Follow TV Tropes


Advertising / Shaw Delivery Bots

Go To
Shaw Communications is a Canadian cable company. In 2012 they introduced a campaign where anthropomorphized robots carry packets of data through their fibre optic network at light speed. The ads focus on Bit and Bud, a Student–Master Team, who are among the many delivery bots who serve Shaw's customers.

Bit is the young, intrepid bot, while Bud is the larger, more experienced bot. Bud generally works to guide Bit, who usually engages in various antics.

A playlist of the commercials is provided on Shaw's YouTube channel.

Shaw's commercials provide examples of:

  • Alternate Company Equivalent: The ads carried many similarities to Bell's former beaver duo of Frank and Gordon; unsurprisingly, the campaign was overseen by the same chief marketing officer.
  • Bread, Eggs, Milk, Squick: Bit and Bud give a presentation about ideal Christmas gifts such as a smartphone and tablet, TV, laptop, and finally an ugly Christmas sweater.
  • Cable/Satellite Mudslinging: Perhaps the only cable company to avert this. Shaw provides both cable and satellite television service (with satellite service delivered through a subsidiary called Shaw Direct), rendering mudslinging unnecessary.
  • Canada, Eh?: Their origins notwithstanding, one radio ad has the bots talking about Canadian stereotypes, ending with them thanking the listener for listening to their commercial.
  • Cover Innocent Eyes and Ears: One of the older bots is upgraded as part of Shaw's digital network upgrade. Bud covers Bit's eyes with his clipboard to prevent him from seeing the supposedly unpleasant upgrade process (which includes lots of mechanical whirring noises) and Bit moves up and down to peek around Bud's clipboard.
  • Didn't Think This Through: In one ad Bit suggests they create a commercial that's as fast as Shaw's internet. It turns out Shaw's internet service is so fast, no time is left for the bots to address the viewer, leaving Bit to say such a fast commercial may not be such a good idea after all.
  • Fake-Out Fade-Out: In one ad Bit suggests they make a commercial that's as fast as Shaw's internet, which as you might expect is so fast that they are left with no time to address the viewer, requiring them to return after the Shaw logo fades in.
  • Heads or Tails?: Bit flips a coin in outer space, which doesn't land due to the lack of gravity.
  • Homemade Sweater from Hell: Seen in a Christmas commercial.
  • Insubstantial Ingredients: When Bit and Bud play a game of I Spy, Bit spots something that's invisible, all around, and comes with every Shaw high-speed internet package. Bud guesses it's Shaw Go WiFi, but the answer turns out to be love.
  • Iris Out: The ) in the Shaw logo is often used for this.
  • I Was Born Ready: This is Bud's answer when the Shaw tech asks him and Bit if he's ready for work.
  • Parlor Games: In one ad, the bots play "I Spy".
  • Road Trip Across the Street: A Shaw tech is stationed in each neighborhood, so that they are immediately available if a customer requires assistance. One such tech's morning commute involves merely getting in his truck and backing it up across the street, directly into the driveway of a customer.
  • Shadow Discretion Shot: When an elderly delivery bot is upgraded as part of Shaw's digital network upgrade, the shot shows the shadow of the transformation process cast upon Bit and Bud's reactions.