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Advertising / Wienerschnitzel: The Delicious One

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On the run since '61

American fast-food restaurant chain Wienerschnitzel has aired a number of commercials involving The Delicious One, or just TDO, who happens to be an anthropomorphic chili dog always running away from people wanting to eat him. He was created in 1999 by his voice actor Luke Thomas and developed by Lane & Jan (Lane Nakamura and Jan Chen).

In 1997, Creative Director Courtney Betley and Senior Art Director Julia Cadar set out to create the World's Most Wanted Wiener for Wienerschnitzel, with TDO coming to mind. The character of The Delicious One (or TDO) began as a Claymation character, created and voiced by Thomas and developed by Loose Moose in London (who was beginning work in the United States) in 1999. This early version of TDO had misread every situation; somewhat naive, TDO thought everyone always wanted him around due to his delightful personality and charm, only to quickly discover in almost every situation that they wanted to him for more nefarious reasons (they wanted to eat him). He was constantly on the run, trying to escape the clutches of hungry people.


Shortly after TDO's fame, Wienerschnitzel released antennas with TDO holding a small, yellow box with a fearful expression. There are alternate versions of this antenna (one with TDO wearing an Uncle Sam hat). TDO was last featured in the advertisements in 2008. In 2011, Wienerschnitzel released antennas known as the Golden Wienie.

He has not appeared in any commercials that depict his CGI, speaking self since 2008. He's only been in animated form or as a costume. Some Wienerschnitzel fans have made petitions demanding his return in CGI capacity.



  • And I Must Scream: Whenever humans chase him.
  • Anthropomorphic Food: He has limbs, eyes, a mouth, can talk, he is the Delicious One.
  • Butt-Monkey: TDO himself.
  • Does This Remind You of Anything?: In the "Human Resources" commercial, TDO files a complaint to the HR department as while the camera is in his perspective shows his male co-workers from the window taunting him while the HR woman talks about inappropriate advances.


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