How can you tell a writer hates something when he isn't stating it outright? The resident dummy will be a fan of it. This often comes at the end of an Arson, Murder, and Jaywalking
The character praising something doesn't have to be a moronic tasteless twit when this trope is used. Sometimes the person can be a Jerkass
, creep, or some other type of unsavory character thereby tagging the object of praise with the mark of low quality, disreputability, or even Squick
See also Your Approval Fills Me with Shame
when it's done between two characters, Hitler Ate Sugar
when someone uses a hated character's interests to make a point, and Anti-Advice
. Contrast with Dumbass Has a Point
where the idiot's praise is taken as a good thing. May overlap with Fan Hater
if the writer is also bashing the people who like the particular thing he hates, It's Popular, Now It Sucks
if the writer has a less-than-positive view about the intelligence and taste of most people
, and/or Hype Backlash
See also The War on Straw
- In addition to their usual strategy of depicting users of a particular product as savvy and cool, advertisers will sometimes show the users of a competing product as clueless dweebs and maladroits. However, ads of this type often come off as heavy-handed and end up backfiring. (It's generally not good business strategy to inadvertently insult and alienate potential consumers of your product.) If they are used, they are almost always done in a tongue-in-cheek manner.
- Even the tongue-in-cheek approach can backfire. A Quizno's ad that took a potshot against Subway and—implicitly—its customers had two men sitting on a bench, one with a toasted Quizno's sub, and one with an untoasted sub that was obviously from Subway. The man with the Quizno's sub says "Untoasted? What, were you raised by wolves?" Cue the second guy (a pre-Sheldon Jim Parsons) having a flashback of himself, still adult and in a three-piece suit, nursing from a mother wolf with her pups. He then responds back in the present "Why yes. Yes, I was." Enough people were put off by this ad that it was taken off the air, then put back on with the nursing scene cut out (but with the "raised by wolves" insult left in). (And of course, the ad is Hilarious in Hindsight now that Subway does toast its subs.)
- This trope is more frequently employed in political advertising. In these cases, a common tactic is to run commercials against a particular candidate claiming he or she is being supported by a person or group that's considered unpopular by the majority of voters. The message being that the fact a "hated" person or group is endorsing the candidate is proof there's something wrong with him or her.
- An in-universe example of this is featured in the film Head of State when the protagonist (Chris Rock) runs an attack ad showing his opponent being praised by Klansmen and Osama bin Laden.
- Any idea the Pointy Haired Boss of Dilbert likes will be seen as stupid. He's also a fan of Barney the Dinosaur.
- Paige Fox finds a pair of retro pants and squees over them to Peter, until Bumbling Dad Roger walks by and mentions he used to have a pair just like that and suggests they should go around dressed the same. Paige's next line to Peter is, "Want some pants?"
- In Garfield, anything Jon likes is subject to this. Jon has ridiculously weird taste in things and tends to purchase things on impulse, then almost immediately forget he had those things upon obtaining them.
- There's a comic strip where Garfield is watching an infomercial for something unknown but so bad that he can't help complaining endlessly. Jon walks by and tells Garfield he has three of the product.
- In the Garfield and Friends episode "Rolling Romance", Jon is the only one at an Honest John's Dealership who's interested in a particular car that even the dealer is initially hesitant to sell him—it turns out the car is possessed and madly in love with Jon (whereupon Garfield is quick to question the car's tastes).
- Both the comic strip and the TV show have done a showcase of useless things Jon has bought over the years, such as a battery-powered battery recharger.
- In Paul Merton's Live at the London Palladium video, particularly stupid characters who appear in some of the sketches will often express a fondness for Angus Deayton (who, at the time, appeared alongside Merton on the BBC panel show Have I Got News for You):
Paul: So, I thought this builder was stupid, but I hadn't counted on his mate. He walks into the house, and the first thing he says is...
Builder's Mate: Hehe! That Angus Deayton! He don't half make me laugh!
Paul: Now you can't get more stupid than that!
- Whenever an old fashion makes a comeback, like flared jeans, expect a lot of children to lose interest when their parents mention they used to wear that.
- Without naming names, a political endorsement from a recognized fool can be a hindrance to a candidate.
- On Animaniacs, Slappy tells Skippy that all that junk food has rotted his brain, and adds "No wonder you like that Bonkers show."
- An in-universe example occurs in the Family Guy episode "Dog Gone", when Brian's book, Faster than the Speed of Love, is celebrated by a book club for the mentally challenged.
- In one episode of Futurama, the entire population of the world except Fry become chronically stupid as a result of an invasion by the brainspawn. As soon as Fry figures this out, Bender declares "Let's all join the Reform Party!"
- For syndication, it was changed to Tea Party.
- On The Simpsons when Homer becomes smarter than average but hates it he goes to a Back Alley Doctor (i.e., Moe) to insert a crayon up his nose to re-dumbify him. The "doctor" delicately shoves it up there; he doesn't want Homer to end up too dumb or too smart.
Moe: All right, tell me when I hit the sweet spot. [gently slides crayon in]
Homer: Deeper, you pusillanimous pilsner pusher!
Moe: All right, all right. [with a small hammer and chisel, taps the crayon further up Homer's nose]
Homer: De-fense! [woof-woof] De-fense! [woof-woof]
Moe: Eh, that's pretty dumb. But, uh ... [taps once more]
Homer: Extended warranty? How can I lose?
- In the South Park episode "Timmy 2000", the kids, and eventually the adults, get addicted to Ritalin and become so dull and boring that they actually like Phil Collins. When the pharmacists hear of this, they have a "My God, What Have I Done?" moment.
- Another South Park example had the dorky Butters saying he thought Indiana Jones and the Kingdom of the Crystal Skull was pretty good even though everyone else thought it was like watching Indy getting raped.
- In fact, a sure way to figure out what the South Park writers don't like is to see whether either Cartman or Butters likes it.
- "Funnybot" has everyone annoyed by Tyler Perry in a Madea outfit. Token is the only one who finds it funny.
- In "Hellen Keller! The Musical", the kids try to put on a huge extravaganza of a Thanksgiving play based on Butters' seemingly glowing responses to the kindergartners' play. In the end, it turns out that the kindergartners' play was poor and used limited resources, the kids only then realizing that it was Butters being babyish as usual.