- All-Star Cast: almost all of Key main protagonist is voiced by an high-profile names voice actor notably in the Japanese version like Daisuke Ono,Hikaru Midorikawa,Yuichi Nakamura,Tomokazu Sugita,Hiroshi Kamiya,Kōki Uchiyama & Natsuki Hanae.
- Americans Hate Tingle: While iconic in Japan, Key barely has any fans in the West, especially since its works are depressing and Misuzu's death at the very end of AIR is the only thing anyone brings up when mentioning it, ensuring that even the most ignorant first-time viewers will be aware of its conclusion.
- Fanon Discontinuity: Many fans outright ignore the H-scenes in the 18+ versions of the games, which are prone to OOC moments and Questionable Consent. Considering that, often, the scenes are glossed over and not mentioned again for the rest of the route, it's pretty easy to do.
- Fanwork-Only Fans: Combined with Key works' depressing tone driving away potential fans, Doujin Soft games like Eternal Fighter Zero have caused most of Key's fanbase to be these by being the main reason why most who know about Key do. Even many of those who are familiar with the visual novels themselves have only seen them through someone else's Let's Play. It doesn't help that Air and Kanon are not licensed in the West.
- Memetic Mutation: Bring tissues.
- Tear Jerker: We told you to bring those tissues, didn't we?
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