petty, he steals Diane's diamond ring when he captures her and Mr. Wolf and puts the diamond (sans ring) in his outer jacket pocket. In the end, when the chief of police helps him out from under the fake meteor, the same diamond falls out of the pocket and implicates him as the Crimson Paw.
  • He recruits Mr. Snake after framing him and the gang, and allows him to use the mind control helmet. Mr. Snake uses the opportunity to make the brainwashed guinea pigs switch out the meteorite for the lamp replica, spray-painted to look like the real thing, then later blows up the real meteorite, destroying Marmalade's compound and revealing him as the meteorite thief.
  • He unwittingly reveals the fake meteorite by applauding himself, causing the lamp's light to switch on and off.
• Humiliation Conga: First, the gang foils his Evil Plan to rob the charity money and destroys his mind-control helmet. Then Mr. Snake is revealed to have double-crossed him, and destroys both the meteorite and his compound, revealing him as the thief to a live TV audience. Then the Golden Dolphin trophy knocks the lamp over, which falls on top of him. Then the impact from the fall knocks the Zumpango Diamond out of his pocket, which implicates him as the Crimson Paw on live television. That last one's the final thing that completely guts his credibility and leads to his arrest.
• Irony: Most of the film has the characters remarking how making a heist personal is typically bad for the criminal. They're mostly right... Marmalade's own heist of the meteorite is played with on both ends: making it personal is bad for him, as he's the main villain who's just revealed his plans to talented and determined criminals, and it allows the Bad Guys to have a personal reason to take him down with a few heists of their own.
• It's All About Me: If you aren't named Professor Rupert Marmalade IV, then don't expect him to genuinely care about you at all. He even admits that he only ever cared about what was good for him, not about what's good for the sake of good.
• Jerkass: Even before he's revealed to be a villain who outright admits to deriving pleasure from being evil, he takes a smarmy, condescending attitude towards the Bad Guys, which he disguises with a superficially sweet tone of voice. After he gets outed as the film's true antagonist, he drops any pretense of politeness and gleefully mocks the gang whenever he can.
• Jerk with a Heart of Jerk: He coaches Wolf and the other Bad Guys and successfully earns them the public's trust, and during the Gala, he places them in spotlight while his charities make huge earnings. All this at the time suggests that Marmalade, for all his hubris, is a genuinely compassionate figure who earned the Golden Dolphin, to the point Wolf can't go through with stealing it and even hands it to him personally as a showing of respect. Only straight afterwards it is revealed it was all a gambit so the Bad Guys would take the fall after he stole the Meteorite for his own evil scheme.
• Lack of Empathy: He has zero issue betraying Snake and trying to make him fall to his death while his friends watch.
• Laser-Guided Karma:
  • He frames the gang for stealing the meteorite as part of his heist plan. In the end, after being revealed as the meteorite thief, he's framed as the Crimson Paw, leading to his arrest.
  • He manipulates people to ensure no one catches on to his evil side. Mr. Snake deceives him in turn to destroy the meteorite and his compound with it.
• Laughably Evil: His camp deadpan banter courtesy of Richard Ayoade overall make him a humourous antagonist, all in the form of a diminutive little guinea pig.
• Mad Scientist: He wants the meteorite for use in a Mind Control helmet, presumably of his own design.
• Malicious Misnaming: When revealing his true nature to the gang in the prison transport, he mockingly calls Mr. Wolf "Wolfie", a nickname only Ms. Tarantula calls him.
• Manipulative Bastard: He manipulated many people into believing he was a compassionate philanthropist and, while in drag, fooled Wolf into believing he was a helpless old lady. He also tricked the Bad Guys into thinking he wanted to redeem them. However, he never truly intended to reform them, and was only using them to take the fall for his own crimes. When Mr. Wolf snaps at him, he tricks the public into thinking he was being attacked.
• Mask of Sanity: He may look like a cute and innocent guinea pig, but beneath that, he's an unhinged maniac that's only out for himself.
• Master Actor: Before his credibility is ruined, he fooled countless people into thinking he's an all-loving philanthropist.
• Mister Big: He's a wealthy philanthropist with a lot of good PR who happens to be a tiny guinea pig.
• Moral Myopia: He's perfectly fine with stealing nearly a billion dollars of charity money raised in his own name for schools and hospitals, but flies into a rage when it's stolen from him.
  Marmalade: No, no, no! That's my stolen money!

N-S

• Narcissist: He's condescending, egocentric Manipulative Bastard,lacks empathy, and has shades of Never My Fault. He also has a grandiose sense of self-worth, even seeing himself on par with Mother Teresa in terms of the good he's done in the world. Later, he claims that the saying "experience is the best teacher" is wrong...because, obviously, he is the best teacher.
• Never My Fault: The moment his "perfect heist" goes awry, he immediately blames Mr. Snake.
  Marmalade: What use are you if you can't anticipate their next move?!
  Mr. Snake: Oh, so it's my fault?!
  Marmalade: Yes!
• Non-Action Big Bad: He has his assistant and brainwashed army of guinea pigs do all the work for him. Justified, as he's a guinea pig.
• Not His Sled: While him being evil is lifted directly from the books, he's not an alien in the film.
• Not Me This Time: Invoked, as his Evil Plan relies on framing the Bad Guys for the theft of the meteorite by exploiting their negative reputation just as the public is starting to see them as changed people. It gets turned around on him in the end when he is framed for being the Crimson Paw.
• Oh, Crap!: He's horrified when he realizes Snake switched the meteorite for a disguised lamp — and then used the real one to blow up his compound, which reveals that he was the one who stole the meteorite and framed the gang.
• Pragmatic Villainy: While he's done numerous good deeds, none of them are out of genuine kindness. Moreover, they serve to give him the public image of a saintly philanthropist.
• Put on a Prison Bus: He is arrested at the end of the film when he is accused of being the infamous thief, the Crimson Paw. He did commit a number of crimes and definitely deserves to be arrested, but interestingly, he is being accused of the wrong crimes. What will happen to him after his arrest remains to be seen.
• Rapid-Fire "No!": He has a habit of shouting this whenever things go awry.
• The Redeemer: He portrays himself as this, promising to reform the gang after they're captured. It's all an act.
• Resourceful Rodent: A villainous example. He's a guinea pig (i.e. a kind of rodent) who has zero qualms getting his paws dirty, including via manipulating others.
• Rich Bastard: He's wealthy enough to own a mansion, his ego is bigger than it, and he has no genuine compassion for anyone.
• Sarcastic Confession: He doesn't sound sarcastic when he says it, but on a rewatch, the sarcasm is clear when he appears to fall for Wolf's Batman Gambit after their initial arrest.
  Marmalade: But it was my idea.
• Sequel Hook: While his extra terrestrial background is not brought up in the film, the meteorite was deliberate used as a Foreshadowing for a potential sequel, meaning in all likeliness Marmalade will return if one is ever made.
• Shadow Archetype: He mirrors the worst qualities of the three most spotlighted protagonists, and if they had retained their obsession with being the most unstoppable bad guys the world had seen rather than gaining their drive to turn good:
  • Marmalade is one to both Wolf and Diane, all being overconfident, manipulative and sometimes hypocritically flawed lead operatives who use a good guy public image to hide their criminal backgrounds, however Marmalade has neither the virtues of Wolf or Diane that made them desire to be genuinely good people (Wolf's camaradarie and Diane's self reflection respectively), only feigning them to get what he wants. While Wolf and Diane humbled and came to bond and respect each other (and both stepped in when the other finally pushed their luck too far), Marmalade remained a Smug Snake who cauld not anticipate his own mistakes and was left with no backup due to his own selfish ego. Even more so, Marmalade is brought down by the near-misses both suffered even after turning good (having Snake turn on him after betraying him, and getting caught with the Zumpango Diamond after carelessly holding onto it respectively).
  • He is also one to Snake himself, as he demonstrates the same cynicism about the world and its shallow views of its species, and if Snake had finally forsaken his friends and other redeeming qualities to be full-on the vicious, backstabbing predator everyone thinks he is. During the climax of the movie, it appears that Snake has actually done just that and rejected his "tingle" to became Marmalade's kindred spirit, only not really, he was faking it to help his friends undercover, showing he still mirrors Marmalade's underhanded talents, but used for good.
• Smug Snake: He's cunning and manipulative, but it's clear that unlike the Bad Guys, he's unable to comprehend that he may be capable of making a mistake.
• The Sociopath: He pretends to be a Nice Guy, lacks empathy, shows shades of Never My Fault, and cares for nobody sans himself. He also has a grandiose sense of self-worth, exploits others, manipulates almost everyone around him, and is fine with backstabbing others.
• Suddenly Shouting: An inversion. The thing that tips Diane off as to him not being what he seems is him panicking at Mr. Wolf seemingly trying to maul him in the police car and almost hyperventilating on the ground, only to snap right back to his normal, chipper, sentimental public persona the moment a camera is trained on him for an interview.
• Super Gullible: He's all too quick to believe that Snake wants to work with him, despite having manipulated and used Snake and his friends (and gloated about it) just hours before.
• Supervillain: His real occupation, doing the same criminal activity as the gang but on a far vaster scale with unique gadgets.

T-Z

• Too Clever by Half: The first half of the film shows him to be an amazing chessmaster, able to dupe the Bad Guys and even fool and catch out Diane, herself the undefeated Crimson Paw, while maintaining a flawless public image of a beloved philanthropist. Wolf admits Marmalade has the capacity to outdo either of them as the greatest criminal ever seen, however, it ends up subdued by the fact that Marmalade has become incredibly arrogant about it, gloating at his victims and opponents any time he thinks he can get away with it and being complacent enough to allow Snake onto his team (Marmalade does backstab him quickly in, though never suspects Snake might have still been able to outgambit him in that amount of time). He also never anticipates that, while he is a more far menacing and elaborate criminal than the Bad Guys and the Crimson Paw, they might still be able to dismantle his plan as heroes.
• The Unfettered: As a foil to both Wolf and Diane, whose consciences caused them to Heel–Face Turn (and even as villains, had limits in what they would do), Marmalade will gleefully backstab and even murder to get what he wants. Even how he mirrors their choice of targets reflects this, both the Bad Guys and the Crimson Paw tended to only go after valuable artifacts and jewels which often lacked tremendous collateral damage, Marmalade targets charities.
• Villain Ball: He makes several ill-advised decisions in favor of Evil Gloating which come back to bite him.
  • He decides to taunt Wolf over having set up the redemption arc of the movie for his own gain, letting Wolf know that Marmalade set them up. If he hadn't done that, the Bad Guys would have had no motivation to stop his plans.
  • He can't help but explain how the meteorite may have been stolen, even if he frames it as how the Bad Guys stole it. His enthusiastic and detailed description clues Diane in on him knowing far more than he seems to.
  • He eagerly accepts Snake's offer to work together just for the opportunity to rub it in Wolf's face, allowing Snake to sabotage his plan from within.
  • He can't help but taunt Diane with the knowledge that she's the Crimson Paw by taking her most famous piece of loot, the Zumpango Diamond that she wore as a ring, for himself. His possession of the diamond causes him to be misidentified as the Crimson Paw at the end of the climax since the never-identified thief was the last known individual to have it.
  • Leading up to this, despite having now having evidence to implicate Wolf and Diane as criminals and have them arrested, he chooses to kill them. And even then, due to him being a Card-Carrying Villain, Marmalade chooses to kill them both via a slow cartoony Death Trap, rather than quick and efficiently and doesn't keep his eye on them, allowing the other Bad Guys to rescue them).
• Villain Team-Up: He recruits Mr. Snake to help him complete his scheme — a fatal mistake.
• Villain with Good Publicity: He's a cruel, dangerous criminal that's also a publicly adored philanthropist.
• Villainous Breakdown: His breakdown starts when Mr. Snake destroys his compound, revealing him as the one who actually stole the Love Crater Meteorite, and gets worse after he's implicated as the Crimson Paw.
  Professor Marmalade: No! No! I'm not the Crimson Paw! Sh-She's the Crimson Paw! She's the Paw! I'M THE FLOWER OF GOODNESS! NO!!
• Villainous Crossdresser: Doubles as Disguised in Drag; he dresses up as an old lady to manipulate Wolf and kick off his Evil Plan.
• Villainous Friendship:
  • He's pretty chummy with Mr. Snake after the latter's apparent Face–Heel Turn, letting him handle the mind control helmet and openly referring to him as his "partner." True to form, this doesn't last, even without taking Mr. Snake's true colors into account.
  • Cuddles is the one minion that Marmalade never betrays or mistreats, with them shown enjoying commensing their scheme together. Ironically, even Cuddles seems smart enough to abandon Marmalade when he is no longer on the winning end.
• Villain Has a Point: He warns Wolf that his friends are holding him back in his Redemption Quest. This was only to poison Wolf's mind into betraying the other Bad Guys to help his own scheme, but it was true that had he followed the others' encouragement, he would have stayed a criminal, stolen the Golden Dolphin and destroyed his friendship with Diane, thus lost the one ally that could bail them out after Marmalade framed them. Of course what Marmalade didn't anticipate is that in response, Wolf, rather than just turning his back on his friends for good, would orchestrate their own Good Feels Good epithany so they would all Heel–Face Turn with him.
• Virtue Is Weakness: He sees Wolf's Evil Virtues as mere weakspots that make him a servicable pawn, particularly his Good Feels Good epithany and his close bonds with his teammates. Naturally, both of these end up biting Marmalade in the end, though it was underestimating Wolf's "greatest weakness" that really done him in.
• We Have Become Complacent: He's a far deadlier manipulator and criminal than the Bad Guys and even Diane that has been successfully playing the world for ages, but he takes his Evil Gloating to even more exagerrated levels when he thinks he's pulled it off. He gloated about his plan to the Bad Guys, broke character to play to the cameras in front of Diane, and later stole her ring as a quick insult. Had he maintained some subtlety he likely could have won.
• Why Don't You Just Shoot Him?: He manages to knock out and capture Wolf and Diane when they first attempt to steal the meteorite. Cue the slow moving death trap. And yes, he even leaves the room after activating it.
• Wicked Cultured: His luxurious modern-era compound impresses even the Bad Guys.
  Shark: Bro's got taste, okaaay.
  Snake: Wow, almost makes me wanna be cute.
• Wicked Pretentious: He is more accurately such as the movie goes on (and even earlier has implications of being such) as most of his classiness is only to disguise his own evil doings and enhance his own reputation. Marmalade's childish ego ends up taking his plan apart in the end, particularly when self applauding himself reveals that Snake used his own meteorite lamp to decieve him.
• You Have Outlived Your Usefulness: Once he's done with Mr. Snake, he kicks him off the helicopter, intending for him to fall to his death.