As the name implies, Passion type idols are often energetic, enthusiastic, or extremely dedicated to their... well, passions. Their category color is yellow and theme emblem is a sunburst. From the original iM@S cast: Yukiho Hagiwara, Iori Minase, the Futami twins, and Miki Hoshii are Passion Type idols.
Go here for the main character index of THE iDOLM@STER: Cinderella Girls.
Aiko Takamori
Airi Totoki
Akane Hino
Ako Tsuchiya
Age: 15
Height: 156 cm
Weight: 42 kg
Birthday: May 2
Blood type: B
Three sizes: 85-54-83
Hobbies: Acquiring savings
The Passion representative of the New Wave trio. Ako's motivation for becoming an idol is to strike it rich and live a life of luxury with her best friends, Sakura and Izumi.
- Color-Coded Characters: Yellow, fitting with Izumi's Blue and Sakura's Red.
- Coordinated Clothes: Idol stage outfits with Izumi and Sakura.
- Disappeared Dad: In several of her lines in Starlight Stage, it is heavily implied that her father is either dead or estranged.
Ako: I don't really have many memories of my father.
- Idle Rich: Her goal in life.
- Power Trio: With Izumi and Sakura.
- Set Bonus: Her in-game cards are designed to work best with Izumi and Sakura.
- True Companions: Never makes an appearance without Sakura and Izumi.
Aoi Shuto
Age: 13
Height: 145 cm
Weight: 39 kg
Birthday: August 18
Blood type: 0
Three sizes: 73-53-75
Hobbies: Handling fish
A young girl from Oita whose family owns a boarding house.
- Family Business: A boarding house. She's been raised as its heir since she was little.
- Feminine Women Can Cook: As part of her boarding house owner training.
- Genki Girl
- Kimono Is Traditional: Most of her outfits are kimonos or kimono-inspired.
- Yamato Nadeshiko: Raised to become one.
Ayame Hamaguchi
Ayuna Hamakawa
Age: 22
Height: 168 cm
Weight: 50 kg
Birthday: May 25
Blood type: B
Three sizes: 92-58-85
Hobbies: Horseback Riding
Fun loving woman from Osaka who was an Equestrian before becoming an idol.
- All Women Are Lustful: According to the Yonkoma skits, she's the most sexually aggressive idol.
- Born in the Saddle: Non-warrior type.
- Double Standard Rape: Female on Male: She's frustrated by the Producer's Clueless Chick-Magnet routine, and would have taken what she wanted if it weren't for other idols interrupting attempts. This is played for humor.
- Everyone Has Standards: In one Starlight Stage loading-screen comic, she's extremely disturbed by Tokiko's idea of the proper use for a whip.
Cathy Graham
Age: 15
Height: 168 cm
Weight: 49 kg
Birthday: September 19
Blood type: O
Three sizes: 83-56-85
Hobbies: Inline Skating, Dancing
An American girl who dreams of love! Her favorite thing to eat is... hamburgers!
- Big Applesauce: The hammiest of all the Eagleland idols.
- Burger Fool: Her base card's outfit is based on a roller-skating burger waitress.
- Dark Secret: See Fauxreigner below.
- Eagleland: First flavor.
- Fauxreigner: It's true her parents are American and she was born in New York City... but she was raised in Japan. She isn't fluent in English and only knows about America from secondhand statements and overboard stereotypes. She's basically a fake American with a Japanese outlook, but actually American.
- Fiery Redhead
- National Stereotypes: A New Yorker who loves her hamboigahs.
- Shout-Out: Her entire character concept is a shout to THE iDOLM@STER 2 DLC song: Ai Like Hamburger; she evens says the opening line word for word. The hamburger creature seen on her Rare + card was originally featured on the cover art for THE iDOLM@STER Master Artist 02 Drama CD.
- Youthful Freckles: She has them.
Ema Senzaki
Age: 21
Height: 156 cm
Weight: 45 kg
Birthday: June 27
Blood type: O
Three sizes: 81-55-81
Hobbies: Collecting leather accessories.
A wild party going woman who's always having fun. She enjoys hard rock that's not too extreme or over-the-top.
- Boyish Short Hair: Sometimes get jealous of the long haired idols.
- Hell-Bent for Leather: According to her hobby.
Emi Namba
Eve Santaclaus
Hikaru Nanjo
Hinako Kita
Ibuki Komatsu
Age: 19
Height: 165 cm
Weight: 48 kg
Birthday: November 17
Blood type: O
Three sizes: 85-59-88
Hobbies: Street dancing
An amateur dancer recruited by the Producer, after he witnessed her impromptu street performance.
- Cool Board: Able to perform all sorts of skateboard stunts.
- Girlish Pigtails: Hair style of choice, most often of the dual kind.
Itsuki Manabe
Age: 22
Height: 165 cm
Weight: 46 kg
Birthday: December 29
Blood type: O
Three sizes: 85-57-83
Hobbies: Exercising for now.
A woman whose natural talent and love for dancing led to becoming an idol.
- Badasses Wear Bandanas: Normal+ and Rare+ card illustrations.
- Happy Dance: Saying she loves to dance, is a tremendous understatement.
- Those Two Girls: With Yoko, who also likes exercising.
- Tomboyish Ponytail
Kai Nishijima
Age: 19
Height: 172 cm
Weight: 49 kg
Birthday: August 17
Blood type: O
Three sizes: 86-59-83
Hobbies: Touring aquariums
A talented and energetic swimmer from Osaka.
- Boyish Short Hair
- Cleavage Window: Incorporated in many of her outfits, since they're mostly swimsuits.
- Fiery Redhead: Very passionate about swimming and idol work.
- Idiot Hair
- Passionate Sports Girl
- Walking Swimsuit Scene: Half of her cards feature her wearing swimsuits or swimsuit-inspired idol outfits. Justified because she's a professional swimmer.
Kaoru Ryuzaki
Kirari Moroboshi
Kiyomi Saejima
Age: 15
Height: 153 cm
Weight: 43 kg
Birthday: September 26
Blood type: A
Three sizes: 76-58-78
Hobbies: Cleaning. Staying clean. Making armbands.
A girl who feels the need to maintain strict social order and cleanliness among her peers. Intends to eventually become the Prime Minster of Japan.
- Absurdly Powerful Student Council: Wants to establish one.
- All Elections Are Serious Business: Goes all out to win an election.
- Control Freak: Her Berserk Button button is when people don't obey the rules. Has a special skill called: Rule Enforcement!
- The Leader: Will appoint or nominate herself the position. Has a special skill called: Team Leader Authority!
- Landslide Election: Hopes her idol fame will help invoke this when she runs for political office.
- Neat Freak: Hates dirt more than she hates disorderly conduct.
- Reasonable Authority Figure: Thinks of herself as one. The rebellious idols tend to disagree.
- Red Armband of Leadership: Proudly wears them on everything.
- Spring Cleaning Fever: On the Producer's apartment.
- The Rival: To all of the idols who are Japanese Delinquents.
- Student Council President: Forseen future position.
- Yellow Sash of Power: On the rare occasions she doesn't wear a Red Armband of Leadership.
Kumiko Matsuyama
Age: 21
Height: 161 cm
Weight: 44 kg
Birthday: January 21
Blood type: A
Three sizes: 81-56-81
Hobbies: Piano
A young woman from Kanagawa, Kumiko has a crush on the Producer and turns red when she thinks about him.
- Elegant Classical Musician: Not only because it's her hobby, in her second SR+ card, she is seen playing the piano.
- Expository Hairstyle Change: She usually wears her hair lose, but on her idolized cards, she usually has her hair tied in a ponytail.
- I Thought Everyone Could Do That: She is an amazingly great ketchup artist.
- Lonely Piano Piece: Has one to win over the Producer.
- Women Are Delicate: She uses a feminine stance when playing darts while the Producer is around, although this means failing at darts. But when he is not looking she uses a less “elegant” stance.
Mahiro Kitagawa
Age: 17
Height: 158 cm
Weight: 43 kg
Birthday: February 17
Blood type: O
Three sizes: 75-57-79
Hobbies: Sleeping. Eating. Running.
An energetic high school student who loves running.
- Big Eater
- Boyish Short Hair
- Character Development: Despite loving running, she has very few stamina when she becomes an idol. She gets more as she progresses with idol work.
- Late for School: Carries a toast in this fashion in her Platinum Gacha rare.
- Passionate Sports Girl: About running.
- Trademark Favourite Food:
Fanon has decided it's pudding, since she once asks producer if he likes it.
Marina Sawada
Age: 26
Height: 166 cm
Weight: 47 kg
Birthday: May 6
Blood type: O
Three sizes: 87-57-87
Hobbies: Surfing.
A cool surfer from Nagano.
- Artistic License – Geography: Her main quirk is being a surfer, but she's from a landlocked prefecture that has no coastal area.
- Cool Big Sis: Talks as the Producer is her little brother, calling him using the suffix "-kun" and saying things like "Leave it to your big sister!"
- Expository Hairstyle Change: Changes from loose hair to a Tomboyish Ponytail from time to time.
- Passionate Sports Girl
Mary Cochran
Age: 11
Height: 152 cm
Weight: 41 kg
Birthday: January 19
Blood type: B
Three sizes: 71-59-73
Hobbies: Beauty treatments. Gourmet banquets.
A young American fashionista. Left her home in San Francisco to become an idol in Japan.
- A-Cup Angst: Aware she hasn't hit puberty, but still upset about it.
- Big Eater: Likes to eat, but only the best of foods.
- Eagleland
- The Fashionista
- Girlish Pigtails
- Glacier Waif: Her in-game stats are defense focused, with special abilities that buffed them. She used to have the highest among Passion Type Idols, but has lost that distinction thanks to Power Creep.
- Hime Cut
- Lonely Rich Kid: When asleep, she often calls out for her mother.
- Ojou: Likes to be treated as such.
- Pride: Likes to be the center of attention, but is sweet about it.
- Rich in Dollars, Poor in Sense: She's only a kid afterall.
- Valley Girl: Assuming if Shown Their Work applies.
Meiko Namiki
Age: 22
Height: 160 cm
Weight: 44 kg
Birthday: October 14
Blood type: AB
Three sizes: 80-57-82
Hobbies: Traveling.
A young woman full of cheerfulness and desires to discover new places.
- Curtains Match the Window
- Expository Hairstyle Change: Seems to have taken a liking to putting her hair up during idol form in more recent cards.
- Meido: Was part of the 2012 Maid Collection gacha.
Mika Jougasaki
Mio Honda
Miria Akagi
Misaki Etou
Age: 22
Height: 160 cm
Weight: 45 kg
Birthday: March 18
Blood type: O
Three sizes: 84-56-80
Hobbies: Reading cell phone novels. Increasing Woman Power.
Dissatisfied with a slow moving corporate career, she becomes an idol to seek new avenues of opportunity.
- Office Lady: Career before becoming an idol.
- Thinks Like a Romance Novel: As she develops a crush on the producer, she stars relating herself to the romance novels' heroines she reads.
Miu Yaguchi
Age: 14
Height: 150 cm
Weight: 41 kg
Birthday: July 10
Blood type: O
Three sizes: 81-56-80
Hobbies: E-mail.
A high school student who became an idol following her friends, but has troubles finding her own image.
- Beware the Nice Ones: During her work as the Demon King, she got too invested and became actually scary.
- Bunnies for Cuteness: Fanon associates her with them. Not only her hair looks like a rabbit's tail, but her slightly shy yet determined character is similar to that of rabbits.
- Character Development: Eventually she becomes less shy, being able to wear a swimsuit without getting flustered and playing a feudal lord pretty well.
- Determinator: Even if she has doubts, she really puts effort in her idol work, and fans consider her spirit-lifting and refreshing. She got so invested in her work as the Demon King other idols became scared by her!
- Expository Hairstyle Change: From a single bun to a ponytail.
- Socially Awkward Hero: Does well with most idol work, but is a bit awkward when doing comedy routines or talking to people she doesn't know very well.
Nagisa Aino
Age: 18
Height: 163 cm
Weight: 47 kg
Birthday: August 1
Blood type: A
Three sizes: 84-58-85
Hobbies: Basketball
Captain of her school's basketball team who decides to devote some of her time to idol work.
- Forehead of Doom: Not very prominent, but still there.
- The Leader: She's the president of the basketball club.
- Passionate Sportsgirl
- Tomboyish Ponytail
Naho Ebihara
Age: 17
Height: 162 cm
Weight: 58 kg
Birthday: August 3
Blood type: O
Three sizes: 92-65-93
Hobbies: Walking. Visiting stores that sell sweets.
A laidback woman whose incredible body has been compared to that of a succubus.
- Big-Breast Pride: She makes innuendos about her bust.
- Does This Remind You of Anything?: The way she's stroking and placing the pitchfork on her Rare+ Halloween card.
- Expy: An Azusa Miura who doesn't get lost and not too ditsy.
- Male Gaze: On her cleavage.
- Marshmallow Hell: Wants to put the Producer in one.
- Ms. Fanservice: Official artwork puts a lot of overt focus on her breasts, despite not being the largest of all idols.
Natsuki Kimura
Natsumi Soma
Age: 25
Height: 160 cm
Weight: 46 kg
Birthday: July 23
Blood type: A
Three sizes: 83-60-89
Hobbies: Running
An airline stewardess who accepted the Producer's offer to become an idol.
- Bunnies for Cuteness: Has an idol costume with bunny ears.
- Expository Hairstyle Change: Has her hair up in her first card, wears it loose after her first idol form.
- Mile-High Club: Wants to make the Producer a member.
- Sexy Stewardess: Her job before becoming an idol. She also gets many idol costumes themed as sexy versions of stewardess' uniforms.
Nina Ichihara
Reina Koseki
Rika Jougasaki
Risa Matoba
Sana Miyoshi
Age: 14
Height: 149 cm
Weight: 39 kg
Birthday: June 25
Blood type: B
Three sizes: 75-56-80
Hobbies: Playing video games. Pulling late nighters.
A fanatical arcade, console, and handheld gamer. She's never without a gaming device immediately available and quite competitive when it comes to them.
- Bland-Name Product: The gaming devices she's shown with on her Rare cards are clearly the Nintendo DS and the Sony PSP.
- Brick Joke: S Rare card shows her playing Tekken with Heihachi Mishima. He's a running gag in Puchim@s.
- Fantasy Character Classes: Wearing such a costume on her Rare+ card as a Shout-Out to the Tales Series.
- Gamer Chick: Overall character concept.
- Girlish Pigtails: Or Braids of Action, depends of the card.
- Otaku: Video game version.
- Shout-Out: She wears symbols from many Bandai Namco Entertainment video games, ranging from Pac-Man to Galaga to The Idolmaster itself.
Sanae Katagiri
Shiho Makihara
Age: 19
Height: 162 cm
Weight: 46 kg
Birthday: April 27
Blood type: B
Three sizes: 86-57-91
Hobbies: Sampling sweets.
The waitress of a Maid Cafe that specializes in sundaes and sweetened tea.
- Hartman Hips: Her hips measurement are among the highest and without a larger bust size.
- Maid Cafe: Job before becoming an idol. Still works as one part-time afterwards.
- Meido: Her idol costumes use it as a theme.
- Service Sector Stereotypes
- Sweet Tooth: Not only for herself, as she tries making customers into these.
Shin Sato
Shizuku Oikawa
Sora Nonomura
Age: 15
Height: 157 cm
Weight: 46 kg
Birthday: January 3
Blood type: B
Three sizes: 84-57-85
Hobbies: Talking on the phone with friends
An extremely energetic teenager.
- Genki Girl
- Girlish Pigtails
- Strange-Syntax Speaker: Uses many English words, but they always appear written in Hiragana rather than Katakana.
Suzuho Ueda
Syoko Hoshi
Takumi Mukai
Tokiko Zaizen
Age: 21
Height: 168 cm
Weight: 46 kg
Birthday: April 18
Blood type: B
Three sizes: 83-55-85
Hobbies: Punishing. Cooking Pigs.
A forcefully direct woman who believes men are inferior and require painful punishment to keep them useful.
- A-Cup Angst: A reoccurring theme in Fan Art, depicting her as especially upset about Shizuku Oikawa and Kurumi Ohnuma having massive breasts that are still developing.
- A Taste of the Lash: What all men would experience if she had her way.
- All Men Are Perverts: Her justification for using the whip to punish them.
- All Take and No Give: Except for pain. She loves to give pain.
- The Baroness: The stage gimmick she enjoys and performs most.
- Broken Bird: There's evidence to believe her hatred of men stems from repeated bad relationships and has a guarded view of other women because she's been a losing romantic rival.
- Clingy Jealous Girl: Though slightly amused by the Producer being a Clueless Chick-Magnet, she does not tolerate it and will severely punish him for being a pig.
- Conspicuous Trenchcoat: Her first card illustration.
- Corporal Punishment: Believes men require it.
- Disapproving Look: Default facial expression.
- Does Not Like Men: She's abusive to men and calls them pigs.
- Dominatrix: As the official iM@S dominatrix, this is her bread and butter.
- Double Entendre: Words how painful things should be pleasurable for men.
- Double Standard: Abuse, Female on Male: She most definitely thinks and says so.
- Expy: She's an older and not as wealthy version of Tomoka Tenkuubachi from the Million Live series.
- Hitler Cam: Used in a majority of her S Rares to add to the impression of dominance (though not in the specific character image shown above).
- It Amused Me: Her initial interest for being an idol.
- Jerk with a Heart of Gold: Might even be Sheep in Sheep's Clothing.
- Noblewoman's Laugh: Has the haughty "ohohoho" laugh that is a common anime trait for a Dominatrix.
- Safe Word: Might give one depending on how attractive he looks and depending on her mood.
- Single Woman Seeks Good Man: The underpinning of allowing her emotions to give one last honest effort in letting the Producer into her life.
- Whip of Dominance: She's a Dominatrix themed character who has a thing for whips, from riding crops to full-length bullwhips. She usually refers to them as her "love whips". Several of her Card pictures have her holding one.
Tomoe Murakami
Tomoka Wakabayashi
Age: 17
Height: 156 cm
Weight: 45 kg
Birthday: August 30
Blood type: A
Three sizes: 82-57-83
Hobbies: Cheerleading
Cheerful cheerleader who enjoys lifting other people's spirits.
- Genki Girl: As one might imagine, she's full of cheer.
- The Heart: What she likes to become.
- Heart Is an Awesome Power: It is to her.
- Male Gaze: Nearly all of her cards have a focus on her armpits, of all places.
Umi Sugisaka
Age: 18
Height: 162 cm
Weight: 45 kg
Birthday: July 20
Blood type: B
Three sizes: 88-58-86
Hobbies: Windsurfing
A voluptuous teenager sailing from Yamaguchi.
- Bedlah Babe: Dresses as a belly dancer in many of her idol outfits. However, she has no experience of either singing or dancing before becoming an idol.
- Expository Hairstyle Change: Single ponytail on casual clothes, loose hair on idol form.
- Feminine Women Can Cook: Makes a baumkuchen cake in her Platinum Gacha rare.
- Tomboyish Ponytail: Despite her appearance being very feminine, she was actually a bit of a tomboy before becoming an idol, due to the influence of her brother.
Yoko Saito
Age: 20
Height: 157 cm
Weight: 46 kg
Birthday: December 29
Blood type: 0
Three sizes: 85-57-82
Hobbies: Sitz Bathing
A woman who enjoys exercise, training and everything healthy.
- Boyish Short Hair
- Passionate Sports Girl
- Those Two Girls: With Itsuki, who also likes exercising.
Yoshino Yorita
Yui Ohtsuki
Yujin Im
Age: 15
Height: 165 cm
Weight: 48 kg
Birthday: August 2
Blood type: B
Three sizes: 86-58-84
Hobbies: Hanging out. Foot massages.
An idol created for and currently exclusive to the Korean version of Cinderella Girls. Up until the Korean release, no idols featured in Cinderella Girls were Korean. Quite puzzling given how many idols were from Europe, the Americas, and various parts of the Asian continent.
- But Not Too Foreign: Completely averted. She was literally created by a Korean business venture for the Korean game market.
- Korean Pop Music: Presumably this will be her music specialty (although she claims to be interested in Japanese idols too).
