When Armond White tells you that Man of Steel is the Godfather of superhero films and calls it his movie of the year, then you as a viewer understand "Okay, so this is the worst movie yet created."How can you tell a writer hates something when he doesn't simply say so? The resident dummy will appreciate it. This often comes at the end of an Arson, Murder, and Jaywalking incident. The character praising something doesn't have to be a moronic tasteless twit when this trope is used. Sometimes the person can be a Jerkass, creep, or some other type of unsavory character thereby tagging the object of praise with the mark of low quality, disreputability, or even Squick. See also Your Approval Fills Me with Shame when it's done between two characters, Hitler Ate Sugar when someone uses a hated character's interests to make a point, and Anti-Advice. Contrast with Dumbass Has a Point where the idiot's praise is taken as a good thing. May overlap with Fan Hater if the writer is also bashing the people who like the particular thing he hates, It's Popular, Now It Sucks if the writer has a less-than-positive view about the intelligence and taste of most people, and/or Hype Backlash. See also The War on Straw.
- In addition to their usual strategy of depicting users of a particular product as savvy and cool, advertisers will sometimes show the users of a competing product as clueless dweebs and maladroits. However, ads of this type often come off as heavy-handed and end up backfiring. (Generally speaking, it's bad business strategy to alienate potential customers by inadvertently insulting them.) If they are used, they are almost always done in a tongue-in-cheek manner.
- Even the tongue-in-cheek approach can backfire. A Quiznos ad from autumn 2003 that took a potshot against Subway and—implicitly—its customers had two men sitting on a bench, one with a toasted Quiznos sub, and one with an untoasted sub that was obviously from Subway. The man with the Quiznos sub says "Untoasted? What, were you raised by wolves?" Cue the second guy (Jim Parsons, before he became known as Sheldon) having a flashback of himself, still adult and wearing the same three-piece suit as in the previous shot, nursing from a mother wolf with her pups. He then responds back in the present "Yes, I was. Hm." Enough people were put off by this ad that it was taken off the air, then put back on with the nursing scene cut out but with the "raised by wolves" insult left in. (And of course, the ad is Hilarious in Hindsight now that Subway does toast its subs.)
- This trope is more frequently employed in political advertising. In these cases, a common tactic is to run commercials against a particular candidate claiming he or she is being supported by a person or group that's considered unpopular by the majority of voters. The message being that the fact a "hated" person or group is endorsing the candidate is proof there's something wrong with him or her.
- A 1995 British Audi advert inverted this to the same effect that had a stereotypical obnoxious City yuppie test-driving the car while boasting, driving aggressively, and being a Jerk Ass in flashback clips. At the end of the advert he handed the car back to the dealer and rejected it as "not really my style".
- Any idea the Pointy Haired Boss of Dilbert likes will be seen as stupid. He's also a fan of Barney The Dinosaur.
- Paige Fox finds a pair of retro pants and squees over them to Peter, until Bumbling Dad Roger walks by and mentions he used to have a pair just like that and suggests they should go around dressed the same. Paige's next line to Peter is, "Want some pants?"
- After trying and failing to get Jason to stop playing a computer game, Andy deliberately invokes this by having Paige pretend she likes the game he's playing. It worked.
- In Garfield, anything Jon likes is subject to this. Jon has ridiculously weird taste in things and tends to purchase things on impulse, then almost immediately forget he had those things upon obtaining them.
- There's a comic strip where Garfield is watching an infomercial for something unknown but so bad that he can't help complaining endlessly. Jon walks by and tells Garfield he has three of the product.
- In the Garfield and Friends episode "Rolling Romance", Jon is the only one at an Honest John's Dealership who's interested in a particular car that even the dealer is initially hesitant to sell him—it turns out the car is possessed and madly in love with Jon (whereupon Garfield is quick to question the car's tastes).
- Both the comic strip and the TV show have done a showcase of useless things Jon has bought over the years, such as a battery-powered battery recharger.note
- MAD often does the inverse of this trope- rather than proving that something's bad by having someone with unsound judgment like it, the magazine often proves that someone has less than sound judgement by having them approve of something bad. For example, in the parody of Angel, a girl who's possessed by a demon starts saying things like "Al Gore would be an excellent president," before concluding by saying that the show and its actors will win awards, resulting in the characters present being horrified at how much she's been affected.
- Apart from the many uses of straw characters, Chick Tracts often do this by having the devils insist that you not listen to what you read in the tracts, since they want you to go to Hell when you die.
- The Far Side creator Gary Larson once claimed to have a friend who served as a "miner's canary bird" early alert for problematic comic strips. If said friend called and told Larson how great the latest strip was, he knew there'd be a disaster in waiting.
- The Stalking Zuko Series does a variant on this with pairing Katara and Aang, and Zuko and Mai, two Avatar: The Last Airbender pairings that the author does not consider viable- the characters who ship them aren't stupid, per se, but the reasons given for each pairing are suspect at best. In Katara and Aang's case, Katara is told by Pakku and Yugodanote that as a woman from the Southern Water Tribe, her only real option in her lifetime is to marry well, and if she doesn't want to marry Hahn, prince of the Northern Water Tribe, the best alternative is Aang, the Avatar (For obvious reasons, Katara doesn't mention being in love with Zuko, the new Fire Lord of their defeated enemy). As for Zuko and Mai, Zuko mainly gets back together with Mai for the sake of his own honor. By a little over halfway through "Not Stalking Firelord Zuko," both pairings are permanently broken up.
- Used to great effect by Mays Gilliam in Head of State. When his opponent Lewis uses typical (read: stupid but effective) attack ads, Mays refuses to retaliate in kind, pointing out that Lewis will expect this sort of response. Instead, he releases ads praising Lewis by people such as a member of the KKK and Osama bin Laden.
- All in the Family: In the first-season episode "Archie Writes the President" — which he does upon learning Mike wrote a letter to President Nixon critical of his economic policies. In a Dream Sequence, Archie narrates his letter, showing Edith, Gloria and Mike and all — even Mike — nod approvingly and pat him on the back for "telling it like it is."
- In Paul Merton's Live at the London Palladium video, particularly stupid characters who appear in some of the sketches will often express a fondness for Angus Deayton (who, at the time, appeared alongside Merton on the BBC panel show Have I Got News for You):
Paul: So, I thought this builder was stupid, but I hadn't counted on his mate. He walks into the house, and the first thing he says is...Builder's Mate: Hehe! That Angus Deayton! He don't half make me laugh!Paul: Now you can't get more stupid than that!
- In a 2008 Saturday Night Live sketch, presidential candidate John McCain goes out of his way to escape from a televised event, hosted by his running mate Sarah Palin, where McCain is to receive an endorsement from George W. Bush.
- Parker Lewis Can't Lose has Parker campaigning for Student Council President or whomever students elect, only to notice he was doing it purely for pride and has no real program, unlike his main opponent. He decides to drop out of the race by recording and editing voice samples from Ms. Musso and playing them at the end of her speech, to make it look like she's endorsing him, driving everybody to vote for his opponent.
- When Tracy made a coalition of self-described idiots on 30 Rock, Liz was forced to make a public apology for insulting him by listing the beneficial things idiots have created, only to start listing the terrible things they've done. The lists were fundamentally the same, and included an Entourage movie, Bratz dolls, Florida, and waterparksnote .
Tracy: I like it. She's naming awesome things!
- Played with to self-deprecating effect on Top Gear before Jeremy Clarkson got himself fired. Any car that any of the three hosts actually owned was immediately moved to the "Uncool" section of their Cool Wall.
- In Schlock Mercenary, one of Tagon's Toughs is completely satisfied with his plastic surgery, until the local Non-Action Guy tells him he really likes the look and the Tough instantly decides to change it.
- Often in Penny Arcade, Tycho will disparage some work of fiction, then Gabe will say he likes it for the exact same reasons. Notably, after Annarchy wonders what drooling moron comprises the bulk of E3's target audience.
- At the end of 8-Bit Theater Fighter and Black Mage are searching for jobs on a board, that all happen to be the plots of the 3D Final Fantasy games. The ever-dim Fighter is enthusiastic about them while Black Mage hates all of them, bar the Final Fantasy IX parallel (Which is already taken). Notably he'd prefer to chew his own neck off than do Final Fantasy X.
- In the comic-shop-based webcomic The Rack, Aaron is a stereotypical buffoon fanboy who is into sex-and-violence 90s-esque titles and believes that variant covers are an investment.
- Abtruse Goose has this to say: "Stupid reviewer, bad review: double negative."
- In Nodwick, being a henchman is such an undesirable job that they can kill any annoying fad if people think they like it. They proudly claim that they got rid of handlebar mustaches and Nehru tunics this way. (Bellbottom trousers died out on their own, but they were prepared to take them out too.)
- Darths & Droids: When the character of Jar-Jar Binks is created, Jim states he likes the name. The following scene has him stating he also likes Jar-Jar's voice.
- The character of '90s Kid from Atop the Fourth Wall serves this purpose with regard to many of the worst qualities of The Dark Age of Comic Books.
- Tristan in Yu-Gi-Oh! The Abridged Series is rife with this being a fan of Naruto: The Abridged Series, Yu-Gi-Oh! GX and The Suite Life of Zack and Cody.
- On Animaniacs, Slappy tells Skippy that all that junk food has rotted his brain, and adds "No wonder you like that Bonkers show."
- This has become one of Family Guy's trademarks: most, if not all, arguments made in favor of something the writer's disagree with is presented as abundantly foolish and unsympathetically, while their own beliefs are presented civilly and without any kind of realistic flaws.
Jillian: Well, I just think, for starters, that sometimes the government has things they can't tell us and, truthishly, we should just accept that.
- In "Whistle While Your Wife Works" among the questions Stewie asks Jillian to bait her into giving dumb answers, he asks for her views regarding the recent activity of homeland security.
- An in-universe example occurs in the episode "Dog Gone", when Brian's book, Faster than the Speed of Love, is celebrated by a book club for the mentally challenged. In a deleted scene in the same episode, Peter was among the people who likes Brian's book.
- And in "Road to Germany," when Stewie and Brian travel to 1939 Poland, Nazis are seen wearing John McCain campaign buttons.
- In the Futurama episode "The Day the Earth Stood Stupid," the entire population of the world except Fry become chronically stupid as a result of an invasion by the Brain Spawn. As soon as Fry figures this out, Bender declares "Let's all join the Reform Party!"
- For syndication, it was changed to "Tea Party."
- In The Simpsons episode "HOMR," when Homer becomes smarter than average but hates it he goes to a Back-Alley Doctor (i.e., Moe) to insert a crayon up his nose to re-dumbify him. The "doctor" delicately shoves it up there; he doesn't want Homer to end up too dumb or too smart.
Moe: All right, tell me when I hit the sweet spot. [gently inserts crayon]Homer: Deeper, you pusillanimous pilsner pusher!Moe: All right, all right. [with a small hammer and chisel, taps the crayon further up Homer's nose]Homer: De-fense! [woof-woof] De-fense! [woof-woof]Moe: Eh, that's pretty dumb. But, uh ... [taps once more]Homer: Extended warranty? How can I lose?Moe: Perfect.
Homer Simpson: Hehehe. I can see why this is so popular.
- Similar to the Dilbert example
- In the South Park episode "Timmy 2000", the kids, and eventually the adults, get addicted to Ritalin and become so dull and boring that they actually like Phil Collins. When the pharmacists hear of this, they have a "My God, What Have I Done?" moment.
- Another South Park example had the dorky Butters saying he thought Indiana Jones and the Kingdom of the Crystal Skull was pretty good even though everyone else thought it was like watching Indy getting raped.
- In fact, a safe way to figure out what the South Park writers don't like is to see whether either Cartman or Butters likes it.
- This was averted with "Cartoon Wars", however. Cartman was the only one of the main cast who hated "Family Guy", an opinion shared by the creators.
- "Funnybot" has everyone annoyed by Tyler Perry in a Madea outfit. Token is the only one who finds it funny, much to his own chagrin.
- In "Hellen Keller! The Musical", the kids try to put on a huge extravaganza of a Thanksgiving play based on Butters' seemingly glowing responses to the kindergartners' play. In the end, it turns out that the kindergartners' play was poor and used limited resources, the kids only then realizing that it was Butters they were listening to.
- Exploited by the parents when their kids are getting caught up in the Chinpokomon craze: by pretending to just as big (if not bigger) fans, the kids are horrified and abandon the hobby.
- In the Arthur episode "Team Trouble", Arthur, Francine, and Buster have to do a group project on Ancient Rome. They decide to make a comic book about it, but none of them do any research for it. Arthur and Francine realize the low quality of their portions after showing them to other people, who point out the problems in them. Buster, on the other hand, concludes his portion isn't good because Binky liked it.
- A Dudley Do-Right short had a man call Dudley the "squarest Mountie I've ever seen", prompting Inspector Fenwick to ask him...
Inspector: Dudley, how do you feel about Lawrence Welk?Dudley: Only terrific, Inspector. That's real toe-tapping music.
- Kim Possible spends an episode working at a taco joint she hates under a mean (and dorky) boss to afford a designer jacket. Ron buys it for her at the end, only for her former boss to walk by wearing the same thing.
Ron: Exchange it?
Kim: Oh yeah!
- Expect a lot of children to lose interest in any fad when their parents take interest in it.
- Part of the concept of Guilty Pleasures is the fear of being looked upon as this.