Basic Trope: Fictional companies with horrible slogans.
- Straight: "Alice's Art Atelier - we show art!"
- Exaggerated: "Bob's Bacon and Other BFoods - the most expensive way to get food poisoning!"
- Downplayed: "Charlie's Chocolate - we serve good chocolate!" It's completely uninspired, but at least it tries to sell the product.
- Justified:
- Alice was under massive time pressure when she had to choose a slogan.
- Sean's Swords are sold under the slogan "It's a sword". The swords are Boring, but Practical.
- Alice couldn't think of a legitimately good slogan, so she tried to find one that's So Bad, It's Good instead.
- The slogan is from the 1930's and has Gay Old Timed. note
- Inverted: Alice's Art Atelier has terrible art, but a very good slogan.
- Subverted:
- An ad for Alice's Art Atelier features the slogan "We show art!", but the ad is revealed to be satirical.
- While the slogan may seem horrible due to a specific word to non-native speakers, it has existed for so long that its meaning has petrified, immunizing it against Have a Gay Old Time.
- Double Subverted: The actual slogan is "We have a slogan!".
- Parodied:
- The companies have competitions about having the worst slogan.
- "Elise's Music Shop - our slogan is terrible!"
- Averted: Either the companies don't have slogans or they have decent slogans.
- Zig Zagged: There are at least a dozen slogans that may be Alice's slogan. Some of them are mediocre, some are really good, and some are downright terrible.
- Enforced:
- Rule of Funny
- Alice's gallery is a Take That! to a Real Life gallery.
- The authors can't come up with a good slogan for Alice's gallery, and decide that they might as well do something funny with the lack of a good slogan.
- Lampshaded: "'We show art!'? What kind of lame slogan is that?"
- Invoked:
- Emma, who wants to sabotage Daniel's baguette bakery, suggests the slogan "They're hard and long and they stand straight up", hoping that he won't notice the Double Entendre before it's too late.
- Alice, who is going for Stylistic Suck, intentionally chooses a bad slogan.
- Exploited: Dan, who understands how important a good slogan is for the success of a business, makes a good slogan, potentially stealing his competitors' customers.
- Defied:
- Alice works hard to think of a good slogan for her gallery.
- Someone else points out how bad Alice's slogan is and suggests a better one. Alice changes the slogan to one that's decent.
- Discussed: "Do you think these companies have bad slogans?"
- Conversed: "With those slogans, how is it possible for those companies to sell anything?" "Maybe, in the wacky universe of that comic, customers find them charming and funny."
- Implied: Even though we never get to know what Alice's slogan is, the characters keep saying it's very, very bad.
- Deconstructed: A good slogan makes customers more positive to a company. Alice loses potential guests because of the gallery's bad slogan.
- Reconstructed:
- Alice's gallery gets well knows because of its bad slogan. This makes more people hear of it, which means more guests, creating an In-Universe example of No Such Thing as Bad Publicity.
- Alice's slogan is seen as So Bad, It's Good In-Universe.
- Played For Laughs: All the bakeries in a town use the slogan "The best cakes in town!"
- Played For Drama:
- Alice has a Tragic Dream of running a great art gallery one day, and the fact that she can't even come up with a decent slogan is yet another sign that she'll never achieve her dream.
- The slogan accidentally sounds dirty, but the owners of the business don't realize, and this leads to them getting in trouble.
- Played For Horror: Sally's Sausages use the slogan "Made with Real Humans!". Everyone thinks it's just Black Comedy. It's not.
Back to the main page - the first main page with a slogan! *
