The main protagonist of the story. A middle school student who can easily befriend others, Inari has always felt a special connection to the temple shrine near her home. When she rescues a fox spirit from slipping into the river, the goddess Uka-no-Mitami-no-Kami grants her a single wish. And when that doesn't work out as planned, she gains Uka's shapeshifting ability. Despite her newfound power, Inari wants to continue living as a normal human being and really only wants to keep her power so she can keep seeing Uka. But using her shapeshifting powers can be rather tempting when it comes to winning the affections of her crush, her classmate Kouji Tanbabashi.
All Love Is Unrequited: She has a crush on Tanbabashi, who she sees confessing to their fellow classmate Akemi Sumizome. Subverted as he was just asking her to be the manager for the basketball team, and Tanbabashi reciprocate her affections.
All-Loving Hero: A lot of Inari's angst comes from legitimately wanting everyone in her life to be happy, which at times requires her to sacrifice her own happiness. She even gives up her powers, and the ability to talk with Uka and Kon, to save some bullies after her anger caused her divine power to try and kill them.
Confesses her feelings for Tanbabashi in Sumizome's body. She later fixes this by shapeshifting into her again to add "as friends", though she clearly feels bad about it (since Tanbabashi seems to like Sumizome and she doesn't know if Sumizome feels mutually).
She later confesses to Tanbabashi in the guise of Minami Moriyama because she unconsciously used her powers to discard the latter's love letter. To make up for it, and to still have the girl's feelings reach Tanbabashi, she confesses in Moriyama's place.
Magnetic Hero: She loves making friends and does her utmost to become friends even with her love rivals. The manga takes a noticeably darker feel when Inari has to go away for a week.
Not What It Looks Like: Inari's interactions with Toshi in school cause Tanbabashi's friends to think they're dating. They're not.
Poor Communication Kills: Because she chooses not to confide in Tanbabashi due to her goddess training, it is implied Tanbabashi's starting to think she may not trust him or like him romantically, deciding to keep his distance from her.
Uka and she become as close as sisters pretty quickly to the point that her relationship with Uka is constantly tested against her relationship with Tanbabashi.
Inari, being someone who throws her-self completely into every relationship, has quite a few of these such as her friendship with Sumizome and Sanjou.
The Rival: At first she thought she was this to Sumizome but quickly learns that this was never the case, or at least in the way she thought. Played straighter with Moriyama, which causes quite a bit of angst.
Shapeshifting: Can shapeshift into any human so long as she has a vague image of them. And when she tries, she can also shapeshift into Uka.
Arranged Marriage: Her parents, the goddess Amaterasu, and all of the gods seem content in trying to get her to attend a marriage meeting and marry her off to a god, though gods really just want to marry her for her high rank rather than for love.
Love Hurts: Just when Uka is starting to recognize her feelings for Touka and is excited at the prospect of making him Valentine's chocolates... one of the prayers she looks over in the temple is a girl who wants her crush on Touka to be granted, causing her a great deal of anguish.
Nice Girl: She is benevolent and often goes out of her way to help Inari or to do things for her sake.
Oblivious to Love: Has yet to realize that all of Touka's visits to the temple (post-Inari giving up her powers) and his recent attempts to converse with her are his way of wanting to express his feelings for her and/or figuring out of she feels mutually. She just thinks he visits to pray to the gods to get better grades.
Inari's older brother, Touka has spiritual power and is able to see the gods, but this ability has made him fear gods since he had been a child. As a result he is hostile towards the goddess Uka, but after getting pulled along into playing video games with her one too many and learning more about the goddess, Touka's hostility towards Uka wanes and a differenttension towards her begins to increase.
Kouji Tanbabashi is Inari's classmate and love interest. A member of the basketball team, he is hardworking and strongly cares about his family. Just when Inari works up the courage to confess to him, she witnesses Tanbabashi confessing to the beautiful Akemi Sumizome.
Everyone Can See It: Subverted. His friends thinks he's crushing on Sumizome when he has feelings for Inari.
Love Epiphany: Realizes he's in love with Inari after getting confessed to by Inari in Momoyama's guise (Inari does this to make up for unconsciously using her powers to discard Momoyama's love letter to Tanbabashi out of jealousy).
Not What It Looks Like: All of his friends think he's into Sumizome until he confesses that Inari is who he's interested in.
Oblivious to Love: Doesn't notice Inari has feelings for him and is oblivious towards the attention of other girls.
Secret Keeper: He figures out that Inari has goddess/shapeshifting powers in Chapter 36.
Twice Shy: With Inari, once he develops feelings for her.
Voiced by: Inori Minase
The school idol and Inari's classmate, Akemi Sumizome is often the object of affection for many boys in Inari's school—Tanbabashi included. Though she is Inari's love rival, Inari quickly warms up to Sumizome and befriends her. She develops feelings for Keiko Sanjou.
All Love Is Unrequited: Starts to think her feelings for Sanjou is this. As of recent chapters, it may very well be.
Beware the Nice Ones: Is none to pleased at Tanebashi refusal to go to the infirmary after being hit in the face with a basketball and literally drags him back after he escapes.
Important Haircut: In Chapter 39, her hair is cut short after saving Inari's Valentine's gifts from getting burnt in a furnace. It reflects her character growth as she feels unburdened from her unrequited love for Sanjou, accepting that while her feelings aren't returned, she won't regret having these feelings at all.
The Ingenue: To the point that when a guy asks her to go out with him, her response is: "Where should I accompany you?"
Love Confession: She rejects the captain of the basketball team by confessing she's in love with in Sanjou... who overhears them.
Love Hurts: Fully aware that she probably has no hopes of having her love fulfilled and that even if it were there would be other problems.
Oblivious to Love: She doesn't notice the dozens of guys who have crushes on her, even when a guy flat-out confesses to her. It's only when the interest becomes extremely blatant that even she has to notice it that she proceeds to shy away from the unwanted attention. And thanks to Inari explaining to her that she was getting confessed to before, she's probably not oblivious to the captain of the basketball team after he confessed to her in Chapter 29.
Uka's older brother, Toshi disguses himself as a transfer student to investigate Inari, or "the human who stole [his] little sister's powers". Obsessed with Uka to the point of incestuousimplications, he yearns to be reunited with her, but she's just not interested.
Accidental Pervert: Nearly follow Inari into the bathroom to get her to realize why he's important to the story. A couple of girls spot him and beat him up, stating that he may be cool, but he's still a pervert.
Berserk Button: Touka or any male gods trying to marry Uka will instantaneously provoke him.
Big Brother Instinct: A factor in his protectiveness over Uka, and his subsequent hostility towards Touka (and Touka's growing relationship with Uka), in recent chapters is due to realizing Uka's desire is to become a human herself. Thus, he views Touka as a hindrance to both his own relationship with Uka and her duties as a goddess.
Bishounen: Some of the goddesses and the female students at Inari's school certainly think so.